Modern Restaurant Management

JANUARY 4, 2021

Be the Most Creative and Consistent Advertiser in the Area. I suggested she run in a local coupon book, and she joked it would be a “going out of business” sale. Small businesses need to compete on their home court, and being the creative advertiser with great customer service will win each time.

Advertising 208

Advertising 2021 Small Business Customer Service 208

Indoor Media

DECEMBER 11, 2020

Just as online advertising has evolved, so has print. We call it Unconventional Print Advertising. By combining the strengths of grocery store advertising with specific print mediums, we’ve created countless platforms for small businesses to increase their profits. Why Grocery Store Advertising?

Advertising 147

Advertising Coupons Tip Distribution Small Business 147

Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting "You want to advertise where your customers are already looking.

Marketing 188

Marketing Email Marketing Social Media Coupons 188

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

2025 195

2025 Marketing Social Media Email Marketing 195

Indoor Media

MAY 28, 2020

Great advertising can make you feel on top of the world! A successful advertising investment should return 4-5 times your initial investment and drive increased business from both new and existing customers. Unfortunately, not every advertising campaign is created equally. What does RATE stand for? Repetition. Buying a home?

Advertising 143

Advertising Coupons White Paper Back of House 143

Modern Restaurant Management

APRIL 5, 2021

As business owners learn to adapt, here are four of the most critical marketing mistakes to avoid. Zak, a Professor of Neuroeconomics at Claremont Graduate University, found that oxytocin, or the “love hormone” directly related to happiness, can spike by 38 percent when people get a coupon. Forgetting About Mobile Users.

Marketing 177

Marketing Coupons Consumer Goods Small Business 177

Indoor Media

JUNE 17, 2020

While we are a bit biased and believe our advertising is the first, best way to advertise for all small businesses, we also believe that every business owner should explore the best way to advertise for themselves. Step 1: Define Advertising Success. The purpose of advertising is to increase profits.

Small Business 143

Small Business Advertising Coupons Point of Sale 143

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.

Bar 370

Bar License Email Marketing Customer Service 370

Indoor Media

JULY 12, 2021

Digital advertising is a massive industry, with about 356 billion U.S. Businesses advertise on platforms like Yelp , Instagram , and Groupon. For example, Alphabet, the parent company of Google, one of the most recognizable websites in the world, makes about 80% of its revenue through selling advertisements.

Advertising 148

Advertising Email Marketing Coupons Social Media 148

Indoor Media

JANUARY 16, 2019

Which is why just about every restaurant either considers offering or actually runs special discounts through coupon advertising. Did you notice we said coupon advertising ? Whether you think of it this way or not, a coupon is actually an ad for your restaurant with an incentive attached. That’s right. Learn more.

Coupons 78

Coupons Advertising Email Marketing Seating 78

Indoor Media

OCTOBER 17, 2017

Coupon advertising’s goal is the same: Offer value to draw customers. However, Groupon and coupon advertising are not the same. Understanding the differences between Groupon and coupon advertising will help you decide which is best for you. More About Register Tape Advertising. Sound familiar?

Coupons 78

Coupons Advertising Tip Distribution Consumer Goods 78

Indoor Media

FEBRUARY 5, 2021

It may seem like everywhere you look there’s an expensive marketing plan looming, but we have plenty of budget-friendly marketing tips for your small business. Remember that many experts suggest spending somewhere from 5 to 10 percent of your annual revenue on marketing. Community Oriented Advertising. Establish a Budget.

Marketing 158

Marketing Email Marketing Advertising Reference 158

Indoor Media

MARCH 11, 2021

Today, whether you’re running a print ad or advertising through an online platform — you’re going to want to design the best dry cleaning coupons possible. Coupons are one of the easiest promotions to keep track of because customers must turn them in to take advantage of your special. Why Use Coupons?

