Modern Restaurant Management

DECEMBER 3, 2024

Tock's all-in-one platform enables hospitality businesses to showcase and sell a diverse range of experiences, from everyday reservations to unique events, all in one place—year round or seasonally. In today's digital age, effective marketing for restaurants goes beyond traditional advertising.

Reservations 221

Reservations Book Customer Experience Dine-in 221

Modern Restaurant Management

NOVEMBER 19, 2020

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

Social Media 539

Social Media Online Ordering Coupons Advertising 539

Modern Restaurant Management

DECEMBER 28, 2020

That also applies to the event space itself. People will not want to be elbow-to-elbow at events like they used to, meaning they will either need to opt for a larger event space or a smaller number of guests. This extends into every facet of event planning and preparation. Colin Palfrey, CMO of Majesty Coffee.

2021 576

2021 Mobile Ordering Kitchen Safety Loyalty Program 576

Social Hospitality: Restaurants

JUNE 22, 2020

Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. If you run a special offer for a major event or national holiday, advertise it on Instagram well in advance. . Instagram Advertising.

Marketing 440

Marketing Social Media Advertising Influencer 440

Modern Restaurant Management

OCTOBER 3, 2023

This means tailoring marketing campaigns and activations to local events and holidays, forming charitable partnerships and introducing new product launches through street teams and boots-on-the-ground support. Finally, don't underestimate the power of word-of-mouth advertising, either.

Social Media 443

Social Media Customer Experience 2009 Customer Service 443

Modern Restaurant Management

NOVEMBER 16, 2022

And now cue the retail holiday job ads, that annual event enticing restaurant workers away with promises of elevated hourly pay and bonuses. Amazon, for instance, is advertising sign-on bonuses of up to $3000 for seasonal help. And they are hiring staff they should not, assuming any warm body is better than no bodies.

Retail 558

Retail Hiring Recruiting Insurance 558

Modern Restaurant Management

MAY 14, 2020

Instead, digital advertising can be an easier, more effective and sometimes less costly way to optimize your ad spend and keep your business top of mind with customers, especially if you’ve shifted to delivery or takeout models. Analyze Online Conversations to Adjust Current and Future Strategies.

Customer Experience 558

Customer Experience Online Ordering Social Media Mobile Ordering 558

The Rail

MARCH 25, 2025

By Jordan Hayes, Contributor Relocating a restaurant is a major event that offers an opportunity to rebrand, refresh, and create excitement among your customers. Host a Farewell Event at the Current Location Before closing the doors of your current location, consider hosting a farewell event to thank loyal customers for their support.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

7 Shifts

NOVEMBER 24, 2024

Consider the channels you'll use to reach potential customers, such as social media, local advertising, or community events. Your marketing strategy helps you understand how to position your restaurant in the market. Create a strategy that will showcase your restaurant’s unique atmosphere and dishes.

Marketing 370

Marketing Social Media SEO Customer Service 370

Modern Restaurant Management

JULY 28, 2023

Restaurant operators are always looking for new tools, promotion channels, and advertising options, but they might not be quite sure what they need to say to tempt a potential guest. It was challenging to differentiate one from the other, as they had similar menus, interiors, advertising messages, and social media posts. Most likely.

Social Media 419

Social Media Events Customer Experience Advertising 419

Modern Restaurant Management

JANUARY 9, 2020

Here are three top places to advertise: Online. Or, you can invest in social advertising, which places your ads on target users’ Facebook or Instagram newsfeed. Besides digital marketing, it’s smart to invest in some forms of traditional advertising. Out-Of-Home.

Marketing 366

Marketing Email Marketing Loyalty Program Social Media 366

Restaurant Engine

DECEMBER 11, 2024

Promote your special events and themed nights to both current customers and your target audience. One way to do this is with special events and theme nights. Not only do these special events bring in new people, but they may also help you gain back customers who havent dined with you in a while.

