Modern Restaurant Management

JULY 20, 2022

Industry advertisers have needed to remain nimble as economic conditions have turned on a dime, reevaluating their campaigns to reflect changing restrictions, consumer behaviors and more, sometimes at a mere moment’s notice. consumers have used the internet to find information about local businesses more than once a week.

Advertising 189

Advertising Consumer Goods Transportation Retail 189

7 Shifts

AUGUST 18, 2024

Buying into a franchise can be a good option because it provides support and brand recognition. This could be a good choice if you find a business that is already established and has a loyal customer base. This will give you a good idea of their product and service. An alternative is to buy an existing bar that is up for sale.

Bar 370

Bar License Email Marketing Customer Service 370

7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. ChowNow ChowNow is a customized online ordering app for restaurants.

Management 367

Management Management Operations Mobile Ordering 367

7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. ChowNow ChowNow is a customized online ordering app for restaurants.

Management 352

Management Management Operations Mobile Ordering 352

The Restaurant Times

SEPTEMBER 30, 2021

The finest restaurant marketing is often a good press telling your story and how well you serve the dinners in the town. There are many methods to advertise a restaurant, each with varying targeting, expense, and performance levels. With paid advertising, you can get ads that are affordable and target a specific audience.

Advertising 52

Advertising 2021 Loyalty Program Food Truck 52

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices.

Book 195

Book Marketing Email Marketing Social Media 195

7 Shifts

OCTOBER 22, 2019

Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. I think we've done a good job with that,” says Black Tap owner Barish in an article on CNN. Link your official website in the space provided. Testimonials work.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Restaurant Engine

NOVEMBER 8, 2022

If not, a social media manager can help. As a restaurant owner or manager, it can be hard to know when to hire help, especially when it comes to digital marketing. When considering the question, “Should your restaurant have a social media manager,” many people in the restaurant business might automatically answer no.

Social Media 119

Social Media Management Management Website Management 119

Restaurant365

MARCH 3, 2022

In fact, personal savings rates stayed above pre-pandemic levels allowing many consumers to build up a financial cushion, which could positively impact on consumers’ current and future financial decisions – including upcoming travel choices. Set up accounts on popular websites such as Google, TripAdvisor, Zagat, and Yelp.

Travel 146

Travel Social Media Fast Casual Fine Dining 146

EATER

AUGUST 20, 2024

Lille Allen Brands like Fly By Jing and Bachan’s are reaching a whole new audience from the shelves of the ultimate big-box store The last decade or so has been a golden era for cool food products sold directly to consumers online. Since the launch, the company has seen consistent sales increases at the retailer month-over-month. at Walmart.

Retail 107

Retail Point of Sale Food Supply 2023 107

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Weaknesses: What can they do better?

Seating 221

Seating Email Marketing Marketing SEO 221

Indoor Media

JULY 22, 2020

There are plenty of review sites, but Yelp is considered one of the most trustworthy and influential to consumers and is only second to Google. Online reviews are crucial to your auto repair shop’s success, as 88 percent of consumers trust online reviews as much as personal recommendations. Ask for Reviews.

Consumer Goods 146

Consumer Goods Customer Service Advertising Email Marketing 146

Modern Restaurant Management

JUNE 15, 2021

While what consumers eat won’t change, post-COVID-19, how they will get it will. While some automation and technology solutions can require quite an investment, there are plenty of things to enhance your presence, improve efficiency and tempt consumers that are more cost effective and expedient to implement.

Technology 203

Technology Loyalty Program Front of House Online Ordering 203

Modern Restaurant Management

APRIL 5, 2021

Many business owners spend a lot of time perfecting their desktop site, but consumers are now using their phones for everything, from finding brands on social media to online shopping. With consumers emphasizing convenience, it’s crucial that they’re able to reach your business on-the-go. Everyone loves a good deal.

Marketing 177

Marketing Coupons Consumer Goods Small Business 177

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. And while many coffee businesses believe that consumers also want to know the same information, is this really an accurate assumption?

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

7 Shifts

OCTOBER 22, 2024

72% of American consumers prefer to do business with companies that share their values both in the retail and restaurant industries. The good news is there are plenty of ways to engage in local marketing, both online and offline. If you haven’t already claimed your Google Business Profile, this should be your first step.

2025 195

2025 Marketing Social Media Email Marketing 195

Indoor Media

FEBRUARY 11, 2021

In this guide, we’ll discuss what you can expect from running your first advertising campaign and how to get started. Today, Facebook is one of the largest social media platforms out there — and it’s got plenty of real estate to advertise on. After all, that’s the whole point of advertising; generate a return on your investment.

Advertising 78

Advertising Small Business Website Management Consumer Goods 78

Indoor Media

JUNE 7, 2021

Today we’ll explore how salon owners specifically can harness Yelp and other contemporary advertising methods to drive customer acquisition. People use the app and website to source user-generated content informing them on every aspect of these businesses. Is the product good? How is the service? Is the product consistent?

Advertising 78

Advertising Customer Service Website Management Email Marketing 78

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Indoor Media

JANUARY 4, 2021

With so many consumers preferring to book service appointments virtually, online appointment booking software is necessary for businesses like hair and nail salons. Without a website to support online bookings, you may be missing out on an entire consumer base. Building a Website First things first, you need a website.

