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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

How to calculate your restaurant customer acquisition cost (CAC) As a business owner, understanding CAC is important if you want to make informed decisions about your marketing investments. For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses.

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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. A smooth mobile experience keeps people engaged and leads to more online bookings.

Book 195
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11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

Data acquired about your actual consumers can be used in both online and offline marketing campaigns. One option is to include important information like your company name and phone number at the top of your page. If we consider Google, having such information on your website helps it appear in geo-targeted searches.

Marketing 397
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Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

What are they ordering? Complete a competitor analysis This will not only inform decisions such as pricing and menu ideas—but it can serve as inspiration too. See how they’re branding themselves online and across social media, and what kind of promotions they’re running throughout the week. What are they wearing?

Marketing 418
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The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. The good news is there are plenty of ways to engage in local marketing, both online and offline. Local restaurant marketing can help you reach your target audience more effectively.

2025 195
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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

Your marketing plan is a central place that outlines and informs your marketing strategy. See how they're branding themselves online and across social media and what kind of promotions they're running throughout the week. Knowing they have a lunch special on Wednesdays is invaluable knowledge and can inform your decision-making.

Seating 221
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Simple Restaurant Marketing Plan for 2021 [PDF Template]

7 Shifts

What are they ordering? Complete a competitor analysis This will not only inform decisions such as pricing and menu ideas—but it can serve as inspiration too. See how they’re branding themselves online and across social media, and what kind of promotions they’re running throughout the week. What are they wearing?

Marketing 195