7 Shifts

OCTOBER 9, 2019

Capture Your Community with Local Ads Local advertisement is a powerful tool to increase both foot traffic and your online presence. It’s important to get their attention during these consumer micro-moments as it increases the chance that you will win the customer. The graph trend speaks for itself.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. Apple | Android 8. Apple | Android 18.

Management 367

Management Management Operations Mobile Ordering 367

Bingage

DECEMBER 5, 2019

Well, social media is a quite familiar term for everyone! When it comes to building a marketing strategy to increase restaurant business sales , social media and online marketing is an unavoidable element. and how to take photos that are customer-friendly and proper social media monitoring. Image Source.

Social Media 98

Social Media Marketing Consumer Goods Influencer 98

Bingage

APRIL 26, 2023

Undoubtedly, social media is a powerful yet effective tool for e-commerce. Social media for e-commerce has become a powerful element to prove identity in the market and gain exclusive revenue in your business. Using social media platforms to boost your sales revenue offers many benefits to building a strong business.

Social Media 98

Social Media Marketing Influencer Advertising 98

7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. Apple | Android 8. Apple | Android 18.

Management 352

Management Management Operations Mobile Ordering 352

7 Shifts

AUGUST 18, 2024

Buying into a franchise can be a good option because it provides support and brand recognition. This could be a good choice if you find a business that is already established and has a loyal customer base. This will give you a good idea of their product and service. An alternative is to buy an existing bar that is up for sale.

Bar 370

Bar License Email Marketing Customer Service 370

Modern Restaurant Management

SEPTEMBER 16, 2020

“The good ol’ days” is a strong sentimental feeling. Restaurants should advertise what precautions they're taking to keep people safe. Lastly, put up a sign that says your restaurant is open and practicing social distancing. It’s a strong message to lean on today. Impressions are everything.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Indoor Media

JANUARY 14, 2021

When you first start your organic social media strategy , it probably feels easy to develop social media prompts for your company’s profiles. Organic social media is seemingly easy. How Often Should I Post to Social Media? Consistency is key in social media.

Social Media 88

Social Media Small Business Coupons Advertising 88

MadMobile

APRIL 20, 2023

Social media is today’s most influential networking tool. However, sometimes managing social media marketing can feel overwhelming and almost like a second job. That’s because social media platforms are advancing and growing every day. The cost: why is it important for restaurants to be on social media?

Social Media 98

Social Media Online Ordering Customer Experience Back of House 98

Goliath Consulting

SEPTEMBER 6, 2021

It’s now the standard that business owners use social media to promote their businesses. Restaurant owners, especially, must be focused on marketing their products on social media. Social media is an important influence on a consumer’s buying decisions. Build your social media presence.

Social Media 97

Social Media Marketing Influencer Customer Service 97

Modern Restaurant Management

NOVEMBER 24, 2020

Does your dining room layout need a social distance inspired layout? It’s a good time to make sure you’re accounting for potential effects of the pandemic as you create next year’s budget. Should you consider entering the food truck business?

Cash Management 230

Cash Management Social Media Seasonal Menu Food Truck 230

Modern Restaurant Management

SEPTEMBER 24, 2020

And more than 40 percent of US consumers are likely to go to the drive-through, get takeout or use delivery even when dine-in is allowed, according to Tork. And be sure to include napkins with every order to promote good hygiene. Make Takeout a Social Event. Find fun, visual ways to promote takeout on your social channels.

Coupons 238

Coupons Social Media Online Ordering Customer Experience 238

7 Shifts

OCTOBER 31, 2022

A good operator looks back on their Business Plan on a monthly or quarterly basis to gauge where they are in terms,” says Mark Moeller, president, and owner of The Recipe of Success , a national restaurant consulting firm. Are they an island, or do they have good connections? Investors want to see that you have good people around you.

Point of Sale 397

Point of Sale Back of House Document Download 397

7 Shifts

JUNE 16, 2024

How do you create a good restaurant marketing strategy? These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. So it makes good business sense to revamp your marketing strategies. According to a survey, 77 percent of consumers are now more concerned with the hygiene protocols and safety methods of restaurants. Reach Out to Local Foodies.

Marketing 227

Marketing Food Safety Social Media Small Business 227

Modern Restaurant Management

JANUARY 22, 2024

This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. We have compiled a list of factors based on extensive research on consumer psychology and behavior trends. Leverage consumer data to learn about preferences, dietary restrictions, and favorite foods.

Loyalty Program 181

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 181

Modern Restaurant Management

DECEMBER 28, 2020

Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. Consumers still demand convenience when it comes to their meals, but they also want variety. To read part one, click here. Nick Kenner, Founder & CEO, Just Salad. Lavu CEO Saleem S.

2021 230

2021 Mobile Ordering Kitchen Safety Loyalty Program 230

Modern Restaurant Management

OCTOBER 9, 2020

Had you only looked at the foot traffic data for the first two months of 2020, you might have been tempted to declare—and not without good reason—that it was shaping up to be a banner year for brick-and-mortar establishments. The data shows us that consumers are concerned for their safety. Put Safety (and Health) First.

Online Ordering 189

Online Ordering Email Marketing Social Media Retail 189

Modern Restaurant Management

JUNE 18, 2020

The good news is that, as a restaurant owner, you've probably had to build up your reserves of these qualities already. The rapidly-shifting cultural and social trends are challenging for all types of business, but it can be particularly frustrating for established businesses that were enjoying success up until recent events.

