Remove Fast Casual Remove Influencer Remove Marketing Remove Mobile Ordering
article thumbnail

MRM Research Roundup: Price Wars, Influencer Impact and No-Show Fees

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of LTO impact, influencer impact and no-show fees. As the landscape changes, 39 percent of leaders said they’re prioritizing investments in sales, marketing, and related technologies for the rest of 2024.

article thumbnail

Effectively Targeting and Marketing to Gen Z

Modern Restaurant Management

Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. The sheer market size of Gen Z and their discretionary spending dollars should make restaurants and food services businesses sit up and take notice.

Marketing 209
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

MRM Research Roundup: End-of-September 2021 Edition

Modern Restaurant Management

The new report captures a steady rise in mobile ordering, reinforcing the critical importance of mobile initiatives for restaurant brands. According to the data, consumers deleted restaurant apps if menu items were missing or if there was limited ability to customize orders. Mobile orders are on the rise.

2021 170
article thumbnail

MRM Research Roundup: End-of-May 2021 Edition

Modern Restaurant Management

Throughout subsequent waves of the pandemic, the reports explored the growth of off-premise strategies including the spike in mobile apps and, more recently, captured softening safety concerns among consumers when they began favoring shorter wait times over safety protocols. ” Highlights from the report include: Fast Food.

2021 189
article thumbnail

2024 Outlook: Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes. For example, there will be fewer human interactions when ordering takeaways during busy lunch hours, quick customer seating, or bill payments.

2024 215
article thumbnail

2023 Outlook: Trends and Challenges Restaurants Will See, Part Two

Modern Restaurant Management

Restaurants will continue to embrace digital on-premise, including mobile ordering and payment at the table, to streamline operations and improve the guest experience. Restaurants will continue to embrace digital on-premise, including mobile ordering and payment at the table, to streamline operations and improve the guest experience.

2023 197
article thumbnail

The 15 most profitable restaurant businesses to start in 2024

Clover - Restaurants

They include a variety of formats such as fast food restaurants, food trucks, and smoothie bars, each catering to specific consumer needs with a focus on quick preparation and minimal wait times. It is even estimated that fast food will experience a compound annual growth rate (CAGR) of 7.1%

2024 52