Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

Marketing 188

Marketing Email Marketing Social Media Coupons 188

Modern Restaurant Management

NOVEMBER 8, 2024

Incorporating video testimonials into your restaurant marketing strategy can showcase authentic experiences that build trust and engage prospective customers, turning them into loyal regulars. Include some details, such as specific menu options or a signature craft cocktail, in the narrative.

Marketing 88

Marketing Social Media Email Marketing Customer Experience 88

7 Shifts

MAY 31, 2024

Let’s be honest - you’re a restaurant operator, not a marketing expert. However, with so much software on the market today, how do you know what to use and where to start? To help you out, we've listed some of the most used tools that even beginners in digital marketing can easily navigate.

2024 221

2024 Marketing Email Marketing SEO 221

Next Restaurants

JULY 18, 2024

By Leo Clarke, Contributor As a restaurant owner, there are many reasons to consider offering a more sustainable menu. Making the choice to promote a greener kitchen and menu is not only a smart business decision, but also a commitment to a healthier planet, community, and future.

Sustainability 123

Sustainability Menu Compost Seasonal Menu 123

ChowNow

OCTOBER 2, 2024

Social media marketing for restaurants is one of the most direct ways to engage with diners to increase awareness, loyalty and drive sales. Check out our high-level tips for getting started on Instagram, Facebook and TikTok to harness the power of social media marketing for your restaurant. Post updates about your restaurant.

Social Media 78

Social Media Marketing Entertainment Online Ordering 78

Perfect Daily Grind

AUGUST 16, 2022

There’s no doubt that seasonality plays an important role in influencing consumer behaviour. Seasonal signature drinks have also become commonplace in coffee shops across the world. For many coffee shop owners, including seasonal food and beverages is essential to boost sales and maintain customer interest.

Design 157

Design Menu Seasonal Menu Social Media 157

SpotOn

MARCH 18, 2024

On the other side of the dining spectrum, there are restaurants with menus that offer an entire meal at a set price, also known as the prix fixe menu. The prix fixe menu is ideal for guests seeking to indulge in a larger meal for a higher price. The prix fixe menu doesn't only need to serve French food.

Menu 98

Menu Dietary Restrictions Fine Dining Seasonal Menu 98

Social Hospitality

JUNE 28, 2023

In the ever-evolving world of restaurants, establishing effective marketing strategies is an important stepping stone to success. Whether you’re a new restaurant or a well-established entity, it’s crucial to keep your marketing as fresh as your food. There are plenty of tried-and-tested restaurant marketing strategies.

Marketing 195

Marketing Email Marketing Social Media Seasonal Menu 195

7 Shifts

AUGUST 22, 2024

Virtual restaurant concepts only exist in apps, and use ‘ ghost kitchens ’ (aka ‘virtual kitchens’ or ‘dark kitchens’) to serve a virtual menu to virtual customers. Savvy restaurateurs have developed the virtual restaurant concept alongside the exploding third party delivery app market to capture incremental revenue increases.

Online Ordering 370

Online Ordering Customer Service Delivery Food Order 370

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Others tend to emphasize their cheaper menu options. A quick look at your POS data will identify the top three selling items on your menu.

Marketing 226

Marketing SEO Front of House Website Management 226

Modern Restaurant Management

JULY 1, 2024

There are a number of proven strategies for being proactive about possible supply chain shortages including menu optimization, building partnerships and LTO maximization. Creating strategic LTOs is a great way to keep customers interested each season on the brand, but it's also important to be strategic about the recipes you create.

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Supplies Seasonal Menu Retail Food Supply 171

7 Shifts

SEPTEMBER 6, 2024

The cost of goods sold (COGS) is a restaurant metric that shows you the cost of all ingredients used to prepare a menu item, including the food, beverage costs, and other direct expenses. The remaining 70% can cover other expenses like labor, rent, and marketing, with the rest contributing to profit. What is cost of goods sold (COGS)?

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2024 Seasonal Menu Inventory Audits 195

7 Shifts

MAY 23, 2024

We’ve studied what makes the 20% of restaurateurs successful and categorized them into essential categories, including optimizing your menu, providing unforgettable experiences, hosting events, and improving takeout. When done right, menu engineering can grow your sales by as much as 15% !

