7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

7 Shifts

OCTOBER 22, 2024

Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Use it to share updates, special events, or new menu items. When done right, it helps keep your restaurant at the top of customers' minds, encourages repeat visits, and promotes special events or menu items.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

DECEMBER 28, 2020

That also applies to the event space itself. People will not want to be elbow-to-elbow at events like they used to, meaning they will either need to opt for a larger event space or a smaller number of guests. This extends into every facet of event planning and preparation. Colin Palfrey, CMO of Majesty Coffee.

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2021 Mobile Ordering Loyalty Program Kitchen Safety 230

7 Shifts

OCTOBER 31, 2022

Talk about things like foot traffic, day-parts, local events, and what that part of the city looks like in the future. Sticking with the above example of a coffee shop, you may want to talk about your restaurant advertising ideas for millennials, like using TikTok marketing to promote your menu items and an app-based loyalty program.

Point of Sale 397

Point of Sale Back of House Document Download 397

Modern Restaurant Management

AUGUST 8, 2022

With these tough times innovation is required and restaurants are seizing the opportunity to turn simple WiFi into valuable guest engagement and ultimately a competitive advantage to drive guest loyalty and provide immediate revenue growth. But traditional loyalty programs are antiquated. Reward Loyal Customers.

Social Media 187

Social Media Loyalty Program Email Marketing Point of Sale 187

Modern Restaurant Management

JANUARY 9, 2020

Here are three top places to advertise: Online. Or, you can invest in social advertising, which places your ads on target users’ Facebook or Instagram newsfeed. Besides digital marketing, it’s smart to invest in some forms of traditional advertising. Loyalty Program. Out-Of-Home. Social Media.

Marketing 146

Marketing Email Marketing Loyalty Program Social Media 146

7 Shifts

AUGUST 18, 2024

Another option is to look into government programs that might offer financial assistance for small businesses. It's easy to focus on getting customers through the door with advertisements and discounts, but if you're not working on keeping them there—and bringing new ones back—then your business could be at risk.

Bar 370

Bar License Email Marketing Customer Service 370

7 Shifts

JUNE 16, 2024

These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers. Then, after about 5 purchases, you can give them a free drink upgrade or a free dessert.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

JANUARY 22, 2024

Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. Implement personalized suggestions, loyalty programs, and special incentives to make each diner feel appreciated and understood.

Loyalty Program 181

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 181

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. Need some inspiration?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. This could be as simple as paid social advertising, great signage, an ad in the local paper, or a television appearance. What is a restaurant marketing plan, and why do you need one?

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

FEBRUARY 8, 2024

You’ll also gain powerful data into your guests’ behavior and preferences, which you can feed back into your marketing efforts or your loyalty program. Point-of-sale, inventory, loyalty, online ordering, and marketing software rolled into one app — just to name a few. Get a Demo 6. Apple | Android 12.

Management 367

Management Management Operations Mobile Ordering 367

Modern Restaurant Management

JUNE 15, 2021

By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing. But one of the biggest digital investments restaurants can make is in advertising. One precedes the other.

Technology 203

Technology Loyalty Program Front of House Online Ordering 203

Indoor Media

APRIL 15, 2021

Today, many business owners focus on social media advertising for the wrong reasons. Where you can, make sure to adopt smart, local advertising. Hosting community events and getting your face out in front of your brand may seem daunting, but these kinds of things are sure to bring in new fans.

Small Business 88

Small Business Advertising Loyalty Program Sports 88

7 Shifts

NOVEMBER 9, 2022

You can use a newsletter to update them about a new location opening , special offers, menu upgrades, or food-based events. It's also important to have multiple templates ready for different email themes such as recipes, weekend/payday offers, loyalty programs, and news updates. Event reservations.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

AUGUST 7, 2024

For more established restaurants, where the focus is more on increasing repeat business, it may be beneficial to invest marketing dollars into a loyalty or rewards program to increase repeat business and raise the average ticket size of your customers over time." "You want to advertise where your customers are already looking.

Marketing 188

Marketing Email Marketing Social Media Coupons 188

7 Shifts

FEBRUARY 8, 2024

You’ll also gain powerful data into your guests’ behavior and preferences, which you can feed back into your marketing efforts or your loyalty program. Point-of-sale, inventory, loyalty, online ordering, and marketing software rolled into one app — just to name a few. Get a Demo 6. Apple | Android 12.

Management 352

Management Management Operations Mobile Ordering 352

7 Shifts

OCTOBER 22, 2024

When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. Partner with other businesses Local restaurants that partner with nearby businesses can leverage each other's customers, offering promotions or joint events that benefit both parties.

2025 195

2025 Marketing Social Media Email Marketing 195

Modern Restaurant Management

MAY 5, 2022

After announcing the partnership, the company ran a pilot program in outlets in Denver this month. Piya has no confirmed locations, but it will have a private omakase dining room and a fast-casual area where NFT holders can access exclusive events. Innovative Loyalty Schemes. Camboflare. Enhancing customer experience.

Serving 189

Serving Loyalty Program Food Supply Point of Sale 189

Indoor Media

SEPTEMBER 26, 2017

What is the best restaurant advertising campaign you can run? Traditional advertising tends to have a broad reach. Here are 5 restaurant advertising ideas you can use locally for a higher return on investment. Register Tape Coupon Advertising for Restaurants. Learn more. Custom-Printed Receipts. Learn more.

Advertising 78

Advertising Coupons Email Marketing Social Media 78

7 Shifts

JANUARY 31, 2023

You can also use this idea for other holidays and events that you might have like New Year's Eve or the Fourth of July. If you have these events coming up, it makes sense to offer up something free as well. Before Valentine’s Day, host a single’s night or a speed dating event where people can get to know each other.

