Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

Modern Restaurant Management

JUNE 18, 2020

And to inspire you to put your experience to work for you, here is a quick guide to the Post-CV restaurant marketing themes that will help your business bounce back to profitability in the new normal – whatever that looks like. What marketing methods would you employ with a proactive mindset? Sensitivity.

Marketing 568

Marketing Social Media Email Marketing Innovation 568

Modern Restaurant Management

SEPTEMBER 21, 2023

Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. Unlike other advertising types, local SEO offers lasting results, meaning your business can continue to attract new customers for months or even years after implementing your local SEO strategy.

SEO 507

SEO Website Management Email Marketing Online Ordering 507

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Its crucial to pair with the right influencer, however.

Marketing 130

Marketing Serving Loyalty Program Social Media 130

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in. What are they ordering?

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Marketing 2020 SEO Loyalty Program 418

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. According to research by Sopro, over 75% percent of consumers prefer to communicate with brands through email. times more than bulk emails.

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Email Marketing Reservations Marketing Loyalty Program 130

The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales.

Advertising 147

Advertising Loyalty Program Email Marketing Mobile Ordering 147

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Email Marketing: Beyond Newsletters Segment your email list based on preferences. Additionally: Personalize emails with the recipient’s name.

Marketing 195

Marketing SEO Email Marketing Mobile Ordering 195

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back. a boycott).

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Bingage

APRIL 15, 2023

Bringing Influencers marketing for your Ecommerce business on board this traditional word-of-mouth marketing by tapping into a pre-build audience. Whatever route you choose, Whatever channel you choose, you’ll find influencers everywhere, as Influencer marketing is getting bigger and bigger every day.

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Influencer Social Media Marketing Email Marketing 98

7 Shifts

DECEMBER 14, 2022

Using TikTok Influencers. Other Restaurant Marketing Resources. Sign up for an account using your phone number, email, Google, Facebook, or Twitter. Recommended Reading: 22 Restaurant Advertising Ideas Driving Guests To Tables. Using TikTok Influencers. Identify relevant TikTok influencers in your local area.

Marketing 221

Marketing Social Media Email Marketing Influencer 221

ChowNow

SEPTEMBER 9, 2024

It all comes down to marketing, whether it’s a social media post or an email blast. Regardless of the size of your budget though, a restaurant marketing plan is what establishes your marketing goals and keeps you on track to measure your progress and achieve success.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Indoor Media

AUGUST 23, 2021

Advertising has come a long way over the years. Eventually came billboard advertising, business cards, television commercials, and so on, up to the modern era. Now we have banner ads, Facebook advertising, and the Google advertising giant. Digital advertising should be a part of any marketing plan.

Advertising 78

Advertising Email Marketing SEO Social Media 78

The Rail

AUGUST 28, 2024

Publications on the establishment's website, social networks, emails, and SMS notifications should contain detailed information about the date of the move, the new address, and any changes in the operation of the establishment. Creating buzz around your new location is the first step in a successful marketing campaign.

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Loyalty Program Customer Service Social Media Customer Experience 219

Indoor Media

OCTOBER 7, 2020

Spark brand buzz, generate conversations about your fantastic services, and increase profits through consistent, memorable radio advertising. “The reason we started doing so much radio advertising two or three years ago is we had just rebranded ourselves and opened a fourth store,” he explains.

Advertising 148

Advertising Social Media Customer Experience Email Marketing 148

Indoor Media

SEPTEMBER 26, 2017

What is the best restaurant advertising campaign you can run? Traditional advertising tends to have a broad reach. One of the best restaurant marketing campaigns you can run is a local one. What can you do to influence those people the most when they’re considering where to dine out? Learn more. Custom-Printed Receipts.

Advertising 78

Advertising Coupons Email Marketing Social Media 78

The Restaurant Group

FEBRUARY 25, 2025

Utilizing Email Marketing Promoting Special Deals and New Menu Items Email marketing helps restaurants highlight specials to past guests. Utilizing Space for Promotions Tabletop Advertisements Highlight Specials Menus should include highlighting specials in visible spots. boosts engagement.

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Loyalty Program Customer Experience Customer Service Email Marketing 68

ChowNow

JANUARY 17, 2020

As you cross items off your checklists and get ready for the big day, you’ll also need to prepare to market your business and connect with your guests. They also withhold critical marketing data from the restaurants they work with , which will prevent you from building a solid customer base. Get an app.

