7 Shifts

NOVEMBER 1, 2022

Restaurant owners and operators wear a lot of hats. They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. What is a restaurant marketing plan? Video Version.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

SEPTEMBER 16, 2024

One of the main reasons is to cut losses due to financial challenges, with 52% of restaurant owners saying high operating and food costs are really cutting into their profits. These include location, profitability, market trends, and more. Selling a restaurant can be a major decision for many reasons.

2024 195

2024 Document Point of Sale Cash Management 195

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? How do you manage your restaurant in a modern and efficient way? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist.

Loyalty Program 181

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 181

ChowNow

FEBRUARY 5, 2021

When looking for the right online ordering platform for your multi-location restaurant, it’s important to choose one that will help you remain profitable and give you the tools you need to run a successful business. . While there is no shortage of online ordering services to choose from, not all online ordering partners are alike.

Online Ordering 78

Online Ordering Ordering Email Marketing Mobile Ordering 78

7 Shifts

AUGUST 18, 2020

To help restaurants thrive and adapt, the 7shifts team brought together a number of industry thought-leaders to share how they have adapted their operations to capitalize on the new opportunities in the market. a bi-weekly email digest of the most important stories affecting restaurateurs right now.

Social Media 195

Social Media Online Ordering Email Marketing Website Management 195

The Rail

AUGUST 8, 2024

However, implementing advanced tools can provide a competitive edge, helping restaurants optimize operations and improve profitability. These tools can automate sales processes, shorten the workflow, and capture and manage data. Plus, advanced sales operations tools also incorporate customer relationship management (CRM) functionality.

Loyalty Program 52

Loyalty Program Website Management Social Media Online Ordering 52

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Open for Business

MAY 16, 2024

Diners are doing more research than ever and a restaurant website is a critical touchpoint of the guest experience. There’s a common misconception that building a restaurant website will incur significant expense or require advanced technical skills. Why is a restaurant website important?

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Some of these strategies include: Optimizing the Website.

Marketing 225

Marketing Social Media SEO Website Management 225

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Modern Restaurant Management

JANUARY 4, 2022

From the moment they set foot inside your restaurant to the first time they log onto your website, your customers are sharing vital pieces of information that can fundamentally change how your brand operates. This means an email marketing message turns into a deeper conversation with each customer.

Point of Sale 215

Point of Sale Customer Service Email Marketing Website Management 215

7 Shifts

MARCH 10, 2021

There are many reasons why a restaurant fails — no industry experience on the part of the owner, poor location, not enough operating capital — but the main reason is a lack of planning. A restaurant operations overview report can also give you valuable insights. Marketing is an integral part of every business plan.

Management 370

Management Management Small Business Email Marketing 370

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place. Give Your Website All of the Love.

Marketing 221

Marketing Email Marketing Website Management Social Media 221

7 Shifts

AUGUST 26, 2021

The fast-paced nature of the restaurant industry makes it difficult for owners and managers to sit down, let alone read reports, restaurant magazines and blog posts to gain industry knowledge. podcast website. podcast website. podcast website. podcast website. The solution is simple: Podcasts! The Garnish by Toast.

Coaching 195

Coaching Website Management Email Marketing Retail 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

7 Shifts

MAY 1, 2020

Order online at unayxe.com or call 306.978.0116. ??: Marketing: Consider posting DIY videos on how to assemble & prepare your meal kits, and be sure to attach a link for diners to order their own! Carmen Hamm Owner, Picaro. View this post on Instagram Heat & serve taco kits, now with roasted pork shoulder!

FOH 364

FOH Online Ordering Delivery Food Order 364

Modern Restaurant Management

FEBRUARY 2, 2022

Meanwhile, operators get the opportunity to grow their customer databases and turn new customers into loyal regulars. All that said, grappling with supply chain and labor shortages and with an imperative to keep everyone safe continues to put restaurant operators in a tough position. And that's not all. Go Digital.

Loyalty Program 197

Loyalty Program Online Ordering Social Media Mobile Ordering 197

ChowNow

AUGUST 26, 2021

These cases became unbelievably frequent and they’ve somehow become so increasingly routine that it has made it impossible to continue to operate a business under these conditions.”. Online orders for food and beverage grew an incredible 93 percent between 2019 and 2020. Entirely incorrect orders.

Operations 78

Operations Online Ordering Food Safety Mobile Ordering 78

ChowNow

MARCH 26, 2021

These cases became unbelievably frequent and they’ve somehow become so increasingly routine that it has made it impossible to continue to operate a business under these conditions.”. Online orders for food and beverage grew an incredible 93 percent between 2019 and 2020. Entirely incorrect orders.

Operations 88

Operations Online Ordering Food Safety Mobile Ordering 88

Modern Restaurant Management

JULY 14, 2021

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. ones with hospitality, restaurant, cooking, etc. experience already). ones with hospitality, restaurant, cooking, etc.

Recruiting 212

Recruiting Hiring Marketing Advertising 212

Restaurant365

DECEMBER 4, 2020

Certainly, 2020 brought challenges for the restaurant industry that most owners and operators didn’t see coming. COVID-19 has prompted massive changes in how restaurants operate. Other restaurants had to shift operations to a limited-capacity model, adjusting labor and food costs to match new sales levels.

