7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. ChowNow ChowNow is a customized online ordering app for restaurants.

Management 367

Management Management Operations Mobile Ordering 367

7 Shifts

JANUARY 26, 2021

Ordering online, paying with mobile phones, scanning QR codes for a menu, and a ton of takeout, are just a part of dining out now. He also operates Cali BBQ Media and hosts the Digital Hospitality Podcast, and is an advocate for digital hospitality as a means to grow your business.

2021 370

2021 Front of House Social Media Mobile Ordering 370

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. ChowNow ChowNow is a customized online ordering app for restaurants.

Management 352

Management Management Operations Mobile Ordering 352

7 Shifts

SEPTEMBER 20, 2021

Online and Mobile Ordering Systems. Online ordering and delivery are one of the fastest growing aspects of the restaurant industry, up 124% in 2020. Customers are demanding online and mobile ordering, and modern restaurant tech makes it more accessible for every restaurateur. Social Media Management & Metrics.

Technology 370

Technology Front of House Social Media Back of House 370

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Modern Restaurant Management

MAY 17, 2022

One of the most impactful ways to target your audience is through location-based marketing. Customer engagement is guaranteed to increase as customers interact with your restaurant through a dedicated mobile app or QR code system. This is ‘phygital’ marketing: the blend of a physical presence with digital engagement.

Marketing 212

Marketing Mobile Ordering Online Ordering Customer Experience 212

Modern Restaurant Management

FEBRUARY 18, 2020

Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. The sheer market size of Gen Z and their discretionary spending dollars should make restaurants and food services businesses sit up and take notice.

Marketing 209

Marketing Social Media Fast Casual Influencer 209

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. It combines different online and offline strategies to promote a restaurant and increase orders. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Optimize the website for mobile screens. Send Relevant Emails.

Marketing 203

Marketing Email Marketing Social Media SEO 203

7 Shifts

JULY 16, 2021

In this guide, we'll go through everything you need to open a new coffee shop, from market research to buying coffee to hiring the best team. Research the Market. Market and Promote the Opening. Below is a list of the potential coffee shop concepts to think about when conducting your market research. Research the Market.

License 459

License Hiring Equipment Small Business 459

Modern Restaurant Management

NOVEMBER 15, 2023

It only exists online; customers can order food through a delivery app. Virtual Restaurants can be a great way to test new menu ideas or reach a new market. Mobile Optimization : Optimize your website for mobile devices. Convenience : Customers can order food from your restaurant without leaving their homes.

Marketing 197

Marketing SEO Social Media Mobile Ordering 197

7 Shifts

FEBRUARY 15, 2022

Your smartphone is your restaurant's media center. It's a full-on media company. And it's proprietor, Shawn Walchef, is redefining what restaurant marketing can be. That smartphone is your media center. You post that content online on all those different social platforms. That literally is a multimedia center.

Social Media 448

Social Media Hiring Website Management Hospitality 448

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place. Give Your Website All of the Love.

Marketing 221

Marketing Email Marketing Website Management Social Media 221

7 Shifts

OCTOBER 23, 2020

In an era when enabling online ordering is essential to running a restaurant, having an online presence for your restaurant is critical. These social networks don't have the capabilities your restaurant needs to become an online business. Squarespace has e-commerce capabilities that can help you sell products and fulfill orders online.

Website Management 370

Website Management Online Ordering Hiring SEO 370

Social Hospitality

AUGUST 25, 2019

When it comes to digital marketing for restaurants , there are various avenues to explore. C ustomer interaction points can range from mobile apps, third-party food aggregator apps, social media, and chat apps. That changes when you use a conversational chatbot on the website, mobile app, or social media.

Social Media 253

Social Media Mobile Ordering Email Marketing Website Management 253

7 Shifts

MARCH 10, 2021

The pandemic accelerated the rise of contactless solutions like mobile ordering and payment and self-ordering kiosks. Market Your Restaurant Less time, a smaller staff, and tight budgets mean restaurateurs wear lots of hats. One of the most important is that of the marketer – after all, it's how you generate customers.

Management 370

Management Management Small Business Email Marketing 370

Modern Restaurant Management

MAY 1, 2024

Restaurant brands need to pay attention to evolving media consumptions in order to better engage with potential customers, according to results of a year-long study conducted by Digital Turbine in collaboration with Qrious Insight. Mobile gaming-first audiences were shown 61 percent fewer ads than social media-first audiences.

Social Media 180

Social Media Mobile Ordering Advertising Website Management 180

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

JULY 14, 2021

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. Social Media Advertising. Each channel above should be covered by your recruitment marketing strategy.

Recruiting 212

Recruiting Hiring Marketing Advertising 212

Modern Restaurant Management

APRIL 7, 2020

One of the first instincts for cost-cutting measures is to eliminate marketing. However, history shows time and again: businesses that continue marketing through downturns emerge stronger, and enjoy robust consumer loyalty. Businesses that continue marketing through downturns emerge stronger, and enjoy robust consumer loyalty.

Marketing 202

Marketing Tip Distribution Loyalty Program Mobile Ordering 202

Modern Restaurant Management

JULY 29, 2022

billion on national television advertisements, and digital spend is also on the rise given the increasing influence of social media platforms like TikTok. How do brands know if their media spend is making an impact with diners? No matter the size, a brand always wants to gain more market share in order to secure higher profits.

