Indoor Media

JULY 8, 2021

Truth in advertising is of crucial importance. If a customer sees an ad that suggests your business has a special “half-off all food during happy hour” deal, and then they come to your restaurant and find that the deal only applies to french fries…they’re not going to be too happy, and they probably won’t come back to your business.

Advertising 148

Advertising Social Media Consumer Goods Cash Management 148

Culinary Cues

DECEMBER 1, 2019

After paying that small bit of tribute it is back to business as usual – spending money with the familiarity of chains, well known and heavily advertised brands, and buy on-line (yes even on-line business with restaurants through apps like GrubHub). The number one thing small business needs is to get more customers.

Small Business 424

Small Business Customer Experience Customer Service Seasonal Menu 424

Indoor Media

JULY 18, 2020

Are you missing a major opportunity to turn one-time customers into repeat customers? Auto repair in-store advertising tactics deliver your message to qualified, engaged consumers in the same place where they can make a purchase. What is in-store advertising? 3 Auto Repair In-Store Advertising Tactics.

Advertising 161

Advertising Coupons Customer Service Customer Experience 161

Culinary Cues

JANUARY 23, 2021

How you approach profit will determine what your physical plant will look like, the scope of sophistication in your kitchen, who your vendors will be, how many employees you will hire and the depth of their experience, where you advertise and how much you invest in that, your table top appointments, and even your hours of operation.

Point of Sale 450

Point of Sale Front of House Back of House Customer Experience 450

7 Shifts

JANUARY 31, 2023

This makes the day the perfect occasion for restaurants to offer special menus or wine pairings and to celebrate romance with their customers. Restaurants can make Valentine’s Day a profitable holiday by offering special menus and promotions that cater to couples celebrating a first date or an anniversary.

Specials 195

Specials Online Ordering Email Marketing Loyalty Program 195

Culinary Cues

AUGUST 31, 2024

Every marketer insists that a company have a clear mission statement that is designed to give direction to a company and clearly articulate to the customer and employee, what the company stands for. If you can get your inspired mission across with very few words, then it is more likely that staff and customers will remember it and “buy-in”.

Customer Service 326

Customer Service Social Media Customer Experience Reference 326

Indoor Media

SEPTEMBER 30, 2020

In fact, today’s digital landscape is not much more than an extension of the things that have been working in advertising since the first “sale!” ” Direct mail is an effective way for your auto shop coupons to be delivered to potential customers who may not see your digital presence.

Coupons 148

Coupons Advertising Email Marketing Customer Service 148

Modern Restaurant Management

JANUARY 26, 2022

In fact, before COVID in 2016, both single people and couples spent a total of 35 million dollars on Valentine’s day experiences. Holidays provide restaurants with the opportunity to capitalize on the special moment by offering specials, events, and so much more exclusive to the holiday. Create a Prix Fixe Menu.

Social Media 225

Social Media Seasonal Menu Advertising Events 225

Modern Restaurant Management

APRIL 25, 2022

Being a business owner you must be aware that a repeat customer is better than a new customer. This is due to the reason that repeat customers tend to spend more money as compared to new customers. Therefore, if a business can retain its customers, it can easily boost the profits by 95%.

Loyalty Program 218

Loyalty Program Advertising Point of Sale Customer Service 218

7 Shifts

JANUARY 31, 2024

This includes greeting guests and thanking them for their patronage, conducting tableside checks, and resolving any customer complaints quickly, effectively, and empathetically. The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience.

Management 397

Management Management Kitchen Safety Front of House 397

7 Shifts

AUGUST 18, 2024

Opening and owning a bar is one of those unique life experiences; you have no idea what it will be like until you actually go for it. This could be a good choice if you find a business that is already established and has a loyal customer base. These elements need to work together to ensure your customers understand what you're about.

Bar 370

Bar License Email Marketing Customer Service 370

Restaurant Engine

JULY 28, 2021

You want to price your daily dinner specials just right for repeat business. One of your diners’ favorite lines to hear from their server is, “Would you like to hear about our specials?”. You know that offering your customers specials is a terrific marketing tool. It increases customer loyalty and retention.

Specials 111

Specials Pricing Email Marketing Advertising 111

7 Shifts

OCTOBER 22, 2024

From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. If your website isn’t optimized for mobile, you could be losing out on potential customers. Use it to share updates, special events, or new menu items.

Book 195

Book Marketing Email Marketing Social Media 195

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. However, it’s best to understand how cost-effective your current customer acquisition efforts are before dedicating resources to it.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

NOVEMBER 19, 2020

However, as the bill works its way through further approvals, restaurants are in a position where they must continue honing their strategies for handling the consequences of the pandemic while keeping customers coming through the doors. New Marketing Tactics Can Help Reach Target Customers.

Social Media 215

Social Media Online Ordering Coupons Advertising 215

7 Shifts

JULY 25, 2024

Offering additional services, like delivery and takeout, meal kits and subscription boxes, and even catering and hosting special events can unlock new growth opportunities. Delivery apps help boost your restaurant's visibility and attract new customers. To maximize this revenue stream, you must have an efficient online ordering system.

2024 243

2024 Loyalty Program Point of Sale Online Ordering 243

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Promotion and advertising are what we call a restaurant’s “secret sauce.” Emphasize Best-Selling Items. Net result?

