Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas. The pandemic has shifted the priorities of customers when it comes to the businesses they patronize.

Marketing 227

Marketing Food Safety Social Media Small Business 227

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

NOVEMBER 29, 2023

There is more to success in the competitive restaurant business than just great food and service. Cultivating a positive brand image, building customer affinity and differentiating from the competition are essential components of any forward-thinking business strategy. That’s where public relations comes in.

Social Media 197

Social Media Employee Relations Food Safety Customer Service 197

Bingage

APRIL 15, 2023

Bringing Influencers marketing for your Ecommerce business on board this traditional word-of-mouth marketing by tapping into a pre-build audience. Whatever route you choose, Whatever channel you choose, you’ll find influencers everywhere, as Influencer marketing is getting bigger and bigger every day.

Influencer 98

Influencer Social Media Marketing Email Marketing 98

Modern Restaurant Management

OCTOBER 15, 2020

Whether customers are ordering direct via your site or through a third-party marketplace, it’s crucial to focus on building customer relationships when your employees aren’t the ones handing orders to customers. Are We Engaging with Customers Often Enough? Do We Own Our Customer Data?

Delivery 223

Delivery Social Media Loyalty Program Customer Service 223

Indoor Media

FEBRUARY 1, 2021

One of the reasons it’s so difficult for small businesses to compete with national chains is the sheer amount of advertising resources big brands have in their pocket. The closer you keep your ear to the ground, the better you’ll know your customers and be able to anticipate the best moves for your business. .

Advertising 148

Advertising Small Business Coupons Customer Service 148

7 Shifts

JUNE 16, 2024

After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back. How do you create a good restaurant marketing strategy?

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. ” The idea behind local SEO is to ensure that your business appears in search results when people are looking for products or services related to your company in your area.

SEO 203

SEO Website Management Email Marketing Online Ordering 203

7 Shifts

OCTOBER 22, 2024

Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community. It helps allocate resources directly to those who are most likely to become loyal, repeat customers.

2025 195

2025 Marketing Social Media Email Marketing 195

Modern Restaurant Management

AUGUST 7, 2020

We also knew it was important to think creatively on how we could get customers their orders without having to dine-in. We ramped up our delivery options with UberEats and Doordash, leveraged our drive-thrus and added a new drive-in service where we brought food to customers' cars. In a way having a U.S.

Customer Service 189

Customer Service Advertising Influencer Take-out 189

Modern Restaurant Management

OCTOBER 22, 2021

Those stats demonstrate the power and influence of social media. This article will explore seven tips on using Facebook Ads to increase your market share of customers. You might also decide to create a custom landing page for visitors from social media. Pizza Express then automatically gets the customer's details on file.

Social Media 197

Social Media Advertising Events Customer Experience 197

Modern Restaurant Management

MAY 16, 2023

In today's fast-paced world, quick-service restaurants (QSRs) are constantly looking for ways to attract new customers while keeping their existing ones happy. By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions.

Loyalty Program 156

Loyalty Program Advertising Seasonal Menu Customer Experience 156

Indoor Media

AUGUST 17, 2017

Think that coupon advertising is obsolete in the digital age? As an illustration of three ways to reach and influence your next customers to become repeat buyers, consider these creative methods on leveraging coupon advertising. What’s the big deal with repeat customers? Think again. Loyalty Cards. Online Presence.

Coupons 78

Coupons Advertising Loyalty Program Consumer Goods 78

Indoor Media

OCTOBER 7, 2020

Do you wish your auto repair shop’s name was on the lips of every potential customer in town? Spark brand buzz, generate conversations about your fantastic services, and increase profits through consistent, memorable radio advertising. Most likely, your customers are coming from a small radius around your business.

Advertising 148

Advertising Social Media Customer Experience Email Marketing 148

7 Shifts

FEBRUARY 15, 2022

Shawn is the host of not one but two podcasts— Digital Hospitality and Restaurant Influencers —and he stopped by ours to talk about creating a media brand out of your restaurant. Your best marketing asset are the customers you already have. What if we take the same discipline—marketing and advertising—and we apply it to our own staff.

Social Media 448

Social Media Hiring Website Management Hospitality 448

Indoor Media

MARCH 1, 2021

Many people don’t realize that all influencers and big businesses use a range of social media tools to create and monitor content. This is a great way to keep up with any trends hitting your market and watch how different influencers or competitors are engaging. Perch Perch is a super accessible free mobile app.

Social Media 145

Social Media Small Business Advertising Coupons 145

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

Social Media 187

Social Media Loyalty Program Email Marketing Point of Sale 187

Modern Restaurant Management

APRIL 11, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine connected with Kadecia Ber, Yelp’s advertising trends expert and director of enterprise solutions Why do you feel these brands resonate with diners? Did you notice any similarities in these Challenger brands? What can other brands learn from these results?

Social Media 186

Social Media Small Business Customer Service Customer Experience 186

Indoor Media

MAY 10, 2019

You may not be surprised that word-of-mouth is still an excellent way to grow your customer base, but it may surprise you how many people are willing to try your restaurant based on a stranger’s recommendation. Restaurant reviewers or food bloggers influence people’s buying and eating choices. How could this be!?”

Influencer 78

Influencer Marketing Social Media Food 78

Indoor Media

AUGUST 29, 2020

Are you looking for new ways to advertise your auto dealership? But how do you keep a steady stream of customers without profit-cutting incentives or waiting for rebates from manufacturers? The best kind of advertising campaign for your auto dealership is one that builds your reputation and keeps you top of mind year-round.

