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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

Consider the channels you'll use to reach potential customers, such as social media, local advertising, or community events. Tools to use for market research Surveys, social media, your website, and direct interaction with diners can help you gather data on customer preferences and dining habits.

Marketing 370
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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.

Book 195
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Seven Top Restaurant Marketing Ideas And Trends

Modern Restaurant Management

Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. How much do you spend on creating your website and promoting it online? Emphasize Best-Selling Items.

Marketing 567
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Seven Tips on How to Use Facebook Ads for Restaurants to Get More Customers

Modern Restaurant Management

You can’t just have a well-optimized company website that follows the latest web development trends anymore. You can configure location targeting by entering your restaurant's zip code into Facebook's Ad Manager platform. Check out Brett McHale's Wordstream blog on how to advertise local businesses on Facebook.

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Seven Enticing Restaurant Marketing Tips

Modern Restaurant Management

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Manage Social Media. Start a Food Blog. Fast food chain Carl’s Jr. Make sure that your menu is up to date and easy to find.

Marketing 474
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What Consumers Want? A B2C Checklist

Modern Restaurant Management

How do you manage your restaurant in a modern and efficient way? Make sure your website is mobile-friendly, provide online reservations, and think about building a user-friendly mobile app. Use social media, blogs, and visually attractive pictures to fascinate diners and increase anticipation.

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The Best Restaurant Marketing Tips

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.

Marketing 585