7 Shifts

OCTOBER 22, 2024

Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community. It helps allocate resources directly to those who are most likely to become loyal, repeat customers.

2025 195

2025 Marketing Social Media Email Marketing 195

7 Shifts

JUNE 16, 2024

After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back. How do you create a good restaurant marketing strategy?

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

SEPTEMBER 30, 2024

We’re seeing younger buyers investing in dining experiences that blend food, convenience, and atmosphere with their values as shoppers. At the same time, QSRs and fast casual establishments are turning to technology to improve operations and customer interactions as they continue to increase output.

2025 180

2025 Fast Casual Food Customer Experience 180

Modern Restaurant Management

MAY 16, 2023

In today's fast-paced world, quick-service restaurants (QSRs) are constantly looking for ways to attract new customers while keeping their existing ones happy. By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions.

Loyalty Program 156

Loyalty Program Seasonal Menu Advertising Customer Experience 156

Modern Restaurant Management

NOVEMBER 29, 2023

Cultivating a positive brand image, building customer affinity and differentiating from the competition are essential components of any forward-thinking business strategy. This can be achieved through a variety of tactics, such as media coverage, influencer partnerships and social media campaigns.

Social Media 197

Social Media Employee Relations Food Safety Influencer 197

Indoor Media

MAY 10, 2019

You may not be surprised that word-of-mouth is still an excellent way to grow your customer base, but it may surprise you how many people are willing to try your restaurant based on a stranger’s recommendation. They combine a love of food, an interest in cooking, and some great photos or videos to create a sought-after experience.

Influencer 78

Influencer Marketing Social Media Food 78

Modern Restaurant Management

OCTOBER 2, 2024

If everyone is advertising “value,” is it really value? The real winners of the value war will be restaurants providing value in non-monetary ways through tactics like menu innovation, hyper-personalization and providing seamless digital ordering experiences that appease convenience-driven diners.

Loyalty Program 179

Loyalty Program Mobile Ordering Coupons Customer Experience 179

Indoor Media

AUGUST 10, 2017

In fact, supermarkets are actually designed to draw customers in and encourage them to purchase products they may or may not need. To help illustrate how psychology and decision-making influences how consumers shop for groceries, consider these five tricks that businesses implement. Decision Fatigue. Environmental Factors.

Advertising 78

Advertising Coupons Consumer Goods Loyalty Program 78

The Restaurant Times

SEPTEMBER 30, 2021

There are many methods to advertise a restaurant, each with varying targeting, expense, and performance levels. Still, we’re here to give you our top seven restaurant advertising ideas to help you figure out which one is right for you. . With paid advertising, you can get ads that are affordable and target a specific audience.

Advertising 52

Advertising 2021 Loyalty Program Food Truck 52

The Restaurant Times

NOVEMBER 5, 2021

Influencer marketing is proving to be indispensable for restaurant marketing in the new normal. Using a combination of alluring photos and videos of food, influencers work their magic to get their audiences to try out an outlet. For example, a mid-level influencer, who has 10-100k followers, may demand $250-$400 for their services.

Influencer 52

Influencer Marketing Food Social Media 52

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Which is where your restaurant marketing plan comes in.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Culinary Cues

OCTOBER 24, 2020

These aspects include: décor, skill level of staff, style of service, pricing, profit, type of vendors selected, kitchen layout, equipment selection, marketing and advertising, pay scales, dining room seating, type of china, glassware and flatware, even the location and color scheme for the exterior of the restaurant.

Menu 397

Menu Seasonal Menu Front of House Café 397

Modern Restaurant Management

OCTOBER 4, 2024

But if you learn from failures and misfortunes as we have, those experiences can spur you to even more success. Know Everything about Your Potential Location You want to be in a high-traffic area and the business should have a great ingress and egress for customers. This word-of-mouth advertising encourages people to try you out.

Restaurant Law 167

Restaurant Law Training Customer Service Franchise 167

The Restaurant Times

MARCH 2, 2022

When it comes to generating exposure for your food business, there are numerous social media platforms and Influencer Marketing activation options to explore. Food Influencing 101: How To Leverage Food Influencers. Online information and social discussions have a huge impact on how customers choose what to buy and when.

Influencer 52

Influencer Marketing Social Media Food 52

Indoor Media

AUGUST 17, 2017

Think that coupon advertising is obsolete in the digital age? As an illustration of three ways to reach and influence your next customers to become repeat buyers, consider these creative methods on leveraging coupon advertising. What’s the big deal with repeat customers? Think again. Loyalty Cards. Online Presence.

Coupons 78

Coupons Advertising Loyalty Program Consumer Goods 78

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. First, it's an effective way to attract local customers who are looking for restaurants. Keep your profile updated to engage your customers. What Is Local SEO?

SEO 203

SEO Website Management Email Marketing Online Ordering 203

Modern Restaurant Management

APRIL 11, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine connected with Kadecia Ber, Yelp’s advertising trends expert and director of enterprise solutions Why do you feel these brands resonate with diners? Did you notice any similarities in these Challenger brands? What can other brands learn from these results?

Social Media 186

Social Media Small Business Customer Service Customer Experience 186

Indoor Media

SEPTEMBER 26, 2017

That means you have to find ways to get new customers through the door. What is the best restaurant advertising campaign you can run? Traditional advertising tends to have a broad reach. What can you do to influence those people the most when they’re considering where to dine out? Custom-Printed Receipts.

