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MRM Research Roundup: Mid-April 2020 Edition

Modern Restaurant Management

The top factor influencing the choice to buy alcoholic drinks with take out/delivery relates to ease and safety. Since then, gift card sales have declined, but online ordering and merchandise sales have both increased steadily: Online orders have increased 50 percent week-over-week for the last three weeks. Brand Preferences.

2020 196
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How Martha Moments Creator Andrew Ritchie Built a Martha Stewart Community

EATER

What started as a blog in 2006 expanded its social media presence a decade later. The idea of creating my own online presence to celebrate Martha’s talent and influence came from a conversation with John Small, the creator of SaveMartha.com. And if not, you’ve probably crossed paths at least once with his labor of love, Martha Moments.

2001 59
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Why are YouTube coffee brands becoming more popular?

Perfect Daily Grind

For instance, YouTube influencer Emma Chamberlain’s coffee brand raised US $7 million in Series A funding in August 2022, which was used to support brand expansion and product development. They explain that marketing and selling coffee products allowed them to go beyond the standard range of merchandise that YouTubers typically sell.

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MRM Research Roundup: Cautious Optimism, Beyond the Burn, and the Taylor Swift Economy

Modern Restaurant Management

The Influence of Reviews HungerRush™ revealed how restaurant reviews significantly influence where people choose to eat. Gross Merchandise Value (GMV) at local restaurants grew by 12.8 Inflation's Influence on Shopping: 70 percent of Americans report that inflation will impact their holiday shopping.

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