Coupons 148

Coupons Design Advertising Loyalty Program 148

Indoor Media

FEBRUARY 22, 2021

Whether you’re considering your first campaign or trying to get a better sense of how much you could have saved on your last one, it’s time to set a firm marketing budget. In this guide, we’ll break down the different platforms your business should be marketing on and how to determine how much to spend.

Marketing 137

Marketing Advertising Social Media Coupons 137

Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. Aside from marketing, a significant portion of the restaurant experience today is nailing the customer’s online order journey.

Social Media 215

Social Media Online Ordering Coupons Advertising 215

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

Marketing 151

Marketing Loyalty Program Email Marketing Coupons 151

Modern Restaurant Management

MAY 8, 2020

Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing. Best Marketing Practices for QSR During and post pandemic. Deal or No Deal : The coupon, the freebie, the buy one/get one.

Marketing 177

Marketing Franchise Franchising Social Media 177

Indoor Media

MARCH 15, 2021

Either way, as you review what did or didn’t work, it’ll be important to consider how your marketing strategy helped manifest your plans. Resetting your marketing strategy is not as difficult as it sounds. These environmental factors set the stage for specific marketing campaigns, so you should never take them for granted.

Marketing 148

Marketing Advertising Small Business Merchandise 148

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Indoor Media

DECEMBER 9, 2020

Why don’t we see more dry cleaning advertisements? There’s an untapped market of unhappy customers that want to switch to another dry cleaner but don’t know how to find one. Advertise locally, and hone in on your image within your community. The majority of the time, your ad will be marketed to a big city like LA or NYC.

Advertising 88

Advertising Coupons Back of House Front of House 88

Modern Restaurant Management

JUNE 29, 2021

Develop a Seasonal Digital Marketing Campaign. Restaurant owners can use a digital marketing campaign to communicate Independence Day deals and specials to their customers. Be sure to include an enticing Call to Action, such as a BOGO coupon, to keep diners engaged and coming back to your restaurant. Get Social.

Social Media 212

Social Media SEO Email Marketing Seasonal Menu 212

Modern Restaurant Management

SEPTEMBER 15, 2020

Tactics like social media advertising, direct mail, couponing and streaming are more important than ever for staying top-of-mind and communicating that operations have dramatically changed to protect guests and workers. Local Promotional Planning.

Technology 240

Technology Guest Recovery Kitchen Safety Social Media 240

Indoor Media

OCTOBER 25, 2021

One of the most popular ways is through coupons. Coupons can bring in new customers and retain your existing client base. They can be a powerful tool in reaching out to your target market. Well-designed and adequately crafted coupons can increase your business’ revenue and create more loyal customers.

Coupons 78

Coupons Social Media Advertising Customer Service 78

Indoor Media

JULY 1, 2020

With the right car wash coupons, you can set yourself apart from that “other” car wash down the street. There are ways to get your coupon in the hands of those dirty car-owners in your community. But first, let’s take a look at some examples of coupons that can attract customers to YOUR car wash. Great Offer. Highlight Value.

Coupons 113

Coupons Advertising Customer Service Pricing 113

Modern Restaurant Management

JANUARY 24, 2024

Include social media in your digital marketing strategy. When used on promotional materials or in advertisements, QR codes invite diners to immediately engage with your restaurant by linking them to your website or customized landing page. Spice Up Your Social Media Presence Want to connect with your patrons in the digital age?

Loyalty Program 197

Loyalty Program Social Media Coupons Customer Experience 197

Restaurant Engine

OCTOBER 14, 2020

You put some time and patience into marketing your restaurant. In this article, we look at local marketing strategies to increase diners that you can start using today. Think of Nextdoor like a smaller version of Facebook that is more intimate and offers even more chances for relationship building and marketing your restaurant.

Marketing 118

Marketing Social Media Coupons Small Business 118

Indoor Media

SEPTEMBER 19, 2017

billion on advertising according to research from 2013. With so much being spent on advertising we have to wonder, “How much of that $6.4 billion is spent on advertising tactics that actually work?” Let’s review three types of restaurant advertising that have a great track record and are easy on the wallet.