Advertising 208

Advertising Take-out Marketing Social Media 208

Social Hospitality

MAY 6, 2020

“We are fully mobilized and doing all we can to support as many people as possible during this difficult time.” Social Kitchen & Craft Bar: Giving Back to the Community. Social Kitchen & Craft Bar in Costa Mesa, CA is providing free meals to feed all laid-off and furloughed hospitality workers.

Hospitality 388

Hospitality Airlines Healthcare Hotels 388

Modern Restaurant Management

MAY 8, 2020

Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing. 88 percent of consumers are cooking more meals at home since stay-at-home orders went into effect in March.

Marketing 177

Marketing Franchise Franchising Social Media 177

Modern Restaurant Management

MARCH 5, 2021

Forty percent of mobile visitors will leave your site if it takes more than 3 seconds to load. This may seem like a minor point but too many websites use small fonts making the site difficult to read, especially on mobile. When updating the design of your website you should be thinking mobile first. Ordering Online.

Mobile Ordering 196

Mobile Ordering Online Ordering Social Media Food Order 196

Modern Restaurant Management

MARCH 25, 2022

To go contactless, customers scanned a small black and white square called a QR code on their mobile device to see a digital copy of the menu. Some restaurants even took safety a step further by eliminating in-person ordering and offering contactless payment. Boost Social Media. Direct Mail Campaigns.

Social Media 215

Social Media Email Marketing Mobile Ordering Kitchen Safety 215

7 Shifts

DECEMBER 18, 2023

Kiosk ordering Your busy customers don’t always have time to wait in line. Kiosk ordering tools speed up the ordering process, making it easier to keep up during a mealtime rush. Many customers also appreciate the quick and user-friendly process of ordering on a kiosk.

Management 397

Management Management Email Marketing Point of Sale 397

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Apple has announced plans to restrict its IDFA (identifier for advertisers) in 2021.

Marketing 203

Marketing Email Marketing Loyalty Program Point of Sale 203

Restaurant Engine

JANUARY 13, 2021

Is social media marketing on the menu for your restaurant’s marketing plan? Not only are you responsible for staff, your menu, your customers, and keeping everything moving, you are responsible for marketing your restaurant in the best way possible. Consider using social media to encourage more email sign ups.

Social Media 98

Social Media Marketing Email Marketing Coupons 98

Modern Restaurant Management

DECEMBER 20, 2023

In order to achieve long-term success and build essential brand credibility, restaurants must cultivate meaningful experiences and relationships to help drive growth and expansion. So how do you thrive in a customer-driven competitive market? According to research, the majority of customers are interested in ordering seasonal items.

Customer Experience 197

Customer Experience Innovation Social Media Seasonal Menu 197

7 Shifts

NOVEMBER 25, 2024

Customers on average will order more menu items, resulting in a larger bill for the restaurant and a larger tip for the employee. With the slim margins, there is tremendous pressure to pour through each of your supplier’s catalogues in an attempt to alter your menu items to make sure you don’t order when prices are high.

Mobile Ordering 221

Mobile Ordering Back of House Customer Service Online Ordering 221

MadMobile

APRIL 20, 2023

Social media is today’s most influential networking tool. However, sometimes managing social media marketing can feel overwhelming and almost like a second job. That’s because social media platforms are advancing and growing every day. diners have a social media account.

Social Media 98

Social Media Online Ordering Customer Experience Back of House 98

Modern Restaurant Management

MAY 28, 2021

While we do live in a mobile world where smartphone pictures have become the norm, professional photography is still needed for restaurants. Making the Most of Your Marketing. Food photography should be a crucial component of your marketing strategy. Researching current marketing trends. Managing SEO.

Social Media 218

Social Media Website Management Mobile Ordering Food Order 218

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. But precisely, how can you determine what customers want?

Loyalty Program 181

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 181

Modern Restaurant Management

AUGUST 22, 2023

AI is everywhere: It’s pasted across headlines (like this one), trending on social media and the subject of conversations. Based on all the buzz, it’s touted as AI-mazing for marketing. This has led many businesses to view it as a marketing magic bullet to solve their revenue woes.

Marketing 167

Marketing Social Media Point of Sale Customer Service 167

Modern Restaurant Management

DECEMBER 28, 2020

And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Restaurant owners are as busy as they’ve ever been, so they will look for marketing platforms that allow them to efficiently and effectively set their marketing campaigns, to drive traffic and growth without added effort.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Modern Restaurant Management

MAY 17, 2023

Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. Then, utilizing social media to differentiate your brand and showcase your identity to customers can help your brand stand out.

Loyalty Program 189

Loyalty Program Mobile Ordering Social Media Online Ordering 189

Modern Restaurant Management

DECEMBER 7, 2022

Many of Gen Z's traits are most likely shaped by the fact that they have grown up with access to the internet, smartphones and social media. Gen Z has proven itself to be very socially conscious and expects brands to take a stand on both social and environmental issues. Make Yourself Mobile-Friendly.

Mobile Ordering 203

Mobile Ordering Social Media Online Ordering Point of Sale 203