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Why Restaurants Should Lean Into Loyalty Programs As a Way to Increase Direct Sales

Modern Restaurant Management

By using loyalty programs as a way to encourage customers to order directly. Strong loyalty programs incentivize direct sales and include everything a brand needs to implement a winning marketing strategy, … While it may be easy to think that a sale is a sale, that’s just not the case.

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Effective Promotional Ingredients for Going Green

Modern Restaurant Management

A 2018 National Restaurant Association (NRA) State of Restaurant Sustainability survey found that a restaurant’s sustainability efforts can impact a consumer’s choice of restaurants. Consumers want restaurants to embrace sustainability and are making their dining choices accordingly.

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Delivery Dominance Starts with a Few Simple Questions

Modern Restaurant Management

According to William Blair , delivery is projected to have a 25 percent CAGR over four years, growing from about $25 billion in 2018 to $62 billion in 2022. Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs.

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For Restaurant Owners, Cybersecurity is a People Problem 

Modern Restaurant Management

A year later, hackers were able to breach Dunkin Donuts online loyalty rewards program, stealing and subsequently selling thousands of user accounts on the dark web. Furthermore, Franchise Direct, as of 2018, determined that there were nearly 275,000 franchised restaurants in the United States.

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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

This creates an opportunity for restaurants to bite into market share by enticing a budget-sensitive customer base with incentives like coupons and loyalty programs. As diners continue to prioritize saving money, however, they still need incentives to spend, such as coupons and loyalty programs that suit their needs.

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Evolving Technology for Restaurant Operations

Modern Restaurant Management

According to Adams, the team hit the ground running and worked with its partners to helps tailor programs to help restaurants pivot their business models. "Everything In 2018, as the company pursued expansion, restaurants were finding wait times were exceeding the desired level. "Everything has changed," he said. "We

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MRM Research Roundup: Mid-February 2021 Edition

Modern Restaurant Management

Here are three key themes from the research: Consumers crave rewards – Eighty-three percent of respondents indicate they have at least one QSR app, and the top reason they cite for downloading the app is to earn loyalty rewards. The number of gift cards sold during this period was significantly lower than in 2018 and 2019.

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