Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

EATER

OCTOBER 21, 2024

Instead, you’ll see signage about the health benefits of plant-based eating — the “primary drivers of consumer choice are personal benefit,” says Goldman — and the menu board, designed like any one in other fast-food chains. The bottom of the Yang’s Kitchen menu notes to diners, “We are working with Zero Foodprint to restore the planet.”

Sustainability 329

Sustainability Sourcing Consumer Goods Seasonal Menu 329

The Rail

MARCH 25, 2025

By using a combination of digital and traditional marketing strategies, you can turn your restaurants move into a celebration rather than a disruption. Share behind-the-scenes moments of the move, from packing up the old space to designing the new one. Advertising in local magazines or radio stations ensures you reach a wider audience.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

ChowNow

JANUARY 22, 2021

Market your restaurant app via email. If your online ordering system gives you control over your customer data, you should have a healthy list of email addresses. Send out an email to announce either your app-only promotion or the launch of your new app. You can use a service like Mailchimp to send out promotional emails.

Email Marketing 370

Email Marketing Mobile Ordering Social Media Download 370

ChowNow

APRIL 4, 2025

First-party ordering lets you send tailored marketing directly to your customers. With third-party platforms, your ability to market to customers can be limited to non-existent. You dont get access to order history, contact info, or any of the tools youd need to build real marketing campaigns.

Ordering 195

Ordering Online Ordering Mobile Ordering Customer Experience 195

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Have a Marketing Plan for Reopening. Pick the Right Marketing Channels.

Social Media 539

Social Media Food Safety Cash Management Customer Service 539

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

APRIL 14, 2020

Since the COVID-19 crisis began, the Association has coordinated more than 400,000 emails to Congress from restaurants, employees, consumers and industry supporters—all speaking out about the need for swift and strong federal relief and recovery programs. "Cox Media has been very supportive to us during this difficult time. .”

Online Ordering 530

Online Ordering Back of House Customer Service Small Business 530

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.

Bar 370

Bar License Email Marketing Customer Service 370

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. According to research by Sopro, over 75% percent of consumers prefer to communicate with brands through email. times more than bulk emails.

Email Marketing 130

Email Marketing Reservations Marketing Loyalty Program 130

Culinary Cues

AUGUST 31, 2024

Every marketer insists that a company have a clear mission statement that is designed to give direction to a company and clearly articulate to the customer and employee, what the company stands for. Ahh…the mission statement. When it is ever-present, the mission will become an essential part of your business culture.

Customer Service 412

Customer Service Social Media Customer Experience Reference 412

Indoor Media

SEPTEMBER 30, 2020

While it’s very tempting to focus on digital marketing for your auto shop , don’t pass on tried and true methods like direct mail. In fact, today’s digital landscape is not much more than an extension of the things that have been working in advertising since the first “sale!”

Coupons 148

Coupons Advertising Email Marketing Customer Service 148

Restaurant Engine

NOVEMBER 11, 2020

According to one email service provider , email marketing outranks popular marketing tools like social media, SEO, and PPC advertising. This means email marketing for your restaurant is more important than ever. Let’s look at the most effective email marketing subject lines for restaurants.

Email Marketing 96

Email Marketing Marketing Coupons Mobile Ordering 96

7 Shifts

FEBRUARY 8, 2024

Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. You’ll also gain powerful data into your guests’ behavior and preferences, which you can feed back into your marketing efforts or your loyalty program.

Management 367

Management Management Operations Mobile Ordering 367

7 Shifts

FEBRUARY 8, 2024

Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. You’ll also gain powerful data into your guests’ behavior and preferences, which you can feed back into your marketing efforts or your loyalty program.

Management 352

Management Management Operations Mobile Ordering 352

Modern Restaurant Management

FEBRUARY 28, 2020

Custom designed to be unlike anything currently on the water, the process to receive permitting and approvals charted unmapped territory for the United States Coast Guard and the City of San Diego. Hunter sees potential for future expansion, but considers San Diego the ideal market for launch given its annual visitor count of 35.8

Coaching 419

Coaching Point of Sale Customer Experience Retail 419

ChowNow

MARCH 25, 2020

We’ve designed this new program to achieve three important goals for your business: Put dollars in your pocket immediately , at no cost to you. We’ll promote the new loyalty product through ChowNow’s marketing channels, as well as help you get the word out through your own channels. . What are the benefits? How do I opt in early?

Loyalty Program 397

Loyalty Program Mobile Ordering Email Marketing Online Ordering 397

Indoor Media

JULY 11, 2020

At IndoorMedia, we’ve helped thousands of auto shops find a 5-6 times ROI on their coupon advertising by advertising in the very hub of a neighborhood: your local grocery store. Advertise Auto Shop Coupons at Your Local Grocery Store. What are the benefits of grocery store receipt advertising? Repetition. times a week!

Coupons 120

Coupons Advertising Tip Distribution Customer Experience 120

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! QR codes in menu stands can also be used to promote specials, deals, and events, providing an additional marketing opportunity for restaurants. This reduces the risk of spreading germs and viruses.

