7 Shifts

NOVEMBER 24, 2024

However, the systematic gathering and analysis of data serves to lay a solid foundation for your business. For instance, "Discover which menu items are most popular among our target market" is a clear and focused goal. You can also invite a group of customers to try new food items before adding them to your menu.

Marketing 370

Marketing Social Media SEO Customer Service 370

Culinary Cues

JANUARY 20, 2024

There has always been a commonsense way to build a menu knowing that in the end it is the beverage, and the bookends (appetizers and desserts) that hold the greatest opportunity for profit. A menu should thus be designed and priced to make those items seem essential. Do it right!

Fine Dining 402

Fine Dining Food Truck Back of House Pricing 402

Culinary Cues

DECEMBER 1, 2019

The funny thing is that these small businesses – in this case – restaurants – cannot survive on that once-a-year recognition, or even the occasional special event. Don’t they understand how much more special the experience will be in this little bistro with two people in the kitchen, a bartender and two servers?

Small Business 424

Small Business Customer Experience Customer Service Seasonal Menu 424

7 Shifts

AUGUST 12, 2021

Email marketing allows restaurants to notify their consumers about current promotions and serves as a branding strategy. You may, for example, use push notifications for advertising special discounts or notifying consumers about a new menu. Special Offers and Promotions. Menu Promotion.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

7 Shifts

AUGUST 12, 2020

Your marketing plan is your year-long guide to seek opportunities in public holidays and cultural events; it’s your marketing budget that will help reduce risk and minimize overspending; it’s your insights into customer behavior and trends; it’s your pièce de résistance to serve up a great experience and achieve your financial targets.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

JUNE 4, 2021

Ideal menu price. To put it simply, your cost of goods sold is how much it costs you to produce a menu item. As you add together all of your menu items, you can determine the total cost of everything (to you) that you sell to your guests. It also plays a key factor in pricing your menu. Average customer headcount.

Point of Sale 416

Point of Sale Inventory Employee Relations Customer Service 416

Social Hospitality

JANUARY 5, 2022

For most restaurants, the focus remains on delivery and pickup to serve customers. Here are key considerations in the post-Covid scenario: Focus on the most popular menu options: Offer minimum menu options to prevent overproduction. The pandemic has drastically affected the restaurant industry. Conclusion.

Mobile Ordering 459

Mobile Ordering Customer Service Food Safety Delivery 459

7 Shifts

SEPTEMBER 15, 2021

It's a tactic that can also take multiple forms, such as suggesting a limited special burger to someone who orders the usual signature every time. Compared to going through the specials to every guest or blasting all online orders with an offer, these personalized approaches are favorable. Know the Menu, Back to Front.

Loyalty Program 369

Loyalty Program Customer Experience Customer Service Point of Sale 369

7 Shifts

JULY 16, 2021

Create a Menu. Do they serve just coffee or small foods as well? This includes but is not limited to your equipment, permits, menu, and marketing. These elements include the following: Number of guests you expect to serve in a day. Expected menu prices. Create a Menu. Coffee Shop Concepts. Obtain Funding.

License 459

License Hiring Equipment Small Business 459

7 Shifts

JUNE 29, 2022

They employ thousands of people and have served billions, and with so many people affected, it's understandable why there are franchise-specific laws and regulations in place. Menu Consistency. A consistent menu ensures standard serving across locations. How to Make Sure All Franchise Locations Are Compliant.

Franchise 370

Franchise Franchising Restaurant Law Document 370

Modern Restaurant Management

OCTOBER 28, 2021

Your Response Menu. Today’s Pandemic Special. However, a good gauge for frequency can be communicating your COVID-19 safety and prevention efforts at least as frequently as you communicate your special menu additions. With COVID-19 continuing to be a consideration for consumers across the U.S.,

Communication 202

Communication Social Media Menu Loyalty Program 202

Culinary Cues

NOVEMBER 6, 2022

Whenever I take the time to pause and reflect on my time working in restaurants and participating in restaurant experiences, I tend to categorize them as wow experiences, surprising experiences, and special experiences. Suddenly, more family members are joining in to help sell the donuts and add pies and quickbreads to the menu.

Food Truck 406

Food Truck Customer Service Customer Experience Food Supply 406

7 Shifts

AUGUST 26, 2019

From there, you can make vital decisions about price, service capacity, table turnover, and your menu to boost revenue and profits. The easiest and most common way to drive revenue is to adjust your prices and offer specific promotions and specials like happy hour. Engineer your menu for sales and profits. Keep Your Menu Lean.

