Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. An app-first experience for restaurant chains.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

The Rail

APRIL 4, 2023

You’re sharing an edible experience. When it comes to video marketing for your restaurant on social media, there are a myriad of tips, tricks, topics, and trends that you can implement as soon as today in order to leverage your audience and turn it into a sea of loyal, cash-paying patrons. And the video captures it best.

Social Media 264

Social Media Front of House Advertising 2022 264

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. However, it’s best to understand how cost-effective your current customer acquisition efforts are before dedicating resources to it.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

JANUARY 26, 2022

In fact, before COVID in 2016, both single people and couples spent a total of 35 million dollars on Valentine’s day experiences. A prix fixe menu features a fixed multi-course meal that is served to all customers on a specific night, often for holidays like Christmas and Valentine’s Day. Create a Prix Fixe Menu.

Social Media 563

Social Media Seasonal Menu Advertising Events 563

Modern Restaurant Management

JULY 14, 2021

Despite many stores wanting to actually recruit candidates from their most loyal customers, they don’t apply the same consumer marketing strategies to attracting candidates. experience already). Social Media Advertising. Search Advertising. ones with hospitality, restaurant, cooking, etc.

Recruiting 531

Recruiting Hiring Marketing Advertising 531

Modern Restaurant Management

MARCH 24, 2025

In show of changing customer preferences, over half of the brands on this year’s list are new (27) compared to last year. To learn more, Modern Restaurant Management (MRM) magazine reached out to Kadecia Ber, Yelp’s advertising trends expert. For this report, we measured consumer interest in 2024 compared to 2023.

2024 221

2024 2023 Customer Experience Pricing 221

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. A smooth mobile experience keeps people engaged and leads to more online bookings.

Book 195

Book Marketing Email Marketing Social Media 195

Social Hospitality: Restaurants

APRIL 5, 2019

Today’s restaurateurs are lucky — gone are the days of massive spending to advertise their offerings to draw in new customers. Instead, many eateries rely solely on the power of social media to pique hungry people’s interest. And, for the most part, using social media as a way to advertise is free.

Social Media 225

Social Media Advertising Customer Experience Fine Dining 225

Modern Restaurant Management

AUGUST 18, 2020

Beyond just ensuring consumer health and safety , restaurants now reopening to the public need to create new marketing, entertainment and advertising strategies for incoming customers—especially now that live music could be unsafe, and just playing songs on a speaker might not be enough.

Entertainment 450

Entertainment Social Media Sports Advertising 450

Modern Restaurant Management

JANUARY 24, 2024

To capitalize on this momentum, here’s how to use QR codes as part of your recipe for creating brand awareness and improving customer experience. Spice Up Your Social Media Presence Want to connect with your patrons in the digital age? Include social media in your digital marketing strategy.

Loyalty Program 493

Loyalty Program Social Media Coupons Customer Experience 493

Modern Restaurant Management

OCTOBER 22, 2021

Seventy-two percent of people choose a restaurant based on comments and images shared by others on Facebook, according to a study by Social Media Monthly. Those stats demonstrate the power and influence of social media. This article will explore seven tips on using Facebook Ads to increase your market share of customers.

Social Media 493

Social Media Advertising Events Customer Experience 493

Modern Restaurant Management

SEPTEMBER 24, 2020

Even as restaurants reopen to some on-premise dining, takeout presents distinct advantages: Takeout can help make up for those “missing tables” resulting from social distancing requirements, even as it requires less of a restaurant’s biggest expense item: labor. Delight Your Customers. Deliver a Great Experience.

Coupons 596

Coupons Social Media Online Ordering Customer Experience 596

Modern Restaurant Management

OCTOBER 15, 2020

Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs. Are We Engaging with Customers Often Enough? In a way, brands need to think of themselves as media companies. Do We Own Our Customer Data? Facebook’s 1.62

Delivery 558

Delivery Social Media Loyalty Program Customer Service 558

Modern Restaurant Management

NOVEMBER 29, 2023

Cultivating a positive brand image, building customer affinity and differentiating from the competition are essential components of any forward-thinking business strategy. This can be achieved through a variety of tactics, such as media coverage, influencer partnerships and social media campaigns.

Social Media 493

Social Media Employee Relations Food Safety Customer Service 493

ChowNow

FEBRUARY 12, 2025

By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

Modern Restaurant Management

MARCH 30, 2022

Restaurants are making use of workflow automation to increase efficiency in numerous ways inlcuding customer service automation and sales and marketing automation. Automating customer service tasks helps to improve the customer experience. Improving customer service. Benefits of Workflow Automation.

Front of House 450

Front of House Social Media Email Marketing Point of Sale 450

Modern Restaurant Management

AUGUST 7, 2024

One way to avoid this is by following an 'always-on'approach to marketing that focuses on attracting new customers, increased repeat business, and overall brand awareness. "You want to advertise where your customers are already looking. "Consistency is key. ." "Consistency is key.

Marketing 471

Marketing Email Marketing Social Media Coupons 471

EATER

FEBRUARY 27, 2025

Photoillustration by Lille Allen; see below for full credits Every major fast-food chain, it seems, now has its own app promising deals, discounts, and a better diner experience overall. All of them promise a seamless experience to the fast-food customer. But whats the cost of convenience? He wants the path of least resistance.