Social Media 278

Social Media Email Marketing Front of House Customer Experience 278

Modern Restaurant Management

DECEMBER 21, 2020

We quickly pivoted to offer Family Meals To Go and have continued to expand our third-party delivery partnerships in key markets, which has contributed to our continued growth, even during one of the most difficult years on record for so many restaurants. Dennis Becker, CEO, Mobivity. Despite that sales are still down?

2020 450

2020 Online Ordering Customer Experience Point of Sale 450

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Goliath Consulting

JUNE 8, 2023

Additionally, envision future growth opportunities, innovative menu additions, and effective marketing strategies to maintain a competitive edge. Unleashing the Power of Strategic Marketing Harness the power of effective marketing to attract and retain loyal customers.

Dietary Restrictions 195

Dietary Restrictions Email Marketing Social Media Customer Experience 195

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back. a boycott).

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

DECEMBER 23, 2019

Who can blame you for wanting a small slice of such a big market? Provide prompt customer support via phone, email, and live chat (if you offer it on your website) – as well as in the restaurant – whenever possible. Make it easy to communicate with your business through various channels.

Social Media 334

Social Media Customer Experience Customer Service Small Business 334

Squirrel Systems

FEBRUARY 3, 2025

Design Team-Inspired Menus Add some fun to your menu by creating special dishes or drinks that represent each of the competing teams. You can offer a small discount for pre-orders, which can be advertised through social media, email, and in-store promotions to get customers excited ahead of time.

Social Media 75

Social Media Point of Sale Email Marketing Back of House 75

Modern Restaurant Management

APRIL 2, 2020

This fund is designed to help those struggling employees.” Customers can also sign up on the website to receive email updates as new information is posted on the site. Customers can also continue to leverage the Company’s e-commerce portal SGProof.com in markets where available for online ordering and self-service.

Employee Relations 516

Employee Relations Healthcare Online Ordering Customer Service 516

ChowNow

JULY 10, 2024

Target market : Identify your primary customer base and include details as to why you’re specifically targeting the particular demographic. Share a Market Analysis Conduct clear and thorough research so you can understand your market and help position your restaurant effectively and efficiently.

Point of Sale 221

Point of Sale Email Marketing License Customer Service 221

The Rail

AUGUST 28, 2024

Publications on the establishment's website, social networks, emails, and SMS notifications should contain detailed information about the date of the move, the new address, and any changes in the operation of the establishment. Creating buzz around your new location is the first step in a successful marketing campaign.

Loyalty Program 219

Loyalty Program Customer Service Social Media Customer Experience 219

ChowNow

JANUARY 17, 2020

As you cross items off your checklists and get ready for the big day, you’ll also need to prepare to market your business and connect with your guests. They also withhold critical marketing data from the restaurants they work with , which will prevent you from building a solid customer base. Get an app.

Online Ordering 195

Online Ordering Mobile Ordering Email Marketing Food Order 195

Restaurant Engine

DECEMBER 11, 2024

This enables you to also tap into their audiences for marketing. Do consider your audience and marketing appropriately. For example, you could market Wine and Cheese Wednesdays to local offices in your area. Restaurant Web Design, Made Easy. You can also use all of the marketing methods mentioned earlier.

Events 52

Events Specials Workshop Entertainment 52

Goliath Consulting

JULY 21, 2019

Your restaurant’s brand includes everything from the logo and menu design, the interior atmosphere and aesthetic, organizational values, the quality, to the language used in advertising and promotions. Your restaurant’s brand image includes items such as a logo, graphics, food photography, menu design, etc.

Employee Relations 186

Employee Relations Customer Service Customer Experience Email Marketing 186

Modern Restaurant Management

SEPTEMBER 30, 2020

Restaurant operators should also focus on remarketing to guests through email or other means, as well as offering return visit incentives to keep customers coming back. This is why remarketing to existing customers should be a critical component of any restaurant's marketing strategy. What's on Trend in the UK?

2020 474

2020 Mobile Ordering Guest Recovery Customer Service 474

The Rail

JUNE 4, 2024

By Eric Tress, Contributor When you talk about marketing in this era, people quickly think of social media marketing, content marketing, and search engine optimization (SEO), among other online marketing methods. Here’s your guide to restaurant marketing with direct mail. What is Direct Mail Marketing?

Marketing 130

Marketing Email Marketing Restaurant Law Coupons 130

Next Restaurants

MAY 12, 2021

Bar marketing is all about that. Create an Email List. An email list is important for any sort of business, particularly for bars advertising. Emails can be used for multiple purposes, whether to invite for some event, present a menu update, or an upcoming giveaway, etc. Show the Magic of the Moment.

Bar 163

Bar Marketing Email Marketing Social Media 163

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

EATER

NOVEMBER 30, 2021

There was just one problem: A few weeks after she announced her decision to remove her cookbooks, there was a minor revolt in her email and social media inboxes. According to the NPD Group, a market research company that tracks book sales, Americans bought 2 million digital cookbooks in 2019 versus nearly 20 million print books.

Food 246

Food Book Front of House Back of House 246