Indoor Media

JULY 18, 2020

Are you missing a major opportunity to turn one-time customers into repeat customers? Auto repair in-store advertising tactics deliver your message to qualified, engaged consumers in the same place where they can make a purchase. What is in-store advertising? 3 Auto Repair In-Store Advertising Tactics.

Advertising 161

Advertising Coupons Customer Service Customer Experience 161

Indoor Media

JULY 11, 2020

An unmotivating offer, like 10% off, may not be enough to move customers to switch from their current provider or even be more appealing than your competitor down the street. Obviously, the more potential customers who receive your ad (and actually look at it) plays a huge factor in how many coupons will eventually be redeemed.

Coupons 120

Coupons Advertising Tip Distribution Customer Experience 120

Indoor Media

SEPTEMBER 30, 2020

In fact, today’s digital landscape is not much more than an extension of the things that have been working in advertising since the first “sale!” ” Direct mail is an effective way for your auto shop coupons to be delivered to potential customers who may not see your digital presence.

Coupons 148

Coupons Advertising Email Marketing Customer Service 148

The Rail

NOVEMBER 10, 2023

While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales. Let's explore how to harness the power of paid advertising to boost your restaurant's sales. Are they families looking for a cozy dining experience, or Millennials seeking the latest gastronomic trend?

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Indoor Media

JUNE 28, 2021

As long as you, as someone who works at or runs an auto body shop, can attract customers, business should be good. If you’re talented, thorough, and efficient in your work (and your customer service is solid), people will keep coming back. The challenge is attracting those customers in the first place.

Advertising 78

Advertising Loyalty Program 2007 Customer Service 78

Indoor Media

DECEMBER 4, 2020

If you’ve been to this blog before, you know that we believe different businesses need different advertising solutions. Most restaurants and salons will advertise in the “Awareness Phase” because it’s easy for these businesses to introduce a new product or need to people.

Advertising 78

Advertising Customer Experience Coupons Social Media 78

Culinary Cues

NOVEMBER 20, 2023

One of the most difficult tasks that any restaurateur or chef faces is convincing a customer to walk through the door for the first or twentieth time. They spend boatloads of money in advertising, and countless hours of invested time in trying to accomplish this important task.

Customer Experience 372

Customer Experience Customer Service Food Safety Hospitality 372

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. However, it’s best to understand how cost-effective your current customer acquisition efforts are before dedicating resources to it.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

AUGUST 21, 2024

AI-powered emotional targeting is the ability for advertisers to use artificial intelligence in order to precisely match the emotional tone of their ads with the emotional tone of the programming being shown on a TV screen. Why emotion?

Loyalty Program 189

Loyalty Program Advertising Point of Sale Customer Service 189

Culinary Cues

NOVEMBER 17, 2024

The menu will determine how the dining room will look and feel, how you will advertise and through which mediums, the experience of the line cooks you hire, your training program, which vendors you choose, the equipment you will need, the wine list, price point for menu items, and the expectations for sales and profit.

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Presentation Point of Sale Customer Service Menu 278

Indoor Media

APRIL 26, 2021

These same ads can also link users directly to your website, menu, or appointment book, so they are something to experiment with, but only if you’re ready to cash in on one big promotion. The strength of Facebook Ads is they use all the information people have put into their personal Facebook profiles to target potential customers online.

Advertising 78

Advertising Social Media Coupons Customer Service 78

Culinary Cues

AUGUST 31, 2024

Every marketer insists that a company have a clear mission statement that is designed to give direction to a company and clearly articulate to the customer and employee, what the company stands for. If you can get your inspired mission across with very few words, then it is more likely that staff and customers will remember it and “buy-in”.

Customer Service 323

Customer Service Social Media Customer Experience Reference 323

The Restaurant Times

MARCH 17, 2023

Vying for customers, then, has to be incredibly creative to stand out. The purpose of this strategy is to attract customers to your restaurant. The problem, though, is that restaurant marketing strategies can take a lot of different shapes, and only some tactics will appeal to every customer. Read along!

