7 Shifts

DECEMBER 17, 2020

The ideal customer for your business is the one who comes back time and time again. Growing a loyal customer base is a key to growing your business and keeping it profitable year-over-year. Customer retention is one of the most cost-efficient ways to grow your business. The coffee shop where the baristas seem happy to serve you.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

FEBRUARY 26, 2021

While easy, this way ends up costing more in the short term, does not contribute to long-term growth, and can end up hurting your business. These fees, when not managed, cut deep into razor-thin margins, and in some cases, can contribute to a restaurant closing for good. Without existing apps, this lives on your restaurant’s website.

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 221

Marketing Email Marketing Website Management Social Media 221

7 Shifts

FEBRUARY 7, 2024

The restaurant tech industry is growing, with software and services designed to streamline almost every aspect of your business. Delivery, scheduling, inventory management, reservations, and guest management have seen technological advancements over the past few years, and it's just the beginning. All of this (and more!)

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Build and Optimize Your Website. That needs to go.

2022 212

2022 Marketing Email Marketing SEO 212

Social Hospitality

AUGUST 25, 2019

When it comes to digital marketing for restaurants , there are various avenues to explore. Why Do Chatbots Play a Role for Restaurant Businesses? Why Do Chatbots Play a Role for Restaurant Businesses? But many small restaurants haven’t yet adopted emerging restaurant technology for customer communication.

Social Media 253

Social Media Mobile Ordering Email Marketing Website Management 253

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Day-to-day demands – coupled with all of the FOH and BOH duties – can be simply too overwhelming for many small restaurant owners. Think for a moment about your restaurant’s current online presence.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Culinary Cues

DECEMBER 30, 2019

I have the privilege of working with many different restaurants and food businesses. Some are owned by individuals who have the knowledge and the wisdom of seasoned business people, while others struggle to find a path to survival. Some are very successful, while others are hanging by a thread.

Cash Management 274

Cash Management Point of Sale Leadership Website Management 274

7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. Benefits of Having an Engaging Newsletter for Your Restaurant Business. It helps in business promotion.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Social Hospitality

OCTOBER 28, 2020

Market trends, industry-specific waves, and recognizing emerging customer behavior patterns are all relevant. However, feedback is at the core of making your business more successful. Here are a few benefits of receiving guest feedback, and how you can generate feedback to boost your business over time.

Hospitality 237

Hospitality Hotels Customer Service Customer Experience 237

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

2025 195

2025 Marketing Social Media Email Marketing 195

7 Shifts

MAY 23, 2024

This proves that any restaurant business owner who wants to survive in this economy should be open to trying unconventional sales strategies to attract customers and continue making a profit. That said, we've compiled some of the best techniques for increasing restaurant sales and taking your business to new heights.

Social Media 195

Social Media Loyalty Program Email Marketing SEO 195

Modern Restaurant Management

JANUARY 31, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine reached out to Matt Zibell, VP Technology at TouchBistro. I think I was most surprised by the fact that 72 percent of FSR operators said they had a dedicated website – I thought this would be higher. What results did you find surprising and why?

2024 203

2024 Online Ordering Website Management 2023 203

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association-managed site also provides a direct connection to the industry’s grassroots engagement platform.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

Modern Restaurant Management

APRIL 15, 2024

Restaurant managers balance several responsibilities while taking care of staff and guest needs. One of the most important parts of being a successful restaurant manager is having the ability to hear their customers’ concerns. Fortunately, managers can apply multiple strategies to increase their response rates.

Management 196

Management Management Loyalty Program Social Media 196

Modern Restaurant Management

MARCH 19, 2020

Food bloggers and influencers are modern-day critics that can wield enough persuasive power to make or break a hospitality business. Any restaurant or F&B business can leverage this form of marketing to their benefit, it just requires a little know-how in the realm of digital networking. How to Contact Them.

Influencer 213

Influencer Marketing Social Media Online Ordering 213

Social Hospitality

OCTOBER 28, 2020

Market trends, industry-specific waves, and recognizing emerging customer behavior patterns are all relevant. However, feedback is at the core of making your business more successful. Here are a few benefits of receiving guest feedback, and how you can generate feedback to boost your business over time.

Hospitality 195

Hospitality Hotels Customer Service Customer Experience 195

Modern Restaurant Management

MAY 21, 2020

Though expecting business as usual to be ‘usual’ is a little far fetched, many restaurants are opting for innovative ways to counter the virus – some even becoming part of the solution. Here’s a quick checklist to help you make safe choices while ensuring business continuity: Redesign Your Offerings.

Social Media 215

Social Media Food Safety Cash Management Kitchen Safety 215

7 Shifts

MARCH 10, 2022

Restaurant technology has revolutionized the way that restaurants are managed - replacing arduous and tedious task management with efficiency, automation, and clarity. In 2022, there aren't many areas in restaurant management that can't be made better with technology. Top Restaurant Management Apps. Try 7shifts for Free.

Management 195

Management Management Operations Point of Sale 195

7 Shifts

JULY 25, 2024

Choosing this option is beneficial if your restaurant is in a competitive market where people use these apps frequently. Another approach is to integrate an online ordering feature or plugin into your website and leverage your FOH as delivery drivers. Delivery apps help boost your restaurant's visibility and attract new customers.

