Modern Restaurant Management

JUNE 13, 2024

Consistency across all communication channels, from signage and advertising to social media and packaging, reinforces the unique selling points of a specific menu item, creating a cohesive brand experience that resonates with customers at every touchpoint.

Seasonal Menu 122

Seasonal Menu Loyalty Program Innovation Point of Sale 122

Modern Restaurant Management

AUGUST 8, 2022

However, as a restaurant operator provides free WiFi service to customers they can go beyond “marketing” and leverages technology to not only capture valuable customer information but as the critical first step for powerful messaging, communication and relationship-building. Reward Loyal Customers.

Loyalty Program 186

Loyalty Program Social Media Email Marketing Point of Sale 186

Open for Business

MARCH 21, 2023

Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising. User-generated content and influencer marketing campaigns are both types of word-of-mouth marketing.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

JANUARY 28, 2022

You can’t communicate your brand to your customers if you don’t know what your brand represents. You can display images and descriptions of your food and advertise special offers. You can also use your mouth-watering images for advertising your food on your website. The layout should be influenced by your logo, too.

Social Media 210

Social Media Advertising Small Business Food Order 210

Squirrel Systems

OCTOBER 2, 2023

They use email, SMS marketing tools, online advertising, and other tactics, typically known as multichannel marketing. This is because one of the downfalls of a multichannel approach is that the various communication tools are isolated. Begin by outlining a simple strategy, communication plan, and workflow. If not, why?

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

7 Shifts

OCTOBER 22, 2019

Instagram is influencing menu offerings, restaurant design, and marketing strategies. According to a report by TripAdvisor , 94% of US respondents say online reviews influence their dining decisions, and 60% take food photos into consideration when deciding where to eat. Testimonials work. Tip: Never delete negative comments.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Modern Restaurant Management

JUNE 29, 2020

The other did not seem to be advertising a plan at all. Nearly three in four said health and safety was by far the biggest factor that might influence their decision to dine out in the coming months. Before a person opens your door, professional, brand consistent signage should communicate your public health strategy.

Kitchen Safety 220

Kitchen Safety Customer Experience Website Management Mobile Ordering 220

Modern Restaurant Management

JANUARY 9, 2020

Here are three top places to advertise: Online. Or, you can invest in social advertising, which places your ads on target users’ Facebook or Instagram newsfeed. Besides digital marketing, it’s smart to invest in some forms of traditional advertising. Out-Of-Home. Loyalty Program. Social Media.

Marketing 188

Marketing Email Marketing Loyalty Program Social Media 188

Modern Restaurant Management

NOVEMBER 20, 2019

Well, just like with organic produce farming, organic online growth is the type of growth that happens without the aid of human-made external influences. You can guess what they are searching for too; social media platforms, communication accounts, leisure and entertainment options (and that includes restaurants!).

Social Media 133

Social Media Mobile Ordering Influencer Online Ordering 133

Modern Restaurant Management

SEPTEMBER 16, 2020

Restaurants should advertise what precautions they're taking to keep people safe. One restaurant marketing tip is to find micro-influencers in your restaurant location, and host a micro-influencer free dinner party where you invite those with 2K+ followers for a night of fun and free food in your restaurant.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

The Restaurant Times

DECEMBER 17, 2021

You need to focus on advertising your coffee specials on social media channels so that customers know they can expect the best taste and service from your coffee shop. So, build a great hype around product advertisements. Get Social Media Influencers Onboard. Respond To Customers . Source: Pinterest.

Social Media 98

Social Media Loyalty Program Merchandise Point of Sale 98

Perfect Daily Grind

APRIL 4, 2023

Therefore, it’s essential that roasters and coffee shops are able to bridge the gap between producers and consumers in order to communicate these attributes more effectively. Every roaster has to look within and ask themselves if they feel good about their buying practices – and communicate that,” he adds. “In

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other food delivering business, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Go with Influencer Marketing (Highly Trending). Sharing here – 5. This is the best way of indirect marketing.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other delivering online food, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Go with Influencer Marketing (Highly Trending). What is Influencer marketing – . Sharing here – .

