Modern Restaurant Management

AUGUST 21, 2024

For a deeper dive, Modern Restaurant Management (MRM) magazine turned to Pete Crofut, VP, Business Development – Agencies & Brands for Wurl, which uses Connected TV to reach potential consumers. Today the challenge has become making the case for advertisers on CTV. What is AI-powered emotional targeting? Why emotion?

Loyalty Program 473

Loyalty Program Advertising Point of Sale Customer Service 473

Modern Restaurant Management

MARCH 5, 2020

Some state data security and privacy statutes such as CCPA and the New York SHIELD Act can apply extraterritorially to out-of-state entities that collect or possess state residents’ personal information.

Restaurant Law 596

Restaurant Law Small Business Customer Service Information 596

Modern Restaurant Management

OCTOBER 9, 2020

Had you only looked at the foot traffic data for the first two months of 2020, you might have been tempted to declare—and not without good reason—that it was shaping up to be a banner year for brick-and-mortar establishments. The data shows us that consumers are concerned for their safety. Put Safety (and Health) First.

Online Ordering 474

Online Ordering Email Marketing Social Media Retail 474

Modern Restaurant Management

SEPTEMBER 24, 2020

And more than 40 percent of US consumers are likely to go to the drive-through, get takeout or use delivery even when dine-in is allowed, according to Tork. And be sure to include napkins with every order to promote good hygiene. Deliver a Great Experience. Eating out, or taking out, is never just about the food.

Coupons 596

Coupons Social Media Online Ordering Customer Experience 596

Modern Restaurant Management

JULY 6, 2022

Record-high inflation is hitting consumers from every angle – gas, groceries, rent – and restaurants tend to be the first place they cut spending. The lingering pressure from inflation – with no end in sight – is starting to shift consumer behavior in meaningful ways. Effect of Inflation on Consumer Demand.

Consumer Goods 493

Consumer Goods Coupons Pricing Loyalty Program 493

Modern Restaurant Management

DECEMBER 21, 2020

All restaurants will need to understand their consumer and know the new customer journey better than ever before. Being found by consumers who live, work, or drive by your locations will be incredibly important. Digital advertising will become high priority. Marketing Strategy Will Adapt. Bottom Line.

2021 478

2021 Online Ordering Email Marketing Advertising 478

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. For example, how do new consumers find your restaurant on the internet? Optimization of NAPs.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

EATER

NOVEMBER 21, 2024

Cooking with canola oil means you can control exactly how much you’re eating, but many processed foods contain seed oils, as well as high-fructose corn syrup and added sugar and sodium, at levels that consumers might not realize are high. It’s also hard to pin our health woes on one ingredient. But you really don’t need to.

Advertising 325

Advertising Influencer 2023 2022 325

Modern Restaurant Management

JUNE 15, 2021

While what consumers eat won’t change, post-COVID-19, how they will get it will. While some automation and technology solutions can require quite an investment, there are plenty of things to enhance your presence, improve efficiency and tempt consumers that are more cost effective and expedient to implement.

Technology 508

Technology Loyalty Program Front of House Online Ordering 508

Modern Restaurant Management

NOVEMBER 24, 2020

It’s a good time to make sure you’re accounting for potential effects of the pandemic as you create next year’s budget. Investing in digital marketing efforts, prioritizing Google ads, SEO and paid social media advertising can go a long way to reach new audiences during this challenging time.

Cash Management 576

Cash Management Social Media Seasonal Menu Food Truck 576

Modern Restaurant Management

APRIL 5, 2021

Many business owners spend a lot of time perfecting their desktop site, but consumers are now using their phones for everything, from finding brands on social media to online shopping. With consumers emphasizing convenience, it’s crucial that they’re able to reach your business on-the-go. Everyone loves a good deal.

Marketing 443

Marketing Coupons Consumer Goods Small Business 443

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. So it makes good business sense to revamp your marketing strategies. According to a survey, 77 percent of consumers are now more concerned with the hygiene protocols and safety methods of restaurants. Reach Out to Local Foodies.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Modern Restaurant Management

SEPTEMBER 30, 2024

Consumer demands are changing at a rapid rate. Better Order Accuracy Equals More Satisfied Customers If a customer has a good experience at a restaurant, it will influence their decision to return. Data shows that order accuracy , fueled by improving technology, received top marks from satisfied consumers.

