Indoor Media

JANUARY 18, 2021

If you’re wary of coupon advertising — don’t be. Coupon advertising is one of the easiest ways to get new customers in the door and promote brand familiarity. They’re also a careful balance of targeting, so you’ll need to hone in on exactly who you’re trying to advertise to. Coupons Generate a Profit…If You Do It Right.

Coupons 148

Coupons Advertising Point of Sale Customer Service 148

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. For example, how do new consumers find your restaurant on the internet? Optimization of NAPs.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

AUGUST 21, 2024

For a deeper dive, Modern Restaurant Management (MRM) magazine turned to Pete Crofut, VP, Business Development – Agencies & Brands for Wurl, which uses Connected TV to reach potential consumers. Today the challenge has become making the case for advertisers on CTV. What is AI-powered emotional targeting? Why emotion?

Loyalty Program 189

Loyalty Program Advertising Point of Sale Customer Service 189

7 Shifts

JUNE 16, 2024

How do you create a good restaurant marketing strategy? These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

The Restaurant Times

SEPTEMBER 30, 2021

The finest restaurant marketing is often a good press telling your story and how well you serve the dinners in the town. There are many methods to advertise a restaurant, each with varying targeting, expense, and performance levels. With paid advertising, you can get ads that are affordable and target a specific audience.

Advertising 52

Advertising 2021 Loyalty Program Food Truck 52

Indoor Media

SEPTEMBER 19, 2017

billion on advertising according to research from 2013. With so much being spent on advertising we have to wonder, “How much of that $6.4 billion is spent on advertising tactics that actually work?” Let’s review three types of restaurant advertising that have a great track record and are easy on the wallet.

Advertising 78

Advertising Coupons Social Media Loyalty Program 78

7 Shifts

OCTOBER 28, 2021

Much like technology has improved consumer engagement with restaurants through digital channels, it must also be utilized to support employee engagement. Advertise where your candidates are. This means advertising your vacant roles on platforms like TikTok, Instagram, or LinkedIn: the places your candidates already are.

Recruiting 370

Recruiting Technology Hiring Consumer Goods 370

Indoor Media

DECEMBER 21, 2017

IndoorMedia’s CEO, Doug Endsley, started his career working in fast food and moved on to found the nation’s largest in-store advertising company. I’m sure you know how important making profit is, but you may not understand how exactly to measure the return on investment (ROI) for a coupon advertising campaign. Don’t fear.

Coupons 78

Coupons Advertising Point of Sale Consumer Goods 78

Indoor Media

AUGUST 10, 2017

From strategically placing products in areas that inspire consumers to buy to harnessing the power of coupon advertising, grocery store chains take numerous approaches to influence how consumers purchase their products. Ever noticed a welcoming, wafting smell of fresh-baked goods the minute you walk into a store?

Advertising 78

Advertising Coupons Consumer Goods Loyalty Program 78

Indoor Media

OCTOBER 17, 2017

Groupon, along with similar services such as LivingSocial ( which Groupon recently purchased ) and locally focused deal websites that may be available in your city, offers consumers a chance to receive value from a business, which in turn can benefit the business sponsoring the deal. However, Groupon and coupon advertising are not the same.

Coupons 78

Coupons Advertising Tip Distribution Consumer Goods 78

Modern Restaurant Management

JULY 20, 2022

Industry advertisers have needed to remain nimble as economic conditions have turned on a dime, reevaluating their campaigns to reflect changing restrictions, consumer behaviors and more, sometimes at a mere moment’s notice. consumers have used the internet to find information about local businesses more than once a week.

Advertising 189

Advertising Consumer Goods Transportation Retail 189

Indoor Media

JANUARY 2, 2018

Advertising clichés. No matter how much consumers—as well as businesses of all sizes—try, they are inescapable. But just because advertising clichés are unavoidable doesn’t mean you should incorporate them into your marketing and promotional strategies. Inviting them to find your other paid advertising is a wild goose chase.

Advertising 78

Advertising Coupons Customer Service Consumer Goods 78

Indoor Media

OCTOBER 19, 2017

And, despite the fact that you probably understand the importance of marketing and advertising, more often than not these efforts are overlooked. Advertising is a broad term that involves many activities, including marketing, promotions, public relations, and online efforts. Think again. Build Your Online Presence.

