Modern Restaurant Management

AUGUST 7, 2024

"It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting Collaborate with local businesses or events to cross-promote and reach new audiences." Participating in local events and partnerships can enhance visibility.

Marketing 471

Marketing Email Marketing Social Media Coupons 471

Modern Restaurant Management

NOVEMBER 19, 2020

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

Online Ordering 539

Online Ordering Social Media Coupons Advertising 539

Modern Restaurant Management

OCTOBER 22, 2021

You can’t just have a well-optimized company website that follows the latest web development trends anymore. You can configure location targeting by entering your restaurant's zip code into Facebook's Ad Manager platform. Check out Brett McHale's Wordstream blog on how to advertise local businesses on Facebook.

Social Media 493

Social Media Advertising Events Customer Experience 493

Modern Restaurant Management

MAY 14, 2020

This isn’t just about ensuring a website looks nice. Similarly, various social media websites allow businesses to enlist their menu for customers to order, which can attract new audience that may not earlier have had access to. Evaluate and Shift Your Ad Spend. Analyze Online Conversations to Adjust Current and Future Strategies.

Customer Experience 558

Customer Experience Online Ordering Social Media Mobile Ordering 558

Modern Restaurant Management

DECEMBER 10, 2021

Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. How much do you spend on creating your website and promoting it online? Emphasize Best-Selling Items.

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

NOVEMBER 1, 2022

Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. The study was in-field from Autumn 2022.

Fine Dining 473

Fine Dining Seasonal Menu Social Media 2022 473

Modern Restaurant Management

DECEMBER 28, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. Change management needs to be a top priority. John Moezzi, National Account Manager, Sharp NEC Display Solutions. That also applies to the event space itself. Here are their responses.

2021 576

2021 Mobile Ordering Kitchen Safety Loyalty Program 576

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

JANUARY 22, 2024

How do you manage your restaurant in a modern and efficient way? Engage consumers using social media, storytelling, and events to create a deep emotional tie that extends beyond the plate. Make sure your website is mobile-friendly, provide online reservations, and think about building a user-friendly mobile app.

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

Modern Restaurant Management

JUNE 15, 2021

Plus, 43 percent of consumers told business news and insights website The Manifest that they prefer to order delivery from restaurants directly rather than from a third-party service. But one of the biggest digital investments restaurants can make is in advertising. Yet, consumers and restaurants prefer a more direct channel.

Technology 508

Technology Loyalty Program Front of House Online Ordering 508

Modern Restaurant Management

MAY 21, 2020

Given the unpredictable nature of circumstances today, you need to promote and market the event. So send out emails, revamp your social media pages, put up the new menu and deals on your website, and do all else you can to announce the reopening of your restaurant. Have a Marketing Plan for Reopening. Pick the Right Marketing Channels.

Social Media 539

Social Media Food Safety Cash Management Customer Service 539

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association-managed site also provides a direct connection to the industry’s grassroots engagement platform.

Online Ordering 530

Online Ordering Back of House Customer Service Small Business 530

The Rail

NOVEMBER 10, 2023

While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales. Let's explore how to harness the power of paid advertising to boost your restaurant's sales. Your advertising strategy should be tailored to appeal to the specifics of your demographic.

Advertising 147

Advertising Loyalty Program Email Marketing Mobile Ordering 147

7 Shifts

AUGUST 18, 2024

Specialty bars focus on a particular type of drink or theme, such as wine bars or cigar bars, but can be much more expensive to manage. Hiring a Strong Team You'll need a manager, bartenders, waiters, and security. Lounges tend to be more upscale and provide a relaxed atmosphere for enjoying cocktails and conversation.

Bar 370

Bar License Email Marketing Customer Service 370

Modern Restaurant Management

APRIL 20, 2021

Event Planning Is Back. With summer around the corner, and an imminent surge of demand for experiences and events in the months ahead, Tripleseat and SevenRooms partnered to survey 1,000 U.S. consumers to better understand their feelings about planning events in 2021.

2021 473

2021 Online Ordering Mobile Ordering Guest Recovery 473

7 Shifts

FEBRUARY 8, 2024

Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Apple | Android 3.

