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Best Practices for Launching Online Ordering

Modern Restaurant Management

According to research done in July 2019 by the Pew Research Center, 26 percent of adults spend the entire day online and 43 percent are online several times during the day. As a result, restaurant marketing, specifically digital marketing, is of extreme importance.

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Dinner, With a Side of Climate Preaching

EATER

PLNT Burger further incentivizes plant-based purchases by turning that data into a loyalty program, rewarding customers with free food for amounts of water or land “saved.” Firetype Chocolate used to offer free pieces of chocolate as part of a birthday program at its home within Thornes Marketplace in Northampton, Massachusetts.

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Five Tips to Increase Gift Card Sales This Holiday Season 

Modern Restaurant Management

With data showing that 65 percent of gift card recipients spend approximately 38 percent more than the face value of their cards, restaurant brands should be taking action to optimize their gift card programs for the holiday season. This is all excellent news for restaurant brands, as gift cards can be powerful marketing tools.

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Five Steps for Improving Restaurant Efficiency in 2020

Modern Restaurant Management

Now that the new year is here, it’s the perfect time for restaurant operators to review their 2019 performance and identify areas that can be improved in 2020. Deploying marketing campaigns. Customer email capture via a digital loyalty or marketing program. Deployment of marketing campaigns.

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MRM Franchise Feed: Church’s Goes Hybrid and Curry Up Incentives Now

Modern Restaurant Management

This program, piloted last year, is designed to help KFC team members build short-term savings and create lasting savings behaviors. However, according to a 2019 report from the Federal Reserve Bank, 37 percent of all Americans could not cover an unexpected $400 expense without going into debt. .

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MRM Research Roundup: End-of-September 2020 Edition

Modern Restaurant Management

Restaurant operators should also focus on remarketing to guests through email or other means, as well as offering return visit incentives to keep customers coming back. This is why remarketing to existing customers should be a critical component of any restaurant's marketing strategy. The Buzz on Beverages.

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Feed the Front Line, Small Brand, Big Heart and Seafood for Heroes

Modern Restaurant Management

ezCater launched Feed the Front Line , a program that helps anyone contribute meals to healthcare workers fighting coronavirus. In just over a week, the program has already sent more than 20,000 meals to 145 hospitals across the country. Feed the Front Line. In its first few days, the campaign raised $5,800.