7 Shifts

OCTOBER 22, 2024

Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Use it to share updates, special events, or new menu items. For example, you can promote your seasonal dishes or happy hour specials. It's an active marketing tool.

Book 195

Book Marketing Email Marketing Social Media 195

The Rail

MARCH 25, 2025

By Jordan Hayes, Contributor Relocating a restaurant is a major event that offers an opportunity to rebrand, refresh, and create excitement among your customers. Host a Farewell Event at the Current Location Before closing the doors of your current location, consider hosting a farewell event to thank loyal customers for their support.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

Modern Restaurant Management

FEBRUARY 2, 2023

Host a Speed Dating Event COVID impacted everyone’s love life. A speed dating event is a fun and classic way to meet new people. Establishments that choose a theme ahead of time and advertise accordingly will drum up interest for patrons as well. Invest in Games Board games are no longer just for the kids table.

Fine Dining 474

Fine Dining Events Customer Experience Seasonal Menu 474

Modern Restaurant Management

NOVEMBER 19, 2020

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

Social Media 539

Social Media Online Ordering Coupons Advertising 539

Modern Restaurant Management

MAY 14, 2020

Additionally, a branded mobile app enables your business to send notifications to customers in real-time with special offers that allows your business to drive traffic during slow days. Analyze Online Conversations to Adjust Current and Future Strategies.

Customer Experience 558

Customer Experience Online Ordering Social Media Mobile Ordering 558

ChowNow

FEBRUARY 7, 2025

Increase sales by promoting high-margin menu items and special offers. A strong social media presence, community partnerships, and local events can get your name in front of more potential customers. Email Marketing Ideal for building loyalty with repeat customers through special offers and updates.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

7 Shifts

NOVEMBER 24, 2024

Consider the channels you'll use to reach potential customers, such as social media, local advertising, or community events. Restaurant owners can also personally visit tables, giving customers a personal touch and making the process feel more special.

Marketing 370

Marketing Social Media SEO Customer Service 370

Modern Restaurant Management

DECEMBER 10, 2021

Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. Provide Free Meals on Special Occasions. Then prepare to wow them with a special offer.

Marketing 567

Marketing SEO Front of House Website Management 567

The Rail

FEBRUARY 7, 2025

As a restaurant owner, you can capitalize on these trends by showcasing seasonal menu items, behind-the-scenes kitchen prep , chef interviews, clips of special events, and customer testimonials to provide an authentic glimpse into the restaurant operations that fosters trust. Special events make for good video content as well.

Marketing 130

Marketing Serving Loyalty Program Social Media 130

Modern Restaurant Management

OCTOBER 3, 2023

This means tailoring marketing campaigns and activations to local events and holidays, forming charitable partnerships and introducing new product launches through street teams and boots-on-the-ground support. Finally, don't underestimate the power of word-of-mouth advertising, either.

Social Media 443

Social Media Customer Experience 2009 Customer Service 443

Modern Restaurant Management

NOVEMBER 1, 2022

“Restaurants should use their advertising channels, such as email, social media, and their website, to promote all the benefits of dining with them during the holidays. For fast food, it may be promotions or discounts, while for more upscale, it can include experiences, special events, or even new technologies.”

Fine Dining 473

Fine Dining Seasonal Menu Social Media 2022 473

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Social Hospitality: Restaurants

JUNE 22, 2020

Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. If you run a special offer for a major event or national holiday, advertise it on Instagram well in advance. . Instagram Advertising.

Marketing 440

Marketing Social Media Advertising 2007 440

Modern Restaurant Management

JANUARY 3, 2024

Trend Two: Increasing the Importance of User-Generated Content (UGC) UGC serves as social proof and is more effective than direct advertising. Participate in local events, such as festivals, quests, fundraisers, or sports tournaments. Host thematic city events. Here, I propose you become an organizer of an event.

2024 520

2024 Social Media Customer Experience Events 520

Modern Restaurant Management

JANUARY 9, 2020

Here are three top places to advertise: Online. Or, you can invest in social advertising, which places your ads on target users’ Facebook or Instagram newsfeed. Besides digital marketing, it’s smart to invest in some forms of traditional advertising. Out-Of-Home.

Marketing 366

Marketing Email Marketing Loyalty Program Social Media 366

Modern Restaurant Management

OCTOBER 25, 2021

Plant-based food businesses, events, and pop-ups are frequently entering the market and it has become exceedingly clear that this is not just a fad. Not only will advertising the meat alternative and its ingredients draw in vegans and flexitarians, but it will also accommodate those with dietary restrictions, or allergies.

Dietary Restrictions 546

Dietary Restrictions Food Front of House Back of House 546

Modern Restaurant Management

AUGUST 7, 2024

Then, layer on seasonal promotions and specials that help boost sales during slower seasons." " Cutting a marketing budget creates a ripple effect that may not be felt until months down the road when the damage has already been done. "You want to advertise where your customers are already looking.

Marketing 471

Marketing Email Marketing Social Media Coupons 471

Modern Restaurant Management

JULY 28, 2023

Restaurant operators are always looking for new tools, promotion channels, and advertising options, but they might not be quite sure what they need to say to tempt a potential guest. It was challenging to differentiate one from the other, as they had similar menus, interiors, advertising messages, and social media posts. Most likely.

Social Media 419

Social Media Events Customer Experience Advertising 419

Modern Restaurant Management

JANUARY 28, 2022

Your business name should make it immediately apparent what kind of cuisine you specialize in. You can display images and descriptions of your food and advertise special offers. You can also use your mouth-watering images for advertising your food on your website. Don’t leave your customer expectations to chance.

