Restaurant Engine

JANUARY 11, 2023

Events are fun ways to bring more people into your restaurant on a regular basis. One of our favorite promotions is holding an event at your restaurant. Events can bring in big crowds and expose many people to your menu. Events can bring in big crowds and expose many people to your menu. 1: Choose the Right Events.

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Indoor Media

NOVEMBER 23, 2020

Let’s face it, everyone needs to advertise. Today, restaurants face some tough decisions, and it can be difficult to prioritize new advertising when you’re already on a tight budget. From there, you can also use a few influencer hacks if you’re worried about getting the best lighting, angle, and photo quality.

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The Restaurant Times

NOVEMBER 5, 2021

Influencer marketing is proving to be indispensable for restaurant marketing in the new normal. Using a combination of alluring photos and videos of food, influencers work their magic to get their audiences to try out an outlet. For example, a mid-level influencer, who has 10-100k followers, may demand $250-$400 for their services.

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Restaurant Engine

OCTOBER 16, 2024

. #1: Invite Influencers In today’s digital world, you want to take advantage of local social media influencers and food bloggers with large audiences. While you may have to pay these influencers or at least compensate them with free meals, you’ll find it’s well worth it to have them advocating for your restaurant.

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The Restaurant Times

SEPTEMBER 30, 2021

There are many methods to advertise a restaurant, each with varying targeting, expense, and performance levels. Still, we’re here to give you our top seven restaurant advertising ideas to help you figure out which one is right for you. . With paid advertising, you can get ads that are affordable and target a specific audience.

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Modern Restaurant Management

APRIL 26, 2024

“Immediately after the event the team meets to gather feedback and create a recap,” Kurt Pahlitzsch, Vice President of Casual Dining at Doherty Enterprises, franchisee of Chevys, told Modern Restaurant Management (MRM) magazine. “It is now the largest Cinco de Mayo party in the Chevy’s restaurant system.”

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Modern Restaurant Management

NOVEMBER 29, 2023

This can be achieved through a variety of tactics, such as media coverage, influencer partnerships and social media campaigns. Responding to customer feedback on social media, offering personalized experiences and creating original events are all PR strategies for building an engaged customer base.

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The Restaurant Times

DECEMBER 3, 2021

One way to attract more and more customers is through launching events. Not only does an event like this attract the customers of other bars but also could help you gain popularity in the local space. . 4 Pub Event Ideas To Attract More Customers . Theme based events are one of the best karaoke ideas for a bar.

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Social Hospitality

JUNE 22, 2020

Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. High Days and Holidays If you run a special offer for a major event or national holiday, advertise it on Instagram well in advance. Then engage with them.

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Indoor Media

FEBRUARY 1, 2021

One of the reasons it’s so difficult for small businesses to compete with national chains is the sheer amount of advertising resources big brands have in their pocket. Try to look at your competition to identify what community bloggers, influencers, or leaders they’ve paired up with in the past. Locals Only.

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Indoor Media

OCTOBER 19, 2017

And, despite the fact that you probably understand the importance of marketing and advertising, more often than not these efforts are overlooked. Advertising is a broad term that involves many activities, including marketing, promotions, public relations, and online efforts. Think again. Build Your Online Presence.

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Bingage

AUGUST 29, 2019

Influencer marketing : Well I hope it’s not a new term for you because when we talk about the term “marketing” social media and digital marketing is always on the top. Here will be discussing influencer marketing in a restaurant and what are the advantages of endorsing influencer for marketing in depth. So Let’s continue.

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Modern Restaurant Management

JANUARY 3, 2024

Trend Two: Increasing the Importance of User-Generated Content (UGC) UGC serves as social proof and is more effective than direct advertising. Participate in local events, such as festivals, quests, fundraisers, or sports tournaments. Host thematic city events. Here, I propose you become an organizer of an event.

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Modern Restaurant Management

OCTOBER 22, 2021

Those stats demonstrate the power and influence of social media. Check out Brett McHale's Wordstream blog on how to advertise local businesses on Facebook. Why not combine the power of Facebook Ads with a free event? Consider building an event around a particular theme, such as Christmas, Independence Day , or Halloween.

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Indoor Media

SEPTEMBER 26, 2017

What is the best restaurant advertising campaign you can run? Traditional advertising tends to have a broad reach. What can you do to influence those people the most when they’re considering where to dine out? Here are 5 restaurant advertising ideas you can use locally for a higher return on investment. Learn more.

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Goliath Consulting

SEPTEMBER 7, 2023

Beyond basic information, include detailed menus, daily specials, and an events calendar. Influencer Marketing: The Modern Word-of-Mouth Influencers can drive a considerable amount of traffic. Opt for micro-influencers as they often have a more engaged local following. Collecting and responding to reviews.

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SpotOn

MARCH 12, 2024

In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. Bambuu Asian Eatery has even seen over $2,500 in deal redemptions from their advertising efforts. Restaurant advertising is more than social media contests and digital billboards.