Delivery 98

Delivery Marketing Social Media SEO 98

Indoor Media

JULY 22, 2020

You want to communicate with your customers throughout the entire process. With Yelp Ads you get: Targeted Local advertising. Rumor has it that as a Yelp advertiser, you can have negative reviews removed or positive reviews boosted on your business page. Happy customers are the easiest way to get online reviews. Take Control.

Consumer Goods 146

Consumer Goods Customer Service Email Marketing Advertising 146

Open for Business

MARCH 23, 2023

A restaurant marketing manager job description often requires a bachelor’s degree in marketing or communications or several years of experience in restaurant marketing. An intern should be supervised by a higher-level employee, whether that’s the general manager, director of marketing, or communications manager.

2023 78

2023 Marketing Social Media Email Marketing 78

Bingage

DECEMBER 5, 2019

93% of consumers admit that online restaurant reviews influence their decisions ( Forbes ). Only creating a Facebook profile is not enough, you must have to participate, engage and communicate with people by adopting different techniques like you can ask questions, organise online events, competitions etc. Image source.

Social Media 98

Social Media Marketing Consumer Goods Influencer 98

Sling

OCTOBER 1, 2023

Along the way, we’ll address such issues as: Working from home or a storefront The importance of state and local health codes Creating a business plan Getting incorporated and licensed Hiring and scheduling employees We’ll also discuss financing (to make it all possible) and advertising and marketing (to keep it all going).

Catering 78

Catering License Transportation Advertising 78

Gourmet Marketing

SEPTEMBER 11, 2020

With hotel occupancy lower than usual during these unprecedented times, hotels must communicate with future guests to remain relevant. Your hotel may not be able to communicate with guests in person, but thanks to the digital world, you can do so virtually. . Digital marketing is the place to make that happen.

Hotels 74

Hotels Marketing Social Media Email Marketing 74

Modern Restaurant Management

MAY 18, 2021

Ghost kitchens require a healthy marketing budget, with many deploying successful social media campaigns and even partnering with food influencers to generate buzz. A restaurant’s website has become its main line of communication and biggest opportunity to make a good impression.

Delivery 166

Delivery Kitchen Safety Social Media Online Ordering 166

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. According to research by Sopro, over 75% percent of consumers prefer to communicate with brands through email. or "Get 15% Off Appetizers - Sign Up Today!"

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

Sling

NOVEMBER 24, 2021

This is a great advertising point and a unique draw for your business that is sure to bring in plenty of observers (and maybe even participants). Online social media is a powerful resource for advertising your grand opening, but don’t neglect traditional media outlets along the way. 8) Advertise On Custom Paper Cups.

Small Business 148

Small Business Social Media Advertising Events 148

Modern Restaurant Management

DECEMBER 4, 2019

For a more subtle approach, you might also use typography to communicate this information. Adding an icon of a burger, pizza, national flag or other visual aid next to your logo could go a long way to putting your otherwise ambiguously-titled restaurant firmly in one category or another.

Consumer Goods 167

Consumer Goods Front of House Design Customer Experience 167

ChefMod

OCTOBER 6, 2021

Use of Electronic Communication With the constant change of FDA regulations, menu offerings, promotions, and pricing lists, electronic communication has become key in the restaurant industry as it allows operators to easily and quickly tweak and review content in real-time.

2021 52

2021 Email Marketing Front of House Cash Management 52

MadMobile

APRIL 20, 2023

Use paid advertising to bring brand-new people to your restaurant. This content not only shows that you care about customers, but it helps connect and communicate their individual needs. This can be done by incorporating a new dish at your eatery that an influencer may have created on their own and featuring them.

Social Media 98

Social Media Online Ordering Customer Experience Back of House 98

Get Beyond

OCTOBER 24, 2023

Increase advertising The ramp-up to Small Business Saturday is as important as the day itself. Your advertising doesn’t necessarily have to revolve around the Small Business Saturday event, but making customers, and potential customers, aware of your business leading up to the day can increase foot traffic (or digital visitors) the day of.

