Indoor Media

JUNE 17, 2020

While we are a bit biased and believe our advertising is the first, best way to advertise for all small businesses, we also believe that every business owner should explore the best way to advertise for themselves. Step 1: Define Advertising Success. The purpose of advertising is to increase profits.

Small Business 143

Small Business Advertising Coupons Point of Sale 143

Modern Restaurant Management

FEBRUARY 18, 2021

In this episode of The Main Course host Modern Restaurant Management (MRM) Executive Editor Barbara Castiglia talks about how restaurant-related brands are using national televison advertising to engage with customers. “It was early in the first quarter so good placement. The winner? Krim explained its success.

Advertising 129

Advertising Website Management Consumer Goods Events 129

Indoor Media

JANUARY 18, 2021

If you’re wary of coupon advertising — don’t be. Coupon advertising is one of the easiest ways to get new customers in the door and promote brand familiarity. They’re also a careful balance of targeting, so you’ll need to hone in on exactly who you’re trying to advertise to. Coupons Generate a Profit…If You Do It Right.

Coupons 148

Coupons Advertising Point of Sale Customer Service 148

7 Shifts

OCTOBER 22, 2019

Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. I think we've done a good job with that,” says Black Tap owner Barish in an article on CNN. 5) Try Social Media Advertising Want to get more eyes on your dishes?

Marketing 284

Marketing Social Media SEO Consumer Goods 284

7 Shifts

OCTOBER 31, 2022

A good operator looks back on their Business Plan on a monthly or quarterly basis to gauge where they are in terms,” says Mark Moeller, president, and owner of The Recipe of Success , a national restaurant consulting firm. Are they an island, or do they have good connections? Investors want to see that you have good people around you.

Point of Sale 397

Point of Sale Back of House Document Download 397

Modern Restaurant Management

JULY 20, 2022

Industry advertisers have needed to remain nimble as economic conditions have turned on a dime, reevaluating their campaigns to reflect changing restrictions, consumer behaviors and more, sometimes at a mere moment’s notice. consumers have used the internet to find information about local businesses more than once a week.

Advertising 189

Advertising Consumer Goods Transportation Retail 189

Modern Restaurant Management

AUGUST 21, 2024

For a deeper dive, Modern Restaurant Management (MRM) magazine turned to Pete Crofut, VP, Business Development – Agencies & Brands for Wurl, which uses Connected TV to reach potential consumers. Today the challenge has become making the case for advertisers on CTV. What is AI-powered emotional targeting? Why emotion?

Loyalty Program 189

Loyalty Program Advertising Point of Sale Customer Service 189

Modern Restaurant Management

MARCH 5, 2020

Some state data security and privacy statutes such as CCPA and the New York SHIELD Act can apply extraterritorially to out-of-state entities that collect or possess state residents’ personal information.

Restaurant Law 238

Restaurant Law Small Business Customer Service Information 238

7 Shifts

JUNE 16, 2024

How do you create a good restaurant marketing strategy? These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

AUGUST 2, 2024

Below are some key restaurant metrics you should be tracking for your restaurant: Cost of goods sold (COGS) The cost of goods sold refers to the amount it costs to produce an item on your menu. To keep your restaurant in good financial standing, you should aim for at least 70%. Ideally, you’ll want this to be close to 60%.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

Modern Restaurant Management

OCTOBER 9, 2020

Had you only looked at the foot traffic data for the first two months of 2020, you might have been tempted to declare—and not without good reason—that it was shaping up to be a banner year for brick-and-mortar establishments. The data shows us that consumers are concerned for their safety. Put Safety (and Health) First.

Online Ordering 189

Online Ordering Email Marketing Social Media Retail 189

Modern Restaurant Management

SEPTEMBER 24, 2020

And more than 40 percent of US consumers are likely to go to the drive-through, get takeout or use delivery even when dine-in is allowed, according to Tork. And be sure to include napkins with every order to promote good hygiene. Deliver a Great Experience. Eating out, or taking out, is never just about the food.

Coupons 238

Coupons Social Media Online Ordering 2025 238

Modern Restaurant Management

DECEMBER 28, 2020

Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. Consumers still demand convenience when it comes to their meals, but they also want variety. To read part one, click here. Nick Kenner, Founder & CEO, Just Salad. Lavu CEO Saleem S.