Book 78

Book Advertising Website Management Email Marketing 78

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Because restaurants often thrive and grow based on their ability to appeal to the immediate appetite of the potential consumer. Manage Social Media.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

Modern Restaurant Management

DECEMBER 28, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. Change management needs to be a top priority. Lavu CEO Saleem S.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Indoor Media

JANUARY 28, 2021

With more and more people shopping online, this year has meant a slew of returned products, damaged goods, and unhappy customers. Define “Flagged” Reviews If you’re the sole manager, business owner, and employee at your business, it can be hard to set protocol for yourself. Sometimes, these outcomes are simply out of your control.

Advertising 78

Advertising Small Business Coupons Customer Service 78

Indoor Media

JULY 22, 2021

Due to the conversational nature of the platform, you need to have a good brand voice to be successful. A LinkedIn feed is a little different from a Facebook feed, a semi-chronological column of organic posts and advertisements. A restaurant, an auto shop, or a salon has little need to create and manage a LinkedIn account.

Small Business 78

Small Business Social Media Advertising 2002 78

ChowNow

SEPTEMBER 9, 2024

From a Sprout Social survey , 68% of consumers say they use social media to learn about products and brands. According to Epsilon research , 80% of consumers are more likely to make a purchase if a brand offers personalized experiences. That means optimizing your Google profile with up-to-date information and managing Google reviews.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

The Rail

JANUARY 9, 2024

By Briana Hilton, Contributor You may be surprised to learn that one generation is powering the economy forward and spending more than any other demographic – the “silver spenders,” aka consumers aged 59 and older. You can even go as far as to indicate the nutritional information for each dish, which may be best housed on your website.

Loyalty Program 59

Loyalty Program Social Media Website Management Back of House 59

Next Restaurants

DECEMBER 18, 2019

As stated by experts at the Timmerman Group , proactive marketing “is marketing or advertising that places your product or service in the places where people are not already looking. Social media ads as well as display advertising are great proactive marketing channels and have the potential to reach hundreds of customers.

Social Media 108

Social Media 2020 Influencer Website Management 108

Sling

OCTOBER 7, 2023

Coming up with a good, descriptive name that isn’t already in use can be tricky and time consuming. Having an account for business assets and an account for personal assets can help make recordkeeping , payroll , and taxes much easier to manage and maintain. Build a free website. Post flyers on local bulletin boards.

Insurance 78

Insurance Advertising Customer Service Website Management 78

7 Shifts

NOVEMBER 9, 2022

Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base. Don't let your customers leave your website without offering value. One way to keep customers coming back?

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Sling

OCTOBER 1, 2023

Along the way, we’ll address such issues as: Working from home or a storefront The importance of state and local health codes Creating a business plan Getting incorporated and licensed Hiring and scheduling employees We’ll also discuss financing (to make it all possible) and advertising and marketing (to keep it all going).

Catering 78

Catering License Transportation Advertising 78

The Restaurant Times

DECEMBER 21, 2021

Why Are Dark Kitchens A Good Idea? . Dark kitchens have a lot of benefits over traditional kitchens, and given below are the reasons why investing in a dark kitchen is a good idea: 1. Dark kitchens do not have to worry about ambience, and hence, can focus more on providing good quality food at low prices. Source: Wamda.

Online Ordering 98

Online Ordering Social Media Food Order Website Management 98

Open for Business

MARCH 21, 2023

Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising. Online reviews: Customer reviews on websites like OpenTable, Google, Facebook, and Yelp are powerful forms of word-of-mouth marketing.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Bingage

DECEMBER 5, 2019

93% of consumers admit that online restaurant reviews influence their decisions ( Forbes ). 84% of consumers trust online recommendations ( inc.com ). 75% of consumers use Facebook to decide a restaurant to eat out ( Social Media Monthly ). If your dishes look good, people start noticing it. Reputation management.

Social Media 98

Social Media Marketing Consumer Goods Influencer 98

The Restaurant Times

SEPTEMBER 22, 2021

In a pandemic-affected world, a restaurant website is critical for your restaurant. A website is a tool for branding, expanding business opportunities, effectively engaging customers, and other stakeholders. Your restaurant website acts as an online storefront and defines your online identity. . Social Media Integration .

Social Media 59

Social Media SEO Website Management Online Ordering 59

Food Business

JUNE 8, 2018

Since I can see both sides of business more than the restaurant owners I help, let me give you my perspective as an educated consumer. You can also ask favorite customers to review, and ask them to put good photos up. TIP 3: Consider advertising on YELP Advertising on YELP wasn’t going to be in the PRO column, but it belongs here.

Advertising 100

Advertising Travel Consumer Goods Point of Sale 100

Indoor Media

OCTOBER 28, 2021

While you should never do anything good for someone merely to get their praise, there’s no denying that we all enjoy it when we get a thank you for a kind act such as a thank you note or even an expression of gratitude for helping someone during a difficult time. Customer appreciation plays a vital role in your online reputation management.

Social Media 78

Social Media Email Marketing Website Management Customer Service 78

Restaurant365

JANUARY 27, 2022

And, while some consumers still prefer a physical menu, you can print copies of your QR code menu for guests who don’t have a smartphone or for those who lack technical proficiency. QR codes make it easy for smartphone users to visit a website, for example, without manually entering letters and numbers into their phones. Your website.

Mobile Ordering 148

Mobile Ordering Social Media Customer Experience Online Ordering 148