Indoor Media

JULY 8, 2021

Truth in advertising is of crucial importance. If a customer sees an ad that suggests your business has a special “half-off all food during happy hour” deal, and then they come to your restaurant and find that the deal only applies to french fries…they’re not going to be too happy, and they probably won’t come back to your business.

Advertising 148

Advertising Social Media Consumer Goods Cash Management 148

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Which is where your restaurant marketing plan comes in.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Indoor Media

DECEMBER 11, 2020

Just as online advertising has evolved, so has print. We call it Unconventional Print Advertising. By combining the strengths of grocery store advertising with specific print mediums, we’ve created countless platforms for small businesses to increase their profits. Why Grocery Store Advertising?

Advertising 147

Advertising Coupons Tip Distribution Small Business 147

Indoor Media

JANUARY 22, 2021

If you’re a small business, you need to be advertising locally, effectively, and immediately. Online coupons are presented on a bright screen and forced to compete with content and other advertisers. Embedded with flashing calls to action, online advertisers will have to focus on design elements that print advertisers won’t. .

Coupons 157

Coupons Advertising Small Business Back of House 157

Indoor Media

AUGUST 8, 2020

Simple, classic, effective – the oil change coupon is a slick way into your customer’s heart! Oil change coupons can be used in all kinds of coupon advertising – paid social media ads, direct mail postcards, and grocery store receipts. Dollars off, flat price, combined with other services. Flat Price. Dollars Off.

Coupons 158

Coupons Advertising Customer Service Point of Sale 158

Culinary Cues

NOVEMBER 20, 2023

The stores were empty, and restaurant service staff were staring out windows from the vantage of unfilled seats. One of the most difficult tasks that any restaurateur or chef faces is convincing a customer to walk through the door for the first or twentieth time.

Customer Experience 376

Customer Experience Customer Service Food Safety Hospitality 376

Indoor Media

MAY 28, 2020

Great advertising can make you feel on top of the world! A successful advertising investment should return 4-5 times your initial investment and drive increased business from both new and existing customers. Unfortunately, not every advertising campaign is created equally. Customers need to see your ad more than once.

Advertising 143

Advertising Coupons White Paper Back of House 143

Indoor Media

SEPTEMBER 30, 2020

In fact, today’s digital landscape is not much more than an extension of the things that have been working in advertising since the first “sale!” ” Direct mail is an effective way for your auto shop coupons to be delivered to potential customers who may not see your digital presence.

Coupons 148

Coupons Advertising Email Marketing Customer Service 148

Social Hospitality

SEPTEMBER 27, 2023

The right photos have the power to sway customer opinions in a matter of seconds, both positively and negatively. Below, we’ll go over what brand photography is as well as how the use of light and color can help convey your brand’s identity and leave your customers wanting more. This is why brand photography is so important.

Social Media 436

Social Media Email Marketing Uniforms Sourcing 436

Culinary Cues

OCTOBER 24, 2020

These aspects include: décor, skill level of staff, style of service, pricing, profit, type of vendors selected, kitchen layout, equipment selection, marketing and advertising, pay scales, dining room seating, type of china, glassware and flatware, even the location and color scheme for the exterior of the restaurant.

Menu 401

Menu Seasonal Menu Front of House Reference 401

Culinary Cues

JANUARY 3, 2023

Customers would like up, sometimes around the block, hoping for a seat in her rather small restaurant where she featured, what we called – blue plate specials. I love my customers, I care about them, I am happy to see them, I want to know more about them, and I am grateful that they put their trust in my cooking.”.

Hospitality 388

Hospitality Customer Experience Customer Service Small Business 388

Culinary Cues

MAY 20, 2020

What precautions need to be in place to protect our staff and customers? Will customers return, or will they shy away from any contact with groups of people? Profits are slim, employees may be reluctant to return, the fear of the virus is looming, the food distribution system is heavily bruised, and customers are cautious.