Marketing 227

Marketing Social Media Email Marketing Innovation 227

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. To do so, you must have an optimized website and engaging social media profiles. Make sure to add a clear sign-up form to your website and promote it on your social media channels.

Book 195

Book Marketing Email Marketing Social Media 195

7 Shifts

AUGUST 2, 2024

Below are some key restaurant metrics you should be tracking for your restaurant: Cost of goods sold (COGS) The cost of goods sold refers to the amount it costs to produce an item on your menu. To keep your restaurant in good financial standing, you should aim for at least 70%. Ideally, you’ll want this to be close to 60%.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

Modern Restaurant Management

DECEMBER 21, 2020

All restaurants will need to understand their consumer and know the new customer journey better than ever before. Restaurant brands and independents have leaned heavily on email and social media to communicate with their best customers and guests during the pandemic. Digital advertising will become high priority.

2021 191

2021 Online Ordering Email Marketing Advertising 191

Modern Restaurant Management

JANUARY 9, 2024

That being said, unemployment remains low across the country and consumer spending is strong despite higher interest rates. As a result, it is important to have a good capital plan in place before you open for business. What stage of growth are you in and do you have the budget to fund traditional advertising?

Employee Relations 193

Employee Relations Small Business Advertising Customer Experience 193

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. What social media platforms do they use? Maybe it's great food, a good happy hour, or an attractive atmosphere. What is a restaurant marketing plan, and why do you need one?

Seating 221

Seating Email Marketing Marketing SEO 221

Indoor Media

SEPTEMBER 19, 2017

billion on advertising according to research from 2013. With so much being spent on advertising we have to wonder, “How much of that $6.4 billion is spent on advertising tactics that actually work?” Let’s review three types of restaurant advertising that have a great track record and are easy on the wallet.

Advertising 78

Advertising Coupons Social Media Loyalty Program 78

Modern Restaurant Management

JANUARY 9, 2020

Considering that almost 70 percent of consumers drink at least two cups of coffee a day , you need to create a marketing strategy that targets all customers from first-time buyers to repeat purchasers. Here are three top places to advertise: Online. Today’s consumers are always on their smartphones, tablets, and desktops.

Marketing 146

Marketing Email Marketing Loyalty Program Social Media 146

Modern Restaurant Management

DECEMBER 30, 2020

We have watched as the pandemic has gutted the economy, altered consumer behavior, and destroyed longstanding businesses essentially overnight. Over the past year, restaurants have had to evolve their communications to consumers with a sensitivity and transparency never before required around issues of safety and health.

2021 225

2021 Marketing Food Safety Back of House 225

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Because restaurants often thrive and grow based on their ability to appeal to the immediate appetite of the potential consumer. Manage Social Media.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

Indoor Media

FEBRUARY 5, 2021

Today, more and more consumers are turning to small businesses for their everyday needs. For this reason, it’s important to find ways to hack in and reach your consumer base without breaking the bank. Try to — objectively — anticipate their first impression of your advertisement, then imagine their third. Advertise Locally.

Marketing 158

Marketing Email Marketing Advertising Coupons 158

7 Shifts

OCTOBER 22, 2024

72% of American consumers prefer to do business with companies that share their values both in the retail and restaurant industries. The good news is there are plenty of ways to engage in local marketing, both online and offline. Use local keywords in your social media posts, too. Keep the entry process simple.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

MAY 21, 2020

However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. A solid marketing plan can renew consumer confidence in your brand and inform customers about the services you are providing.

Social Media 215

Social Media Food Safety Cash Management Customer Service 215

Modern Restaurant Management

APRIL 5, 2021

Many business owners spend a lot of time perfecting their desktop site, but consumers are now using their phones for everything, from finding brands on social media to online shopping. With consumers emphasizing convenience, it’s crucial that they’re able to reach your business on-the-go.

Marketing 177

Marketing Coupons Consumer Goods Small Business 177

Restaurant365

MARCH 3, 2022

In fact, personal savings rates stayed above pre-pandemic levels allowing many consumers to build up a financial cushion, which could positively impact on consumers’ current and future financial decisions – including upcoming travel choices. Everyone loves to check-in on social media when they are on vacation.

Travel 146

Travel Social Media Fast Casual Fine Dining 146

Modern Restaurant Management

JUNE 15, 2021

While what consumers eat won’t change, post-COVID-19, how they will get it will. While some automation and technology solutions can require quite an investment, there are plenty of things to enhance your presence, improve efficiency and tempt consumers that are more cost effective and expedient to implement.

Technology 203

Technology Loyalty Program Front of House Online Ordering 203

Indoor Media

OCTOBER 4, 2017

Hitting the ground running is important, and effective advertising and marketing are integral to both early and long-term success. But what is the best way to advertise your new restaurant ? Here are some strategies that you can follow for determining the best way (or ways) to advertise a new restaurant: Social Media.

Advertising 78

Advertising Social Media Coupons Small Business 78

Indoor Media

OCTOBER 19, 2017

And, despite the fact that you probably understand the importance of marketing and advertising, more often than not these efforts are overlooked. Advertising is a broad term that involves many activities, including marketing, promotions, public relations, and online efforts. Think again. Build Your Online Presence. Pay for Clicks.

Small Business 78

Small Business Advertising Social Media Coupons 78

Indoor Media

NOVEMBER 5, 2020

Repetition is one of the cornerstones of any advertising campaign and especially important in today’s world of one-second pop-ups and social media hungry short-term memories. That being said, we have to think about exposure as well, which is essentially the presentation of your advertisement.

Advertising 148

Advertising Coupons Consumer Goods Customer Service 148