Management 408

Management Management Airlines Customer Service 408

7 Shifts

FEBRUARY 26, 2021

Send customers special offers, communicate directly, and keep them up to date. Include a postcard in all orders with a QR code or simple link in all of your orders to serve as a reminder. Get Your Kitchen and Menu Ready to Go ?? But don't go ahead and upload your menu dish-for-dish. So—you’re ready to take orders.

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

Modern Restaurant Management

DECEMBER 13, 2022

Having some choice specials on hand is an excellent way to stand out from the crowd. This easy-to-make sangria is sure to be a fruity hit to add to your menu. Before serving, drop in that champagne as a finisher! . Alcohol is an integral piece of a successful New Year’s Eve. Winter White Cosmo. 1 ½ oz vodka. ¾ oz Cointreau.

Specials 179

Specials Seasonal Menu Menu Take-out 179

7 Shifts

AUGUST 18, 2024

This document will outline your bar's concept, menu, marketing strategy, and financial projections. Choosing Your Concept & Bar Type Defining your concept Your concept is the main idea or theme and includes service style, cuisine, menu, and music. Your menu is more than just a list of food and drink. Keep it simple.

Bar 370

Bar License Email Marketing Customer Service 370

7 Shifts

OCTOBER 22, 2024

Photos of your menu items, ambiance, and even happy customers will give potential guests a glimpse of the dining experience you offer. Use it to share updates, special events, or new menu items. Your posts can serve as mini-ads for your restaurant, and they appear when customers search for your business.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

JULY 12, 2022

Review and Revise Your Menu Offerings. Before Restaurant Week kicks off, craft a menu that is friendly to both your bottom line and your customers. This way, you can encourage guests to return when your menu isn’t discounted while also encouraging employee retention by showcasing your kitchen team’s talents and creativity.

Loyalty Program 223

Loyalty Program Online Ordering Point of Sale Customer Experience 223

7 Shifts

OCTOBER 31, 2022

This section gives a high-level overview of the business you're looking to start: tell investors what your restaurant is all about, who your team is, and how you're going to serve the market. Speak to what sets you apart from the pack, what food you'll serve, the service style (fast-food, fast casual, fine dining, etc.) Sample Menu.

Point of Sale 397

Point of Sale Back of House Document Download 397

7 Shifts

OCTOBER 22, 2021

You can reference average party size, takeout vs. on-premise orders, the popular menu items, and other key metrics to to forecast restaurant sales. If sales don't differ too much from the rest of the year, your restaurant might not need much extra consideration for staffing outside special events. Handling Time Off Requests.

Seasonal Menu 370

Seasonal Menu Hiring Reference Mobile Ordering 370

Modern Restaurant Management

JANUARY 26, 2022

Holidays provide restaurants with the opportunity to capitalize on the special moment by offering specials, events, and so much more exclusive to the holiday. Create a Prix Fixe Menu. A prix fixe menu also gives off an air of elegance. Upsell with Valentine’s Day Specials. Offer a Gift Card with Purchase.

Social Media 225

Social Media Seasonal Menu Advertising Events 225

7 Shifts

NOVEMBER 26, 2019

Nearly 200,000 quick-serve restaurant establishments in the United States are not owned by the company whose name is on the building. Corporate typically does all of the marketing and menu engineering , comes up with training processes, and works out deals with suppliers for better food prices.

Franchise 369

Franchise Franchising Restaurant Law 2015 369

7 Shifts

OCTOBER 28, 2024

The average profit margin for bars typically ranges between 10-15% , but this can vary depending on the type of bar you run, the location, and the types of drinks you serve. For instance, a pub that serves both food and alcohol may have lower profit margins compared to a bar that only serves drinks because the cost of food is higher.

Point of Sale 195

Point of Sale Merchandise Seasonal Menu Bar 195

7 Shifts

JANUARY 26, 2021

Ordering online, paying with mobile phones, scanning QR codes for a menu, and a ton of takeout, are just a part of dining out now. Make It Special With delivery and pickup being the only option for many diners to get your food, you have to make sure you’re doing everything you can to stand out. Not just any—fishbowl cocktails.

2021 370

2021 Front of House Social Media Mobile Ordering 370

SpotOn

MARCH 18, 2024

On the other side of the dining spectrum, there are restaurants with menus that offer an entire meal at a set price, also known as the prix fixe menu. The prix fixe menu is ideal for guests seeking to indulge in a larger meal for a higher price. The prix fixe menu doesn't only need to serve French food.