Social Media 195

Social Media Loyalty Program Email Marketing Seasonal Menu 195

Modern Restaurant Management

SEPTEMBER 3, 2020

To further emphasize creativity in the kitchen, Ocean Prime encouraged its associates to compose a seasonal pairing menu through an immersive leadership development program. “Our goal was to showcase the whole process, and the menu was the main vehicle. .”

Marketing 189

Marketing Seasonal Menu Leadership Coaching 189

ChowNow

NOVEMBER 1, 2023

With endless reasons for your diners to celebrate this winter, prep for the busiest restaurant season by planning for moments that go beyond the usual. Our six tips for clever marketing will keep them coming back for more all season. Recommend fall and winter menu pairings. You know your diners best!

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Marketing Email Marketing Seasonal Menu Online Ordering 78

7 Shifts

AUGUST 26, 2024

That’s why you should leverage Google Ads to showcase your restaurant and menu. Include Google Ads in your restaurant marketing plan to reach more potential customers. By doing so, you make sure your marketing dollars are spent on those most likely to visit your restaurant.

Seasonal Menu 195

Seasonal Menu Customer Service Website Management Online Ordering 195

Modern Restaurant Management

JULY 31, 2024

While the restaurant industry has been focused on value meals so far this summer, Pumpkin Spice Latte (PSL) season has snuck up on us with independent restaurants leading the orange-colored way. With the pumpkin spice market forecast to be worth $2.4 " There’s no denying the power in pumpkin. year over year.

Seasonal Menu 189

Seasonal Menu Point of Sale 2024 Email Marketing 189

Culinary Cues

OCTOBER 24, 2022

More than anything else, when I was in restaurant kitchens I looked forward to planning and testing the next set of menu changes. A stale menu is not cost effective, ignorant of quality issues with ingredients, uninspiring for employees, and just plain boring. Winter is, by far my favorite season to plan menus.

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Seasonal Menu Front of House Presentation Menu 314

Ken Burgin

JULY 23, 2023

So I asked it to ‘Give me 10 ways ChatGPT’s new Code Interpreter could analyse and improve menu profitability for a restaurant or cafe? Here’s what came back: ChatGPT’s Code Interpreter can add significant value by analysing and improving menu profitability in the following ways: 1.

Menu 113

Menu Seasonal Menu Point of Sale Pricing 113

Apicbase

OCTOBER 25, 2024

Did you know a poorly managed menu could cost you thousands in wasted food and lost profits each month? Menu management touches all core aspects of running a restaurant. You need to manage everything from costs and inventory to menu design to get this balance right. Poor menu management is a recipe for disaster.

Menu 52

Menu Management Management Allergens 52

7 Shifts

AUGUST 2, 2024

By tracking metrics like customer retention and employee turnover rate, contribution margin, and menu item profitability, restaurant managers can identify each area’s strengths and what areas need improvement. Use this data to establish clear and specific goals and adjust your strategies as needed.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

Hot Schedules

NOVEMBER 3, 2021

What Hotel Menu Trends Will Define 2022? For these travelers, the dining experience will be back on the menu. Plant-based options are a must on any menu from bed and breakfasts to five-star resorts. Finding innovative ways to incorporate novel foods into your menu sets your properties at the forefront of healthy dining.

Hotels 148

Hotels 2022 Menu Tip Distribution 148

The Rail

SEPTEMBER 23, 2024

Incorporating cultural diversity into your menu is key to ensuring success in new markets. By embracing local flavors and traditions, you can create a menu that resonates with the community and attracts a wider customer base. This knowledge will help you customize your menu to reflect the tastes of your new audience.

Menu 52

Menu Seasonal Menu Dietary Restrictions Customer Experience 52

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Open for Business

FEBRUARY 21, 2024

While traditionally associated with fine dining, the prix fixe (pronounced “pre-feks”) menu has transcended its high-end roots, becoming a popular culinary trend. When curated with care and promoted effectively, this menu is a powerful tool for any restaurant, capable of making a memorable impression and drawing eager guests through the door.

Menu 78

Menu Seasonal Menu Fine Dining Social Media 78

Apicbase

MAY 21, 2024

Whether launching a new concept or expanding into a different market, menu development is critical for a restaurant’s success. That means balancing brilliant ideas with practicality and taking the time to consider all variables that can impact food costs , menu scalability, and customer first impressions.

