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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. A smooth mobile experience keeps people engaged and leads to more online bookings.

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How to Calculate Food Costs For Your Restaurant

7 Shifts

The cost of the food you serve can be affected by so many different outside influences, some of them more obvious, like the rise and fall of fuel costs or the effects of good or bad weather. It is affected by seasonality, market prices, and even pop culture. It all depends on the kind of restaurant and what's on your menu.

Food 363
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The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. The good news is there are plenty of ways to engage in local marketing, both online and offline. Local restaurant marketing can help you reach your target audience more effectively.

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How to Calculate and Improve Your Bar’s Profit Margin

7 Shifts

The average profit margin for bars typically ranges between 10-15% , but this can vary depending on the type of bar you run, the location, and the types of drinks you serve. For instance, a pub that serves both food and alcohol may have lower profit margins compared to a bar that only serves drinks because the cost of food is higher.

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What Does 86 Mean? Definition, History and More

7 Shifts

If you're standing in line waiting to order the special of the night, the seasonal Panzanella Salad, you don't want to hear “86 the special”. At some point when you were dining in a restaurant, you may have heard the BOH staff shout “86” and the name of a menu item to the waiters. How to stop 86ing menu items.

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A Comprehensive Guide To Restaurant Profit Margins For All Restaurant Types

7 Shifts

Train your staff to use ingredients efficiently and plan your menu to minimize waste. COGS is a restaurant metric that includes everything you spend on food and drinks to make the dishes you serve. Customers sit down, order from a menu, and are served by waitstaff. Constantino writes.

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Restaurant Accounting: A Comprehensive Guide

7 Shifts

By tracking metrics like customer retention and employee turnover rate, contribution margin, and menu item profitability, restaurant managers can identify each area’s strengths and what areas need improvement. Table turnover rate The table turnover rate refers to the number of times you have served new customers at the same table.