Advertising 117

Advertising Point of Sale Seating Customer Service 117

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. Here are their insights. That tables are too close.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

SEPTEMBER 30, 2024

The food service industry is forecast to reach $1 trillion in sales this year. At the same time, QSRs and fast casual establishments are turning to technology to improve operations and customer interactions as they continue to increase output. And yet, the modern restaurant is thriving. Technology is one way to make this happen.

2025 180

2025 Fast Casual Food Customer Experience 180

Indoor Media

NOVEMBER 15, 2017

Auto shop advertising campaigns demonstrate that you are an anchor of your local community. Without marketing and advertising, it’s tough to spread the word about your great business and bring in new customers. Instead, take a page out of Victory Auto’s book and think like your customer. Its winning trick? Social media.

Advertising 78

Advertising Social Media Coupons Email Marketing 78

7 Shifts

DECEMBER 14, 2022

Can a single customer bring a restaurant chain to their knees? Using TikTok Influencers. Recommended Reading: 22 Restaurant Advertising Ideas Driving Guests To Tables. Experience as a customer. Things customers do that you like or dislike. Customize the video preview when a user looks at your profile.

Marketing 221

Marketing Social Media Email Marketing Influencer 221

Modern Restaurant Management

JUNE 18, 2020

Keeping in mind the other criteria of sensitivity and positivity, now is a time to embrace innovation in how you reach new customers and woo back your previous clientele. Look for more creative approaches in reaching your customers in cost-effective and impactful ways, maybe even tapping into the shifts in consumer behaviors.

Marketing 227

Marketing Social Media Email Marketing Innovation 227

Indoor Media

SEPTEMBER 26, 2017

That means you have to find ways to get new customers through the door. What is the best restaurant advertising campaign you can run? Traditional advertising tends to have a broad reach. What can you do to influence those people the most when they’re considering where to dine out? Custom-Printed Receipts.

Advertising 78

Advertising Coupons Email Marketing Social Media 78

Indoor Media

OCTOBER 19, 2017

Between balancing planning and strategizing, accounting and financing, and customer service and human resources, your plate is usually full—any given day. And, despite the fact that you probably understand the importance of marketing and advertising, more often than not these efforts are overlooked. Think again.

Small Business 78

Small Business Advertising Social Media Coupons 78

Indoor Media

JULY 22, 2020

Potential customers will decide whether or not to give you their business based on what others are saying about you. To boost confidence in potential customers, here are some things you can do to get positive Yelp reviews for your auto repair shop. Happy customers are the easiest way to get online reviews. Ask for Reviews.

Consumer Goods 146

Consumer Goods Customer Service Advertising Email Marketing 146

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Lavu

NOVEMBER 1, 2023

Offering a smaller menu that travels well and packaging everything nicely can make the customer experience even better. And don’t forget about making deliveries on time and having great customer service – those things are super important for building a loyal customer base and getting a good reputation.

Delivery 167

Delivery Online Ordering Food Mobile Ordering 167

Restaurant Engine

DECEMBER 27, 2023

It’s time to think about collaborating with an influencer. In this article, we uncover six reasons a restaurant might consider collaborating with an influencer. First, though, let’s look at just what influencer marketing is. Now, let’s look at the six reasons you might want to collaborate with an influencer. #1:

Influencer 64

Influencer Social Media Online Ordering Advertising 64

Modern Restaurant Management

FEBRUARY 18, 2020

Restaurants will adopt mobile-first hardware architectures and API-connected software platforms that can be unified at every digital touchpoint, from order taking at POS or self-service, to food prep in smart kitchens, to service in-house, and finally delivery to in-restaurant tables or the customer’s front door.

Mobile Ordering 215

Mobile Ordering Front of House Customer Service Customer Experience 215

Modern Restaurant Management

MAY 8, 2020

Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing. Mobile advance ordering will become normative, as well as alerting local customers to restaurant openings and any deals.

Marketing 177

Marketing Franchising Franchise Social Media 177

Modern Restaurant Management

OCTOBER 4, 2024

Know Everything about Your Potential Location You want to be in a high-traffic area and the business should have a great ingress and egress for customers. Sometimes, we added our little corporate philosophy of cleanliness, quality, and customer satisfaction. This word-of-mouth advertising encourages people to try you out.

Restaurant Law 167

Restaurant Law Training Customer Service Franchising 167

Next Restaurants

DECEMBER 18, 2019

It’s no secret that excellent food and service are the cornerstones of a successful restaurant business. That being said, there are many other things you can do to foster more customer loyalty and realize restaurant success. No doubt, your guests are online, and it only makes sense that your restaurant should be too.

Social Media 108

Social Media 2020 Influencer Website Management 108

Perfect Daily Grind

MAY 4, 2022

For China’s urban population, digital payment services are everywhere. They also both have their own respective food and beverage delivery services: Meituan (?? However, these delivery services – known as waimai (??) Many independent coffee shops in China’s larger cities have been providing delivery services for some time now.

Delivery 127

Delivery Mobile Ordering Customer Service Beverage 127

Modern Restaurant Management

APRIL 20, 2021

The more seamless this experience is for customers, the more likely they are to order through a venue today and in the future. Whether a customer is ordering for an at-home event, or visiting a venue in-person, operators should use all the tools at their disposal to create magical moments at every interaction.”

2021 189

2021 Online Ordering Mobile Ordering Guest Recovery 189