Marketing 226

Marketing SEO Front of House Website Management 226

Modern Restaurant Management

DECEMBER 8, 2020

Social media platforms, such as Facebook, Instagram, and Pinterest, make it easy to connect with potential customers. If you’re starting from scratch and don’t yet know the demographic breakdown of your target customer audience, you should beginwith Facebook. Advertising. Want more customers? Competitors.

Social Media 208

Social Media Advertising Customer Service Article 208

Modern Restaurant Management

JULY 14, 2021

Despite many stores wanting to actually recruit candidates from their most loyal customers, they don’t apply the same consumer marketing strategies to attracting candidates. experience already). experience already). Social Media Advertising. Search Advertising. ones with hospitality, restaurant, cooking, etc.

Recruiting 212

Recruiting Hiring Marketing Advertising 212

Social Hospitality

APRIL 5, 2019

Today’s restaurateurs are lucky — gone are the days of massive spending to advertise their offerings to draw in new customers. And, for the most part, using social media as a way to advertise is free. Beyond that, customers love to be able to access your menu through your social media, so link to that.

Social Media 225

Social Media Advertising Customer Experience Fine Dining 225

7 Shifts

OCTOBER 31, 2022

you'll use, and what makes your new business special. Include a headshot, quick bio, and list of relevant experience. This covers the customer base you're hoping to appeal to, your position in said market, and what you'll do to catch people's eyes. Who is your target customer? Check out these successful restaurant ideas.

Point of Sale 397

Point of Sale Back of House Document Download 397

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

MARCH 17, 2021

Attracting customers into your restaurant starts with their ability to easily identify and find your business. Consider this to be your first impression on any new customers — what do we want them to see? Presenting the message to the customer from a variety of angles and putting an emphasis on visibility can be key.

Outdoor 197

Outdoor Point of Sale Design Customer Experience 197

Modern Restaurant Management

MAY 16, 2023

In today's fast-paced world, quick-service restaurants (QSRs) are constantly looking for ways to attract new customers while keeping their existing ones happy. By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions.

Loyalty Program 156

Loyalty Program Seasonal Menu Advertising Customer Experience 156

Modern Restaurant Management

MARCH 27, 2024

Attracting new customers is important to every business owner. While there are many marketing strategies to get customers in the door, it is just as important to create customer service strategies that keep them coming back. Why prioritize the customer experience?

Customer Service 189

Customer Service Loyalty Program Customer Experience Employee Relations 189

7 Shifts

OCTOBER 22, 2024

Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community. It helps allocate resources directly to those who are most likely to become loyal, repeat customers.

2025 195

2025 Marketing Social Media Email Marketing 195

7 Shifts

JUNE 16, 2024

After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back. How do you create a good restaurant marketing strategy?

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

JANUARY 22, 2024

But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace.

Loyalty Program 181

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 181

Modern Restaurant Management

OCTOBER 3, 2023

Ray Kroc, McDonald’s Founder/Fast Food Innovator, said it best, “Look after the customer and the business will take care of itself.” You have to be able to adapt, evolve and ignite areas of the business with customers always being at the forefront of decisions being made. ” This business is all about people.

Social Media 177

Social Media Customer Experience 2009 Customer Service 177

Modern Restaurant Management

FEBRUARY 2, 2023

While there is a satisfactory level of comfort for patrons to return to in-person dining experiences, businesses should consider the dining experience as a whole – people crave togetherness in their social settings now more than ever. Businesses that create interactive experiences for patrons attract and retain customers.

Fine Dining 189

Fine Dining Events Customer Experience Seasonal Menu 189

Modern Restaurant Management

JUNE 3, 2024

This digital transformation is not just about technology; it’s about reimagining the relationship between a brand and its customers. During my time in the ecommerce field, many online retailers faced similar challenges regarding customer retention.

Loyalty Program 203

Loyalty Program Coupons Customer Experience Seasonal Menu 203

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

Restaurant Engine

DECEMBER 11, 2024

Promote your special events and themed nights to both current customers and your target audience. One way to do this is with special events and theme nights. Not only do these special events bring in new people, but they may also help you gain back customers who havent dined with you in a while.

Events 52

Events Specials Workshop Entertainment 52

Touch Bistro

MAY 26, 2021

Dad is king for a day, which means millions of families will be on the hunt for Father’s Day restaurant specials to mark the special occasion. Plan the right Father’s Day restaurant specials and your venue could become the spot for not only Father’s Day feasts, but also repeat business on many other days throughout the year.

Specials 97

Specials 2021 Seasonal Menu Outdoor 97

Modern Restaurant Management

NOVEMBER 1, 2022

“Restaurants should use their advertising channels, such as email, social media, and their website, to promote all the benefits of dining with them during the holidays. “As Americans are cutting back on their dining experiences, restaurants must be more proactive in getting customers in the door,” added Fink.

Fine Dining 189

Fine Dining Seasonal Menu Social Media 2022 189

Modern Restaurant Management

JUNE 15, 2022

Of course, it’s important to advertise that you offer outdoor dining space year-round using signage. Think cost-efficient signage options like easy-care acrylic sign holders or DIY signage such as acrylic sheets with removable – hence changeable for specials – chalk markers. Walk-up Windows. Room for Technology.

Casual 208

Casual Design Fast Casual Outdoor 208

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. An app-first experience for restaurant chains.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234