7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Indoor Media

FEBRUARY 15, 2021

When business owners are already struggling with these kinds of expenses, they’re not going to want to shell out a lot on marketing. Similarly, if you request an email address from your customers, you can send out a newsletter and begin an email marketing campaign.

Loyalty Program 148

Loyalty Program Email Marketing Advertising Small Business 148

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in. What are they ordering?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

FEBRUARY 8, 2024

Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. You’ll also gain powerful data into your guests’ behavior and preferences, which you can feed back into your marketing efforts or your loyalty program.

Management 367

Management Management Operations Mobile Ordering 367

7 Shifts

FEBRUARY 8, 2024

Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. You’ll also gain powerful data into your guests’ behavior and preferences, which you can feed back into your marketing efforts or your loyalty program.

Management 352

Management Management Operations Mobile Ordering 352

Indoor Media

NOVEMBER 15, 2017

Auto shop advertising campaigns demonstrate that you are an anchor of your local community. Without marketing and advertising, it’s tough to spread the word about your great business and bring in new customers. Instead, take a page out of Victory Auto’s book and think like your customer. Its winning trick? Social media.

Advertising 78

Advertising Social Media Coupons Email Marketing 78

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78

Indoor Media

SEPTEMBER 26, 2017

Sure, friends and family were supportive when you started, and colleagues in the industry gave you advice, but it wasn’t until you were in the weeds that you fully understood the requirements of running (and advertising) your counter-service restaurant. Ready to try Facebook advertising for your restaurant? Learn more.

Fast Casual 78

Fast Casual Advertising Casual Social Media 78

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Email Marketing: Beyond Newsletters Segment your email list based on preferences. Additionally: Personalize emails with the recipient’s name.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Open for Business

MAY 16, 2024

A website can be a powerful tool for marketing your restaurant. Additionally, a website allows you to reach a wider audience through social media sharing, linked press coverage, or online advertising. Make sure you put it in a place where it can’t be missed to maximize guest bookings. A method to collect guest email addresses.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Indoor Media

NOVEMBER 4, 2021

You can try these restaurant marketing ideas to spread the word about your takeout business and reach more potential customers. 3 Marketing Basics for Your Takeout Business As a restaurant owner, you can rely on a guide to restaurant marketing to help you. You can also use them on your receipts.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! QR codes in menu stands can also be used to promote specials, deals, and events, providing an additional marketing opportunity for restaurants. This reduces the risk of spreading germs and viruses.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

7 Shifts

AUGUST 2, 2024

Customer acquisition cost (CAC) CAC is used by restaurants to measure the effectiveness of their marketing efforts, whether they're advertising on social media or utilizing coupons, deals, and local print ads. Quickbooks has almost every essential feature your restaurant business needs to keep its books straight.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

7 Shifts

JANUARY 31, 2023

Prepare special offers for people ordering online With this busy day, most people won’t even get the chance to book a table. This is the perfect time to build an email list as well so you can promote other offers in the future. Consider designing an email campaign that sends out automated emails to regular customers.

Specials 195

Specials Online Ordering Email Marketing Loyalty Program 195

Social Hospitality

OCTOBER 21, 2019

Want to boost your restaurant marketing? Psychological techniques can give your restaurant marketing an effective boost. Theories such as The Illusion of Scarcity, Social Proof and Mere Exposure can increase your foot traffic drive profits, and generate essential guest bookings. Use psychology. The result? More guests.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

Social Hospitality

SEPTEMBER 3, 2019

Want to boost your restaurant marketing? Psychological techniques can give your restaurant marketing an effective boost. Theories such as The Illusion of Scarcity, Social Proof and Mere Exposure can increase your foot traffic drive profits, and generate essential guest bookings. Use psychology. The result? More guests.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Indoor Media

JULY 15, 2021

Initially, it was little more than email infrastructure allowing a small group of people to swap business reviews. They kept growing, and in the following year, they integrated the restaurant reservation app OpenTable into their platform, allowing users to book tables directly from a restaurant’s page.

