Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Use social media, blogs, and visually attractive pictures to fascinate diners and increase anticipation.

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Modern Restaurant Management

MAY 24, 2024

Today, customers find restaurant brands through influencers, social media, review sites, and multiple channels. Brands like McDonald's, Pizza Hut, Domino's, Starbucks, and others invest and implement customer retention strategies to hold the market share. This stresses the need for customer retention programs.

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7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

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7 Shifts

JULY 25, 2024

Choosing this option is beneficial if your restaurant is in a competitive market where people use these apps frequently. For example, you can take orders from your social media profiles, like Facebook and Instagram, using a form or direct message. Delivery apps help boost your restaurant's visibility and attract new customers.

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The Rail

DECEMBER 20, 2023

As 2023 fades and 2024 emerges, we have seen the writing on the wall and offer you three trends worth considering for your annual planning. We believe these are opportunities for you to be ahead of a trend that will benefit your business over the course of 2024. Let’s look into our crystal ball for 2024.

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7 Shifts

SEPTEMBER 16, 2024

These include location, profitability, market trends, and more. Market Conditions The demand for certain types of restaurants, like quick-service or delivery-focused businesses, might be higher than fine dining establishments. In Q2 of 2024, revenue for restaurants fell by 9%, marking the first decline since Q4 of 2022.

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7 Shifts

MAY 23, 2024

In fact, 45% of restaurant operators expect their competition to be much more intense in 2024 than last year. Of course, this doesn’t mean that yours has to be extra low—just be extra sure that they’re justified given your competitor’s menu and market fluctuations.

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SpotOn

JULY 9, 2024

The 2024 Summer G2 Restaurant Grid places SpotOn Restaurant as number 3 out of 27 competitors, demonstrating its superior performance and customer satisfaction.   Earlier this year, SpotOn released Marketing Assist , the first automated, AI-enabled restaurant marketing solution for email and social media campaigns.

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SpotOn

MARCH 19, 2024

March 19, 2024 —  SpotOn , the top-rated software and payments partner for restaurants and small businesses, has been named to Fast Company’s prestigious list of the Most Innovative Companies for 2024. To view the complete list of Fast Company’s Most Innovative Companies of 2024, visit [link].

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The Rail

AUGUST 8, 2024

Here are some AP software tools to check out: QuickBooks Online Advanced Small Business Accounting Software Xero Tipalti NetSuite Sage Intacct ZipBooks FreshBooks BILL Data Management and Analysis Platforms In 2024, data is accessible to restaurants of all sizes—even if you’re a small establishment that just opened doors yesterday.

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Bingage

APRIL 16, 2024

In today’s competitive market, building customer loyalty is paramount, and cutting-edge loyalty solutions are helpful to drive engagement and boost retention but the question is there are several loyalty program providers in the market so which one to choose? That is where a restaurant loyalty program plays a crucial role.

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Bingage

APRIL 16, 2024

In today’s competitive market, building customer loyalty is paramount, and cutting-edge loyalty solutions are helpful to drive engagement and boost retention but the question is there are several loyalty program providers in the market so which one to choose? That is where a restaurant loyalty program plays a crucial role.

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MBB Hospitality

DECEMBER 22, 2024

According to a report by Statista , the online food delivery market in the U.S. is projected to reach $353 billion by 2024, fueled by increased smartphone usage and consumer demand for convenience. This model reduces overhead costs and enables rapid expansion into new markets.

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The Rail

MARCH 27, 2024

By Emma Carter, Contributor The 2024 National Restaurant Association report shows that sales are up and restaurants are hiring. Optimize Your Restaurant’s Menu In the restaurant industry in 2024 restaurant analytics and reporting are essential to give you a clearer idea of how to optimize your menu.

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SpotOn

MARCH 5, 2024

Designed to streamline the restaurant marketing process, SpotOn Marketing Assist is the first product of its kind to empower restaurants to drive guest visits and boost sales while eliminating the time and resources needed for self-serve marketing tools. 

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The Rail

JUNE 4, 2024

By Eric Tress, Contributor When you talk about marketing in this era, people quickly think of social media marketing, content marketing, and search engine optimization (SEO), among other online marketing methods. Here’s your guide to restaurant marketing with direct mail.

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Restaurant365

JULY 24, 2020

market for online food delivery. According to Statista, a provider of market and consumer data, the market for online food delivery in the U.S. Revenue is expected to show an annual growth rate (CAGR 2020-2024) of 5.1%, resulting in a projected market volume of $32,325m by 2024. Market Your New Channel.

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SpotOn

APRIL 8, 2024

Consider allowing guests to opt out of email marketing content about this specific holiday and encourage staff to swap shifts if necessary for their wellbeing. Here are a few marketing ideas for restaurants so you can be top of mind on May 12th. Leverage social media Get creative on Facebook, Instagram, and TikTok.