Kitchen Safety 346

Kitchen Safety Customer Experience Customer Service Education 346

7 Shifts

AUGUST 18, 2024

This could be a good choice if you find a business that is already established and has a loyal customer base. Choosing Your Concept & Bar Type Defining your concept Your concept is the main idea or theme and includes service style, cuisine, menu, and music. This will give you a good idea of their product and service.

Bar 370

Bar License Email Marketing Customer Service 370

Culinary Cues

JANUARY 23, 2021

How you approach profit will determine what your physical plant will look like, the scope of sophistication in your kitchen, who your vendors will be, how many employees you will hire and the depth of their experience, where you advertise and how much you invest in that, your table top appointments, and even your hours of operation.

Point of Sale 450

Point of Sale Front of House Back of House Customer Experience 450

Culinary Cues

AUGUST 31, 2024

Every marketer insists that a company have a clear mission statement that is designed to give direction to a company and clearly articulate to the customer and employee, what the company stands for. Promote your differentiated product or service without making it a competitive statement but note that you intend to own a position.

Customer Service 326

Customer Service Social Media Customer Experience Reference 326

7 Shifts

JANUARY 31, 2024

This includes greeting guests and thanking them for their patronage, conducting tableside checks, and resolving any customer complaints quickly, effectively, and empathetically. The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience.

Management 397

Management Management Kitchen Safety Front of House 397

7 Shifts

DECEMBER 27, 2019

The turnover rate for quick service restaurants is 123% , which means that the number of team members who leave in one year outnumbers the average number of staff in the entire restaurant. Team culture and customer service also suffer. When there’s a shortage of servers at a restaurant, service suffers. Here’s how.

Hiring 360

Hiring Front of House Customer Service Customer Experience 360

Indoor Media

JANUARY 18, 2021

If you’re wary of coupon advertising — don’t be. Coupon advertising is one of the easiest ways to get new customers in the door and promote brand familiarity. They’re also a careful balance of targeting, so you’ll need to hone in on exactly who you’re trying to advertise to. Coupons Generate a Profit…If You Do It Right.

Coupons 148

Coupons Advertising Point of Sale Customer Service 148

Culinary Cues

DECEMBER 1, 2019

After paying that small bit of tribute it is back to business as usual – spending money with the familiarity of chains, well known and heavily advertised brands, and buy on-line (yes even on-line business with restaurants through apps like GrubHub). The number one thing small business needs is to get more customers.

Small Business 424

Small Business Customer Experience Customer Service Seasonal Menu 424

Indoor Media

MAY 19, 2020

Grocery store advertising has and continues to be, a proven way for small businesses to drive profits. A reliable advertising vendor will display transparency, communication, and flexibility. You may have options when it comes to choosing a grocery store advertising partner, but they’re not all created equal.

Advertising 158

Advertising Small Business Customer Service Communication 158

7 Shifts

APRIL 3, 2023

an hour, leaving the rest of an employee's compensation up to the good will of customers in the form of tips. Tip pooling, service charges, and transparency are all ways these four restaurant operators are leading the charge into a new era for restaurants. Huang intentionally designed the service model to be simple.

Front of House 370

Front of House Tip Distribution Back of House Restaurant Law 370

Social Hospitality

MAY 6, 2020

Nevertheless, some brands have demonstrated how to be good to their customers, associates, healthcare providers, and communities during this time. Recently, they’ve encouraged followers to play outside and also thanked nurses for their service. Hotel Trundle Shares Stories of Happiness.

Hospitality 388

Hospitality Airlines Healthcare Hotels 388

Modern Restaurant Management

FEBRUARY 18, 2022

Here are some tips to best advertise that you offer delivery services. Offer Quality Services. Excellent Customer Services : Your customer service rep and delivery employees reflect the image of the business. Tracking and Updates : Ensure you give updates and tracking details of customers' orders.

Delivery 188

Delivery Marketing Email Marketing Social Media 188

Modern Restaurant Management

APRIL 25, 2022

Being a business owner you must be aware that a repeat customer is better than a new customer. This is due to the reason that repeat customers tend to spend more money as compared to new customers. Therefore, if a business can retain its customers, it can easily boost the profits by 95%.

