article thumbnail

How To: Social Media Marketing in the Restaurant Industry

Modern Restaurant Management

But millennials and Gen-Z are quickly becoming the largest generation, overtaking baby boomers in 2019. Other things to consider when you first set up your page include: Call to action button – Adding a button to your Facebook page that directs users to your menu, reservation page, or online ordering system. Ask questions.

article thumbnail

OpenTable: Dining Trends for 2019 (Infographic)

Modern Restaurant Management

On OpenTable’s plate in 2019, diners moved towards more health-conscious dining preferences. This uncovered a treasure trove of food trends and shifts in behavior to provide insightful context as to how people are eating in 2019.” for late night/early morning reservation bookings made from 12AM to 7:59AM.

2019 303
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The State of Full Service Restaurants

Modern Restaurant Management

Seventy-four percent of full service restaurants (FSRs) managed to maintain or increase their sales during the pandemic; however, profit margins in 2021 declined to 10 percent, compared to 12 percent in 2019, according to third annual State of Full Service Restaurants Report released by TouchBistro.

article thumbnail

How the Restaurant Industry Can Begin Planning for the Future

Modern Restaurant Management

Lacking cash reserves and the resources to access money (traditional bank loans), most restaurants were forced to lay off their employees. Some likely expenses to be considered for initial cash reserves: 20 percent of the prior year’s monthly sales for purchases of goods. 75 percent of the prior year’s monthly payroll cost.

article thumbnail

Seven Restaurant Trends That Will Define 2022

Modern Restaurant Management

Ghost kitchens of 2019 almost exclusively referred to restaurants that worked only through third-party delivery services. In the past, these trends have included choosing certain suppliers, certain cleanliness practices, or even working as a "no-reservation" location. Now, they're coming back into the light.

2022 547
article thumbnail

Restaurant Startup Growth and Business Outlook for 2024

Modern Restaurant Management

As we head into 2024, all eyes are on the Federal Reserve as interest rates hold the key to employment and the consumer spending fueling the small business economy. In all, we expect 2024 to be a better year for business than 2023 as the Federal Reserve executes the soft landing it has been seeking since this tightening cycle began.

2024 450
article thumbnail

As American Express Acquires Tock, Who’s Winning the Reservation Wars?

EATER

What you need to know about the state of the reservations systems today Tock is changing hands yet again: The reservations system founded by restaurateur Nick Kokonas in 2014 has been acquired by American Express for $400 million, the financial services company announced today.