Small Business 52

Small Business 2023 Social Media Customer Experience 52

Indoor Media

NOVEMBER 8, 2021

Figure out the type of QR code Not all QR codes are the same; the type of QR you should incorporate into your marketing plan depends on the style of advertising campaign you’re running. You can also add a familiar logo to the QR code to visually communicate to customers where to take action.

Email Marketing 78

Email Marketing Coupons Healthcare Loyalty Program 78

EATER

JULY 29, 2023

“People may be more inclined to try drinking borax if they can post about it online and go viral, but similarly the everyday non-posting user watching the video may see it as a trend fit only for (wannabe) influencers.” TikTok’s community guidelines ban videos that promote dangerous practices, including viral challenges.

Social Media 98

Social Media Article Advertising Take-out 98

Sling

JANUARY 24, 2020

Variables that influence your potential customers’ buying decisions. Advertising. Eventually, though, you should expand into more tangible advertising to really give your product or service exposure. With Sling , you also get: Cloud-based schedule distribution and communication. Customer demographics. Price structure.

Small Business 78

Small Business Restaurant Law Customer Service Customer Experience 78

ChowNow

JANUARY 17, 2020

If they see a sign in your window advertising your online ordering, though, they’ll know that they can visit your website later (or download your app) and try you out. . Use in-store marketing materials, like table tents or window clings, to advertise it. Online ordering will grow your ticket sizes quickly, when you need it most.

Online Ordering 78

Online Ordering Mobile Ordering Email Marketing Food Order 78

The Restaurant Times

APRIL 21, 2021

” – then the answer would be, it all depends on how you promote and advertise your food truck business! The truck design also plays a role in communicating the unique selling point of your business. There are literally so many ways to advertise themselves on Facebook, Instagram, Twitter, and other social media platforms.

Food Truck 59

Food Truck Food Social Media Seasonal Menu 59

MadMobile

NOVEMBER 4, 2022

TikTok’s Ongoing Popularity & Influence on Diners How are restaurants using TikTok? TikTok’s Ongoing Popularity & Influence on Diners Over 3 billion people have downloaded TikTok. Team Up With TikTok Influencers Another way to promote your restaurant on TikTok is by partnering with TikTok Influencers.

2023 40

2023 Social Media Influencer Customer Experience 40

EATER

MAY 7, 2024

Meyers, a professor at Oakland University’s department of communication, journalism, and public relations. Celebrities have always been advertising to us, but now it’s also happening in our social media feeds, right alongside photos of our friends’ kids and the memes we like. And often, vice versa.

Social Media 113

Social Media Magazine Point of Sale 2007 113

Open for Business

OCTOBER 20, 2023

Don’t forget to detail marketing strategies, which could range from social media advertising to partnerships with local businesses. Customer service skills should be a key focus , as should teamwork and communication. Your market research and business plan are the roadmap to your restaurant’s success.

License 78

License Email Marketing Front of House Seasonal Menu 78

Sling

MAY 9, 2021

Defining characteristics of customer loyalty include: Not easily influenced by availability or pricing of other brands. The option to skip the line is also an effective advertisement for non-members — they’ll see program members walk right in and want to get that advantage, too. Communicate with your employees.

Loyalty Program 78

Loyalty Program FOH Customer Service Website Management 78

Sling

OCTOBER 26, 2020

From these examples, it’s easy to see how time theft — small and large, deliberate and accidental — can quickly add up and have a very serious and negative influence on the way your business operates. 5) Maintain Communication. And don’t make the mistake of thinking that communication should only be from the top down.

Employee Relations 78

Employee Relations Social Media Small Business Communication 78

Perfect Daily Grind

FEBRUARY 12, 2020

Between 2008 and 2018 , Chinese coffee consumption increased by 1032%, thanks to the growing influence of Chinese millennials. Being connected to the right business will help you market and advertise your business or product appropriately, and help you tailor its offerings to the habits of local coffee drinkers.

Marketing 138

Marketing Social Media Consumer Goods 2018 138