2021 230

2021 Mobile Ordering Kitchen Safety Loyalty Program 230

Indoor Media

NOVEMBER 5, 2020

Repetition is one of the cornerstones of any advertising campaign and especially important in today’s world of one-second pop-ups and social media hungry short-term memories. That being said, we have to think about exposure as well, which is essentially the presentation of your advertisement.

Advertising 148

Advertising Coupons Consumer Goods Customer Service 148

Modern Restaurant Management

JULY 6, 2022

Record-high inflation is hitting consumers from every angle – gas, groceries, rent – and restaurants tend to be the first place they cut spending. The lingering pressure from inflation – with no end in sight – is starting to shift consumer behavior in meaningful ways. Effect of Inflation on Consumer Demand.

Consumer Goods 197

Consumer Goods Coupons Loyalty Program Pricing 197

7 Shifts

AUGUST 18, 2024

Buying into a franchise can be a good option because it provides support and brand recognition. This could be a good choice if you find a business that is already established and has a loyal customer base. This will give you a good idea of their product and service. An alternative is to buy an existing bar that is up for sale.

Bar 370

Bar License Email Marketing Customer Service 370

Modern Restaurant Management

DECEMBER 21, 2020

All restaurants will need to understand their consumer and know the new customer journey better than ever before. Being found by consumers who live, work, or drive by your locations will be incredibly important. Digital advertising will become high priority. Marketing Strategy Will Adapt. Bottom Line.

2021 191

2021 Online Ordering Email Marketing Advertising 191

Modern Restaurant Management

JUNE 15, 2021

While what consumers eat won’t change, post-COVID-19, how they will get it will. While some automation and technology solutions can require quite an investment, there are plenty of things to enhance your presence, improve efficiency and tempt consumers that are more cost effective and expedient to implement.

Technology 203

Technology Loyalty Program Front of House Online Ordering 203

Indoor Media

FEBRUARY 5, 2021

Today, more and more consumers are turning to small businesses for their everyday needs. For this reason, it’s important to find ways to hack in and reach your consumer base without breaking the bank. Try to — objectively — anticipate their first impression of your advertisement, then imagine their third. Advertise Locally.

Marketing 158

Marketing Email Marketing Advertising Coupons 158

7 Shifts

DECEMBER 27, 2019

Recruitment ($1,172.80): Expenses in this category are linked to the payroll spent on the person who is responsible for conducting hiring activities, like writing a job description and sifting through applications, and the costs associated with posting and advertising a job. Shift to a values-based hiring approach.

Hiring 360

Hiring Front of House Customer Service Customer Experience 360

Modern Restaurant Management

JANUARY 9, 2024

That being said, unemployment remains low across the country and consumer spending is strong despite higher interest rates. As a result, it is important to have a good capital plan in place before you open for business. What stage of growth are you in and do you have the budget to fund traditional advertising?

Employee Relations 193

Employee Relations Small Business Advertising Customer Experience 193

Indoor Media

FEBRUARY 1, 2021

One of the reasons it’s so difficult for small businesses to compete with national chains is the sheer amount of advertising resources big brands have in their pocket. The good news is there are plenty of hacks to get you where you want to go. One of the best ways to advertise is simply through word of mouth.

Advertising 148

Advertising Small Business Coupons Customer Service 148

Modern Restaurant Management

JANUARY 22, 2024

This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. We have compiled a list of factors based on extensive research on consumer psychology and behavior trends. Leverage consumer data to learn about preferences, dietary restrictions, and favorite foods.

Loyalty Program 181

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 181

Modern Restaurant Management

NOVEMBER 24, 2020

It’s a good time to make sure you’re accounting for potential effects of the pandemic as you create next year’s budget. Investing in digital marketing efforts, prioritizing Google ads, SEO and paid social media advertising can go a long way to reach new audiences during this challenging time.

Cash Management 230

Cash Management Social Media Seasonal Menu Food Truck 230

Modern Restaurant Management

APRIL 5, 2021

Many business owners spend a lot of time perfecting their desktop site, but consumers are now using their phones for everything, from finding brands on social media to online shopping. With consumers emphasizing convenience, it’s crucial that they’re able to reach your business on-the-go. Everyone loves a good deal.