Specials 195

Specials Online Ordering Email Marketing Loyalty Program 195

Social Hospitality

SEPTEMBER 3, 2019

Restaurant loyalty programs can also be supercharged with psychological techniques, developing engaged customers that last. Offer free meals to the first 50 customers at only one event. For example, develop targeted local advertising with posters, ads, and billboards to push and promote your brand to local customers.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

Social Hospitality

OCTOBER 21, 2019

Restaurant loyalty programs can also be supercharged with psychological techniques, developing engaged customers that last. Offer free meals to the first 50 customers at only one event. For example, develop targeted local advertising with posters, ads, and billboards to push and promote your brand to local customers.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

SpotOn

NOVEMBER 21, 2024

Your restaurant can tap into additional revenue by offering a private dining room for personal gatherings, corporate holiday events, private parties, wine tasting, and special menus. Additionally, sending holiday greetings with personalized messages can further enhance customer loyalty and engagement.

Loyalty Program 98

Loyalty Program Seasonal Menu Email Marketing Cash Management 98

Modern Restaurant Management

APRIL 14, 2020

In addition to the latest resources on COVID-19 restaurant and employee recovery programs, RestaurantsAct.com offers a brand new, industry-first interactive map of each state, District of Columbia and Puerto Rico. This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

Indoor Media

NOVEMBER 23, 2020

Let’s face it, everyone needs to advertise. Today, restaurants face some tough decisions, and it can be difficult to prioritize new advertising when you’re already on a tight budget. When customers come in and sign up for your loyalty program or order food online, you can ask if they’d like to receive emails about promotions.

Advertising 78

Advertising Blog Loyalty Program Seasonal Menu 78

Next Restaurants

MAY 8, 2024

Spice Up Your Calendar with Special Events Special events have a magnetic effect, drawing in crowds of curious diners eager to join in the fun. At the same time, these events provide ample opportunities for brand visibility. This encourages customers to spend more to reach higher tiers and unlock better perks.

Loyalty Program 105

Loyalty Program Social Media Point of Sale Online Ordering 105

Modern Restaurant Management

APRIL 20, 2021

Event Planning Is Back. With summer around the corner, and an imminent surge of demand for experiences and events in the months ahead, Tripleseat and SevenRooms partnered to survey 1,000 U.S. consumers to better understand their feelings about planning events in 2021.

2021 189

2021 Online Ordering Mobile Ordering Guest Recovery 189

The Restaurant Times

SEPTEMBER 30, 2021

There are many methods to advertise a restaurant, each with varying targeting, expense, and performance levels. Still, we’re here to give you our top seven restaurant advertising ideas to help you figure out which one is right for you. . With paid advertising, you can get ads that are affordable and target a specific audience.

Advertising 52

Advertising 2021 Loyalty Program Food Truck 52

Mad Mobile

MAY 22, 2024

In the past, a wallet full of coffee shop punch cards was as close as most people got to restaurant loyalty programs. It’s up to bars and restaurants to embrace modern loyalty strategies in order to attract and retain these customers. Here are a few aspects to prioritize in order to attract–and hold–their attention.

Loyalty Program 40

Loyalty Program Mobile Ordering Social Media Customer Experience 40

The Rail

NOVEMBER 10, 2023

While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales. Let's explore how to harness the power of paid advertising to boost your restaurant's sales. Your advertising strategy should be tailored to appeal to the specifics of your demographic.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Mad Mobile

JUNE 7, 2024

In the past, generic loyalty programs were enough to encourage customer engagement. However, times have changed, and guests expect more from restaurant loyalty apps than ever before. In order to remain relevant in the highly competitive restaurant industry , your loyalty program needs to stand out from the crowd.

Loyalty Program 40

Loyalty Program Point of Sale Customer Experience Demo 40

The Restaurant Times

DECEMBER 17, 2021

Social media marketing software is a smart tool to enhance customer loyalty and engage with your regular clients while giving them information about timings, new flavours or combos, exciting discounts, and community events. So, build a great hype around product advertisements. Showcase Customer Loyalty Programs.

Social Media 98

Social Media Loyalty Program Merchandise Point of Sale 98

SpotOn

MARCH 12, 2024

In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. Bambuu Asian Eatery has even seen over $2,500 in deal redemptions from their advertising efforts. Restaurant advertising is more than social media contests and digital billboards.

Social Media 98

Social Media Email Marketing Advertising Online Ordering 98

Indoor Media

NOVEMBER 23, 2017

Restaurant advertising is no different. The question is: what is the best restaurant advertising campaign that you know will generate more profit? While nothing in life is a guarantee, here are 6 restaurant advertising tactics that are proven to increase sales when done consistently. Coupon Advertising for Restaurants.

Loyalty Program 78

Loyalty Program Social Media Advertising Coupons 78

The Restaurant Times

MARCH 17, 2023

5 On-Site Restaurant Advertising Ideas Don’t undervalue your restaurant’s in-house marketing efforts. If you think you shouldn’t advertise to your customers, you’re passing up an opportunity to generate revenue and increase loyalty. Read along! Here are 5 fantastic offline restaurant marketing ideas: 1.

Advertising 52

Advertising Email Marketing Loyalty Program Social Media 52

Indoor Media

NOVEMBER 4, 2021

You can update your restaurant marketing plan with some fundamental local restaurant advertising basics, which include: 1. For example, you can advertise lunch delivery discounts if you get a lot of dinner delivery orders but few lunch orders. You can also put your menu into them so that your customers can order again.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78