7 Shifts

JUNE 16, 2024

How do you create a good restaurant marketing strategy? These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

JANUARY 22, 2024

This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. We have compiled a list of factors based on extensive research on consumer psychology and behavior trends. Leverage consumer data to learn about preferences, dietary restrictions, and favorite foods.

Loyalty Program 181

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 181

Indoor Media

JANUARY 18, 2021

If you’re wary of coupon advertising — don’t be. Coupon advertising is one of the easiest ways to get new customers in the door and promote brand familiarity. They’re also a careful balance of targeting, so you’ll need to hone in on exactly who you’re trying to advertise to. Coupons Generate a Profit…If You Do It Right.

Coupons 148

Coupons Advertising Point of Sale Customer Service 148

The Restaurant Times

SEPTEMBER 30, 2021

The finest restaurant marketing is often a good press telling your story and how well you serve the dinners in the town. There are many methods to advertise a restaurant, each with varying targeting, expense, and performance levels. With paid advertising, you can get ads that are affordable and target a specific audience.

Advertising 52

Advertising 2021 Loyalty Program Food Truck 52

Indoor Media

AUGUST 17, 2017

Think that coupon advertising is obsolete in the digital age? That consumers of all types still harness the money-saving energy of coupons. Also, a surefire way to inspire brand loyalty means reaching your consumers in areas they frequent, such as a local supermarket chain. Loyalty Cards. Think again.

Coupons 78

Coupons Advertising Loyalty Program Consumer Goods 78

Indoor Media

SEPTEMBER 19, 2017

billion on advertising according to research from 2013. With so much being spent on advertising we have to wonder, “How much of that $6.4 billion is spent on advertising tactics that actually work?” Let’s review three types of restaurant advertising that have a great track record and are easy on the wallet.

Advertising 78

Advertising Coupons Social Media Loyalty Program 78

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. Use data from your POS system, online ordering platform, or loyalty program to divide your customers based on factors like their dining frequency, preferences, or location. Segmenting your email list is essential for sending targeted offers.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Because restaurants often thrive and grow based on their ability to appeal to the immediate appetite of the potential consumer. Begin a Loyalty Program.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

Indoor Media

AUGUST 10, 2017

From strategically placing products in areas that inspire consumers to buy to harnessing the power of coupon advertising, grocery store chains take numerous approaches to influence how consumers purchase their products. Ever noticed a welcoming, wafting smell of fresh-baked goods the minute you walk into a store?

Advertising 78

Advertising Coupons Consumer Goods Loyalty Program 78

7 Shifts

OCTOBER 9, 2019

Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system. There are a few things you can do to take your loyalty program to the next level.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

JULY 6, 2022

Record-high inflation is hitting consumers from every angle – gas, groceries, rent – and restaurants tend to be the first place they cut spending. The lingering pressure from inflation – with no end in sight – is starting to shift consumer behavior in meaningful ways. Effect of Inflation on Consumer Demand.

Consumer Goods 197

Consumer Goods Coupons Loyalty Program Pricing 197

Modern Restaurant Management

JUNE 15, 2021

While what consumers eat won’t change, post-COVID-19, how they will get it will. By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing. Besides, consumers are already thinking digital first.

Technology 203

Technology Loyalty Program Front of House Online Ordering 203

7 Shifts

OCTOBER 31, 2022

A good operator looks back on their Business Plan on a monthly or quarterly basis to gauge where they are in terms,” says Mark Moeller, president, and owner of The Recipe of Success , a national restaurant consulting firm. Are they an island, or do they have good connections? Investors want to see that you have good people around you.

Point of Sale 397

Point of Sale Back of House Document Download 397

Modern Restaurant Management

JANUARY 9, 2020

Considering that almost 70 percent of consumers drink at least two cups of coffee a day , you need to create a marketing strategy that targets all customers from first-time buyers to repeat purchasers. Here are three top places to advertise: Online. Today’s consumers are always on their smartphones, tablets, and desktops.

Marketing 190

Marketing Email Marketing Loyalty Program Social Media 190

Modern Restaurant Management

DECEMBER 28, 2020

Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. Consumers still demand convenience when it comes to their meals, but they also want variety. To read part one, click here. Nick Kenner, Founder & CEO, Just Salad. Lavu CEO Saleem S.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Modern Restaurant Management

MAY 5, 2022

While high stock prices of crypto companies like Bitcoin grab headlines, they are gaining traction with consumers since blockchain technology helps make transactions easier without needing an intermediary such as a bank or credit card company. After announcing the partnership, the company ran a pilot program in outlets in Denver this month.

Serving 189

Serving Loyalty Program Food Supply Point of Sale 189

7 Shifts

AUGUST 18, 2024

Buying into a franchise can be a good option because it provides support and brand recognition. This could be a good choice if you find a business that is already established and has a loyal customer base. Another option is to look into government programs that might offer financial assistance for small businesses.

Bar 370

Bar License Email Marketing Customer Service 370

The Rail

AUGUST 28, 2024

By Nellia Melnyk, Contributor Relocating a restaurant to a new location is a serious event that, if not handled correctly, can negatively impact your business and customer loyalty. In this article, we will explore the key aspects that need to be taken into account to maintain and even increase customer loyalty when relocating a restaurant.

Loyalty Program 59

Loyalty Program Customer Service Social Media Customer Experience 59

EATER

OCTOBER 21, 2024

Restaurants hoping to make a positive impact on the climate face an enduring challenge: selling their ambitious goals to diners simply looking to have a good time This story was produced in partnership with Civil Eats. The “ PLNT Impact Tracker ” on PLNT Burger’s website wants you to think about what you’re eating. Congratulations.