Marketing 177

Marketing Coupons Consumer Goods Small Business 177

Indoor Media

OCTOBER 15, 2020

For many, the major drawback of advertising is the cost. Some people believe it will be too expensive to advertise their business, or that their specific audience doesn’t need to be reminded they exist. Often, one of the best places to advertise are grocery stores. Neither attitude is going to bring in any business.

Coupons 149

Coupons Advertising Food Supply Customer Experience 149

Indoor Media

JULY 22, 2020

There are plenty of review sites, but Yelp is considered one of the most trustworthy and influential to consumers and is only second to Google. Online reviews are crucial to your auto repair shop’s success, as 88 percent of consumers trust online reviews as much as personal recommendations. Ask for Reviews. Take Control.

Consumer Goods 146

Consumer Goods Customer Service Advertising Email Marketing 146

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. So it makes good business sense to revamp your marketing strategies. According to a survey, 77 percent of consumers are now more concerned with the hygiene protocols and safety methods of restaurants. Reach Out to Local Foodies.

Marketing 227

Marketing Food Safety Social Media Small Business 227

Modern Restaurant Management

SEPTEMBER 30, 2024

Consumer demands are changing at a rapid rate. Better Order Accuracy Equals More Satisfied Customers If a customer has a good experience at a restaurant, it will influence their decision to return. Data shows that order accuracy , fueled by improving technology, received top marks from satisfied consumers.

2025 180

2025 Fast Casual Food Customer Experience 180

Modern Restaurant Management

JANUARY 9, 2020

Considering that almost 70 percent of consumers drink at least two cups of coffee a day , you need to create a marketing strategy that targets all customers from first-time buyers to repeat purchasers. Here are three top places to advertise: Online. Today’s consumers are always on their smartphones, tablets, and desktops.

Marketing 146

Marketing Email Marketing Loyalty Program Social Media 146

7 Shifts

OCTOBER 9, 2019

Capture Your Community with Local Ads Local advertisement is a powerful tool to increase both foot traffic and your online presence. It’s important to get their attention during these consumer micro-moments as it increases the chance that you will win the customer.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

DECEMBER 30, 2020

We have watched as the pandemic has gutted the economy, altered consumer behavior, and destroyed longstanding businesses essentially overnight. Over the past year, restaurants have had to evolve their communications to consumers with a sensitivity and transparency never before required around issues of safety and health.

2021 225

2021 Marketing Food Safety Back of House 225

Modern Restaurant Management

JUNE 18, 2020

The good news is that, as a restaurant owner, you've probably had to build up your reserves of these qualities already. Look for more creative approaches in reaching your customers in cost-effective and impactful ways, maybe even tapping into the shifts in consumer behaviors.

Marketing 227

Marketing Social Media Email Marketing Innovation 227

Modern Restaurant Management

OCTOBER 16, 2023

With those stats in mind, Causeway Solutions conducted consumer research* on today’s dining trends compared to our research over the past few years. By 2021 we asked the question a little differently and found 22 percent of consumers said they were currently eating out but 16 percent still said they would not until the pandemic ended.

Fast Casual 212

Fast Casual Fine Dining 2023 Casual 212

Modern Restaurant Management

SEPTEMBER 16, 2020

“The good ol’ days” is a strong sentimental feeling. Restaurants should advertise what precautions they're taking to keep people safe. You still have to provide an experience, even though it has become harder (but not impossible) to do and there are some venues already very good at it.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

MAY 5, 2022

While high stock prices of crypto companies like Bitcoin grab headlines, they are gaining traction with consumers since blockchain technology helps make transactions easier without needing an intermediary such as a bank or credit card company. For both restaurants and consumers, false reviews are a problem. Authentic ratings.

Serving 189

Serving Loyalty Program Food Supply Point of Sale 189

Indoor Media

JULY 15, 2020

By creating auto shop videos, you could educate consumers and dispel the negative stereotype that mechanics are looking to rip people off or that it has to be a time-consuming process. One good idea is to share important car maintenance tips and how you can avoid costly repairs in the future by doing them. More Website Traffic.

Marketing 131

Marketing Consumer Goods Email Marketing Advertising 131