Modern Restaurant Management

APRIL 13, 2021

Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. One of the most personal forms of mobile marketing, targeting based on location, has two main strategies every restaurant owner should be aware of.

Advertising 196

Advertising Mobile Ordering Website Management Customer Service 196

Modern Restaurant Management

FEBRUARY 18, 2022

It’s essential to adopt sound marketing strategies for your in-house food delivery business. Here are some tips to best advertise that you offer delivery services. Offer Quality Services. Excellent Customer Services : Your customer service rep and delivery employees reflect the image of the business.

Delivery 188

Delivery Marketing Email Marketing Social Media 188

Modern Restaurant Management

JANUARY 4, 2021

Be the Most Creative and Consistent Advertiser in the Area. Now the question was how to keep those repeat customers. After all, a five-percent increase in customer retention can equate to an increase in profit by 25 percent ( HubSpot ). Focus on Customer Service and Personalized Experiences. Everyone loved them!

Advertising 208

Advertising 2021 Small Business Customer Service 208

Indoor Media

JULY 18, 2020

Are you missing a major opportunity to turn one-time customers into repeat customers? Auto repair in-store advertising tactics deliver your message to qualified, engaged consumers in the same place where they can make a purchase. What is in-store advertising? 3 Auto Repair In-Store Advertising Tactics.

Advertising 161

Advertising Coupons Customer Service Customer Experience 161

Indoor Media

DECEMBER 11, 2020

Just as online advertising has evolved, so has print. We call it Unconventional Print Advertising. By combining the strengths of grocery store advertising with specific print mediums, we’ve created countless platforms for small businesses to increase their profits. Why Grocery Store Advertising?

Advertising 147

Advertising Coupons Tip Distribution Small Business 147

Indoor Media

JANUARY 22, 2021

If you’re a small business, you need to be advertising locally, effectively, and immediately. Online coupons are presented on a bright screen and forced to compete with content and other advertisers. Embedded with flashing calls to action, online advertisers will have to focus on design elements that print advertisers won’t. .

Coupons 157

Coupons Advertising Small Business Back of House 157

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. However, to best promote potential discounts, they’ll need high-quality insights into what customers want.

Marketing 197

Marketing Loyalty Program Email Marketing Coupons 197

Indoor Media

SEPTEMBER 30, 2020

While it’s very tempting to focus on digital marketing for your auto shop , don’t pass on tried and true methods like direct mail. In fact, today’s digital landscape is not much more than an extension of the things that have been working in advertising since the first “sale!”

Coupons 148

Coupons Advertising Email Marketing Customer Service 148

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This could be a good choice if you find a business that is already established and has a loyal customer base. This document will outline your bar's concept, menu, marketing strategy, and financial projections.

Bar 370

Bar License Email Marketing Customer Service 370

Indoor Media

MAY 28, 2020

Great advertising can make you feel on top of the world! A successful advertising investment should return 4-5 times your initial investment and drive increased business from both new and existing customers. Unfortunately, not every advertising campaign is created equally. Customers need to see your ad more than once.

Advertising 143

Advertising Coupons White Paper Back of House 143

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. The fact is that running a successful restaurant is more than just offering good food and good service. Emphasize Best-Selling Items.

Marketing 226

Marketing SEO Front of House Website Management 226

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Culinary Cues

NOVEMBER 17, 2024

The menu will determine how the dining room will look and feel, how you will advertise and through which mediums, the experience of the line cooks you hire, your training program, which vendors you choose, the equipment you will need, the wine list, price point for menu items, and the expectations for sales and profit.

Presentation 278

Presentation Point of Sale Customer Service Menu 278

Indoor Media

FEBRUARY 5, 2021

A new focus on “shopping local” has helped keep customers returning to many salons, restaurants, and stores — but the pressure of competing with national brands remains daunting. It may seem like everywhere you look there’s an expensive marketing plan looming, but we have plenty of budget-friendly marketing tips for your small business.

Marketing 158

Marketing Email Marketing Advertising Reference 158

ChowNow

SEPTEMBER 9, 2024

After perfecting your menu, contracting suppliers and training staff to prepare and serve the food, how do you actually get customers in your door? It all comes down to marketing, whether it’s a social media post or an email blast. A restaurant marketing plan is a critical component of your overall business plan.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Quick links What is evangelism marketing and word-of-mouth marketing?

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. So it makes good business sense to revamp your marketing strategies. Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas.

Marketing 227

Marketing Food Safety Social Media Small Business 227

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. Keegan Brown, Marketing Manager Easy On Hold & Brand Music.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Culinary Cues

AUGUST 31, 2024

Every marketer insists that a company have a clear mission statement that is designed to give direction to a company and clearly articulate to the customer and employee, what the company stands for. Promote your differentiated product or service without making it a competitive statement but note that you intend to own a position.

Customer Service 323

Customer Service Social Media Customer Experience Reference 323

Indoor Media

AUGUST 11, 2020

Investing a little time and money into digital marketing for your auto repair shop could generate new customers. There is no doubt your potential customers are spending their time online. You may have shied away from digital marketing in the past. Top Digital Marketing Ideas For Your Auto Repair Shop. Social Media.