Events 52

Events Specials Workshop Entertainment 52

ChowNow

FEBRUARY 7, 2025

A strong social media presence, community partnerships, and local events can get your name in front of more potential customers. Local Events Increases brand visibility within the community and attracts new customers. Most advertising platforms, like Google and Facebook, provide this data in their reporting tools.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

SEPTEMBER 24, 2020

Make Takeout a Social Event. One great way to do this is to use napkin dispensers with advertising panels where you can create custom content and simultaneously post on social media. Ask customers to specify plastic cutlery as an ordering option; you’ll be surprised how often they decline and how much that can save.

Coupons 596

Coupons Social Media Online Ordering Customer Experience 596

Modern Restaurant Management

NOVEMBER 1, 2022

“Restaurants should use their advertising channels, such as email, social media, and their website, to promote all the benefits of dining with them during the holidays. For fast food, it may be promotions or discounts, while for more upscale, it can include experiences, special events, or even new technologies.”

Fine Dining 473

Fine Dining Seasonal Menu Social Media 2022 473

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

MAY 25, 2021

In general, the pandemic has changed leasing structures to address the inability of restaurants, bars, and nightclubs to conduct business in the event of government regulations that prohibit or limit the ability of the tenant to conduct business.

Hospitality 474

Hospitality Online Ordering Government Insurance 474

Modern Restaurant Management

JANUARY 9, 2024

What stage of growth are you in and do you have the budget to fund traditional advertising? Create invite-only events and capitalize on seasonal trends, especially as it relates to food and local experiences. Cross-selling partnerships within the neighborhood, like when the local butcher promotes a nearby wine store.

Employee Relations 484

Employee Relations Small Business Advertising Customer Experience 484

Modern Restaurant Management

NOVEMBER 10, 2022

Advertising protection. In the middle of an event, your generator breaks down, leaving you without a means to power your food truck. It is vital to extend your coverage to their space in the event that you accidentally cause damage to it. Locations can include sporting events, concerts, and festivals. Dram shop law.

Insurance 474

Insurance Food Truck Food Mobile Ordering 474

Modern Restaurant Management

JANUARY 3, 2024

Trend Two: Increasing the Importance of User-Generated Content (UGC) UGC serves as social proof and is more effective than direct advertising. Participate in local events, such as festivals, quests, fundraisers, or sports tournaments. Host thematic city events. Here, I propose you become an organizer of an event.

2024 520

2024 Social Media Customer Experience Events 520

Modern Restaurant Management

AUGUST 7, 2024

"You want to advertise where your customers are already looking. Collaborate with local businesses or events to cross-promote and reach new audiences." Participating in local events and partnerships can enhance visibility. "Consistency is key. "I see some restaurants not using analytics," said Chirone. "They

Marketing 471

Marketing Email Marketing Social Media Coupons 471

Modern Restaurant Management

MARCH 20, 2020

Policies vary depending on the type of event leading to a loss and what, specifically, is insured. With this coverage, your business is insured for claims of tangible property damage, bodily injury and advertising injuries that result from your products and/or business operations. General Liability +Business Interruption Insurance.

Insurance 461

Insurance Download Small Business Advertising 461

Modern Restaurant Management

OCTOBER 25, 2021

Plant-based food businesses, events, and pop-ups are frequently entering the market and it has become exceedingly clear that this is not just a fad. Not only will advertising the meat alternative and its ingredients draw in vegans and flexitarians, but it will also accommodate those with dietary restrictions, or allergies.

Dietary Restrictions 546

Dietary Restrictions Food Front of House Back of House 546

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. Prominently advertise your commitment to these safety and health guidelines in your social media page and website. Now more than ever, restaurant owners need to improve the way dining places are run to survive these uncertain times.

Marketing 568

Marketing Food Safety Social Media Small Business 568

The Rail

FEBRUARY 7, 2025

As a restaurant owner, you can capitalize on these trends by showcasing seasonal menu items, behind-the-scenes kitchen prep , chef interviews, clips of special events, and customer testimonials to provide an authentic glimpse into the restaurant operations that fosters trust. Special events make for good video content as well.

