7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

OCTOBER 28, 2021

Advertise where your candidates are. This means advertising your vacant roles on platforms like TikTok, Instagram, or LinkedIn: the places your candidates already are. These celebrations are more attractive to candidates than a mere job description. This kind of content also plays well in the digital spaces your candidates inhabit.

Recruiting 370

Recruiting Technology Hiring Consumer Goods 370

Modern Restaurant Management

JULY 14, 2021

Based on our experience working with these brands, here are our recommendations on the key channels to include in your recruitment marketing strategy: Job Board Advertising. Social Media Advertising. If you don’t actively drive traffic via advertising then nobody will see your content. Search Advertising.

Recruiting 212

Recruiting Hiring Marketing Advertising 212

Modern Restaurant Management

JANUARY 5, 2023

Google was still young, but they had a new advertising platform that used an old-fashioned but attractive buying strategy: The auction. Unlike traditional advertisements like print mail or radio, the auction allowed you to bid what you wanted for an ad, not some flat rate outside of your control. The Growth of Digital.

Advertising 192

Advertising Point of Sale Social Media Supplies 192

Social Hospitality

SEPTEMBER 27, 2023

For instance, the colors used to advertise food service brands and their products often call on the psychology of color to enhance the message. The Impact of Color Knowing the ins and outs of psychology in marketing can hugely affect how you strategize photography.

Social Media 436

Social Media Email Marketing Uniforms Sourcing 436

Culinary Cues

NOVEMBER 20, 2023

They spend boatloads of money in advertising, and countless hours of invested time in trying to accomplish this important task. Hospitality and the overall experience are as important to value as price. [] CONSOLIDATE RESOURCES Consider pooling your advertising resources to create a rising tide. Pool your resources to address safety.

Customer Experience 376

Customer Experience Customer Service Food Safety Hospitality 376

Modern Restaurant Management

AUGUST 17, 2021

Since many restaurant brands rely on targeted advertising to reach potential diners, this update will have a significant impact on strategies across the hospitality industry and beyond. Each mobile device comes with its own identifier that provides advertisers with data from users’ behavior and preferences.

Social Media 212

Social Media Advertising Download Marketing 212

Modern Restaurant Management

AUGUST 21, 2024

AI-powered emotional targeting is the ability for advertisers to use artificial intelligence in order to precisely match the emotional tone of their ads with the emotional tone of the programming being shown on a TV screen. Today the challenge has become making the case for advertisers on CTV. Why emotion?

Loyalty Program 189

Loyalty Program Advertising Point of Sale Customer Service 189

Modern Restaurant Management

OCTOBER 12, 2022

Make sure the effort you’ve put into planning your Halloween party pays off by advertising sufficiently and strategically in the weeks leading up to the event. Print flyer advertising the party to hang in-house and at various spots around town. Either way, don’t forget to advertise about your party partnership.

Advertising 196

Advertising Social Media Food Truck Seasonal Menu 196

Modern Restaurant Management

APRIL 25, 2022

More word-of-mouth advertising : Word-of-mouth advertising is one of the best and cost-effective forms of advertising that help businesses in promoting their offerings. If you can satisfy the needs and desires of your customers fully, they will do word-of-mouth advertising in return.

Loyalty Program 218

Loyalty Program Advertising Point of Sale Customer Service 218

Modern Restaurant Management

MAY 1, 2024

"This report dissects how different types of media engagement can deeply impact the effective reach of your advertising. By not investing in in-game advertising, QSR brands have (most likely without knowing) way underreached and underserved this customer segment. And it’s not trivial. And that’s my nugget in a wrap!

Social Media 180

Social Media Mobile Ordering Advertising Website Management 180

Modern Restaurant Management

NOVEMBER 19, 2020

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

Social Media 215

Social Media Online Ordering Coupons Advertising 215

Modern Restaurant Management

DECEMBER 8, 2020

Advertising. A bigger investment in advertising, however, can save a lot of time, since you can test ads with various messages, visuals, locations, and audiences with specificity. Nearly all social media tools have some sort of paid advertising component. It’s important to choose the right medium for your marketing goals.

Social Media 208

Social Media Advertising Customer Service Article 208

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Culinary Cues

JANUARY 3, 2023

In fact, when done from the heart – hospitality is your greatest advertising tool because your happy guests will pass along the word. Hospitality is what makes the experience of dining special, and it is most definitely what brings people back.

Hospitality 388

Hospitality Customer Experience Customer Service Small Business 388

Modern Restaurant Management

JULY 20, 2022

Industry advertisers have needed to remain nimble as economic conditions have turned on a dime, reevaluating their campaigns to reflect changing restrictions, consumer behaviors and more, sometimes at a mere moment’s notice. Last mile similarly applies when looking at the advertising industry. Or all of those?

Advertising 189

Advertising Consumer Goods Transportation Retail 189

Modern Restaurant Management

FEBRUARY 8, 2021

Facebook and Instagram are powerful advertising tools for any restaurant wanting to reach people in their community or tourists traveling through their area, whether to increase indoor dining numbers or, in today's climate, driving more pickup and curbside orders.

Social Media 215

Social Media Advertising Online Ordering Travel 215

Modern Restaurant Management

JANUARY 26, 2022

In order to attract more customers, advertise your prix fixe Valentine’s Day menu on social media, flyers, and more. Think about how you’ll want to advertise on social media and in print, such as with flyers or table tents. Once you decide to throw a party, you’ll want to start working on your marketing strategy.

Social Media 225

Social Media Seasonal Menu Advertising Events 225

Modern Restaurant Management

FEBRUARY 1, 2023

The key here is in understanding the two types of advertising – traditional v. Traditional job advertising allows you to have a fixed budget while using old job data to inform decisions as to where to post your jobs. Programmatic job advertising takes a profile-driven data approach. Positioning is key to job advertising.

