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Expanding the Definition of Value

Modern Restaurant Management

Loyalty programs and promotions drive traffic – 70 percent of operators say loyalty programs increased customer visits in 2024. Loyalty programs are also providing value for both the operator and the consumer. Loyalty programs are also providing value for both the operator and the consumer.

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Technology Trends for the ‘New Normal’ Customer Cravings

Modern Restaurant Management

Hyper-connectivity and lifestyle trends will continue to influence and alter consumer behavior. Customers are incentivized by the appeal of cutting the line (without facing the wrath of fellow line members) and being rewarded for their patronage with generous loyalty programs.

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Delivery Dominance Starts with a Few Simple Questions

Modern Restaurant Management

Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs. As delivery becomes a larger part of the sales mix, brands should think about the factors that contribute to a successful delivery program. Putting it All Together.

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MRM Research Roundup: 2022 Restaurant Trends

Modern Restaurant Management

But despite these concerns, 46 percent of people noted they will eat out daily to several times a week in coming months and showed a growing loyalty to their favorite brands. Despite this, value velocities on Christmas Eve and Day were up by +37 percent and +42 percent versus 2019. Kicking orders to the curb.

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MRM Research Roundup: Mid-September 2021 Edition

Modern Restaurant Management

The latest BeverageTrak data from CGA’s COVID-19 On Premise Impact Report reveals On Premise velocity in outlets currently trading is +35 percent higher than the same time last year in the week to September 4 and +25 percent against the equivalent week in 2019. It is performing strongly vs both 2020 (+31 percent) and 2019 (+35 percent).

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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.

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MRM Plant-Based: Good Food Scorecard and Healthier Hospital Food

Modern Restaurant Management

Del Taco was recognized for adding multiple Beyond Meat items to its menu in 2019 and for heavily advertising these offerings to meat-lovers, vegetarians, and vegans alike. Just a few months after Burger King’s successful Impossible Whopper launch in August 2019, the restaurant chain added the Impossible Whopper Jr. to its menu.