Modern Restaurant Management

JANUARY 26, 2022

Holidays provide restaurants with the opportunity to capitalize on the special moment by offering specials, events, and so much more exclusive to the holiday. With delectable pre-selected courses, the meal can feel more upscale and thus create an event that feels more special and memorable. Host a Party or Event. Throw a party!

Social Media 225

Social Media Seasonal Menu Advertising Events 225

7 Shifts

DECEMBER 18, 2019

For those who forgot to pack a lunch but are too time-poor to have a sit-down meal, advertising pre-packaged, nutritious grab-and-go options makes you a viable option for people on the move. Marketing promotions like these offline (distributing flyers around campus, for example) will drum up added excitement about upcoming events.

Specials 362

Specials Food Truck Seasonal Menu Social Media 362

Culinary Cues

DECEMBER 1, 2019

After paying that small bit of tribute it is back to business as usual – spending money with the familiarity of chains, well known and heavily advertised brands, and buy on-line (yes even on-line business with restaurants through apps like GrubHub).

Small Business 421

Small Business Customer Experience Customer Service Seasonal Menu 421

Culinary Cues

NOVEMBER 20, 2023

They spend boatloads of money in advertising, and countless hours of invested time in trying to accomplish this important task. Hospitality and the overall experience are as important to value as price. [] CONSOLIDATE RESOURCES Consider pooling your advertising resources to create a rising tide. Pool your resources to address safety.

Customer Experience 373

Customer Experience Customer Service Food Safety Hospitality 373

Modern Restaurant Management

OCTOBER 22, 2021

Check out Brett McHale's Wordstream blog on how to advertise local businesses on Facebook. Why not combine the power of Facebook Ads with a free event? Consider building an event around a particular theme, such as Christmas, Independence Day , or Halloween. Their goal was to build anticipation and a buzz around the event.

Social Media 197

Social Media Advertising Events Customer Experience 197

Indoor Media

DECEMBER 2, 2020

When you’re working locally, this is especially important, as team members can share the events where they’ve picked up the most clients, opportunities they’ve found to work with other law firms, and establish connections with legislative officials and leaders. Where to Advertise? Yet, other problems persist.

Advertising 88

Advertising SEO Article Blog 88

Indoor Media

APRIL 15, 2021

Today, many business owners focus on social media advertising for the wrong reasons. Where you can, make sure to adopt smart, local advertising. Hosting community events and getting your face out in front of your brand may seem daunting, but these kinds of things are sure to bring in new fans.

Small Business 88

Small Business Advertising Loyalty Program Sports 88

Indoor Media

MAY 17, 2021

Recently, thousands of companies replaced their large in-person parties and conferences with virtual events. While many hope to move back to hosting regular events soon, the truth is that virtual events are a format that is here to stay. Then, if the responses flood in, you know you’ve got an audience for your event.

Small Business 78

Small Business Events Advertising Social Media 78

Indoor Media

FEBRUARY 1, 2021

One of the reasons it’s so difficult for small businesses to compete with national chains is the sheer amount of advertising resources big brands have in their pocket. These specials don’t have to be exclusive per se but can rather piggyback on a community event. Host an Event .

Advertising 148

Advertising Small Business Coupons Customer Service 148

Modern Restaurant Management

APRIL 25, 2022

Yes, when customers sign up for a loyalty program that offers benefits like discounts, or the opportunity to earn points, they are more likely to take interest in other ongoing or upcoming events and special offers in your company. About 79% of customers accept that the main reason behind doing business with a brand is loyalty programs.

Loyalty Program 218

Loyalty Program Advertising Point of Sale Customer Service 218

7 Shifts

AUGUST 18, 2024

It's easy to focus on getting customers through the door with advertisements and discounts, but if you're not working on keeping them there—and bringing new ones back—then your business could be at risk. Recommended Reading: 22 Advertising Ideas Driving Guests To Tables 14. You can also host events like bingo or have a quiz night.