Sustainability 124

Sustainability Sourcing Consumer Goods Seasonal Menu 124

The Rail

JULY 5, 2024

More than simply serving delectable dishes, it also involves the coordination of a smooth operation that not only satisfies consumers but also guarantees sustainable profitability. You can decide on price, location, and advertising by researching the profitability and popularity of each menu item.

Management 52

Management Management Loyalty Program Point of Sale 52

7 Shifts

NOVEMBER 9, 2022

Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base. Customers love a good story and when they get to see real people behind the services, it creates trust and loyalty.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

ChowNow

SEPTEMBER 9, 2024

From a Sprout Social survey , 68% of consumers say they use social media to learn about products and brands. According to Epsilon research , 80% of consumers are more likely to make a purchase if a brand offers personalized experiences. If your marketing efforts are focused on increasing loyalty, this is a great KPI to measure.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Lavu

NOVEMBER 17, 2023

In the face of intense competition and fluctuating consumer demand, consistently turning a high profit becomes a monumental task. Aggressive marketing with loyalty programs and limited-time offers drives customer traffic and increases sales. Adapting to consumer preferences and market trends is key to their success.

Fast Casual 138

Fast Casual Fine Dining Food Truck Loyalty Program 138

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Maybe it's great food, a good happy hour, or an attractive atmosphere. This could be as simple as paid social advertising, great signage, an ad in the local paper, or a television appearance.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. Get a Demo 6. RUN Powered by ADP ADP's RUN is another payroll option used by SMBs.

Management 367

Management Management Operations Mobile Ordering 367

7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. Get a Demo 6. RUN Powered by ADP ADP's RUN is another payroll option used by SMBs.

Management 352

Management Management Operations Mobile Ordering 352

Restaurant365

APRIL 20, 2022

Building a customer retention program is important for improving the lifetime value of current customers, which can make up a large portion of your restaurant’s revenue. And as an added bonus, customer loyalty helps bring in new customers since happy customers are more likely to recommend your product or service to others.

Loyalty Program 78

Loyalty Program Customer Service Customer Experience Employee Relations 78

7 Shifts

OCTOBER 22, 2024

72% of American consumers prefer to do business with companies that share their values both in the retail and restaurant industries. The good news is there are plenty of ways to engage in local marketing, both online and offline. This can help build trust and loyalty among residents who appreciate businesses that give back.

2025 195

2025 Marketing Social Media Email Marketing 195

The Rail

JANUARY 9, 2024

By Briana Hilton, Contributor You may be surprised to learn that one generation is powering the economy forward and spending more than any other demographic – the “silver spenders,” aka consumers aged 59 and older. They’re spending money on everything, from luxury vacations to meals at a restaurant.

Loyalty Program 59

Loyalty Program Social Media Website Management Back of House 59

Open for Business

MARCH 21, 2023

Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising. Referral programs: One way to encourage positive word-of-mouth is referral marketing.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

DECEMBER 16, 2021

Given the increase in off-premise, we expect to see more drive-thru’s similar in format to Checkers & Rally’s iconic double drive-thru model, which dedicates one lane to traditional consumer drive-thru service and one to e-commerce only, including pre-paid digital orders for pickup and third party-delivery orders.

2022 180

2022 Food Supply Back of House Kitchen Safety 180

BNG Point of Sale

APRIL 22, 2020

The investment in a good handheld POS System to improve your mobile business is one without regrets. Another area handheld point of sale systems can assist your restaurant or business comes from an unexpected avenue of the industry, but an important one nonetheless – loyalty programs! Keep reading to learn more.

POS 86

POS Loyalty Program Point of Sale Mobile Ordering 86

The Restaurant Times

NOVEMBER 15, 2021

Introducing a better POS system, staff training programs, or even completely rethinking their services are examples of strategies to achieve this balance. As a result, it’s a good idea to adapt your menu based on whether customers will be eating in or taking it out. Loyalty Programs. Source: Unsplash.

Loyalty Program 52

Loyalty Program Online Ordering Social Media Point of Sale 52

Lavu

APRIL 8, 2020

You’ll be able to review hard data and easily run reports to understand the good, bad, and ugly of your restaurant. From a simple ordering and point-of-sale processing, modules and software can add hospitality efficiencies, mobile/online ordering, loyalty programs, and inventory management. Loyalty Apps.

POS 78

POS Loyalty Program Mobile Ordering Point of Sale 78

Lavu

APRIL 17, 2020

With revenue and profits down for most restaurants, it’s time to get creative with content marketing campaigns, social media, and the free tools available to business owners for no-cost advertisement. Panera is reaching its audience on Facebook with engaging posts like this one outlining their new Panera grocery program.

Marketing 97

Marketing Email Marketing Social Media Loyalty Program 97

Modern Restaurant Management

APRIL 14, 2020

In addition to the latest resources on COVID-19 restaurant and employee recovery programs, RestaurantsAct.com offers a brand new, industry-first interactive map of each state, District of Columbia and Puerto Rico. This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

Clover - Restaurants

MAY 10, 2024

A June 2023 study by PYMNTS found 62% of restaurant consumers use Google to search for restaurants, making it the top online source where people find dining information. 57% of consumers looked at restaurant reviews. 20% of consumers follow content creators who review restaurants. 57% of consumers looked at restaurant reviews.

Marketing 52

Marketing Email Marketing Social Media POS 52