Advertising 78

Advertising Website Management Email Marketing Social Media 78

The Restaurant Times

OCTOBER 5, 2021

They are unaware of the benefits that digital marketing can provide to restaurants. . This is where digital marketing plays a pivotal role in building a solid customer base. This is where digital marketing plays a pivotal role in building a solid customer base. 6 Ways To Boost Digital Marketing For Your Restaurant.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Use your email database. Prioritize local SEO.

Marketing 88

Marketing Social Media Mobile Ordering Email Marketing 88

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Restaurant Clicks

JANUARY 24, 2020

With so many online reservation systems available on the market, it can be hard to select the platform that makes the most sense for your business. Restaurant reservation apps make it easy for customers to book tables, and they help staff keep track of reservations. . It sends automatic confirmation texts and emails. Free iPad.

Reservations 78

Reservations Email Marketing Social Media Book 78

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Capture Your Community with Local Ads Local advertisement is a powerful tool to increase both foot traffic and your online presence.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Indoor Media

JANUARY 6, 2021

This means it is sent through an app or third-party messaging system so that even if it’s coming from your personal email or phone number, it will show up under your business name or a 5 digit phone number. It’s a marketing engagement platform that can tell you how many impressions your notification got and who interacted with it.

Advertising 78

Advertising Coupons Email Marketing Point of Sale 78

Indoor Media

AUGUST 22, 2020

You can use an image of your store, products, or current marketing campaign for the cover photo. You can include everything from your business description to how readers can contact you via phone, website, or email. You can choose from many options allowing your customers to book with you, contact you or learn more.

Email Marketing 78

Email Marketing Customer Service Website Management Cash Management 78

Modern Restaurant Management

DECEMBER 28, 2020

And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Companies rushed to market with new digital solutions out of necessity and customers were satisfied with the initial products. Now brands are trying to balance speed to market and operational readiness.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

The Food Corridor

NOVEMBER 3, 2021

How Essential is Commercial Kitchen Marketing? If you’re not actively marketing your shared commercial kitchen, you are undoubtedly missing out on business that could help your business grow and thrive. There are many approaches to marketing online. Marketing Jargon Explained. Contact page/booking form.

Marketing 52

Marketing Email Marketing Social Media Website Management 52

Cheetah

SEPTEMBER 23, 2020

Most restaurants today are using online ordering and reservation software to streamline their table booking process to avoid having to deal with no-show clients and empty eateries. OpenTable charges $1 per cover book on the website and $0.25 per cover if booked on your own website. All this leads to increased profits.

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

Cheetah

SEPTEMBER 23, 2020

Most restaurants today are using online ordering and reservation software to streamline their table booking process to avoid having to deal with no-show clients and empty eateries. OpenTable charges $1 per cover book on the website and $0.25 per cover if booked on your own website. All this leads to increased profits.

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

EATER

NOVEMBER 30, 2021

The blogger behind the Instagram account Deep Fried Honey and the recipe site of the same name had produced five e-books since 2018, which her readers could purchase online, paying through Paypal or Venmo, and receive their book via PDF download. I’m a communist. I was never in this for money,” Hammonds says. “I

Food 96

Food Book Front of House Back of House 96

QSR Automations

DECEMBER 22, 2023

Online reservation and booking Although online reservations aren’t exactly new, we can see that numerous businesses are attempting to improve the customer experience on that front. This doesn’t mean that you should just ask visitors for their emails and bombard them with advertising.

2024 52

2024 Online Ordering Loyalty Program Customer Service 52

The Restaurant Times

SEPTEMBER 22, 2021

Moreover, visual marketing is on an upward trajectory. If you add pictures to your marketing content, you stand to get 94% more views than without. Social media marketing is a great way to engage your customers daily. Aside from offering customers an easier booking process, online bookings benefit restaurants greatly.

Social Media 59

Social Media SEO Website Management Online Ordering 59

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

License 78

License Email Marketing Front of House Social Media 78

Gourmet Marketing

JANUARY 29, 2021

It starts with marketing. You need to market all of the precautions you are taking. Send out an email blast that shows your guests you are taking their health and safety seriously. Your guests will be more likely to book with you knowing that they can cancel if need be. Let’s take a look. Cleaning Standards.

Hotels 40

Hotels Travel Insurance Email Marketing 40