Menu 98

Menu Dietary Restrictions Fine Dining Seasonal Menu 98

Culinary Cues

DECEMBER 3, 2022

The hotel restaurant doesn’t serve lunch (except for special events) which gives us a chance to catch our breath. We review the bakery components on the special menus for the day and typical inventory of baked goods for restaurant service. It will be all consuming, I’ll need to get to menu planning today.

Back of House 349

Back of House Hotels Front of House Book 349

7 Shifts

OCTOBER 22, 2024

Your Google Business Profile serves as the first point of contact for many potential customers searching for local restaurants. Add high-quality photos and videos regularly, posting as soon as new dishes are added to your menu. Keep your hours updated as well, especially if you have special holiday hours or seasonal changes.

2025 195

2025 Marketing Social Media Email Marketing 195

Culinary Cues

APRIL 26, 2020

It matters not whether you are selling a Wagyu beef tenderloin or a fried chicken sandwich – what is essential is that your product is so good, so well prepared, so special that customers look at it, smell it, and take that first bite followed by a pause of surprise and a response that begins with “WOW”! Everything helps.

Guest Recovery 319

Guest Recovery Kitchen Safety Customer Service Food Safety 319

7 Shifts

JULY 25, 2024

Offering additional services, like delivery and takeout, meal kits and subscription boxes, and even catering and hosting special events can unlock new growth opportunities. Create specialized catering menus tailored to different types of events to enhance this revenue stream further.

2024 243

2024 Loyalty Program Point of Sale Online Ordering 243

7 Shifts

SEPTEMBER 6, 2024

The cost of goods sold (COGS) is a restaurant metric that shows you the cost of all ingredients used to prepare a menu item, including the food, beverage costs, and other direct expenses. Ingredients and labor take up most of your COGS, but other factors like packaging, portion, and menu also play a role.

2024 195

2024 Seasonal Menu Inventory Audits 195

Culinary Cues

NOVEMBER 22, 2024

I think, even if these items weren’t on a menu, I would find a way to bring them into the fold. Bacon is well served in nearly everything, but it reigns supreme at breakfast time. The smells of the kitchen are individually unique, yet somehow blend to make sense.

Food 341

Food Front of House Point of Sale Back of House 341

Social Hospitality

OCTOBER 10, 2023

Instead, they serve solely through delivery or takeout. This specialization can make them more equipped to handle the increased order load. Brands typically partner with ghost kitchens and train their staff to prepare the menu. This approach lets restaurants “pool” their menus to diversify their offerings.

Online Ordering 222

Online Ordering Social Media Food Order Customer Experience 222

7 Shifts

SEPTEMBER 10, 2021

It also eliminates some of the downsides of tipping like inconsistent wages, an emphasis on “good tables,” and an individual mentality among serving staff. Tip pooling is another way that restaurants have changed up the system to make it fairer for everyone involved. Table of Contents. What is tip pooling? Benefits of tip pooling.

Tip Distribution 370

Tip Distribution Management Management Back of House 370

Modern Restaurant Management

OCTOBER 25, 2021

Though this may seem like a daunting task, especially for traditional restaurants like steakhouses and BBQ, menu diversification will allow you to reach more customers and entice more patrons to walk through your door. With this perspective in place, the ways of integrating plant-based proteins into your menu become infinite.

Dietary Restrictions 218

Dietary Restrictions Food Front of House Back of House 218

7 Shifts

AUGUST 4, 2020

There are simpler alternatives than investing in new energy-efficient equipment or reworking your menu with plant-based dishes—though they would help! Positioning the challenge of creating a restaurant with a small carbon footprint is much easier when you think of the people you’ll be serving.

Food Supply 300

Food Supply Waste Seasonal Menu Equipment 300

7 Shifts

MARCH 16, 2022

Take note of employees who demonstrate initiative, integrity, or management potential and present them with special projects, training responsibilities, and other developmental opportunities. Plus, a better-trained staff in more areas can only serve to benefit the restaurant as well as its employees. Compensate with Bonuses and Raises.

Front of House 370

Front of House Back of House Communication Customer Service 370

Modern Restaurant Management

MAY 20, 2020

It should contain all the obvious items like the extra sanitary practices you're going through, your adjusted hours of operation, and an overview of any special services you're offering like curbside pickup or no-contact delivery. PDF menus run contrary to this goal, so get rid of them as quickly as possible.

Mobile Ordering 234

Mobile Ordering Email Marketing Online Ordering Point of Sale 234