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4 Steps to Evaluate Coupon Advertising

Indoor Media

IndoorMedia’s CEO, Doug Endsley, started his career working in fast food and moved on to found the nation’s largest in-store advertising company. In our Business Growth Leadership Series , Doug discusses the events that led to his current success and how today’s entrepreneurs can learn from his decades of experience.

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3 Auto Repair In-Store Advertising Tactics to Try

Indoor Media

Are you missing a major opportunity to turn one-time customers into repeat customers? Auto repair in-store advertising tactics deliver your message to qualified, engaged consumers in the same place where they can make a purchase. What is in-store advertising? 3 Auto Repair In-Store Advertising Tactics.

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Three Critical Restaurant Advertising Strategies for 2021

Modern Restaurant Management

Be the Most Creative and Consistent Advertiser in the Area. I suggested she run in a local coupon book, and she joked it would be a “going out of business” sale. Now the question was how to keep those repeat customers. Focus on Customer Service and Personalized Experiences. Everyone loved them!

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How to Create Effective Coupons

Indoor Media

Now, more than ever, customers are looking for deals. To meet the needs of these customers, businesses need a way to reach them effectively. One of the most popular ways is through coupons. Coupons can bring in new customers and retain your existing client base.

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The Difference Between Groupon and Coupon Advertising

Indoor Media

Groupon was a commercial darling in the early 2010s, and though its popularity has cooled over the years, it remains a consideration for restaurants and other local businesses that are looking to increase their customer base. Coupon advertising’s goal is the same: Offer value to draw customers. Sound familiar?

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Using Location-Based Advertising with Text Message Marketing

Modern Restaurant Management

Businesses have long searched for ways to optimize communications to specifically target people in close proximity with advertisements. The majority of marketers use location-based advertising to personalize their customer experience and create hyper-engaged audiences. Location-Based Advertising (LBA) Techniques.

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Why Truth in Advertising Matters

Indoor Media

Truth in advertising is of crucial importance. If a customer sees an ad that suggests your business has a special “half-off all food during happy hour” deal, and then they come to your restaurant and find that the deal only applies to french fries…they’re not going to be too happy, and they probably won’t come back to your business.