2025 450

2025 Fast Casual Food Customer Experience 450

Indoor Media

JULY 8, 2021

Truth in advertising is of crucial importance. What you might not know is that truth in advertising is actually the law. The Federal Trade Commission (FTC) takes action to prevent fraud perpetrated against consumers, including false advertising. This applies to any advertisement , physical or digital.

Advertising 148

Advertising Social Media Consumer Goods Cash Management 148

Modern Restaurant Management

JANUARY 9, 2024

That being said, unemployment remains low across the country and consumer spending is strong despite higher interest rates. As a result, it is important to have a good capital plan in place before you open for business. What stage of growth are you in and do you have the budget to fund traditional advertising?

Employee Relations 484

Employee Relations Small Business Advertising Customer Experience 484

Modern Restaurant Management

JANUARY 9, 2020

Considering that almost 70 percent of consumers drink at least two cups of coffee a day , you need to create a marketing strategy that targets all customers from first-time buyers to repeat purchasers. Here are three top places to advertise: Online. Today’s consumers are always on their smartphones, tablets, and desktops.

Marketing 366

Marketing Email Marketing Loyalty Program Social Media 366

Modern Restaurant Management

DECEMBER 30, 2020

We have watched as the pandemic has gutted the economy, altered consumer behavior, and destroyed longstanding businesses essentially overnight. Over the past year, restaurants have had to evolve their communications to consumers with a sensitivity and transparency never before required around issues of safety and health.

2021 563

2021 Marketing Food Safety Back of House 563

Modern Restaurant Management

JUNE 18, 2020

The good news is that, as a restaurant owner, you've probably had to build up your reserves of these qualities already. Look for more creative approaches in reaching your customers in cost-effective and impactful ways, maybe even tapping into the shifts in consumer behaviors.

Marketing 568

Marketing Social Media Email Marketing Innovation 568

Modern Restaurant Management

JANUARY 22, 2024

This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. We have compiled a list of factors based on extensive research on consumer psychology and behavior trends. Leverage consumer data to learn about preferences, dietary restrictions, and favorite foods.

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

Modern Restaurant Management

OCTOBER 16, 2023

With those stats in mind, Causeway Solutions conducted consumer research* on today’s dining trends compared to our research over the past few years. By 2021 we asked the question a little differently and found 22 percent of consumers said they were currently eating out but 16 percent still said they would not until the pandemic ended.

Fast Casual 531

Fast Casual Fine Dining 2023 Consumer Goods 531

Modern Restaurant Management

SEPTEMBER 16, 2020

“The good ol’ days” is a strong sentimental feeling. Restaurants should advertise what precautions they're taking to keep people safe. You still have to provide an experience, even though it has become harder (but not impossible) to do and there are some venues already very good at it.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

MAY 5, 2022

While high stock prices of crypto companies like Bitcoin grab headlines, they are gaining traction with consumers since blockchain technology helps make transactions easier without needing an intermediary such as a bank or credit card company. For both restaurants and consumers, false reviews are a problem. Authentic ratings.

Serving 472

Serving Loyalty Program Food Supply Point of Sale 472

Modern Restaurant Management

MAY 27, 2022

It doesn’t matter how good the food is at your restaurant, if your customers can’t see the quality through high-quality images, the email marketing won’t work. Bad photography can make good food look awful, so make sure you hire the right photographer to get the best results. Invest in High-Quality Pictures of Dishes.

Email Marketing 508

Email Marketing Marketing SEO Social Media 508

7 Shifts

OCTOBER 28, 2021

Much like technology has improved consumer engagement with restaurants through digital channels, it must also be utilized to support employee engagement. Advertise where your candidates are. This means advertising your vacant roles on platforms like TikTok, Instagram, or LinkedIn: the places your candidates already are.

Recruiting 370

Recruiting Technology Hiring Consumer Goods 370

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Because restaurants often thrive and grow based on their ability to appeal to the immediate appetite of the potential consumer. Manage Social Media.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

The Rail

FEBRUARY 24, 2023

As the industry grows , more consumers are brought to the marketplace as well, making visibility to potential guests paramount to any business’ success. All coffee has to come from somewhere , and obfuscating those origins can create distrust or wariness in a consumer.

