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Maximize Your Restaurant’s 4th of July Sales

Modern Restaurant Management

Now that the pandemic is finally under control, summer travel is underway, and people are able to get out and be social. Tactics for success can include segmenting your audience to provide a targeted and personalized message through email and social media. Get Social. Consider a Small Advertising Campaign.

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Tips for Keeping Restaurants Afloat as COVID Cases Spike

Modern Restaurant Management

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

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Maximize Takeout Profitability With These Six Steps

Modern Restaurant Management

Even as restaurants reopen to some on-premise dining, takeout presents distinct advantages: Takeout can help make up for those “missing tables” resulting from social distancing requirements, even as it requires less of a restaurant’s biggest expense item: labor. Make Takeout a Social Event. Simplify Their Lives.

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Beyond Menus: Creative QR Code Uses for Restaurants

Modern Restaurant Management

Spice Up Your Social Media Presence Want to connect with your patrons in the digital age? Include social media in your digital marketing strategy. Over half of the world’s population uses social media, interacting with an average of six platforms.

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Why Restaurants Need an ‘Always On’ Approach to Marketing

Modern Restaurant Management

" For cost-effective marketing, Chirone advises operators to leverage social media channels such as Yelp and local Google ads, utilize email and seek out local partnerships. "You "You want to advertise where your customers are already looking. A balanced mix of online marketing and local marketing is ideal. "Make

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Three Ways to Leverage Technology for Restaurant Reopenings

Modern Restaurant Management

Tactics like social media advertising, direct mail, couponing and streaming are more important than ever for staying top-of-mind and communicating that operations have dramatically changed to protect guests and workers.

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How Fast-Food Apps Took Over The Drive-Thru

EATER

Justin Sullivan/Getty Images Signage in a McDonalds restaurant advertises deals and loyalty rewards through the chains ordering app. Once you have the data from the app, its easier to offer personalized coupons and targeted marketing campaigns based on what people have ordered in the past.