Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. The Customer Online Journey Needs to be at the Forefront. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

Social Media 215

Social Media Online Ordering Coupons Advertising 215

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

JULY 14, 2021

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. Social Media Advertising. If you don’t actively drive traffic via advertising then nobody will see your content.

Recruiting 212

Recruiting Hiring Marketing Advertising 212

Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting "You want to advertise where your customers are already looking.

Marketing 188

Marketing Email Marketing Social Media Coupons 188

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Restaurant Engine

NOVEMBER 11, 2020

According to one email service provider , email marketing outranks popular marketing tools like social media, SEO, and PPC advertising. This means email marketing for your restaurant is more important than ever. Let’s look at the most effective email marketing subject lines for restaurants.

Email Marketing 96

Email Marketing Marketing Coupons Mobile Ordering 96

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. The first thing you’re going to do is search online for a place that meets these criteria, right? That’s why digital marketing is so important.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

OCTOBER 9, 2020

Brick-and-mortar businesses have thus had to adapt their marketing strategies in order to survive in the long run. As word of the virus spread in early March, the precipitous drops in retail traffic started before any stay-at-home orders were issued. Go Online and Deliver on Delivery. Don’t Stop Marketing.

Online Ordering 189

Online Ordering Email Marketing Social Media Retail 189

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Apple has announced plans to restrict its IDFA (identifier for advertisers) in 2021.

Marketing 203

Marketing Email Marketing Loyalty Program Point of Sale 203

Modern Restaurant Management

JUNE 8, 2021

In the midst of the COVID-19 pandemic and the resulting restaurant shutdowns, online ordering has become the go-to method for many customers. By using loyalty programs as a way to encourage customers to order directly. The first step in crafting a winning loyalty program is gathering the right data.

Loyalty Program 212

Loyalty Program Point of Sale POS Email Marketing 212

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. 89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity.

2025 195

2025 Marketing Social Media Email Marketing 195

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. The math is simple: more orders over time equals more sales. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes.

Loyalty Program 158

Loyalty Program Marketing Email Marketing Social Media 158

7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Increase online orders?

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. You can do this by mail, phone, or email.

SEO 203

SEO Website Management Email Marketing Online Ordering 203

Modern Restaurant Management

DECEMBER 21, 2020

Restaurant marketing strategy, design, and internal systems will evolve for independents and chains alike in the coming year. In 2021, restaurant marketing strategy, restaurant design, and internal systems—for independents and chains alike—will evolve, and technology and robotics will become commonplace.

2021 191

2021 Online Ordering Email Marketing Advertising 191

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. But precisely, how can you determine what customers want?

Loyalty Program 181

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 181

Indoor Media

FEBRUARY 5, 2021

It may seem like everywhere you look there’s an expensive marketing plan looming, but we have plenty of budget-friendly marketing tips for your small business. Remember that many experts suggest spending somewhere from 5 to 10 percent of your annual revenue on marketing. Get Your Ducks in Order. Establish a Budget.

Marketing 158

Marketing Email Marketing Advertising Reference 158

7 Shifts

AUGUST 2, 2024

Customer acquisition cost (CAC) CAC is used by restaurants to measure the effectiveness of their marketing efforts, whether they're advertising on social media or utilizing coupons, deals, and local print ads. This is one of the easiest metrics to track, as no computation is required.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

Indoor Media

FEBRUARY 15, 2021

When business owners are already struggling with these kinds of expenses, they’re not going to want to shell out a lot on marketing. When a guest registers with your system, you can request as much information as you feel comfortable with — and every bit of data can help you improve your marketing.

Loyalty Program 148

Loyalty Program Email Marketing Advertising Small Business 148

Modern Restaurant Management

APRIL 14, 2020

The National Restaurant Association launched an industry grassroots education and engagement resource available online at RestaurantsAct.com. Hundreds of restaurants are already taking advantage of this offer in Cox markets nationwide, with presence in ads similar to this one from Pensacola that is running today.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

ChowNow

JANUARY 22, 2021

Now that you’ve invested in your own restaurant app for online ordering , your next question is likely, “How do I encourage my customers to use it?”. In fact, diners who download restaurant apps order twice as often as diners who don’t, according to ChowNow internal data. Market your restaurant app via email.

