article thumbnail

Best Practices for Launching Online Ordering

Modern Restaurant Management

According to research done in July 2019 by the Pew Research Center, 26 percent of adults spend the entire day online and 43 percent are online several times during the day. Software that helps track where users are coming from and which coupons they like the most can be a huge factor in future success.

article thumbnail

MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

Reassuringly, On Premise velocity is showing positive signs of nearly reaching levels seen in 2019. Most channels are now showing only single digit velocity decline against booming 2019 levels, suggesting we may be nearing a new On Premise norm." The Appeal of Coupons and Discounts. " Beverage Insights.

2021 490
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

MRM Research Roundup: End-of-July 2021 Edition

Modern Restaurant Management

The comparable week in 2020 (to July 25), while in recovery compared to the height of restrictions, was still lower than the same week in 2019. Across all states, value velocity remains strongly positive compared to last year, with all key states now ahead of 2019. Sales velocity is now +34 percent vs July 27, 2019. California.

2021 450
article thumbnail

MRM EXCLUSIVE: Three Ways to Bring Your ‘A’ Game to Accessibility 

Modern Restaurant Management

It’s estimated that in 2019 more than 11,000 lawsuits were filed in federal court for violating the Americans with Disabilities Act (ADA) Title III, with estimated average settlement costs of $16,000 for restaurants and other businesses that are considered open to the public.

article thumbnail

The Positives and Pitfalls of Third-Party Ordering 

Modern Restaurant Management

Meanwhile, Uber Eats expected to deliver $10 billion worth of food in 36 countries in 2019. The onus is on the restaurant to attempt to personalize and enhance the experience through branding and any promotional incentive print items to package with the order such as coupons, flyers, stickers and menus. In 2018, Grubhub reported $5.1

Ordering 454
article thumbnail

January/February 2020 Legal Update

Modern Restaurant Management

A customer had sued Subway based on text messages he received through a T-Mobile coupon promotion, in which T-Mobile sent subscribers a weekly coupon or discount for “T-Mobile Tuesday.” ” The district court dismissed the case for failure to state a claim against Subway, and the Seventh Circuit affirmed the decision.

2020 305
article thumbnail

Deals Over Disses: QSR Marketing Post-COVID

Modern Restaurant Management

Deal or No Deal : The coupon, the freebie, the buy one/get one. User-Generated Content : During the infamous release of Popeye’s new chicken sandwich in 2019, the brand reportedly generated nearly 23 million dollars in earned media in under two weeks. None of the top performing content came from an in-house Popeyes platform.

Marketing 442