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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

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Owning a Bar: Everything You Need to Know

7 Shifts

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.

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Seven Traits of Successful Restaurant Owners and Managers

7 Shifts

Also, consider investing in a new POS system. Today your POS system can process credit cards, track sales, simplify bookkeeping, and much more. A POS system can save restaurant owners time and money while increasing their efficiency and effectiveness. POS systems offer more accurate sales reporting and shorter transaction times.

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Simple Customer Retention Strategy for Restaurants

7 Shifts

trying to put new people in seats, a customer retention strategy seeks to spend time bringing existing customers back. Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. You have to earn it!

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Restaurant Accounting: A Comprehensive Guide

7 Shifts

Customer acquisition cost (CAC) CAC is used by restaurants to measure the effectiveness of their marketing efforts, whether they're advertising on social media or utilizing coupons, deals, and local print ads. “Food can be frozen and kept intact indefinitely, but once the time is gone, it’s gone.”

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5 Ways to Get Your Restaurant Summer Ready

SpotOn

Lean into marketing Summer brings a shift in consumer behavior and preferences. With the help of targeted summer-themed marketing campaigns that feature your restaurant’s summer menu, atmosphere, outdoor seating areas, seasonal events, hours, and/or location, you will be able to attract both loyal guests and new clients.

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7 Ways to prepare your restaurant for a successful summer

Open for Business

Perfect your outdoor seating Whether it's a sidewalk cafe, rooftop terrace, or garden patio, outdoor dining is a major draw for guests when the weather warms up. Expand your al fresco seating and create a welcoming and comfortable outdoor space with stylish furniture, shade umbrellas, and ambient lighting.