Bar 370

Bar License Email Marketing Customer Service 370

Culinary Cues

APRIL 3, 2020

Some events like this may be out of our control – but how we deal with them lies squarely on our shoulders. Possible strategy: Although this might be a perfect time to place emphasis on those traditional methods of marketing and advertising – many restaurants will simply not be able to afford them.

Guest Recovery 322

Guest Recovery Social Media Kitchen Safety Food Safety 322

7 Shifts

NOVEMBER 24, 2024

Consider the channels you'll use to reach potential customers, such as social media, local advertising, or community events. Your marketing strategy helps you understand how to position your restaurant in the market. Create a strategy that will showcase your restaurant’s unique atmosphere and dishes.

Marketing 370

Marketing Social Media SEO Customer Service 370

Modern Restaurant Management

FEBRUARY 2, 2023

Host a Speed Dating Event COVID impacted everyone’s love life. A speed dating event is a fun and classic way to meet new people. Establishments that choose a theme ahead of time and advertise accordingly will drum up interest for patrons as well. Invest in Games Board games are no longer just for the kids table.

Fine Dining 189

Fine Dining Events Customer Experience Seasonal Menu 189

7 Shifts

JANUARY 31, 2024

Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising. Exploring affordable traditional marketing opportunities in your area, like event sponsorships or local ads, is also a good idea.

Management 397

Management Management Kitchen Safety Front of House 397

Indoor Media

FEBRUARY 22, 2021

If it’s your first time advertising beyond your local means, don’t worry, we’ve got plenty of tips for reaching your community offline as well. The Stats If you’re wondering how much your competitors are spending on advertising, it’s time to find out. billion in 2019.

Marketing 137

Marketing Advertising Social Media Coupons 137

Restaurant Engine

DECEMBER 11, 2024

Promote your special events and themed nights to both current customers and your target audience. One way to do this is with special events and theme nights. Not only do these special events bring in new people, but they may also help you gain back customers who havent dined with you in a while.

Events 52

Events Specials Workshop Entertainment 52

Modern Restaurant Management

MARCH 5, 2020

In addition to its stringent data privacy requirements, GDPR requires covered entities to implement appropriate technical and organizational measures to protect the security of the personal data they possess and process.

Restaurant Law 238

Restaurant Law Small Business Customer Service Online Ordering 238

Modern Restaurant Management

NOVEMBER 19, 2020

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

Social Media 215

Social Media Online Ordering Coupons Advertising 215

Social Hospitality

JUNE 22, 2020

Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. High Days and Holidays If you run a special offer for a major event or national holiday, advertise it on Instagram well in advance. per click on average.

Marketing 195

Marketing Social Media Advertising Influencer 195

7 Shifts

JUNE 16, 2024

These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers. However, setting up a food truck requires a huge investment and elaborate planning.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

JULY 25, 2024

Offering additional services, like delivery and takeout, meal kits and subscription boxes, and even catering and hosting special events can unlock new growth opportunities. Additionally, catering large events can help you manage your inventory more efficiently, reducing food waste and maximizing profit.

2024 243

2024 Loyalty Program Point of Sale Online Ordering 243

Modern Restaurant Management

DECEMBER 28, 2020

That also applies to the event space itself. People will not want to be elbow-to-elbow at events like they used to, meaning they will either need to opt for a larger event space or a smaller number of guests. This extends into every facet of event planning and preparation. Colin Palfrey, CMO of Majesty Coffee.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

7 Shifts

OCTOBER 31, 2022

Talk about things like foot traffic, day-parts, local events, and what that part of the city looks like in the future. Sticking with the above example of a coffee shop, you may want to talk about your restaurant advertising ideas for millennials, like using TikTok marketing to promote your menu items and an app-based loyalty program.

Point of Sale 397

Point of Sale Back of House Document Download 397

Modern Restaurant Management

OCTOBER 3, 2023

This means tailoring marketing campaigns and activations to local events and holidays, forming charitable partnerships and introducing new product launches through street teams and boots-on-the-ground support. Finally, don't underestimate the power of word-of-mouth advertising, either.