Email Marketing 148

Email Marketing Mobile Ordering Social Media Download 148

Modern Restaurant Management

APRIL 30, 2021

So it makes good business sense to revamp your marketing strategies. Today, examine the effects the pandemic has had on the restaurant and food service industry as well as five simple but effective marketing techniques to boost your local business. Five Local Marketing Strategies. Highlight Your Safety and Hygiene Protocols.

Marketing 227

Marketing Food Safety Social Media Small Business 227

Next Restaurants

JUNE 30, 2020

Advertise & Promote Your Restaurant on Social Media. According to a report by marketing research firm Nielsen, there has been a 15% increase in social media app usage since the pandemic. So, save on your marketing budget and use social media marketing tools for best results on social media. .

Social Media 164

Social Media Email Marketing Online Ordering Food Safety 164

7 Shifts

JULY 25, 2024

Delivery and takeout 60% of American consumers reported ordering delivery or takeout once a week. To maximize this revenue stream, you must have an efficient online ordering system. Choosing this option is beneficial if your restaurant is in a competitive market where people use these apps frequently.

2024 243

2024 Loyalty Program Point of Sale Online Ordering 243

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

DECEMBER 28, 2020

And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Restaurant owners are as busy as they’ve ever been, so they will look for marketing platforms that allow them to efficiently and effectively set their marketing campaigns, to drive traffic and growth without added effort.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

ChowNow

JANUARY 6, 2021

Invest in the right online ordering platform. Online ordering became a vital lifeline for restaurants at the peak of the COVID-19 pandemic. Even long after the pandemic has ended, consumers will continue to use online ordering to patronize their favorite restaurant. Keep delivery on the table.

2021 148

2021 Mobile Ordering Online Ordering Download 148

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Have a Marketing Plan for Reopening. Offer Safe and Contact-Free Services.

Social Media 215

Social Media Food Safety Cash Management Kitchen Safety 215

Modern Restaurant Management

JUNE 3, 2024

During my time in the ecommerce field, many online retailers faced similar challenges regarding customer retention. By developing targeted advertising or personalized emails, you can significantly boost the effectiveness of your marketing campaigns.

Loyalty Program 203

Loyalty Program Coupons Customer Experience Seasonal Menu 203

ChowNow

FEBRUARY 12, 2021

Now more than ever, it’s important for local restaurants to establish an online presence. In fact, 80 percent of consumers rely on digital tools like an easy-to-use website and online ordering system , as motivating factors in deciding where they’ll dine. Engage with customers using Business Posts.

Email Marketing 148

Email Marketing Online Ordering Social Media Customer Service 148

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. What will work in this specific market?

Social Media 98

Social Media Email Marketing Advertising Online Ordering 98

Modern Restaurant Management

APRIL 9, 2021

Time-to-respond to candidates (via call, SMS text message, email). Food and retail hiring in particular move extremely quickly and the market is competitive. Many retail and food businesses strive to keep their stores staffed at 120 percent, on average, in order to have a cushion against staff turnover. Cost per hire.

Hiring 189

Hiring Management Management Retail 189

7 Shifts

JANUARY 31, 2023

Order Now FOR ONLY $21.99 +tax! Online ordering and pickup packages Perhaps the most important part of structuring your restaurant’s menu for Valentine’s Day is how takeout orders will work. Order a Valentine's Day Cocktail 4 Pack from Gramercy Tavern in NYC. So you’ll want to do your best to stand out online.

Specials 195

Specials Online Ordering Email Marketing Loyalty Program 195

ChowNow

AUGUST 8, 2019

It’s not surprising that in the age of online ordering, pizzerias are uniquely poised to profit. Online ordering grows order volume and size , increases revenue, boosts efficiency , and fosters customer loyalty. Many pizzeria owners and operators are already fed up with these third-party online ordering fees.

Online Ordering 68

Online Ordering Ordering Mobile Ordering Back of House 68