Social Media 288

Social Media Advertising Consumer Goods Small Business 288

Modern Restaurant Management

DECEMBER 31, 2024

Deploying training to enhance operators and guest experience is key, especially as restaurant operators expect continued shifts in consumer preferences and employee turnover challenges, with 39 percent of those surveyed seeing turnover in the 11 percent to 25 percent range. and $18.67

Franchising 221

Franchising Franchise 2024 Mobile Ordering 221

Modern Restaurant Management

DECEMBER 4, 2019

Almost every brick-and-mortar business needs good signage. Most consumers are comfortable with assuming that ‘Golden Chopsticks Palace’ is probably a Chinese restaurant, and that ‘Luigi’s’ is likely to serve Italian food. Effective Use of Images and Typography. What about ‘Jackson’s’?

Consumer Goods 418

Consumer Goods Front of House Design Customer Experience 418

Indoor Media

MARCH 29, 2021

Cartvertising, IndoorMedia’s shopping cart advertising program, places your business on the baby seat and nose portions of grocery store shopping carts. You can think of these custom-designed, full-color advertising campaigns as small-scale billboards that turn your business into a local celebrity! Repetition . Targeting .

Advertising 148

Advertising Front of House Seating Small Business 148

Modern Restaurant Management

MAY 28, 2020

Research presented last year at Advertising Week New York showed how people who download a QSR brand’s app are more loyal to that brand versus those that do not have it. Not only is this a great way to reach a mass audience, mobile is also ideal for ensuring brand loyalty. How to Make Mobile the Focal Point.

Mobile Ordering 452

Mobile Ordering Point of Sale Download Back of House 452

Modern Restaurant Management

JULY 1, 2020

Consumer Interest in Restaurants is Shifting Quickly. Takeout and delivery has continued to sustain interest on Yelp, still up 148 percent based on consumer interest relative to pre-pandemic levels. What Consumers Mean by 'Safe' Recent research conducted by Ecolab Inc. Diners are Ready, but Concerned.

2020 450

2020 Travel Food Safety Consumer Goods 450

Indoor Media

JUNE 17, 2020

While we are a bit biased and believe our advertising is the first, best way to advertise for all small businesses, we also believe that every business owner should explore the best way to advertise for themselves. Step 1: Define Advertising Success. The purpose of advertising is to increase profits.

Small Business 143

Small Business Advertising Coupons Point of Sale 143

Modern Restaurant Management

OCTOBER 2, 2024

Will they be able to capitalize on the good will and traffic boosts as the weather gets cooler? If everyone is advertising “value,” is it really value? Restaurant brands should take advantage of increased foot traffic by collecting and analyzing patterns in consumer dining behavior.

Loyalty Program 449

Loyalty Program Mobile Ordering Coupons Customer Experience 449

Modern Restaurant Management

MAY 18, 2021

But as reality of the pandemic sunk in and dining rooms remained closed, it became apparent that ordering delivery and takeout was the best way to help restaurants weather the storm — and there was a significant consumer appetite to do so. By August 2020, Americans reported ordering takeout 2.4 So what’s next?

Delivery 421

Delivery Kitchen Safety Social Media Online Ordering 421

Modern Restaurant Management

FEBRUARY 10, 2020

Good Food Restaurant Scorecard. 42 of the country’s favorite fast food and restaurant chains still don’t offer a plant-based entrée, according to a report released today by The Good Food Institute (GFI). The third annual Good Food Restaurant Scorecard ranks the top 100 restaurant chains in the U.S.

Hospitality 459

Hospitality Food Consumer Goods 2019 459

Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing 221

Marketing Loyalty Program 2025 2024 221

Modern Restaurant Management

DECEMBER 13, 2019

Postal Service Office of Inspector General worked with Temple University to conduct a neuromarketing study that concluded that direct mail outperforms digital media when it comes to engaging with the consumer, getting them to recall what they’ve seen and ultimately, when it comes to them actually making a purchase.

Email Marketing 364

Email Marketing Marketing Consumer Goods 2015 364