Advertising 78

Advertising Coupons Email Marketing Social Media 78

Indoor Media

FEBRUARY 1, 2021

One of the reasons it’s so difficult for small businesses to compete with national chains is the sheer amount of advertising resources big brands have in their pocket. The closer you keep your ear to the ground, the better you’ll know your customers and be able to anticipate the best moves for your business. .

Advertising 148

Advertising Small Business Coupons Customer Service 148

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Promotion and advertising are what we call a restaurant’s “secret sauce.” Emphasize Best-Selling Items. Net result?

Marketing 226

Marketing SEO Front of House Website Management 226

SpotOn

MARCH 12, 2024

In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. For months, Cohen has been using Marketing Assist, an automated marketing tool that creates customized email, Facebook, and Google marketing campaigns.

Social Media 98

Social Media Email Marketing Advertising Online Ordering 98

7 Shifts

DECEMBER 14, 2022

Can a single customer bring a restaurant chain to their knees? The hack spread like wildfire, so much that Chipotle removed the option from the app, citing poor guest and staff experience. The hack spread like wildfire, so much that Chipotle removed the option from the app, citing poor guest and staff experience. The Platform.

Marketing 221

Marketing Social Media Email Marketing Influencer 221

Modern Restaurant Management

JANUARY 3, 2024

We will discuss how to build customer communication and what aspects to prioritize to make your establishment stand out and thrive. Trend One: Offering Ready-Made Solutions for Customers In today’s world, restaurant operators face guest attention deficit. The picture becomes part of the user experience shared by the guest.

2024 208

2024 Social Media Customer Experience Events 208

Open for Business

MARCH 21, 2023

Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

JUNE 13, 2024

While customers crave the comforting familiarity of signature staples, they also yearn for the excitement of new flavors and experiences. The distinctive tartness of this flavor makes it the perfect canvas for guest customization, with a variety of toppings to complement it.

Seasonal Menu 123

Seasonal Menu Loyalty Program Innovation Point of Sale 123

Indoor Media

OCTOBER 7, 2020

Do you wish your auto repair shop’s name was on the lips of every potential customer in town? Spark brand buzz, generate conversations about your fantastic services, and increase profits through consistent, memorable radio advertising. For that reason, we don’t recommend radio advertising for single-location shops.

Advertising 148

Advertising Social Media Customer Experience Email Marketing 148

Lavu

NOVEMBER 1, 2023

Offering a smaller menu that travels well and packaging everything nicely can make the customer experience even better. And don’t forget about making deliveries on time and having great customer service – those things are super important for building a loyal customer base and getting a good reputation.

Delivery 167

Delivery Online Ordering Food Mobile Ordering 167

Modern Restaurant Management

OCTOBER 22, 2021

Those stats demonstrate the power and influence of social media. This article will explore seven tips on using Facebook Ads to increase your market share of customers. Optimize the Landing Page Experience. You might also decide to create a custom landing page for visitors from social media.

Social Media 197

Social Media Advertising Events Customer Experience 197

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

Social Media 187

Social Media Loyalty Program Email Marketing Point of Sale 187

Goliath Consulting

SEPTEMBER 7, 2023

With technology evolving at a rapid pace, the way customers engage with eateries has undergone a drastic transformation. Ensure that the delivery presentation mirrors the in-house experience. Influencer Marketing: The Modern Word-of-Mouth Influencers can drive a considerable amount of traffic.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

The Restaurant Group

AUGUST 7, 2024

It plays a vital role in establishing its personality, quality standards, and ambiance while shaping the guests’ dining experience. Highlight high-margin items to help customers make the “right” choice. Tap into psychology to influence guest behavior and boost your bottom line. But, don’t be too quick to jump the gun.

License 78

License Certification Advertising Point of Sale 78

The Rail

JULY 5, 2024

Strategic Menu Engineering Menu engineering is a strategic approach to designing your menu to maximize profitability and customer satisfaction. You can decide on price, location, and advertising by researching the profitability and popularity of each menu item.

Management 52

Management Management Loyalty Program Point of Sale 52

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas. The pandemic has shifted the priorities of customers when it comes to the businesses they patronize.

Marketing 227

Marketing Food Safety Social Media Small Business 227

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

The Rail

OCTOBER 25, 2024

Get Followers Involved Social media is a great way to bring your customers closer to your business. This is a great way to ensure any decisions align with what your customers want. Create An Experience that Breeds UGC People are more influenced by their friends and the people they follow than by businesses.

Social Media 52

Social Media Customer Experience Bar Customer Service 52

7 Shifts

OCTOBER 22, 2019

Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. Instagram is influencing menu offerings, restaurant design, and marketing strategies. 5) Try Social Media Advertising Want to get more eyes on your dishes?

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Modern Restaurant Management

JANUARY 24, 2023

A survey conducted by MGH Advertising found that 45 percent of American diners said they tried a restaurant for the first time precisely because of a positive post on social media, while another 21 percent said they actively avoided a restaurant because of a negative post. ORM gives you direct access to customer feedback.

Social Media 197

Social Media Website Management SEO Customer Experience 197