Menu 52

Menu Dietary Restrictions Allergens Seasonal Menu 52

7 Shifts

OCTOBER 28, 2024

Reevaluating the prices of your drinks and knowing the types of drinks you sell can help you earn more for each bottle, as well as implementing portion control and even redesigning your menu. Calculate the cost of each drink on your menu, including the cost of the alcohol, garnishes, mixers, and anything else that goes into the drink.

Point of Sale 195

Point of Sale Merchandise Seasonal Menu Bar 195

Modern Restaurant Management

JUNE 13, 2024

These timeless menu items have been meticulously crafted and perfected over the years, holding a special place in the hearts (and stomachs) of many. While market trends and flavors can fluctuate frequently, consistency in quality and flavor are key factors for enduring longevity with these products. In the $387.5

Seasonal Menu 123

Seasonal Menu Loyalty Program Innovation Point of Sale 123

Modern Restaurant Management

AUGUST 22, 2023

Based on all the buzz, it’s touted as AI-mazing for marketing. This has led many businesses to view it as a marketing magic bullet to solve their revenue woes. AI can be used to analyze social media data to identify trends and user sentiment, monitor customer feedback and track the success of marketing campaigns.

Marketing 167

Marketing Social Media Point of Sale Customer Service 167

7 Shifts

SEPTEMBER 1, 2022

If you're standing in line waiting to order the special of the night, the seasonal Panzanella Salad, you don't want to hear “86 the special”. At some point when you were dining in a restaurant, you may have heard the BOH staff shout “86” and the name of a menu item to the waiters. How to stop 86ing menu items. What does 86 mean?

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Definition BOH FOH Front of House 360

The Rail

MARCH 31, 2023

Your drink menu doesn’t need to be dominated by non-alcoholic options, but having many beverages could help you this year. You can also market your restaurant to Gen Zers and other young people who may be interested in your alcohol-free beverages. Add more vegan options to your menu in 2023.

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Menu Seasonal Menu 2023 Point of Sale 116

Modern Restaurant Management

JUNE 24, 2024

The rising cost of ingredients and an ongoing commitment to sustainability is the driving force behind the Low-Waste Menu trend which encourages resourcefulness to reduce waste and maximize ingredient usage. We look at what is popping up on menus, what social cues there are out in the market, and what flavors are popping up.

Seasonal Menu 188

Seasonal Menu 2024 Social Media Waste 188

ChowNow

SEPTEMBER 26, 2024

Email marketing is a powerful tool to drive repeat orders and boost diner loyalty. Not only do the majority of customers like to be contacted by brands via email according to surveys , the average Return on Investment for email marketing is $36 for every dollar spent. Menu preferences.

Email Marketing 78

Email Marketing Marketing Loyalty Program Online Ordering 78

Restaurant Engine

OCTOBER 16, 2024

Create a plan and a marketing strategy for your grand opening. Your menu, staff, and restaurant are ready. This article takes a look at seven brilliant ideas for restaurant grand opening marketing. This article takes a look at seven brilliant ideas for restaurant grand opening marketing. Make it seem like it’s a secret.

Marketing 52

Marketing Social Media Advertising Influencer 52

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Digital Marketing Digital content can take several forms, from your website to search ads and email marketing.

Franchise 180

Franchise Franchising Marketing Social Media 180

Modern Restaurant Management

APRIL 30, 2024

For consumers, LTOs often bring to mind seasonal offerings that have become synonymous with specific times of the year. Any quick-service restaurant endeavoring to increase consumer engagement and create a dynamic brand needs to consider making LTOs a significant part of their menu development. All the tasting doesn’t hurt either.

Food Supply 197

Food Supply Seasonal Menu Supplies Design 197

Buzztime Business

OCTOBER 10, 2023

Fall is in full swing; do you have the menu to match? Get ready now with these 8 fall menu ideas that will cure any customer’s craving for a taste of autumn. 1) Season’s Eatings: Farm-to-Table Fall Menu Ideas Farmers have a little secret to share…autumn is peak produce time. Sure, strawberries are out of season.

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Menu Seasonal Menu Point of Sale Brewery 78