The Rail

NOVEMBER 10, 2023

While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales. Let's explore how to harness the power of paid advertising to boost your restaurant's sales. Your advertising strategy should be tailored to appeal to the specifics of your demographic.

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Advertising Loyalty Program Email Marketing Mobile Ordering 59

Modern Restaurant Management

OCTOBER 12, 2022

As a restaurant, you’ve got the opportunity to feed into that joyful excitement with special events for the season, so grab the chance before the winter holidays takeover! Serve Special (Spooky) Food and Drinks. Half the fun of Halloween is dressing up in something special. Incentivize.

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7 Shifts

JULY 25, 2024

Offering additional services, like delivery and takeout, meal kits and subscription boxes, and even catering and hosting special events can unlock new growth opportunities. Additionally, catering large events can help you manage your inventory more efficiently, reducing food waste and maximizing profit.

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2024 Loyalty Program Point of Sale Online Ordering 243

Tableo

JULY 11, 2023

Social media platforms have developed into effective instruments for restaurant advertising. In this article we will provide you with advice and pointers to assist you dominate your Facebook restaurant advertising efforts. Pick a format that supports your advertising objectives. more online bookings.

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The Restaurant Times

MARCH 17, 2023

5 On-Site Restaurant Advertising Ideas Don’t undervalue your restaurant’s in-house marketing efforts. If you think you shouldn’t advertise to your customers, you’re passing up an opportunity to generate revenue and increase loyalty. Read along! Then, invite people to visit your restaurant every month.

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7 Shifts

OCTOBER 22, 2024

Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Use it to share updates, special events, or new menu items. For example, you can promote your seasonal dishes or happy hour specials. It's an active marketing tool.

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7 Shifts

JUNE 16, 2024

These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers.

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Marketing 2024 Email Marketing Social Media 195

SpotOn

MAY 21, 2024

Provide these guests with off-premise options like meal kits, online order specials, and other food they can take to-go. If you're located in a summer vacation destination or want to draw in the many people who take the Fourth of July weekend off, there's no better way to celebrate than with a holiday special.

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Modern Restaurant Management

JANUARY 26, 2022

Holidays provide restaurants with the opportunity to capitalize on the special moment by offering specials, events, and so much more exclusive to the holiday. With delectable pre-selected courses, the meal can feel more upscale and thus create an event that feels more special and memorable. Host a Party or Event.

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Indoor Media

NOVEMBER 23, 2020

Let’s face it, everyone needs to advertise. Today, restaurants face some tough decisions, and it can be difficult to prioritize new advertising when you’re already on a tight budget. Post Tasty Photos to Instagram Many restaurants use Instagram to post daily specials, seasonal promotions, or holiday closures.

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Indoor Media

MAY 10, 2018

An established foundation of trust can make all the difference when a person’s policy expires or a life-changing event occurs and they’re looking to buy from their friendly neighborhood agent. Why Shopping Cart Advertising Works. This frequency is hard to beat with other advertising mediums. Choose Your Placement.

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7 Shifts

OCTOBER 22, 2021

If sales don't differ too much from the rest of the year, your restaurant might not need much extra consideration for staffing outside special events. Are there any events that have special staffing needs? Finally, before building a holiday schedule, your restaurant needs a plan for its restaurant events program.

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Social Hospitality

JUNE 22, 2020

Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. If you run a special offer for a major event or national holiday, advertise it on Instagram well in advance. . Instagram Advertising.

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The Restaurant Times

SEPTEMBER 30, 2021

There are many methods to advertise a restaurant, each with varying targeting, expense, and performance levels. Still, we’re here to give you our top seven restaurant advertising ideas to help you figure out which one is right for you. . With paid advertising, you can get ads that are affordable and target a specific audience.

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Touch Bistro

JULY 26, 2021

We’re sharing ideas for Labor Day restaurant specials that will help you maximize profits and make your restaurant a Labor Day destination for years to come. In this article you’ll learn: How Labor Day can impact your restaurant How to plan Labor Day promotions 14 Labor Day restaurant specials to try this September. All hands on deck?

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Specials 2021 Seasonal Menu Email Marketing 99

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

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7 Shifts

AUGUST 18, 2024

It's easy to focus on getting customers through the door with advertisements and discounts, but if you're not working on keeping them there—and bringing new ones back—then your business could be at risk. Recommended Reading: 22 Advertising Ideas Driving Guests To Tables 14. You can also host events like bingo or have a quiz night.

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Modern Restaurant Management

FEBRUARY 2, 2023

Host a Speed Dating Event COVID impacted everyone’s love life. A speed dating event is a fun and classic way to meet new people. Establishments that choose a theme ahead of time and advertise accordingly will drum up interest for patrons as well. Invest in Games Board games are no longer just for the kids table.

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Modern Restaurant Management

OCTOBER 3, 2023

This means tailoring marketing campaigns and activations to local events and holidays, forming charitable partnerships and introducing new product launches through street teams and boots-on-the-ground support. Finally, don't underestimate the power of word-of-mouth advertising, either.