Hiring 189

Hiring 2023 Advertising Recruiting 189

7 Shifts

OCTOBER 22, 2021

Advertise Holiday Work. Advertising availability — especially in conjunction with any signing bonuses or specification of the work itself (expected hours, needed roles, etc.) — makes those already familiar with your restaurant aware that they have the opportunity to work there.

Seasonal Menu 370

Seasonal Menu Hiring Reference Mobile Ordering 370

Modern Restaurant Management

FEBRUARY 18, 2022

Here are some tips to best advertise that you offer delivery services. Advertise your delivery services. Proper advertising is required to reach out to more and more people. It’s essential to adopt sound marketing strategies for your in-house food delivery business. Mention In-House Delivery on Your Site.

Delivery 188

Delivery Marketing Email Marketing Social Media 188

Culinary Cues

OCTOBER 24, 2020

These aspects include: décor, skill level of staff, style of service, pricing, profit, type of vendors selected, kitchen layout, equipment selection, marketing and advertising, pay scales, dining room seating, type of china, glassware and flatware, even the location and color scheme for the exterior of the restaurant.

Menu 401

Menu Seasonal Menu Front of House Reference 401

Modern Restaurant Management

AUGUST 3, 2022

It's a natural feeling to want to be off to the races and immediately start advertising, but all this will do is make you spend quite a bit without a proper understanding of what your loyal followers are actually looking for.

Advertising 207

Advertising Social Media Marketing Operations 207

7 Shifts

OCTOBER 31, 2022

Sticking with the above example of a coffee shop, you may want to talk about your restaurant advertising ideas for millennials, like using TikTok marketing to promote your menu items and an app-based loyalty program. Detail your plans for using social media, local advertising, promotions, and how you're going to reach your target audience.

Point of Sale 397

Point of Sale Back of House Document Download 397

Embrace the Suck

MAY 24, 2023

While you may already be promoting to your customers, it's equally significant to advertise to your prospective staff. To transform this perception and entice high-quality talent, it's essential to position yourself as the employer of choice. This involves marketing your restaurant as an appealing workplace.

Recruiting 335

Recruiting Coaching Hiring Customer Experience 335

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

JUNE 29, 2021

Consider a Small Advertising Campaign. There are affordable sponsored posting plans for nearly any budget, plus today’s leading platforms make advertisements easy to implement and offer tracking tools to measure success.

Social Media 212

Social Media SEO Email Marketing Seasonal Menu 212

Modern Restaurant Management

MAY 14, 2020

Instead, digital advertising can be an easier, more effective and sometimes less costly way to optimize your ad spend and keep your business top of mind with customers, especially if you’ve shifted to delivery or takeout models. Analyze Online Conversations to Adjust Current and Future Strategies.

Customer Experience 223

Customer Experience Online Ordering Social Media Mobile Ordering 223

Modern Restaurant Management

NOVEMBER 8, 2023

Often, the gap between the kind of guest experiences being advertised is different from the experiences provided. Spending on a fancy marketing campaign does not guarantee success; it is an instrument to advertise your business, not to advertise what you cannot deliver. Marketing is not magic. So how do we close the gap?

Recruiting 189

Recruiting Guest Recovery Advertising Food Supply 189

Culinary Cues

JANUARY 23, 2021

How you approach profit will determine what your physical plant will look like, the scope of sophistication in your kitchen, who your vendors will be, how many employees you will hire and the depth of their experience, where you advertise and how much you invest in that, your table top appointments, and even your hours of operation.

Point of Sale 450

Point of Sale Front of House Back of House Customer Experience 450

Culinary Cues

MAY 20, 2020

Any decision to change restaurant capacity and make the experience different and BETTER will have an impact on landlords, neighborhood dynamics, advertisers, and those in the business to help create safer environments.

Kitchen Safety 346

Kitchen Safety Customer Experience Customer Service Education 346

Modern Restaurant Management

OCTOBER 22, 2021

Check out Brett McHale's Wordstream blog on how to advertise local businesses on Facebook. But if you can post some photographs of your customers enjoying your food, that’s a quick and easy way of advertising your brand. Create some enticing advertising copy and then let Facebook Ads take care of the rest.

Social Media 197

Social Media Advertising Events Customer Experience 197

7 Shifts

OCTOBER 22, 2019

5) Try Social Media Advertising Want to get more eyes on your dishes? Instagram has advertising options integrated with Facebook which allows you to place ads on either the feed, Instagram Stories, or the Explore page. If users perceive good treatment online, they’ll already have a good impression of your brand once they walk in.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

7 Shifts

NOVEMBER 24, 2024

Consider the channels you'll use to reach potential customers, such as social media, local advertising, or community events. Your marketing strategy helps you understand how to position your restaurant in the market.

Marketing 370

Marketing Social Media SEO Customer Service 370

7 Shifts

JANUARY 31, 2024

Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising. But smaller restaurants also have to worry about keeping the budget intact.

Management 397

Management Management Kitchen Safety Front of House 397

Modern Restaurant Management

JUNE 8, 2021

These referrals serve as free advertising and are an easy and effective way to gain new potential long-term customers. Small restaurants can’t out-spend Uber Eats or Grubhub on national advertising, but they can target local customers and send them unbeatable offers to incentivize direct orders.

Loyalty Program 212

Loyalty Program Point of Sale POS Email Marketing 212

Culinary Cues

AUGUST 31, 2024

Make your mission statement “live” everywhere in the business: your website, social media, newsletters, emails, business cards, on the wall of your employee dining area, in your employee manual, on your business checks, prominent on your menu, and in your advertising.

Customer Service 326

Customer Service Social Media Customer Experience Reference 326