Mobile Ordering 218

Mobile Ordering Loyalty Program Food Food Order 218

Modern Restaurant Management

MAY 21, 2020

The news may raise concerns for both customers and operators alike because it’s no secret just how contagious COVID-19 can be in public places. With less inventory and even fewer customers coming in, we recommend that you widen your margins and revamp your offerings. Instead, you can reach a compromise in your menu.

Social Media 539

Social Media Food Safety Cash Management Customer Service 539

Modern Restaurant Management

JANUARY 24, 2023

Many depend on social media reviews and posts about a particular restaurant before deciding whether they will dine there or not. Nearly half of your market depends on social media comments for their restaurant reviews. ORM gives you direct access to customer feedback. ORM helps you gain customer trust.

Social Media 493

Social Media Website Management SEO Customer Experience 493

Modern Restaurant Management

SEPTEMBER 15, 2020

” The COVID-19 pandemic—more than any contentious customer or kitchen catastrophe—is putting that skill to test. PPE signage, such as floor markers, posters and arrows, is also needed to help guests comply with social distancing. Local Promotional Planning. Restaurateurs and industry workers have always been agile.

Technology 600

Technology Guest Recovery Kitchen Safety Social Media 600

Modern Restaurant Management

DECEMBER 28, 2020

I think that guests will be choosy with where they go out in the future, and concepts that provide an authentic and safe experience will definitely have the edge. The younger generations don’t just want great food, they expect memorable experiences. Britt Mills, Senior Director of Customer Experience at Mobiquity.

2021 576

2021 Mobile Ordering Kitchen Safety Loyalty Program 576

The Rail

MARCH 25, 2025

By Jordan Hayes, Contributor Relocating a restaurant is a major event that offers an opportunity to rebrand, refresh, and create excitement among your customers. A well-planned announcement not only reassures loyal patrons but also attracts new customers eager to explore your new location.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

Modern Restaurant Management

OCTOBER 3, 2023

Ray Kroc, McDonald’s Founder/Fast Food Innovator, said it best, “Look after the customer and the business will take care of itself.” You have to be able to adapt, evolve and ignite areas of the business with customers always being at the forefront of decisions being made. ” This business is all about people.

Social Media 443

Social Media Customer Experience 2009 Customer Service 443

Modern Restaurant Management

JANUARY 3, 2024

We will discuss how to build customer communication and what aspects to prioritize to make your establishment stand out and thrive. Trend One: Offering Ready-Made Solutions for Customers In today’s world, restaurant operators face guest attention deficit. A social media presentation is crucial.

2024 520

2024 Social Media Customer Experience Events 520

Modern Restaurant Management

APRIL 11, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine connected with Kadecia Ber, Yelp’s advertising trends expert and director of enterprise solutions Why do you feel these brands resonate with diners? Did you notice any similarities in these Challenger brands? What can other brands learn from these results?

Social Media 466

Social Media Small Business Customer Service Customer Experience 466

Modern Restaurant Management

JUNE 18, 2020

Even as lockdown restrictions are eased, it's likely to be a long time before the dining experience returns to anything resembling the previous norm. Many experts believe that the industry has been irrevocably altered by the experience of living through the CV pandemic. Be open to trying alternatives and experimenting.

Marketing 568

Marketing Social Media Email Marketing Innovation 568

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas. The pandemic has shifted the priorities of customers when it comes to the businesses they patronize.

Marketing 568

Marketing Food Safety Social Media Small Business 568

7 Shifts

AUGUST 12, 2021

Is your website optimized, and does it provide a good user experience? Aside from paid advertising, ranking high in local organic search results is critical. Assume a customer discovers your website but cannot identify where you are located or how to contact you. Engagement on Social Media. Optimization of NAPs.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

AUGUST 6, 2020

The restaurant dining experience has changed forever and menu items must also adapt to these times. First, it is important to develop a tighter menu with a focus on customer favorites and high margin items, replacing underperforming dishes with a rotation of new products that can excite and retain customers. Re-engineer Menus.

Front of House 531

Front of House Inventory Food Safety Social Media 531

Modern Restaurant Management

JANUARY 22, 2024

But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace.

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Promotion and advertising are what we call a restaurant’s “secret sauce.” Emphasize Best-Selling Items. Net result?

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

DECEMBER 31, 2024

More than half of those surveyed, 55 percent, said increasing sales is 2025’s top priority, followed by reducing costs and enhancing guest experiences. Cottage cheese had a social media-fueled renaissance. Customers embraced the protein-packed dairy, transforming trending dishes like cottage cheese toast and flatbreads.

Franchise 221

Franchise Franchising 2024 Mobile Ordering 221

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Which is where your restaurant marketing plan comes in.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

NOVEMBER 1, 2022

“Restaurants should use their advertising channels, such as email, social media, and their website, to promote all the benefits of dining with them during the holidays. “As Americans are cutting back on their dining experiences, restaurants must be more proactive in getting customers in the door,” added Fink.

Fine Dining 473

Fine Dining Seasonal Menu Social Media 2022 473

ChowNow

MARCH 7, 2025

Restaurants collect a ton of customer data. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195