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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

Nowadays, running a successful restaurant takes more than great food and good service. If your website isn’t optimized for mobile, you could be losing out on potential customers. .” Photos of your menu items, ambiance, and even happy customers will give potential guests a glimpse of the dining experience you offer.

Book 195
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ARE INDEPENDENT RESTAURANTS PRICING THEMSELVES OUT OF THE MARKET?

Culinary Cues

If you are part of a working couple, managing a budget, paying for a mortgage, supporting two cars, and probably still paying off your student loans, then does going out to dinner make sense? If you are going to invest in “dinner out” then this is where you would prefer to spend your money. You want to support them.

Pricing 314
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Restaurant Accounting: A Comprehensive Guide

7 Shifts

The accounting process will seem less daunting once you understand what you need to do, know, and watch out for. By tracking metrics like customer retention and employee turnover rate, contribution margin, and menu item profitability, restaurant managers can identify each area’s strengths and what areas need improvement.

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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

There are more options for eating out than ever before. And the big restaurant brands are only getting bigger , making it even harder to stand out. Your plan should be comprehensive, well thought out, achievable, and consistent. Before you get any ideas for a cheesy radio spot, take a step back and look at the bigger picture.

Seating 221
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CHEFS – WHAT DOES YOUR MENU REPRESENT?

Culinary Cues

Consider this – the menu is the most important component of a successful restaurant and once designed it can, and should, impact every other aspect of the business. YES – the menu is that important! The menu comes first and should reflect the philosophy of the owners and chef and how the operators expect to be perceived by the public.

Menu 394
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5 Ways to Get Your Restaurant Summer Ready

SpotOn

As the summer season approaches, bringing with it longer days and warmer weather, restaurants have a golden opportunity to welcome waves of customers looking for memorable dining experiences.  Think about adding thematic decor, comfortable seating, and even outdoor entertainment to craft an unforgettable dining experience.

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How to Plan Your Restaurant's Grand Re-Opening Event

7 Shifts

And now, many states and provinces have already begun rolling out their plans to reopen the economy, and many restaurateurs are now planning out their grand re-opening. Set a goal for your restaurant’s grand opening—whether it’s seating capacity, an order volume, or revenue for your first day back in business.

Events 351