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Avoiding Mistakes in Loyalty Programs

Modern Restaurant Management

Loyalty expert Hope Neiman, CMO at Tillster, says these are the four things she sees that restaurants often get wrong when building loyalty programs + brand champions: Lack of clarity and consistency. If rewards aren’t motivating, restaurants lose out on upsell opps (e.g. Value problems. No personalization.

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Promotions and Loyalty Programs Are Key to Coaxing Diners

Modern Restaurant Management

Promotions and loyalty programs are necessary to convince Americans to dine out more frequently, according to new research from Provoke Insights and Modern Restaurant Management (MRM) magazine. It’s no surprise that inflation is taking a toll on the restaurant industry and Americans are noticing the price increases.

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Taking Loyalty to the New Normal Level and Beyond

Modern Restaurant Management

Brands that have shifted to a more customer-centric approach have an understanding of loyalty as being earned and not sold. Loyalty programs are commonplace today, a necessity and important part of restaurant marketing strategy. What do these programs provide to an organization? Suzi Tripp.

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Taking Care of the Customers Is Key to Ensuring Loyalty

Modern Restaurant Management

At a time when the competition for the guest dollar and loyalty is fierce, it's a challenge to stand out. How can a brand develop a loyalty program that is relevant for a variety of guests? What are the best practices for building a new loyalty program?

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Diners Have Negative Reaction to Surge and Dynamic Pricing

Modern Restaurant Management

. “This is an alarming statistic for restaurant owners and operators, potentially leading to an increase in lost revenue or creating new peak hours,” Bill Mitchell, Executive Chairman of HungerRush, and former President of Global Operations of Papa John’s International, told Modern Restaurant Management (MRM) magazine.

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Elevate Your Restaurant Brand: Convert Value into Loyalty

Modern Restaurant Management

How can a brand develop a valuable value program that builds relationships and encourages people to come back even when prices change? Restaurant brands should take advantage of increased foot traffic by collecting and analyzing patterns in consumer dining behavior.

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Fighting Fast Food Fraud

Modern Restaurant Management

Fast food restaurants are all about convenience with the latest step in providing convenience for guests being the welcoming of digital payments and corresponding loyalty apps. First, reward programs turn physical goods into digital goods that are easy to move around, have no upper-value limit, and barely need monetization.

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