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MRM Research Roundup: End-of-May 2021 Edition

Modern Restaurant Management

Throughout subsequent waves of the pandemic, the reports explored the growth of off-premise strategies including the spike in mobile apps and, more recently, captured softening safety concerns among consumers when they began favoring shorter wait times over safety protocols. ” Highlights from the report include: Fast Food.

2021 189
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It’s Time to Measure Up: Creating and Executing a Menu for Success With Location-Based Marketing

Modern Restaurant Management

As consumer options and demand shifted, businesses were forced to adapt and prioritize new technologies and alternate ordering experiences that would allow them to deliver on customer expectations. Adopting a digital-first environment quickly became a priority and mobile technology is playing an integral role.

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Effectively Targeting and Marketing to Gen Z

Modern Restaurant Management

Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. Wendy’s and Burger King are two masters in the genre, sparking lots of interest and engagement that’s helping to drive fast-food growth.

Marketing 209
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MRM Research Roundup: Mid-July 2020 Edition

Modern Restaurant Management

Pace of recovery for fast casual brands has slowed down considerably, although results continue to be much better than for full-service restaurants. Grubhub launched its latest report, "State of the Plate", looking at trends across the more than half a million orders placed a day. Forecasts: Summer (in ranking order).

2020 195
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15 Restaurant Metrics to Know and How To Use Them

7 Shifts

Fast-casual: 28.9%. Casual: 33.2%. Upscale casual: 30.4%. 52% of restaurant professionals named high operating and food costs as one of their top challenges, according to Toast's 2019 Restaurant Success Report. According to Orderly, your ideal CoGS depend on your type of restaurant. Pizza: 31.3%. The best part?

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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

Reassuringly, On Premise velocity is showing positive signs of nearly reaching levels seen in 2019. Casual Dining velocity has grown by 158 percent over the same period, suggesting many of the Casual Dining business models were able to maintain sales to some degree through pandemic restrictions. " Beverage Insights.

2021 196
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Decade of Disruption: Restaurant Insiders Dish What’s on the Plate

Modern Restaurant Management

We’re seeing massive disruption to front-of-house systems, too, delivering personalized guest experiences from order to payment to final delivery. You can see which other restaurants they frequent, too, and the types of items they order from those places.