Modern Restaurant Management

JANUARY 9, 2020

Here are three top places to advertise: Online. Or, you can invest in social advertising, which places your ads on target users’ Facebook or Instagram newsfeed. Besides digital marketing, it’s smart to invest in some forms of traditional advertising. Loyalty Program. Out-Of-Home. Social Media.

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Marketing Email Marketing Loyalty Program Social Media 366

ChowNow

FEBRUARY 12, 2025

Whether its a loyalty program, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back. Build and Segment Your Email List : Collect emails from customers who order online, make reservations, or join your rewards program.

2025 195

2025 Marketing Email Marketing Operations 195

The Rail

FEBRUARY 7, 2025

As a restaurant owner, you can capitalize on these trends by showcasing seasonal menu items, behind-the-scenes kitchen prep , chef interviews, clips of special events, and customer testimonials to provide an authentic glimpse into the restaurant operations that fosters trust. Special events make for good video content as well.

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Marketing Serving Loyalty Program Social Media 130

Modern Restaurant Management

JUNE 15, 2021

By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing. But one of the biggest digital investments restaurants can make is in advertising. One precedes the other.

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Technology Loyalty Program Front of House Online Ordering 508

Modern Restaurant Management

AUGUST 7, 2024

For more established restaurants, where the focus is more on increasing repeat business, it may be beneficial to invest marketing dollars into a loyalty or rewards program to increase repeat business and raise the average ticket size of your customers over time." "You want to advertise where your customers are already looking.

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Marketing Email Marketing Social Media Coupons 471

Modern Restaurant Management

JANUARY 22, 2024

Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. Implement personalized suggestions, loyalty programs, and special incentives to make each diner feel appreciated and understood.

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Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Loyalty programs Who doesn’t love free stuff?

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Marketing 2020 SEO Loyalty Program 418

Cheetah

JANUARY 13, 2022

Restaurants, retailers and airlines have been using loyalty programs to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools.

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Loyalty Program Mobile Ordering Airlines Merchandise 148

Modern Restaurant Management

MAY 5, 2022

After announcing the partnership, the company ran a pilot program in outlets in Denver this month. Piya has no confirmed locations, but it will have a private omakase dining room and a fast-casual area where NFT holders can access exclusive events. Innovative Loyalty Schemes. Camboflare. Enhancing customer experience.

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Serving Loyalty Program Food Supply Point of Sale 472

SpotOn

DECEMBER 27, 2024

Loyalty programs offer a rare win-win for restaurant operators and guests alike. 💡 According to the National Restaurant Association , 96% of restaurantgoers say that loyalty programs are a way to earn more "bang for their buck." Like most facets of the industry, restaurant loyalty is easier said than done.

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Loyalty Program Point of Sale Online Ordering Front of House 52

Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

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Marketing Loyalty Program 2025 2024 221

Modern Restaurant Management

FEBRUARY 5, 2024

In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. As restaurant owners look to expand, 78 percent of those surveyed say they’ll experiment in the coming year with non-core offerings like meal kits, subscriptions, events, and more.

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2024 Loyalty Program Food Order 2030 492

Modern Restaurant Management

APRIL 14, 2020

In addition to the latest resources on COVID-19 restaurant and employee recovery programs, RestaurantsAct.com offers a brand new, industry-first interactive map of each state, District of Columbia and Puerto Rico. This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners.

Online Ordering 530

Online Ordering Back of House Customer Service Small Business 530

SpotOn

NOVEMBER 21, 2024

Your restaurant can tap into additional revenue by offering a private dining room for personal gatherings, corporate holiday events, private parties, wine tasting, and special menus. Additionally, sending holiday greetings with personalized messages can further enhance customer loyalty and engagement.

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Loyalty Program Seasonal Menu Email Marketing Cash Management 98

Modern Restaurant Management

AUGUST 17, 2020

A consumer's brand loyalty was also impacted during recent events, with 33 percent of overall respondents citing an increase in loyalty to the brands they frequented during stay-at-home-orders. This sentiment was most prevalent with millennials, with 43 percent reporting an increase in loyalty.

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2020 Mobile Ordering Loyalty Program Food Safety 493

Modern Restaurant Management

APRIL 20, 2021

Event Planning Is Back. With summer around the corner, and an imminent surge of demand for experiences and events in the months ahead, Tripleseat and SevenRooms partnered to survey 1,000 U.S. consumers to better understand their feelings about planning events in 2021.

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2021 Online Ordering Mobile Ordering Guest Recovery 473

The Rail

AUGUST 28, 2024

By Nellia Melnyk, Contributor Relocating a restaurant to a new location is a serious event that, if not handled correctly, can negatively impact your business and customer loyalty. Implementing a robust customer loyalty program and delivering outstanding customer service can significantly contribute to customer retention rate.

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Loyalty Program Customer Service Social Media Customer Experience 219

The Rail

NOVEMBER 10, 2023

While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales. Let's explore how to harness the power of paid advertising to boost your restaurant's sales. Your advertising strategy should be tailored to appeal to the specifics of your demographic.

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Advertising Loyalty Program Email Marketing Mobile Ordering 147

The Restaurant Group

MARCH 23, 2025

Targeted advertising and special deals enhance personalized customer experience , increasing customer convenience and satisfaction. Catering to Large Orders Planning a big event? Building Customer Loyalty Loyalty Programs Rewarding customers for their repeat business is a win-win.