Marketing 130

Marketing Serving Loyalty Program Social Media 130

Modern Restaurant Management

JUNE 18, 2020

Inspiring stories of unexpected successes are already beginning to emerge, and there have been many valuable lessons learned over the last few eventful months. Historically, times of great adversity have also been times of great opportunities. This spirit of positivity will be both an asset and a competitive edge in the days and weeks ahead.

Marketing 568

Marketing Social Media Email Marketing Innovation 568

Modern Restaurant Management

NOVEMBER 29, 2023

Responding to customer feedback on social media, offering personalized experiences and creating original events are all PR strategies for building an engaged customer base. This delicate balance can be achieved by building relationships with customers.

Social Media 493

Social Media Employee Relations Food Safety Customer Service 493

Modern Restaurant Management

JANUARY 28, 2022

You can display images and descriptions of your food and advertise special offers. You can also use your mouth-watering images for advertising your food on your website. So it's best to use neutral tones and small, supplementary splashes of color to make the main event shine. Next is your company website.

Social Media 528

Social Media Small Business Advertising Food Order 528

7 Shifts

OCTOBER 22, 2024

Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Use it to share updates, special events, or new menu items. When done right, it helps keep your restaurant at the top of customers' minds, encourages repeat visits, and promotes special events or menu items.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

SEPTEMBER 21, 2023

Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. Unlike other advertising types, local SEO offers lasting results, meaning your business can continue to attract new customers for months or even years after implementing your local SEO strategy.

SEO 507

SEO Website Management Email Marketing Online Ordering 507

The Rail

NOVEMBER 10, 2023

While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales. Let's explore how to harness the power of paid advertising to boost your restaurant's sales. Your advertising strategy should be tailored to appeal to the specifics of your demographic.

Advertising 147

Advertising Loyalty Program Email Marketing Mobile Ordering 147

Modern Restaurant Management

AUGUST 8, 2022

After all, an Insider Intelligence and eMarketer report on consumer attitudes towards digital advertising finds ads are considered less intrusive if relevant to their wants or needs. This means spending money on social media advertising is a must…or is it? Thus, offering the right discount or promotion is a necessity.

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

Modern Restaurant Management

JANUARY 24, 2024

When used on promotional materials or in advertisements, QR codes invite diners to immediately engage with your restaurant by linking them to your website or customized landing page. From there, customers can learn more about your business’s history, download recipes or read about upcoming events or menu changes.

Loyalty Program 493

Loyalty Program Social Media Coupons Customer Experience 493

Modern Restaurant Management

APRIL 26, 2024

“Immediately after the event the team meets to gather feedback and create a recap,” Kurt Pahlitzsch, Vice President of Casual Dining at Doherty Enterprises, franchisee of Chevys, told Modern Restaurant Management (MRM) magazine. “It is now the largest Cinco de Mayo party in the Chevy’s restaurant system.”

Social Media 294

Social Media Food Supply Events Entertainment 294

Next Restaurants

AUGUST 2, 2022

Of all the industries to have been touched by this cascade of events, however, few have been as deeply impacted as the restaurant industry. One particularly promising revenue stream is to rent out your restaurant for private events. However, the rental income is far from the only perk you can derive from hosting private events.

Events 141

Events Marketing Social Media Customer Service 141

Modern Restaurant Management

DECEMBER 10, 2021

Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. Emphasize Best-Selling Items. Let’s start with a simple ingredient.

Marketing 567

Marketing SEO Front of House Website Management 567

The Rail

SEPTEMBER 4, 2024

Although they take some planning, community events are worth the extra effort. Learn how to run an effective, targeted community event to enhance your restaurant marketing and soar to new heights. Learn how to run an effective, targeted community event to enhance your restaurant marketing and soar to new heights.

Events 130

Events Marketing Social Media Seasonal Menu 130