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EATER

JUNE 27, 2024

Last year, they launched the Big Queer Food Fest , a series of dinners and chef collaborations centering queer chefs and food producers, leading up to a multi-day event in May 2025. What made you realize an event like this was needed, and possible, on this scale? CH : As queer people, we see our influence in art and fashion and music.

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7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Which is where your restaurant marketing plan comes in.

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Open for Business

MARCH 21, 2023

Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising. User-generated content and influencer marketing campaigns are both types of word-of-mouth marketing.

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Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. Prominently advertise your commitment to these safety and health guidelines in your social media page and website. Plus, these local foodies and food bloggers will be much more affordable to partner with than top tier influencers.

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The Restaurant Times

JANUARY 18, 2021

It is recommended that you get on board an event planner who would take care of your restaurant inauguration for you. . This is essentially the period when you introduce your restaurant, the menu, the decor, and everything to your family, friends, vendors, and influencers in the community. Host An Opening Event.

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Indoor Media

NOVEMBER 27, 2017

Print is one of the oldest tricks in the proverbial book of advertising. Personalized grocery store advertising as we know it emerged a few decades ago, as the popularity of coupons first emerged in the 1970s. And about 42 percent of Americans simply don’t trust advertising these days. Print Advertising.

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The Rail

APRIL 4, 2023

Video Marketing Data In 2022, over 24 billion dollars was spent by restaurant owners to advertise their businesses. In 2023, the projected spending for social platform advertising for restaurants is over twenty-eight billion dollars. Wherever your ideal market can be found is where you should be advertising your restaurant.

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Modern Restaurant Management

SEPTEMBER 21, 2023

Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. Unlike other advertising types, local SEO offers lasting results, meaning your business can continue to attract new customers for months or even years after implementing your local SEO strategy.

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Open for Business

APRIL 25, 2023

Oftentimes, restaurants receive this earned media after spending thousands on PR and marketing firms for years cultivating close relationships with the right people, like journalists, influencers, and producers. Generally speaking, people have more faith in earned media than in paid advertising, too. It’s a transparent transaction.

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Social Media SEO Email Marketing Influencer 78

Sling

NOVEMBER 24, 2021

Our experts have created a list of proven grand opening ideas for small businesses that will help you get the word out and host the best event possible. Partnering with other local businesses to display table tents prior to your grand opening is a great way to build brand recognition and promote the big event at the same time.

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Modern Restaurant Management

DECEMBER 10, 2021

Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. Influencers like food bloggers and food critics have a loyal audience that trusts what they say and recommend.

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Modern Restaurant Management

JANUARY 9, 2020

Here are three top places to advertise: Online. Or, you can invest in social advertising, which places your ads on target users’ Facebook or Instagram newsfeed. Besides digital marketing, it’s smart to invest in some forms of traditional advertising. Out-Of-Home. Loyalty Program.

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Indoor Media

JANUARY 12, 2021

By publishing helpful and relevant content, your restaurant can increase its local influence and reach new customers and regulars alike. Creating content around local festivals, events, or holidays is smart to ensure your restaurant is taking control of a niche market.

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The Restaurant Times

DECEMBER 17, 2021

Social media marketing software is a smart tool to enhance customer loyalty and engage with your regular clients while giving them information about timings, new flavours or combos, exciting discounts, and community events. So, build a great hype around product advertisements. Get People Involved Through Events.

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Modern Restaurant Management

JANUARY 28, 2022

You can display images and descriptions of your food and advertise special offers. You can also use your mouth-watering images for advertising your food on your website. So it's best to use neutral tones and small, supplementary splashes of color to make the main event shine. Next is your company website.

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Restaurant Engine

OCTOBER 14, 2020

Nextdoor lets you choose the neighborhoods you want to reach, and you can even use their paid advertising options to reach more people. Another way to get your restaurant in front of the local crowd is to partner with food bloggers and local influencers. Participate in Community Events. Host a Local Event.

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7 Shifts

DECEMBER 14, 2022

Using TikTok Influencers. Recommended Reading: 22 Restaurant Advertising Ideas Driving Guests To Tables. Recapping an event. Using TikTok Influencers. Using influencers for TikTok marketing in a restaurant can be an effective way to reach their established audiences. It's not just for dancing teens anymore.

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Modern Restaurant Management

AUGUST 8, 2022

After all, an Insider Intelligence and eMarketer report on consumer attitudes towards digital advertising finds ads are considered less intrusive if relevant to their wants or needs. The Wirecard Consumer Incentives Report found that over 90 percent of those surveyed cited loyalty programs as influencing behavior.

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Next Restaurants

DECEMBER 18, 2019

As stated by experts at the Timmerman Group , proactive marketing “is marketing or advertising that places your product or service in the places where people are not already looking. Social media ads as well as display advertising are great proactive marketing channels and have the potential to reach hundreds of customers.

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The Rail

JULY 5, 2024

You can decide on price, location, and advertising by researching the profitability and popularity of each menu item. To boost sales, concentrate on emphasizing and selectively advertising high-margin goods. Collaborate with local businesses, groups, and influencers to expand your customer base and create excitement about your eatery.

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