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The Restaurant Times

FEBRUARY 16, 2021

A report by Juniper Research states that contactless payments will triple to $6 trillion worldwide by 2024. This robust technology will minimize contact between patrons and servers, thereby maintaining social distancing. Marketing Automation . From a cash flow point of view, it’s also more efficient. QR code-based ordering.

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The Restaurant Times

DECEMBER 21, 2021

Ghost kitchens are drawing huge amounts of investments from many seed investors, and are expected to become a USD 3 billion industry by 2024. Dark kitchens can easily create effective connections to D2C Direct-to-Consumer) channels, like social media, websites, and other messaging platforms. Leverage email marketing.

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Apicbase

FEBRUARY 29, 2024

To give you the full picture of the positives and negatives of what lies ahead for 2024, we combed through dozens of recent industry reports and compiled a list of 93 restaurant industry statistics. Restaurant Industry Stats 2024 – Our Top 10 10 restaurant industry stats for 2024 to keep in mind. Let’s dig in. billion by 2030.

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Chef's Resources

MARCH 27, 2024

March 27, 2024 – by Jessica True How to Use SMS Marketing for Restaurants to Boost Sales The average person sees a constant stream of emails, social media ads, and notifications every day. Getting your restaurant noticed in this deluge is tough.

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SpotOn

SEPTEMBER 5, 2024

Data from SpotOn restaurant POS users shows that between May 15 and July 15, 2024, restaurants across the country added 482 “pumpkin” items to menus. After  After Starbucks announced its fall launch on August 22, SpotOn saw an additional 1,462 pumpkin items added between August 18 and September 4, 2024. 

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The Restaurant Times

JULY 8, 2020

According to statistics, the revenue in Saudi’s food delivery market is expected to show an annual growth rate of 9.8% Do The Right Marketing . Marketing is exceptionally essential for the long term success of your online delivery business. Make effective use of social media to boost your online orders. .

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Modern Restaurant Management

MARCH 11, 2025

These changes have become permanent shifts in how they target customers, market themselves, and design their offerings." I’m happy to say it’s come back, with people holding big business and social events again. In 2024, we launched Mad Dash, which totally changed curbside pickup.

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SpotOn

MAY 21, 2024

School's out, the farmer's markets are booming, and summer vacation plans are finally coming to life. In 2024, the 4th of July falls on a Thursday, meaning more guests might take a long weekend off work or celebrate the day off on Wednesday. You'll want to kick things off with an effective restaurant marketing strategy.

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Black Box Intelligence

AUGUST 28, 2024

We found that restaurants with stronger NSS outperformed the rest of the market by 2.4% Implement a simple follow-up strategy after a successful meal, such as a friendly email, a QR code, or SMS with a direct link to leave a review. Based on these terms, we calculated a “hospitality” net sentiment score (NSS). in traffic growth.

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Mad Mobile

JUNE 26, 2024

According to the National Restaurant Association’s Restaurant Technology Landscape Report 2024 , 52% of adults say they currently participate in a loyalty or reward program at a restaurant, coffee shop, snack place or deli. However, experts suggest aiming for a retention rate of 70% or more.

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Mad Mobile

MARCH 8, 2024

Statistics from 2024 show that 84% of US consumers enjoy using self-service kiosks with 66% preferring them to staffed checkouts. Market trends fueling adoption Staffing shortages are one of the most influential market trends in the restaurant industry, fueling the adoption of new tech.

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Modern Restaurant Management

NOVEMBER 19, 2020

. “As a cooperative, Ocean Spray farmers know the importance of building and feeding communities, and share these values with local independent restaurants,” said Chris O’Connor, Vice President of Marketing at Ocean Spray. We know that by coming together, we can create real and lasting impact in our community.”

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Buzztime Business

DECEMBER 26, 2023

When the ball drops at midnight, you’ll be ready to welcome in 2024…your most successful year yet. Resolution #2 – Bring in More Customers Attracting more patrons is one of your 2024 bar and restaurant goals…right? If not, put “be Instagramable” on your list of 2024 bar and restaurant goals.

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Modern Restaurant Management

DECEMBER 31, 2019

Substantial advantages in marketing, reduced labor costs, shared management costs, lower occupancy cost can be had in this model. A chicken sandwich and the impact it has had on how to market a product – see Popeye’s vs. Chick-fil-A. The global food delivery market is expected to grow to 11.4 Ghost Kitchens.

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Modern Restaurant Management

MARCH 4, 2025

SpotOn worked with Penta to conduct a nationwide survey of 200 independent and chain restaurant operators to better understand the state of financial literacy among US operators in major markets including including Seattle, San Francisco, Los Angeles, Dallas, St. percentage points less than sales growth from the same two-month period in 2024.

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Modern Restaurant Management

NOVEMBER 27, 2024

An 'Out of the Ordinary' Year for Independents 2024 was an “out of the ordinary” year for independent restaurants, according to TouchBistro's 2025 State of Restaurants Report. For Gen Z in particular, easy online ordering and the use of social media as a restaurant discovery tool have become the norm.

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