2024 243

2024 Loyalty Program Point of Sale Online Ordering 243

Modern Restaurant Management

JUNE 24, 2020

In this edition of MRM News Bites, we feature help for small business owners and products for the 'new normal' for restaurants as they reopen. Square is launching On-Demand Delivery for Square Online Store where sellers can dispatch a courier through delivery partners for orders placed directly on their website.

Guest Recovery 215

Guest Recovery Mobile Ordering Kitchen Safety Food Safety 215

Modern Restaurant Management

OCTOBER 28, 2021

These media should be leveraged to communicate in a style and voice that is authentic to your business and your policies so there is no guesswork on the part of your customers. They run the gamut, from signage at the host stand and the restaurant website, to the restaurant’s social media pages and customer email list or loyalty program.

Communication 202

Communication Social Media Menu Loyalty Program 202

Modern Restaurant Management

APRIL 20, 2020

Healthcare workers are risking their health to protect ours, and restaurants are fighting to stay in business. “With orders down so much right now, feeding hospitals makes a huge difference to our business,” said Paul Barker, Owner of Pauli’s in Boston. ” Small Brand, Big Heart.

Healthcare 180

Healthcare Small Business Kitchen Safety Loyalty Program 180

Ken Burgin

JULY 17, 2022

Review the range of menu styles and pricing – small, medium, large still works for pricing and range. Think ‘Revenue Management’, just like hotels. If you haven’t heard from them, phone, text or email – this year needs more aggressive marketing. Do you have a Gift Certificate Order Form on your website?

Email Marketing 153

Email Marketing Book Merchandise Seasonal Menu 153

Sling

OCTOBER 25, 2024

Table of contents Benefits of a work schedule app What to look for in a work schedule app Available work schedule apps Benefits of a work schedule app You may not yet be completely sold on the idea of using a work schedule app for your business. But how do you know if a specific app is right for you, your team, and your business?

2025 142

2025 Email Marketing Employee Relations Communication 142

Indoor Media

JULY 22, 2020

With an average of 35 million monthly mobile users , Yelp is one of the most popular online review sites, with the auto industry being 6% of its reviewed business categories. Potential customers will decide whether or not to give you their business based on what others are saying about you. Set Up Your Yelp Profile and Claim Ownership.

Consumer Goods 146

Consumer Goods Customer Service Advertising Email Marketing 146

Modern Restaurant Management

APRIL 2, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. One of the ways they are doing this is by providing information and insights to make it easier for them to find new ways of conducting business.

Healthcare 206

Healthcare Employee Relations Online Ordering Customer Service 206

7 Shifts

SEPTEMBER 16, 2024

Other possible reasons include wanting to retire or find new business ventures. If your business is priced too high, buyers may overlook it. Moreover, a correct valuation reassures buyers that your business is financially healthy, even with the restaurant costs that come with it.

2024 195

2024 Document Point of Sale Cash Management 195

The Rail

AUGUST 4, 2022

By Roman Shvidun, Contributor Running a small business today is no small feat, and the narrative is no different for business owners in the food scene. With global restaurant brands gobbling up more of the market, it has become extremely challenging for small restaurants to compete and gain loyal customers.

Email Marketing 52

Email Marketing Marketing Online Ordering Loyalty Program 52

Modern Restaurant Management

DECEMBER 23, 2019

A portion of this article is included as a chapter in a new, 90+ page eBook – How to Start a Business from Scratch: Build a Successful Business and Turn Your Ideas Into Money. Who can blame you for wanting a small slice of such a big market? And, a failure to deliver that will reflect poorly on your business.

Social Media 133

Social Media Customer Experience Customer Service Small Business 133

RGU

JANUARY 1, 2020

Debra Murphy As I was working on my content audit , I came across a couple of posts on small business marketing trends for the years 2013 and 2014. Each trend became a marketing must-have for small businesses. 8 small business marketing trends essentials1.

Small Business 52

Small Business Marketing Email Marketing Mobile Ordering 52

SpotOn

MAY 8, 2024

In a small business, time is not your friend. Countless business operations compete for your attention and, inevitably, some will fall by the wayside. Transactional emails are a good case in point. Email marketing often hogs the limelight, at the expense of transactional emails.

Small Business 52

Small Business Email Marketing Mobile Ordering Social Media 52

Bingage

APRIL 16, 2024

In this blog, we are uncovering the top 5 most trusted Loyalty programs in India for restaurants and small businesses. Starting a Restaurant business is easy, but running a successful business is a tough task. Businesses will get options to send personalised communication through SMS, Whatsapp marketing and Emails.

Loyalty Program 105

Loyalty Program 2024 Email Marketing Customer Experience 105

Bingage

APRIL 16, 2024

In this blog, we are uncovering the top 5 most trusted Loyalty programs in India for restaurants and small businesses. Starting a Restaurant business is easy, but running a successful business is a tough task. Businesses will get options to send personalised communication through SMS, Whatsapp marketing and Emails.

Loyalty Program 104

Loyalty Program 2024 Email Marketing Customer Experience 104