2021 78

2021 Operations Mobile Ordering Social Media 78

Open for Business

NOVEMBER 21, 2022

Once upon a time, most restaurants operated on a patchwork of paper systems involving notebooks and back-of-the-napkin calculations, not to mention information owners and managers kept in their heads, hunches, and habits. Manage your team and costs. Online reservation system. Table management software.

Technology 147

Technology Front of House Back of House Online Ordering 147

Restaurant365

NOVEMBER 19, 2019

Becoming successful in the restaurant industry is difficult but staying ahead of operational challenges is even harder. To prepare for the new year, restaurant owners, operators, and managers need to start planning now. Here are the top 10 operational challenges restauranteurs should expect in 2020: 1.

Operations 92

Operations 2020 Mobile Ordering Social Media 92

Deliverect

MARCH 4, 2021

In this interview JP Then, the founder of Slerp , an e-commerce platform and order management system for the UK hospitality sector, shares valuable tips and tricks for the modern omni-channel restaurant that wants to optimize their online sales channels. How has online and mobile ordering changed the restaurant industry?

Online Ordering 145

Online Ordering Mobile Ordering Email Marketing Website Management 145

Modern Restaurant Management

JANUARY 13, 2020

Now that the new year is here, it’s the perfect time for restaurant operators to review their 2019 performance and identify areas that can be improved in 2020. Specifically, restaurant operators will want to look at data insights from their POS system, customer transactions, and payroll to identify 2020 goals.

2020 189

2020 Website Management Online Ordering Point of Sale 189

Sling

JULY 24, 2023

Restaurant management software is a rapidly expanding niche of software development. Some of these apps are designed to solve specific problems, like shift scheduling or point of sale , while others boast all-in-one suites for every aspect of restaurant management.

2023 78

2023 Management Management Tip Distribution 78

Goliath Consulting

AUGUST 2, 2022

However, most restaurants were still getting more delivery orders than ever. Because of the vast influx of delivery orders, restaurants have ramped up their takeout, delivery, and online ordering services either through their system or third-party delivery apps such as DoorDash, UberEats, GrubHub, and more. ” 3 .

Delivery 78

Delivery Online Ordering Food Website Management 78

ChowNow

DECEMBER 7, 2020

Guests in most areas can’t flock to crowded dining rooms and order catering for large celebrations, but hope isn’t totally lost. Restaurant operators looking for a seasonal boost this year need to lean on holiday marketing ideas for takeout and delivery instead. . Spread the word via email.

Marketing 88

Marketing 2020 Email Marketing Seasonal Menu 88

The Restaurant Times

NOVEMBER 10, 2021

From managing the inventory to training the staff to be competent in the kitchen and with the customers, the restaurateur needs to take care of it all. Effective operations management is thus vital to run a successful restaurant business. Top Ways Of Enhancing Restaurant Operations Management.

Operations 52

Operations Management Management Front of House 52

Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. The Customer Online Journey Needs to be at the Forefront. Investing in technology can be a key driver of success during these challenging times.

Social Media 215

Social Media Online Ordering Coupons Advertising 215

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association launched an industry grassroots education and engagement resource available online at RestaurantsAct.com.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

Modern Restaurant Management

DECEMBER 21, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? WSJ reported that more than half of ad spending is shifting to digital platforms as the pandemic caused shifts in marketing strategies.

2020 180

2020 Online Ordering Customer Experience Point of Sale 180

Goliath Consulting

JUNE 23, 2023

Artificial intelligence (AI) has emerged as a groundbreaking tool that is revolutionizing the way restaurants operate. With its ability to streamline operations, elevate customer experiences, and drive overall success, AI has become an indispensable asset for modern restaurants.

Email Marketing 78

Email Marketing Customer Experience Social Media Technology 78

Focus POS

SEPTEMBER 10, 2020

When you operate a restaurant, you require the best tools for the job. While it’s possible to get by on manual processes, these are outdated, and won’t give you proper tools you need in order to handle the competition. Online ordering. Online ordering is one of the most popular ordering channels for consumers today.

POS 97

POS Loyalty Program Email Marketing Mobile Ordering 97

The Restaurant Times

DECEMBER 21, 2021

With online food ordering proliferating and the willingness to spend long hours standing in lines plunging, dark kitchens are fast gaining popularity in the food and restaurant industry. The online delivery and takeout segment has witnessed a whopping 21.7% Unlike traditional kitchens, dark kitchens have fewer operational costs.

Online Ordering 98

Online Ordering Social Media Food Order Website Management 98

Get Beyond

NOVEMBER 6, 2023

From perfecting your online shopping process to ensuring employee well-being during the busiest time of year, here’s how to make the most of the holiday season as a small business. Consult last year’s sales information, website data, and social media metrics to see if there’s anything you can immediately improve on.

Small Business 52

Small Business Point of Sale Email Marketing Online Ordering 52

Ken Burgin

JULY 17, 2022

Think ‘Revenue Management’, just like hotels. If you haven’t heard from them, phone, text or email – this year needs more aggressive marketing. Upgrade your Booking System: is a book still adequate, or emailing PDF docs to be filled in and returned? People expect to pay online, and get annoyed if it’s not available.

Email Marketing 153

Email Marketing Book Merchandise Seasonal Menu 153