Online Ordering 195

Online Ordering Mobile Ordering Email Marketing Food Order 195

EATER

JANUARY 9, 2024

The appeal of these stores lies in the specificity of their curation, and if Roman has already influenced what you eat and the shade of red lipstick you wear, First Bloom offers a new chance to create yourself in her image. The store balances the local with the international, and with the homemade.

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Back of House Tourism 2020 Consumer Goods 336

Modern Restaurant Management

DECEMBER 31, 2019

Substantial advantages in marketing, reduced labor costs, shared management costs, lower occupancy cost can be had in this model. A chicken sandwich and the impact it has had on how to market a product – see Popeye’s vs. Chick-fil-A. The global food delivery market is expected to grow to 11.4 Ghost Kitchens.

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2020 Kitchen Safety Consumer Goods Point of Sale 345

The Rail

JULY 5, 2024

You can decide on price, location, and advertising by researching the profitability and popularity of each menu item. To boost sales, concentrate on emphasizing and selectively advertising high-margin goods. Review and alter your menu often in response to consumer input, shifting market trends, and seasonal availability.

Management 130

Management Management Loyalty Program Point of Sale 130

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Indoor Media

NOVEMBER 15, 2017

Auto shop advertising campaigns demonstrate that you are an anchor of your local community. Without marketing and advertising, it’s tough to spread the word about your great business and bring in new customers. However, tons of vendors show up and advertise in person, getting to know customers and get the word out.

Advertising 78

Advertising Social Media Coupons Email Marketing 78

Modern Restaurant Management

JANUARY 15, 2020

RetailMeNot released the 2020 Restaurant Marketing Insights guide, providing a comprehensive look at consumer behaviors when dining out and the strategies restaurant marketers can execute in the new year. ” Discounts and deals create lasting customer loyalty while giving restaurants a piece of the market share. .

2020 275

2020 Point of Sale Online Ordering Consumer Goods 275

Modern Restaurant Management

FEBRUARY 28, 2020

Hunter sees potential for future expansion, but considers San Diego the ideal market for launch given its annual visitor count of 35.8 As added incentive, special deals will be announced each week on Twitter and through Jersey Mike’s email club. million who spend $11.5 billion on average. Zagat debuted Zagat Stories.

Coaching 419

Coaching Point of Sale Customer Experience Retail 419

Indoor Media

JULY 22, 2020

Print marketing materials like business cards and brochures that display Yelp as your preferred site for online reviews. Insert a link to Yelp in your business emails as part of your email signature. With Yelp Ads you get: Targeted Local advertising. You can request a Yelp sticker here. Respond with a Thank You.

Consumer Goods 146

Consumer Goods Customer Service Advertising Email Marketing 146

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. Let’s start – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing business can’t receive its greatest rewards. Let’s start – .

Delivery 98

Delivery Marketing Social Media Email Marketing 98

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. The rest of our restaurants are in food courts, requiring different marketing strategies.

Social Media 98

Social Media Email Marketing Advertising Online Ordering 98

Restaurant Engine

JUNE 10, 2020

Like all social media platforms, Instagram is free to use, unless you decide it’s time to advertise on the platform. So, combine this with the free marketing, and you’re on your way to Instagram stardom. #2: Along with free advertising comes another free way to get new diners into your restaurant. 1: Instagram is Cost Effective.

Social Media 99

Social Media Influencer Website Management Email Marketing 99

Next Restaurants

OCTOBER 31, 2019

It’s time to craft an attention-grabbing digital marketing campaign. With these restaurant industry marketing trends, guests will line up to try a slice of whatever you’re serving. of restaurant advertising channels. A better approach is to follow the social media marketing example of Starbucks. The result?

Email Marketing 88

Email Marketing Marketing Social Media Loyalty Program 88

The Restaurant Times

MARCH 2, 2022

When it comes to generating exposure for your food business, there are numerous social media platforms and Influencer Marketing activation options to explore. Food Influencing 101: How To Leverage Food Influencers. Choose The Right Food Influencers For The Right Brand . Choose The Right Strategies .

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Influencer Marketing Social Media Food 52

Indoor Media

NOVEMBER 4, 2021

You can try these restaurant marketing ideas to spread the word about your takeout business and reach more potential customers. 3 Marketing Basics for Your Takeout Business As a restaurant owner, you can rely on a guide to restaurant marketing to help you. You can also use them on your receipts.

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Loyalty Program Email Marketing Social Media Advertising 78

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. You may also like our article on why more producers don’t market their own coffee. It’s an industry that was born from marketing, rather than consumer demand.”

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

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Marketing 2021 Email Marketing Social Media 77