Advertising 52

Advertising Email Marketing Loyalty Program Social Media 52

7 Shifts

AUGUST 12, 2021

Is your website optimized, and does it provide a good user experience? Aside from paid advertising, ranking high in local organic search results is critical. Assume a customer discovers your website but cannot identify where you are located or how to contact you. Every stage of the client's journey should be examined.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

The Restaurant Times

SEPTEMBER 30, 2021

There are many methods to advertise a restaurant, each with varying targeting, expense, and performance levels. Still, we’re here to give you our top seven restaurant advertising ideas to help you figure out which one is right for you. . With paid advertising, you can get ads that are affordable and target a specific audience.

Advertising 52

Advertising 2021 Loyalty Program Food Truck 52

Tableo

JULY 11, 2023

Social media platforms have developed into effective instruments for restaurant advertising. In this article we will provide you with advice and pointers to assist you dominate your Facebook restaurant advertising efforts. Pick a format that supports your advertising objectives.

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Advertising Social Media Reservations Events 53

Indoor Media

MAY 26, 2020

the effectiveness of grocery store advertising has remained constant. These experiences have already resulted in some people returning to in-store shopping. For advertisers, this means you’re more likely to reach the people that live within a small geographic radius of your business. i.e., your ideal customers.

Advertising 78

Advertising Back of House Online Ordering Download 78

Indoor Media

MAY 29, 2019

When you think of advertising, does your mind automatically go straight to TV, radio and print ads? But… if you stop there with your idea of restaurant advertising, you could be limiting your exposure. How do you know which are the best restaurant marketing tactics to start growing your customer base? You’re not alone.

Advertising 78

Advertising Coupons White Paper Back of House 78

7 Shifts

JUNE 16, 2024

After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back. How do you create a good restaurant marketing strategy?

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

SEPTEMBER 30, 2024

We’re seeing younger buyers investing in dining experiences that blend food, convenience, and atmosphere with their values as shoppers. At the same time, QSRs and fast casual establishments are turning to technology to improve operations and customer interactions as they continue to increase output.

2025 180

2025 Fast Casual Food Customer Experience 180

Culinary Cues

JANUARY 3, 2023

How we greet and welcome people into our fold does have an impact on the quality of the product and experience we offer. Customers would like up, sometimes around the block, hoping for a seat in her rather small restaurant where she featured, what we called – blue plate specials. This love is what we call “hospitality”.

Hospitality 385

Hospitality Customer Experience Customer Service Small Business 385

Indoor Media

DECEMBER 21, 2017

IndoorMedia’s CEO, Doug Endsley, started his career working in fast food and moved on to found the nation’s largest in-store advertising company. In our Business Growth Leadership Series , Doug discusses the events that led to his current success and how today’s entrepreneurs can learn from his decades of experience.

Coupons 78

Coupons Advertising Point of Sale Consumer Goods 78

Modern Restaurant Management

MAY 16, 2023

In today's fast-paced world, quick-service restaurants (QSRs) are constantly looking for ways to attract new customers while keeping their existing ones happy. By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions.

Loyalty Program 156

Loyalty Program Seasonal Menu Advertising Customer Experience 156

Foodable

SEPTEMBER 15, 2020

With commentary from Carissa Newton, the director of marketing for Cunningham Restaurant Group , and Travis Bickham, the vice president of marketing at Birdeye , this session is a deep dive into building relationships with your customers in the midst of a pandemic.

Customer Experience 52

Customer Experience Food Safety Technology Events 52

Indoor Media

SEPTEMBER 19, 2017

billion on advertising according to research from 2013. With so much being spent on advertising we have to wonder, “How much of that $6.4 billion is spent on advertising tactics that actually work?” Let’s review three types of restaurant advertising that have a great track record and are easy on the wallet.

