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MRM Research Roundup: Price Wars, Influencer Impact and No-Show Fees

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of LTO impact, influencer impact and no-show fees. Diversify media mix: An omnichannel presence provides optimal reach and the widest range of information sources. percent more visits than the year-to-date Tuesday average.”

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How can competitors source coffee for the World Barista Championships?

Perfect Daily Grind

However, in order to do so successfully, a WBC competitor must first source a high-quality coffee that will stand out on the global stage. And what factors need to be taken into account when sourcing coffee for the WBC? For his winning WBC routine, Saša sourced Sudan Rume coffee from Camilo Merizalde’s Las Nubes farm in Colombia.

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How is Influencer Marketing tapping huge growth in Ecommerce? (The Ultimate Guide)

Bingage

Bringing Influencers marketing for your Ecommerce business on board this traditional word-of-mouth marketing by tapping into a pre-build audience. Whatever route you choose, Whatever channel you choose, you’ll find influencers everywhere, as Influencer marketing is getting bigger and bigger every day.

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Food Influencers – How to Integrate Them in Restaurant Marketing

The Restaurant Times

When it comes to generating exposure for your food business, there are numerous social media platforms and Influencer Marketing activation options to explore. Food Influencing 101: How To Leverage Food Influencers. Choose The Right Food Influencers For The Right Brand . Choose The Right Strategies .

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Launch A Profitable Restaurant Marketing Campaign With Food Influencers

The Restaurant Times

Influencer marketing is proving to be indispensable for restaurant marketing in the new normal. Using a combination of alluring photos and videos of food, influencers work their magic to get their audiences to try out an outlet. For example, a mid-level influencer, who has 10-100k followers, may demand $250-$400 for their services.

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Feeding Gen Z: The Rise of Authenticity in F&B

Modern Restaurant Management

The Gen Z Influence This tasteful group of about 70 million Americans craves authenticity in every bite, from organic street foods to diverse global cuisines. They drive the demand for clean labels, responsibly sourced ingredients and sustainability. Gen Z's influence on the dining scene calls for an industry-wide evolution.

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Please Put Your Light Away at the Restaurant

EATER

But two weeks later, in Kansas City, I ate dinner while an influencer a table over had his phone stand and ring light set up for the entire meal, shining across the dining room. If I have any power as a food writer to influence behavior, then I’ll use it now: Put your lights away and let us eat in peace. I cannot abide by this.