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Online Ordering Food Order Ordering Loyalty Program 78

7 Shifts

DECEMBER 18, 2019

For those who forgot to pack a lunch but are too time-poor to have a sit-down meal, advertising pre-packaged, nutritious grab-and-go options makes you a viable option for people on the move. Marketing promotions like these offline (distributing flyers around campus, for example) will drum up added excitement about upcoming events.

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Specials Food Truck Seasonal Menu Social Media 362

7 Shifts

OCTOBER 9, 2019

Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system. There are a few things you can do to take your loyalty program to the next level.

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Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

JULY 25, 2024

Offering additional services, like delivery and takeout, meal kits and subscription boxes, and even catering and hosting special events can unlock new growth opportunities. Additionally, catering large events can help you manage your inventory more efficiently, reducing food waste and maximizing profit.

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2024 Loyalty Program Point of Sale Online Ordering 243

Modern Restaurant Management

FEBRUARY 18, 2020

We’re going to see companies come to market with the ability to tap into their security systems and use facial recognition and audio, enabling them to: Identify customers and attach them to loyalty programs. This is already creating major shifts in customer discovery, loyalty, and relationship. Reduce theft.

Mobile Ordering 539

Mobile Ordering Front of House Customer Service Customer Experience 539

The Rail

MARCH 21, 2023

Additionally, QR codes on tables can be customized with marketing promotions or other information, such as the restaurant's social media handles or loyalty programs , providing an easy and effective way for businesses to engage with their customers. It also saves time and improves the overall dining experience.

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Social Media Email Marketing Front of House Customer Experience 278

7 Shifts

OCTOBER 31, 2022

Talk about things like foot traffic, day-parts, local events, and what that part of the city looks like in the future. Sticking with the above example of a coffee shop, you may want to talk about your restaurant advertising ideas for millennials, like using TikTok marketing to promote your menu items and an app-based loyalty program.

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Point of Sale Back of House Document Download 397

Modern Restaurant Management

DECEMBER 16, 2021

We expect restaurants to place more emphasis on these things given increased competition in the space as operators aim to increase brand loyalty both internally and externally. Our loyal Taco Junkies go crazy for our Taco of the Month program, and our 2022 line up is nothing short of Damn Good. Kari Hensien, RizePoint CEO.

2022 450

2022 Food Supply Back of House Kitchen Safety 450

Goliath Consulting

SEPTEMBER 7, 2023

Beyond basic information, include detailed menus, daily specials, and an events calendar. Digital Loyalty Programs: Point, Click, Reward Digitize loyalty rewards to make the collection and redemption process seamless. Use geo-targeted ads, especially during local events or holidays. Utilizing localized keywords.

Marketing 195

Marketing SEO Email Marketing Mobile Ordering 195

Modern Restaurant Management

FEBRUARY 17, 2020

Yelp’s new enterprise advertising products provide brands with greater control over how they promote their business on Yelp, and a more effective way to measure what resonates with their audiences. “Brand advertisers appreciate Yelp’s ability to help them reach high-intent consumers with relevant and effective content.

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Sports Point of Sale Customer Experience Entertainment 383

Modern Restaurant Management

SEPTEMBER 30, 2020

Restaurants that aren't already offering some kind of loyalty program should consider creating one, especially as consumers' grip on their wallets have tightened. Restaurants with a loyalty program should also highlight the benefits while remarketing to guests. Small Business Recovery. percent, which is 16.7

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2020 Mobile Ordering Guest Recovery Customer Service 474

Modern Restaurant Management

DECEMBER 28, 2020

Technology moves from a tool of convenience, to a safety requirement in stadiums and arenas – In the past, technologies that analyzed and reported the length of lines at restrooms and concessions stands were a convenience – a nice perk to keep fans from missing too much of the event. Jerry Abiog, Co-Founder/CMO Standard Insights.

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2021 Kitchen Safety Food Safety Mobile Ordering 497

7 Shifts

AUGUST 18, 2024

Another option is to look into government programs that might offer financial assistance for small businesses. It's easy to focus on getting customers through the door with advertisements and discounts, but if you're not working on keeping them there—and bringing new ones back—then your business could be at risk.

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Bar License Email Marketing Customer Service 370

7 Shifts

JUNE 16, 2024

These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers. Then, after about 5 purchases, you can give them a free drink upgrade or a free dessert.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. Need some inspiration?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. This could be as simple as paid social advertising, great signage, an ad in the local paper, or a television appearance. What is a restaurant marketing plan, and why do you need one?

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

JUNE 12, 2020

To shine the spotlight on the immediate opportunities that exist for all Americans to find employment at franchised restaurants of an iconic brand that holds a unique place in people’s daily lives, Dunkin’ is launching its first-ever national advertising campaign aimed at recruitment.

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Franchise Franchising Food Safety Kitchen Safety 420

7 Shifts

JANUARY 20, 2023

And this huge event draws in a lot of people who are looking for a quick and easy meal. If you don't want to give out discounts, consider other perks like loyalty cards or free dessert. Advertise on social media Social media is one of the most powerful tools at a restaurant's disposal.

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Specials 2023 Social Media Email Marketing 195

The Restaurant Group

FEBRUARY 25, 2025

Strengthens Customer Loyalty When guests receive personalized service, they return. Focusing on High-Profit Items Training programs should emphasize selling premium offerings. Using Guest Preferences for Targeted Upselling Loyalty programs track preferences, allowing restaurants to send exclusive offers that match guest interests.

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Loyalty Program Customer Experience Customer Service Email Marketing 68