Advertising 78

Advertising Coupons Social Media Loyalty Program 78

Indoor Media

AUGUST 30, 2018

There is an awful lot of information out there about how to advertise your small business. Let’s talk about a few things to consider when starting your first advertising campaign. The first advertising many businesses do comes at a time when money is tight. Let Proven Advertising Pay for the Risky. Reduce Your Cost.

Advertising 78

Advertising Small Business Social Media Customer Experience 78

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Which is where your restaurant marketing plan comes in.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

MARCH 27, 2024

Attracting new customers is important to every business owner. While there are many marketing strategies to get customers in the door, it is just as important to create customer service strategies that keep them coming back. Why prioritize the customer experience?

Customer Service 189

Customer Service Loyalty Program Customer Experience Employee Relations 189

Indoor Media

OCTOBER 17, 2017

Groupon was a commercial darling in the early 2010s, and though its popularity has cooled over the years, it remains a consideration for restaurants and other local businesses that are looking to increase their customer base. Coupon advertising’s goal is the same: Offer value to draw customers. How Each Works.

Coupons 78

Coupons Advertising Tip Distribution Consumer Goods 78

Modern Restaurant Management

OCTOBER 3, 2023

Ray Kroc, McDonald’s Founder/Fast Food Innovator, said it best, “Look after the customer and the business will take care of itself.” You have to be able to adapt, evolve and ignite areas of the business with customers always being at the forefront of decisions being made. ” This business is all about people.

Social Media 177

Social Media Customer Experience 2009 Customer Service 177

Embrace the Suck

MAY 24, 2023

We're curators of memorable experiences for others. Step 3: Scout for Personality, Not Just Skills During the hiring process, we sometimes over-emphasize experience while undervaluing the importance of personality. While you may already be promoting to your customers, it's equally significant to advertise to your prospective staff.

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Recruiting Hiring Coaching Customer Experience 335

7 Shifts

OCTOBER 28, 2021

Let's break down the various steps where restaurant technology can dramatically improve would-be employees' experience. Advertise where your candidates are. Much like it would be if you only listed your restaurant on Yelp or Google Maps and relied on your customers to find out about you. Which leads us to.

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Recruiting Technology Hiring Consumer Goods 370

Modern Restaurant Management

JANUARY 24, 2024

To capitalize on this momentum, here’s how to use QR codes as part of your recipe for creating brand awareness and improving customer experience. Customers can choose the content they’d like to see before being redirected to their final destination. Include social media in your digital marketing strategy.

Loyalty Program 197

Loyalty Program Social Media Coupons Customer Experience 197

Modern Restaurant Management

OCTOBER 2, 2024

If everyone is advertising “value,” is it really value? The real winners of the value war will be restaurants providing value in non-monetary ways through tactics like menu innovation, hyper-personalization and providing seamless digital ordering experiences that appease convenience-driven diners.

Loyalty Program 179

Loyalty Program Mobile Ordering Coupons Customer Experience 179

Indoor Media

AUGUST 10, 2017

In fact, supermarkets are actually designed to draw customers in and encourage them to purchase products they may or may not need. The more decisions your brain makes, the more fatigued your willpower becomes—and that’s why consumers sometimes reach for a Snickers bar at the end of their grocery shopping experience. Coupon Advertising.

Advertising 78

Advertising Coupons Consumer Goods Loyalty Program 78

Modern Restaurant Management

JANUARY 9, 2024

Each pose their own benefits and challenges in crafting an experience your customers would want to gravitate to. What stage of growth are you in and do you have the budget to fund traditional advertising? Create invite-only events and capitalize on seasonal trends, especially as it relates to food and local experiences.

Employee Relations 193

Employee Relations Small Business Advertising Customer Experience 193

Indoor Media

SEPTEMBER 26, 2017

That means you have to find ways to get new customers through the door. What is the best restaurant advertising campaign you can run? Traditional advertising tends to have a broad reach. Here are 5 restaurant advertising ideas you can use locally for a higher return on investment. Custom-Printed Receipts.

Advertising 78

Advertising Coupons Email Marketing Social Media 78