article thumbnail

How Loyalty Programs Give Customers the Biggest Bang for Their Buck

Modern Restaurant Management

Digital loyalty programs surged 124 percent during the height of the pandemic, helping restaurants drive more frequent visits and higher check averages from devoted customers, according to market researcher NPD Group. Having a loyalty program today is table stakes. Loyalty Lessons Learned.

article thumbnail

2025 Restaurant Payment Trends and Predictions

Modern Restaurant Management

billion in 2021 and the meal delivery market is expected to reach more than 192 million users by 2029. Embedded Payments in Ordering Systems Embedded payments are also set to play a pivotal role in enhancing the restaurant experience by opening up new opportunities for efficiency, revenue generation, and customer loyalty.

2025 447
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Pandemic Reflections: What Lessons Has the Restaurant Industry Learned?, Part One

Modern Restaurant Management

Loyalty is a huge factor now as guests desire rewards and perks for sticking with a favorite small business, and repeat customers are keeping many restaurants going. Whether it’s speeding up order times, improving inventory management, or boosting loyalty programs, every tool should serve a purpose.

article thumbnail

Promotions and Loyalty Programs Are Key to Coaxing Diners

Modern Restaurant Management

Promotions and loyalty programs are necessary to convince Americans to dine out more frequently, according to new research from Provoke Insights and Modern Restaurant Management (MRM) magazine. Americas still want to dine out, so promotional deals and loyalty programs make them feel like they are being responsible with their money.”

article thumbnail

Staying In Is Here to Stay. What Does that Mean for Restaurant Loyalty Programs? 

Modern Restaurant Management

Throughout 2021 and beyond, that answer will largely depend on how restaurants adjust their loyalty programs. As we near the end of the pandemic, it will be crucial for restaurants to continue to engage and listen to customers’ shifting needs, so they can continue to adapt appropriately to maintain loyalty and frequency.

article thumbnail

Restaurant Experts’ 2021 Outlook, Part Two

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. In 2021, we will see a dip in customer satisfaction. Here are their responses.

2021 576
article thumbnail

Social Marketing: Insights from Meta’s Restaurant Summit

Modern Restaurant Management

On October 1st in Chicago, Meta’s Restaurant Summit brought together more than 100 marketers from some of the most recognizable franchises in the industry for a buffet of diverse programming, discussion, and exploration into the world of restaurants. Meta Study, June 2024. billion impressions. Meta Q2’24 Earnings, July 2024.

Marketing 447