Social Media 177

Social Media Customer Experience 2009 Customer Service 177

Modern Restaurant Management

NOVEMBER 16, 2022

And now cue the retail holiday job ads, that annual event enticing restaurant workers away with promises of elevated hourly pay and bonuses. Amazon, for instance, is advertising sign-on bonuses of up to $3000 for seasonal help. And they are hiring staff they should not, assuming any warm body is better than no bodies.

Retail 223

Retail Hiring Recruiting Insurance 223

Modern Restaurant Management

MAY 14, 2020

Instead, digital advertising can be an easier, more effective and sometimes less costly way to optimize your ad spend and keep your business top of mind with customers, especially if you’ve shifted to delivery or takeout models. Analyze Online Conversations to Adjust Current and Future Strategies.

Customer Experience 223

Customer Experience Online Ordering Social Media Mobile Ordering 223

Sling

AUGUST 8, 2024

Want to learn how to start an event planning business? In this article, we discuss some of the basic steps that can help you bring your dream of starting an event planning business to fruition. As your business grows, you can always expand into other types of events. It’s not as difficult as it may seem.

Events 78

Events License Hiring Insurance 78

Modern Restaurant Management

JANUARY 9, 2024

What stage of growth are you in and do you have the budget to fund traditional advertising? Create invite-only events and capitalize on seasonal trends, especially as it relates to food and local experiences. Cross-selling partnerships within the neighborhood, like when the local butcher promotes a nearby wine store.

Employee Relations 193

Employee Relations Small Business Advertising Customer Experience 193

7 Shifts

OCTOBER 22, 2024

When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. Partner with other businesses Local restaurants that partner with nearby businesses can leverage each other's customers, offering promotions or joint events that benefit both parties.

2025 195

2025 Marketing Social Media Email Marketing 195

Modern Restaurant Management

JANUARY 3, 2024

Trend Two: Increasing the Importance of User-Generated Content (UGC) UGC serves as social proof and is more effective than direct advertising. Participate in local events, such as festivals, quests, fundraisers, or sports tournaments. Host thematic city events. Here, I propose you become an organizer of an event.

2024 208

2024 Social Media Customer Experience Events 208

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

JULY 28, 2023

Restaurant operators are always looking for new tools, promotion channels, and advertising options, but they might not be quite sure what they need to say to tempt a potential guest. It was challenging to differentiate one from the other, as they had similar menus, interiors, advertising messages, and social media posts. Most likely.

Social Media 167

Social Media Events Customer Experience Advertising 167

Modern Restaurant Management

JANUARY 9, 2020

Here are three top places to advertise: Online. Or, you can invest in social advertising, which places your ads on target users’ Facebook or Instagram newsfeed. Besides digital marketing, it’s smart to invest in some forms of traditional advertising. Out-Of-Home.

Marketing 146

Marketing Email Marketing Loyalty Program Social Media 146

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. This could be as simple as paid social advertising, great signage, an ad in the local paper, or a television appearance. What is a restaurant marketing plan, and why do you need one?

Seating 221

Seating Email Marketing Marketing SEO 221

Sling

NOVEMBER 24, 2021

Our experts have created a list of proven grand opening ideas for small businesses that will help you get the word out and host the best event possible. Partnering with other local businesses to display table tents prior to your grand opening is a great way to build brand recognition and promote the big event at the same time.

Small Business 148

Small Business Social Media Advertising Events 148

Modern Restaurant Management

SEPTEMBER 24, 2020

Make Takeout a Social Event. One great way to do this is to use napkin dispensers with advertising panels where you can create custom content and simultaneously post on social media. Ask customers to specify plastic cutlery as an ordering option; you’ll be surprised how often they decline and how much that can save.

Coupons 238

Coupons Social Media 2025 Online Ordering 238