Social Media 528

Social Media Small Business Advertising Food Order 528

Modern Restaurant Management

NOVEMBER 29, 2023

Responding to customer feedback on social media, offering personalized experiences and creating original events are all PR strategies for building an engaged customer base. You’ve launched a special initiative to help those in your community that are in need. Proactively Share Big News You’re opening another location.

Social Media 493

Social Media Employee Relations Food Safety Customer Service 493

Modern Restaurant Management

JUNE 18, 2020

Inspiring stories of unexpected successes are already beginning to emerge, and there have been many valuable lessons learned over the last few eventful months. Historically, times of great adversity have also been times of great opportunities. This spirit of positivity will be both an asset and a competitive edge in the days and weeks ahead.

Marketing 568

Marketing Social Media Email Marketing Innovation 568

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. Prominently advertise your commitment to these safety and health guidelines in your social media page and website. Now more than ever, restaurant owners need to improve the way dining places are run to survive these uncertain times.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Modern Restaurant Management

SEPTEMBER 21, 2023

Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. Unlike other advertising types, local SEO offers lasting results, meaning your business can continue to attract new customers for months or even years after implementing your local SEO strategy.

SEO 507

SEO Website Management Email Marketing Online Ordering 507

7 Shifts

OCTOBER 22, 2021

If sales don't differ too much from the rest of the year, your restaurant might not need much extra consideration for staffing outside special events. Are there any events that have special staffing needs? Finally, before building a holiday schedule, your restaurant needs a plan for its restaurant events program.

Seasonal Menu 370

Seasonal Menu Hiring Reference Mobile Ordering 370

ChowNow

FEBRUARY 12, 2025

Instagram and TikTok are great for visually appealing dishes and behind-the-scenes content, while Facebook is useful for updates, events, and engaging with local communities. Show your restaurants personality, team, and daily specials to keep your audience engaged. Reach a wider audience with online advertising.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

AUGUST 8, 2022

Imagine that customer who only ever buys happy hour drink specials receiving a text while enjoying drinks. After all, an Insider Intelligence and eMarketer report on consumer attitudes towards digital advertising finds ads are considered less intrusive if relevant to their wants or needs. Reward Loyal Customers.

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

7 Shifts

JANUARY 31, 2023

This makes the day the perfect occasion for restaurants to offer special menus or wine pairings and to celebrate romance with their customers. Restaurants can make Valentine’s Day a profitable holiday by offering special menus and promotions that cater to couples celebrating a first date or an anniversary. Have a special for kids.

Specials 195

Specials Online Ordering Email Marketing Loyalty Program 195

Culinary Cues

DECEMBER 1, 2019

After paying that small bit of tribute it is back to business as usual – spending money with the familiarity of chains, well known and heavily advertised brands, and buy on-line (yes even on-line business with restaurants through apps like GrubHub).

Small Business 448

Small Business Customer Experience Customer Service Seasonal Menu 448

The Rail

NOVEMBER 10, 2023

While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales. Let's explore how to harness the power of paid advertising to boost your restaurant's sales. Your advertising strategy should be tailored to appeal to the specifics of your demographic.

Advertising 147

Advertising Loyalty Program Email Marketing Mobile Ordering 147

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Which is where your restaurant marketing plan comes in.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

AUGUST 4, 2023

Announce Promotions and Events Restaurant goers love special deals, promotions, and limited-time offers. VSLs are one of the best ways to quickly stir up excitement and get the word out about these events. VSLs are often cheap to make, and can have a transformative effect on your business.

Serving 419

Serving Social Media Events Entertainment 419

Modern Restaurant Management

JANUARY 22, 2024

Implement personalized suggestions, loyalty programs, and special incentives to make each diner feel appreciated and understood. Engage consumers using social media, storytelling, and events to create a deep emotional tie that extends beyond the plate. Conduct market research to verify that your pricing corresponds to perceived value.

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

ChowNow

MARCH 8, 2022

Restaurants that advertised as a “PokeStop” were suddenly flooded with hungry gamers. If there is a popular event coming up in your community or a trending topic that relates to your business, jump on it before it’s too late. Especially if it’s a holiday or big event (e.g., Remember Pokemon Go ? Time is of the essence!

Mobile Ordering 370

Mobile Ordering Online Ordering Customer Service Demo 370

Next Restaurants

AUGUST 2, 2022

Of all the industries to have been touched by this cascade of events, however, few have been as deeply impacted as the restaurant industry. One particularly promising revenue stream is to rent out your restaurant for private events. However, the rental income is far from the only perk you can derive from hosting private events.

Events 141

Events Marketing Social Media Customer Service 141

Modern Restaurant Management

AUGUST 7, 2023

Recently, video walls have become popular because they offer a great visual experience for entertainment, and they can help advertise drink and food specials at the bar or restaurant. These walls are programmable so you can show practically anything you like to not only provide entertainment but promote your events.

Technology 419

Technology Sports Entertainment Customer Experience 419

The Rail

APRIL 4, 2023

Video Marketing Data In 2022, over 24 billion dollars was spent by restaurant owners to advertise their businesses. In 2023, the projected spending for social platform advertising for restaurants is over twenty-eight billion dollars. Wherever your ideal market can be found is where you should be advertising your restaurant.

Social Media 264

Social Media Front of House Advertising 2022 264

The Rail

SEPTEMBER 4, 2024

Although they take some planning, community events are worth the extra effort. Learn how to run an effective, targeted community event to enhance your restaurant marketing and soar to new heights. Learn how to run an effective, targeted community event to enhance your restaurant marketing and soar to new heights.

Events 130

Events Marketing Social Media Seasonal Menu 130