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Pandemic Reflections: What Lessons Has the Restaurant Industry Learned?, Part One

Modern Restaurant Management

These changes have become permanent shifts in how they target customers, market themselves, and design their offerings." While the ways we order and dine may have changed, the reasons people choose a restaurant haven’t. In 2024, we launched Mad Dash, which totally changed curbside pickup.

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2024 Outlook: Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2024. An issue that may arise from this in 2024 is data privacy. – Corin Camenisch, Product Marketing Lead at SumUp 1 + 0 = 3: The New Math of Marketing!

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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices.

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MRM Research Roundup: Mid-Year 2024

Modern Restaurant Management

“Both full-service and fast food restaurant customers are skewing a bit more toward higher income levels and college graduates,” says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI.

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Three Strategies to Increase Customer Retention

Modern Restaurant Management

Brands like McDonald's, Pizza Hut, Domino's, Starbucks, and others invest and implement customer retention strategies to hold the market share. This customer loyalty stays strong, negating the changing market landscape. With the least marketing efforts, the results in such a situation are quite high.

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What Consumers Want? A B2C Checklist

Modern Restaurant Management

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. But precisely, how can you determine what customers want?

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15 Must-Have Restaurant Marketing Tools in 2024

7 Shifts

Let’s be honest - you’re a restaurant operator, not a marketing expert. But the revenue restaurants get from digital channels like their mobile apps and websites surpasses the 32% of revenue they generate onsite and 26% over the phone. You got into this business because of your passion for food and hospitality.

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