Advertising 78

Advertising Coupons Social Media Loyalty Program 78

Modern Restaurant Management

APRIL 21, 2020

While text marketing to customers who have signed up for your loyalty program might seem like a fast and budget-friendly way to connect during the crisis, it also subjects restaurants to potential litigation under the Telephone Consumer Protection Act (TCPA). Avoiding Potential TCPA Litigation When Texting Marketing. Seek legal advice.

Loyalty Program 159

Loyalty Program Coupons 2015 Small Business 159

Indoor Media

JANUARY 2, 2018

Advertising clichés. But just because advertising clichés are unavoidable doesn’t mean you should incorporate them into your marketing and promotional strategies. Here are several clichés you should immediately stop using in your advertising … and never go back: “Check Out Our Ad”. When is a coupon not a coupon?

Advertising 78

Advertising Coupons Customer Service Consumer Goods 78

Indoor Media

JULY 29, 2021

Planning a marketing strategy without understanding your audience is no different than taking a shot in the dark. If you don’t focus your messaging and place your advertisements strategically, how will you drive business growth? Sure, some folks might react well to your advertisements and patronize your business.

Advertising 148

Advertising Take-out Retail Marketing 148

Indoor Media

AUGUST 26, 2020

Auto repair email marketing is a great tool to help you do that. Quality customers make your shop thrive, and auto repair email marketing gives you direct access to their inboxes. 3 Ways to Guarantee That Email Marketing Will Increase Your Profits: Choose an Email Marketing Service. Choose an Email Marketing Service.

Email Marketing 113

Email Marketing Marketing Loyalty Program Coupons 113

Indoor Media

SEPTEMBER 26, 2017

Sure, friends and family were supportive when you started, and colleagues in the industry gave you advice, but it wasn’t until you were in the weeds that you fully understood the requirements of running (and advertising) your counter-service restaurant. Ready to try Facebook advertising for your restaurant? Learn more.

Fast Casual 78

Fast Casual Advertising Casual Social Media 78

Indoor Media

JANUARY 1, 2018

Six months ago Rick invested in register tape advertising for his restaurant. Realizing he’s made a huge mistake, Rick rushes back to the restaurant to call his Marketing Consultant, ask for forgiveness, and get his coupon advertising campaign back on track. . What to Include. What to Include.

Coupons 78

Coupons Advertising Consumer Goods Social Media 78

Indoor Media

DECEMBER 30, 2020

This pandemic has led many salons to get creative with their advertising. From highlighting their best work to curating a confident social media presence, beauty insiders are often leading the way in smart, trendy advertising. More often than not, local businesses turn to coupon advertising, and salons are no different.

Coupons 78

Coupons Advertising Social Media Customer Service 78

Indoor Media

DECEMBER 14, 2020

IndoorMedia has always focused on helping people grow their business through smart advertising, and right now, it’s more important than ever to invest in proven tactics. Then, you can use these pages to share new promotions and even release digital coupons. Some mediums have repetition built-in, such as grocery store advertising.

Small Business 144

Small Business Social Media Coupons Advertising 144

Indoor Media

SEPTEMBER 26, 2017

What is the best restaurant advertising campaign you can run? Traditional advertising tends to have a broad reach. One of the best restaurant marketing campaigns you can run is a local one. Here are 5 restaurant advertising ideas you can use locally for a higher return on investment. Learn more. Custom-Printed Receipts.

Advertising 78

Advertising Coupons Email Marketing Social Media 78

Indoor Media

MAY 29, 2019

When you think of advertising, does your mind automatically go straight to TV, radio and print ads? But… if you stop there with your idea of restaurant advertising, you could be limiting your exposure. How do you know which are the best restaurant marketing tactics to start growing your customer base? You’re not alone.

Advertising 78

Advertising Coupons White Paper Back of House 78