Small Business 78

Small Business Advertising Social Media Coupons 78

Indoor Media

MARCH 26, 2018

From business casual to “no-wrinkle” fabrics, consumer habits don’t rely on dry cleaning as heavily as they used to. While you may not have control over what people wear to work, advertising is well within your control. Even in an overcrowded market, effective advertising can make your business stand out.

Advertising 78

Advertising Coupons Consumer Goods Small Business 78

Modern Restaurant Management

SEPTEMBER 30, 2024

Consumer demands are changing at a rapid rate. Better Order Accuracy Equals More Satisfied Customers If a customer has a good experience at a restaurant, it will influence their decision to return. Data shows that order accuracy , fueled by improving technology, received top marks from satisfied consumers.

2025 180

2025 Fast Casual Food Customer Experience 180

Indoor Media

AUGUST 17, 2017

Think that coupon advertising is obsolete in the digital age? That consumers of all types still harness the money-saving energy of coupons. Also, a surefire way to inspire brand loyalty means reaching your consumers in areas they frequent, such as a local supermarket chain. Think again. What does this mean? Loyalty Cards.

Coupons 78

Coupons Advertising Loyalty Program Consumer Goods 78

Indoor Media

OCTOBER 4, 2017

Hitting the ground running is important, and effective advertising and marketing are integral to both early and long-term success. But what is the best way to advertise your new restaurant ? Here are some strategies that you can follow for determining the best way (or ways) to advertise a new restaurant: Social Media.

Advertising 78

Advertising Social Media Coupons Small Business 78

Indoor Media

DECEMBER 14, 2017

However, for consumers, choosing a new doctor or dentist can be an overwhelming experience. Patients want to feel like they’re in good hands. But because quality of service cannot be gauged until after a visit to your office, effective advertising must demonstrate the value of your practice before they ever walk through your doors.

Healthcare 78

Healthcare Advertising Social Media Small Business 78

Indoor Media

NOVEMBER 15, 2017

Auto shop advertising campaigns demonstrate that you are an anchor of your local community. Without marketing and advertising, it’s tough to spread the word about your great business and bring in new customers. Here are 4 auto shop advertising campaigns that are sure to win over customers—and turn them into loyal brand advocates.

Advertising 78

Advertising Social Media Coupons Email Marketing 78

Indoor Media

NOVEMBER 5, 2020

Repetition is one of the cornerstones of any advertising campaign and especially important in today’s world of one-second pop-ups and social media hungry short-term memories. That being said, we have to think about exposure as well, which is essentially the presentation of your advertisement.

Advertising 148

Advertising Coupons Consumer Goods Customer Service 148

The Rail

FEBRUARY 24, 2023

As the industry grows , more consumers are brought to the marketplace as well, making visibility to potential guests paramount to any business’ success. All coffee has to come from somewhere , and obfuscating those origins can create distrust or wariness in a consumer.

Social Media 115

Social Media Advertising Consumer Goods Small Business 115

Modern Restaurant Management

JANUARY 22, 2024

This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. We have compiled a list of factors based on extensive research on consumer psychology and behavior trends. Leverage consumer data to learn about preferences, dietary restrictions, and favorite foods.

Loyalty Program 181

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 181

Modern Restaurant Management

JULY 6, 2022

Record-high inflation is hitting consumers from every angle – gas, groceries, rent – and restaurants tend to be the first place they cut spending. The lingering pressure from inflation – with no end in sight – is starting to shift consumer behavior in meaningful ways. Effect of Inflation on Consumer Demand.

Consumer Goods 197

Consumer Goods Coupons Loyalty Program Pricing 197

Modern Restaurant Management

JANUARY 9, 2024

That being said, unemployment remains low across the country and consumer spending is strong despite higher interest rates. As a result, it is important to have a good capital plan in place before you open for business. What stage of growth are you in and do you have the budget to fund traditional advertising?

Employee Relations 193

Employee Relations Small Business Advertising Customer Experience 193

The Restaurant Group

NOVEMBER 24, 2022

Geo-Targeted Advertising Geo-targeted advertising involves only showing ads in regions where potential consumers are located. Restaurant businesses can use targeted marketing to create a stronger relationship with loyal consumers and increase their market share.