Marketing 158

Marketing Social Media Advertising Customer Service 158

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Not convinced?

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

AUGUST 21, 2024

AI-powered emotional targeting is the ability for advertisers to use artificial intelligence in order to precisely match the emotional tone of their ads with the emotional tone of the programming being shown on a TV screen. Why emotion? In what ways is AI-powered emotional targeting being used to help QSRs?

Loyalty Program 189

Loyalty Program Advertising Point of Sale Customer Service 189

Social Hospitality

SEPTEMBER 27, 2023

The right photos have the power to sway customer opinions in a matter of seconds, both positively and negatively. Below, we’ll go over what brand photography is as well as how the use of light and color can help convey your brand’s identity and leave your customers wanting more. This is why brand photography is so important.

Social Media 436

Social Media Email Marketing Uniforms Sourcing 436

Indoor Media

MARCH 15, 2021

Either way, as you review what did or didn’t work, it’ll be important to consider how your marketing strategy helped manifest your plans. Resetting your marketing strategy is not as difficult as it sounds. These environmental factors set the stage for specific marketing campaigns, so you should never take them for granted.

Marketing 148

Marketing Advertising Small Business Merchandise 148

7 Shifts

OCTOBER 22, 2019

Creating an Instagram marketing strategy for your restaurant is just a part of getting your business up and running. Instagram is influencing menu offerings, restaurant design, and marketing strategies. There are three main steps to creating a winning restaurant Instagram marketing strategy. Testimonials work.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Indoor Media

JULY 11, 2020

An unmotivating offer, like 10% off, may not be enough to move customers to switch from their current provider or even be more appealing than your competitor down the street. Obviously, the more potential customers who receive your ad (and actually look at it) plays a huge factor in how many coupons will eventually be redeemed.

Coupons 120

Coupons Advertising Tip Distribution Customer Experience 120

Next Restaurants

AUGUST 2, 2022

However, if you want to maximize the returns on this new revenue stream, you must know how to market the service effectively. Depending on your location, size, and amenities, you may be able to charge up to $500 per hour, and perhaps more if you offer specialized services or are in a high-demand period. Marketing Your Venue.

Events 143

Events Marketing Social Media Customer Service 143

7 Shifts

DECEMBER 14, 2022

Can a single customer bring a restaurant chain to their knees? Other Restaurant Marketing Resources. Recommended Reading: 22 Restaurant Advertising Ideas Driving Guests To Tables. Experience as a customer. Things customers do that you like or dislike. Customize the video preview when a user looks at your profile.

Marketing 221

Marketing Social Media Email Marketing Influencer 221

Indoor Media

NOVEMBER 26, 2020

When you plan your advertising campaign, it may be helpful to review why you went into business in the first place. Customers are drawn to businesses they trust. It gets a little more difficult to understand at what point in the customer’s decision-making process you need to secure that trust. How do you do that?

Advertising 78

Advertising Point of Sale Back of House Customer Service 78

Indoor Media

APRIL 26, 2021

Instead of creating a following organically (meaning through strong content and social media marketing), you’ll have to pay to reach that many viewers every time. The strength of Facebook Ads is they use all the information people have put into their personal Facebook profiles to target potential customers online.

Advertising 78

Advertising Social Media Coupons Customer Service 78

Open for Business

MAY 2, 2023

Restaurant marketing attracts new customers, keeps regulars coming back, and sets one restaurant apart from the crowd. It’s more important than ever to make savvy marketing central to your business. Quick links What is restaurant marketing? Quick links What is restaurant marketing? Ignore it at your peril.

Marketing 78

Marketing Email Marketing Social Media SEO 78

Modern Restaurant Management

DECEMBER 30, 2020

While there is no single answer as to how best to do so, if we look back at the pandemic’s impact thus far, it’s clear that the ability to effectively pivot offerings and communicate with your customers is critical to a restaurant’s survival. Be Transparent About Safety. Think Beyond Your Four Walls. Quality Over Quantity.

2021 225

2021 Marketing Food Safety Back of House 225

Modern Restaurant Management

APRIL 5, 2021

With a changing landscape, it is more vital than ever to help your potential customers see great value in your business. As business owners learn to adapt, here are four of the most critical marketing mistakes to avoid. Not Offering Customer Incentives. But their online presence is a good thing for your marketing.

Marketing 177

Marketing Coupons Consumer Goods Small Business 177

Modern Restaurant Management

FEBRUARY 1, 2022

Though there are plenty of customers who will continue to enjoy restaurant delivery—as it’s become ingrained in our weekly way of life—the off-premises’ percentage of sales is likely to slide. So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations?

Fast Casual 197

Fast Casual Dine-in Casual 2022 197

The Restaurant Times

MARCH 17, 2023

Vying for customers, then, has to be incredibly creative to stand out. Restaurant marketing strategies help restaurant owners increase sales and profits. The purpose of this strategy is to attract customers to your restaurant. Here are 5 on-site restaurant advertising ideas to help your restaurant grow better: 1.

Advertising 52

Advertising Email Marketing Loyalty Program Social Media 52