Loyalty Program 218

Loyalty Program Advertising Point of Sale Customer Service 218

7 Shifts

AUGUST 2, 2024

By tracking metrics like customer retention and employee turnover rate, contribution margin, and menu item profitability, restaurant managers can identify each area’s strengths and what areas need improvement. Table turnover rate The table turnover rate refers to the number of times you have served new customers at the same table.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

Modern Restaurant Management

AUGUST 21, 2024

AI-powered emotional targeting is the ability for advertisers to use artificial intelligence in order to precisely match the emotional tone of their ads with the emotional tone of the programming being shown on a TV screen. Why emotion? In what ways is AI-powered emotional targeting being used to help QSRs?

Loyalty Program 189

Loyalty Program Advertising Point of Sale Customer Service 189

7 Shifts

OCTOBER 31, 2022

Speak to what sets you apart from the pack, what food you'll serve, the service style (fast-food, fast casual, fine dining, etc.) This covers the customer base you're hoping to appeal to, your position in said market, and what you'll do to catch people's eyes. Who is your target customer? Mission Statement.

Point of Sale 397

Point of Sale Back of House Document Download 397

7 Shifts

FEBRUARY 8, 2024

ChowNow ChowNow is a customized online ordering app for restaurants. When you sign up for either the monthly or annual plan, the ChowNow team will build an iPhone app tailored specifically to your business and made available via the iTunes App Store, free for your customers to download and enjoy. Apple | Android 4.

Management 367

Management Management Operations Mobile Ordering 367

7 Shifts

JUNE 4, 2021

Numbers can give us insights into everything from profits and losses to average customer spend to how often employees cycle through. Average customer headcount. Customer Acquisition Costs. Customer Retention Rate. Average Customer Headcount. What is the average customer headcount? Customer Acquisition Costs.

Point of Sale 416

Point of Sale Inventory Employee Relations Customer Service 416

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Indoor Media

JULY 25, 2020

Driving more customers and increasing margins will be moot if you spend all that extra revenue right away. It never hurts to look through your expenses and cut extra services that aren’t contributing to your bottom line. And still, others have reduced expenses by price-matching their laundry services. Save, Save, Save.

Advertising 166

Advertising Coupons Customer Service 2008 166

7 Shifts

FEBRUARY 8, 2024

ChowNow ChowNow is a customized online ordering app for restaurants. When you sign up for either the monthly or annual plan, the ChowNow team will build an iPhone app tailored specifically to your business and made available via the iTunes App Store, free for your customers to download and enjoy. Apple | Android 4.

Management 352

Management Management Operations Mobile Ordering 352

Modern Restaurant Management

MARCH 5, 2020

Restaurants currently face a double barreled challenge in the form of increasing cyberattacks targeting businesses of all sizes across the United States and newly enacted state data security statutes that can create significant legal exposure for restaurants that service hundreds or thousands of customers on a daily basis.

Restaurant Law 238

Restaurant Law Small Business Customer Service Online Ordering 238

Modern Restaurant Management

DECEMBER 8, 2020

Social media platforms, such as Facebook, Instagram, and Pinterest, make it easy to connect with potential customers. Even if your restaurant services a tiny geographic market, there will likely be more locals on Facebook than on any other platform – but not always. Advertising. Want more customers?

Social Media 208

Social Media Advertising Customer Service Article 208

Modern Restaurant Management

MAY 14, 2020

Ensuring a positive digital customer experience entails optimizing various channels and technological infrastructure to improve how customers navigate a restaurant’s online persona. Creating Digital Customer Experiences: Three Best Practices. This isn’t just about ensuring a website looks nice.

Customer Experience 223

Customer Experience Online Ordering Social Media Mobile Ordering 223

Modern Restaurant Management

NOVEMBER 3, 2022

Sometimes customers will naturally come to your Google My Business profile and drop you a review – especially if they had a negative experience. But you’re missing out on a ton of opportunity if you’re not asking your customers for a review of your product or service. Collect Reviews via Your Website.

Email Marketing 203

Email Marketing Customer Service Website Management Customer Experience 203