2023 88

2023 Consumer Goods Advertising Customer Experience 88

EATER

JULY 23, 2024

In just five years, the average price of an item on the chain’s menu has risen more than 40 percent , according to its CEO, a change that many consumers found completely untenable. What is smart, though, is tricking consumers into thinking they’re getting a good deal when they’re not, something that fast food companies are really good at.

Food 118

Food Consumer Goods Food Supply Pricing 118

Indoor Media

FEBRUARY 5, 2021

Today, more and more consumers are turning to small businesses for their everyday needs. For this reason, it’s important to find ways to hack in and reach your consumer base without breaking the bank. Try to — objectively — anticipate their first impression of your advertisement, then imagine their third. Advertise Locally.

Marketing 158

Marketing Email Marketing Advertising Reference 158

Modern Restaurant Management

OCTOBER 2, 2024

Will they be able to capitalize on the good will and traffic boosts as the weather gets cooler? If everyone is advertising “value,” is it really value? Restaurant brands should take advantage of increased foot traffic by collecting and analyzing patterns in consumer dining behavior.

Loyalty Program 179

Loyalty Program Mobile Ordering Coupons Customer Experience 179

Modern Restaurant Management

OCTOBER 16, 2023

With those stats in mind, Causeway Solutions conducted consumer research* on today’s dining trends compared to our research over the past few years. By 2021 we asked the question a little differently and found 22 percent of consumers said they were currently eating out but 16 percent still said they would not until the pandemic ended.

Fast Casual 212

Fast Casual Fine Dining 2023 Casual 212

Indoor Media

FEBRUARY 1, 2021

One of the reasons it’s so difficult for small businesses to compete with national chains is the sheer amount of advertising resources big brands have in their pocket. The good news is there are plenty of hacks to get you where you want to go. One of the best ways to advertise is simply through word of mouth.

Advertising 148

Advertising Small Business Coupons Customer Service 148

7 Shifts

OCTOBER 31, 2022

A good operator looks back on their Business Plan on a monthly or quarterly basis to gauge where they are in terms,” says Mark Moeller, president, and owner of The Recipe of Success , a national restaurant consulting firm. Are they an island, or do they have good connections? Investors want to see that you have good people around you.

Point of Sale 397

Point of Sale Back of House Document Download 397

Indoor Media

OCTOBER 15, 2020

For many, the major drawback of advertising is the cost. Some people believe it will be too expensive to advertise their business, or that their specific audience doesn’t need to be reminded they exist. Often, one of the best places to advertise are grocery stores. Neither attitude is going to bring in any business.

Coupons 149

Coupons Advertising Food Supply Customer Experience 149

EATER

OCTOBER 21, 2024

Restaurants hoping to make a positive impact on the climate face an enduring challenge: selling their ambitious goals to diners simply looking to have a good time This story was produced in partnership with Civil Eats. The “ PLNT Impact Tracker ” on PLNT Burger’s website wants you to think about what you’re eating. without interruptions.

Sustainability 125

Sustainability Sourcing Consumer Goods Seasonal Menu 125

7 Shifts

AUGUST 18, 2024

Buying into a franchise can be a good option because it provides support and brand recognition. This could be a good choice if you find a business that is already established and has a loyal customer base. This will give you a good idea of their product and service. An alternative is to buy an existing bar that is up for sale.

Bar 370

Bar License Email Marketing Customer Service 370

7 Shifts

AUGUST 2, 2024

Below are some key restaurant metrics you should be tracking for your restaurant: Cost of goods sold (COGS) The cost of goods sold refers to the amount it costs to produce an item on your menu. To keep your restaurant in good financial standing, you should aim for at least 70%. Ideally, you’ll want this to be close to 60%.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

Indoor Media

MAY 17, 2021

Plus, most consumers don’t want to leave the comfort of their homes. If you have a large following on social media, advertise your event and tell fans where to buy tickets. Many brands have already moved into the virtual event space to partner with other companies and advertise their products.

Small Business 78

Small Business Events Advertising Social Media 78

Harbor Touch

JULY 21, 2023

Out-of-home (OOH) advertising has been a popular method for promoting restaurants for decades. But with the rise of digital OOH (DOOH) advertising, restaurants now have even more opportunities to drive foot traffic and increase sales. DOOH advertising offers several advantages over traditional OOH ads.

Advertising 78

Advertising Transportation Social Media Outdoor 78