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Social Media Customer Experience 2009 Customer Service 177

Modern Restaurant Management

APRIL 25, 2022

Yes, when customers sign up for a loyalty program that offers benefits like discounts, or the opportunity to earn points, they are more likely to take interest in other ongoing or upcoming events and special offers in your company. This will ultimately create a positive impression about your business in the minds of your customers.

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The Restaurant Times

DECEMBER 3, 2021

One way to attract more and more customers is through launching events. Not only does an event like this attract the customers of other bars but also could help you gain popularity in the local space. . 4 Pub Event Ideas To Attract More Customers . Theme based events are one of the best karaoke ideas for a bar.

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Events Social Media Point of Sale Customer Experience 52

ChowNow

JUNE 3, 2024

Think about featuring a rotating “farmers’ market” special to highlight the best produce of the week. Take Advantage of Summer Holidays Summer is packed with holidays and local events that can draw crowds to your restaurant. Takeout Specials: Create special takeout packages that are perfect for picnics or beach days.

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Social Media Seasonal Menu Outdoor Catering 78

Modern Restaurant Management

AUGUST 7, 2024

Then, layer on seasonal promotions and specials that help boost sales during slower seasons." " Cutting a marketing budget creates a ripple effect that may not be felt until months down the road when the damage has already been done. "You want to advertise where your customers are already looking.

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Marketing Email Marketing Social Media Coupons 188

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Knowing they have a lunch special on Wednesdays is invaluable knowledge and can inform your decision-making. This is where special offers, newsletters, and SMS marketing can come in handy.

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Indoor Media

FEBRUARY 1, 2021

One of the reasons it’s so difficult for small businesses to compete with national chains is the sheer amount of advertising resources big brands have in their pocket. These specials don’t have to be exclusive per se but can rather piggyback on a community event. Host an Event . Locals Only.

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Modern Restaurant Management

JULY 28, 2023

Restaurant operators are always looking for new tools, promotion channels, and advertising options, but they might not be quite sure what they need to say to tempt a potential guest. It was challenging to differentiate one from the other, as they had similar menus, interiors, advertising messages, and social media posts. Most likely.

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Indoor Media

SEPTEMBER 26, 2017

What is the best restaurant advertising campaign you can run? Traditional advertising tends to have a broad reach. Here are 5 restaurant advertising ideas you can use locally for a higher return on investment. Register Tape Coupon Advertising for Restaurants. Learn more. Custom-Printed Receipts. Learn more.

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Advertising Coupons Email Marketing Social Media 78

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Which is where your restaurant marketing plan comes in.

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Next Restaurants

MAY 8, 2024

Spotlight Your Star Dishes Your star dishes are the menu items that have earned a special place in your customers’ hearts (and stomachs). Regularly post updates, positive reviews, specials, and behind-the-scenes peeks to keep your audience engaged. At the same time, these events provide ample opportunities for brand visibility.

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Loyalty Program Social Media Point of Sale Online Ordering 106

Modern Restaurant Management

JANUARY 3, 2024

Trend Two: Increasing the Importance of User-Generated Content (UGC) UGC serves as social proof and is more effective than direct advertising. Participate in local events, such as festivals, quests, fundraisers, or sports tournaments. Host thematic city events. Here, I propose you become an organizer of an event.

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2024 Social Media Customer Experience Events 208

Modern Restaurant Management

NOVEMBER 29, 2023

Responding to customer feedback on social media, offering personalized experiences and creating original events are all PR strategies for building an engaged customer base. You’ve launched a special initiative to help those in your community that are in need. Proactively Share Big News You’re opening another location.

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Restaurant Engine

OCTOBER 16, 2024

2: Make It a Charity Event, Too Another grand opening marketing idea is to make it a charity fundraiser for a local charity people really care about. Not only does this show you care about the community, but it also gets others involved and encourages them to attend your event. Live music makes your event livelier and more exciting.

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Marketing Social Media Advertising Influencer 52

Modern Restaurant Management

NOVEMBER 1, 2022

“Restaurants should use their advertising channels, such as email, social media, and their website, to promote all the benefits of dining with them during the holidays. For fast food, it may be promotions or discounts, while for more upscale, it can include experiences, special events, or even new technologies.”

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7 Shifts

NOVEMBER 9, 2022

You can use a newsletter to update them about a new location opening , special offers, menu upgrades, or food-based events. Body : include visuals, such as a photo of the special dish you offer, and don't forget to add a short text followed by actionable call-to-action button (CTA button). Special offers & promotions.

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Email Marketing Loyalty Program Social Media Point of Sale 195

Culinary Cues

DECEMBER 1, 2019

After paying that small bit of tribute it is back to business as usual – spending money with the familiarity of chains, well known and heavily advertised brands, and buy on-line (yes even on-line business with restaurants through apps like GrubHub).

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The Restaurant Times

JANUARY 18, 2021

It should include what you are planning to organize, on which day, the discounts that you will be offering, the special menu, and the special guests you are planning to invite on the main day. . It is recommended that you get on board an event planner who would take care of your restaurant inauguration for you. .

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Events Social Media Coupons Influencer 52

Social Hospitality

JUNE 22, 2020

Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. High Days and Holidays If you run a special offer for a major event or national holiday, advertise it on Instagram well in advance.

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