Management 367

Management Management Operations Mobile Ordering 367

7 Shifts

FEBRUARY 8, 2024

Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Apple | Android 3.

Management 352

Management Management Operations Mobile Ordering 352

The Rail

AUGUST 28, 2024

By Nellia Melnyk, Contributor Relocating a restaurant to a new location is a serious event that, if not handled correctly, can negatively impact your business and customer loyalty. Managing this transition effectively is a must to ensure customer satisfaction and meet customer expectations.

Loyalty Program 219

Loyalty Program Customer Service Social Media Customer Experience 219

7 Shifts

JUNE 1, 2022

With so many different events on the horizon, you'll need to plan accordingly. Here are some of the most noteworthy restaurant conferences and events to attend, as well as some information to help you decide which ones are the best for improving your restaurant business. Website: BITAC Food and Beverage. Website: MURTEC.

2022 195

2022 Fast Casual Website Management Workshop 195

7 Shifts

JUNE 16, 2024

Restaurant marketing strategies combine online and offline techniques to help managers create a strong brand identity, attract new customers, retain old diners, promote their restaurants, and ultimately increase revenue. Offering event spaces can help your restaurant attract more customers and increase revenue, especially during off-seasons.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

JULY 25, 2024

Offering additional services, like delivery and takeout, meal kits and subscription boxes, and even catering and hosting special events can unlock new growth opportunities. Another approach is to integrate an online ordering feature or plugin into your website and leverage your FOH as delivery drivers.

2024 243

2024 Loyalty Program Point of Sale Online Ordering 243

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Getting New Customers (Acquisition).

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

JANUARY 20, 2023

And this huge event draws in a lot of people who are looking for a quick and easy meal. It's hard enough to manage a higher workload without delivery. Advertise on social media Social media is one of the most powerful tools at a restaurant's disposal. And best of all, they're easy to set up and manage.

Specials 195

Specials 2023 Social Media Email Marketing 195

Modern Restaurant Management

FEBRUARY 18, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry movers and shakers: "What do you feel is going to cause disruption in the restaurant industry over the next decade?” In addition to improving the guest experience, technology also makes it easier for restaurants to manage their operations.

Mobile Ordering 539

Mobile Ordering Front of House Customer Service Customer Experience 539

Modern Restaurant Management

OCTOBER 9, 2024

To learn more about how restaurants can optimize and create craveworthy catering menus, Modern Restaurant Management (MRM) magazine reached out to Michelle Smart, Chief Customer Care Officer at ezCater, for real-world examples and tips. Restaurants require different menus, operations, and technology to manage their catering business.

Catering 221

Catering Dietary Restrictions Seasonal Menu Tip Distribution 221

Modern Restaurant Management

DECEMBER 21, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? Rick Camac Dean, Restaurant & Hospitality Management at ICE (Institute of Culinary Education). Here are their responses.

2020 450

2020 Online Ordering Customer Experience Point of Sale 450

Modern Restaurant Management

JULY 1, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the rise of eCommerce, economic impact, dining during COVID and hot dog insights. Adertising analytics platform Pathmatics releaed paid Instagram advertising data for posts and stories. Yelp's Economic Impact Report. Instagram Impact.

2020 450

2020 Travel Food Safety Consumer Goods 450

7 Shifts

JULY 1, 2024

Your business name will also appear on your marketing materials, staff uniforms, menu, social media accounts, and advertisements, so make sure it isn't too long or complicated. It also has other functions, such as manufacturing and importing tobacco and advertising and labeling alcohol. You can easily register on their website.

Bar 221

Bar License Food Supply Restaurant Law 221

Goliath Consulting

MAY 31, 2023

Are you a restaurant owner or manager looking for ways to attract more customers and increase sales? Conversion Zones Tracks this progress with Conversion Zones, which are a powerful tool for tracking online to offline conversion in mobile restaurant advertising. Look no further than geo-fencing! How can Geo-fencing Help Restaurants?

Point of Sale 195

Point of Sale Email Marketing Customer Experience Advertising 195

Restaurant365

MARCH 3, 2022

Nostalgia appeals to tourists who are out creating memories, so be sure to include interesting facts in you advertising. Advertising your menu where it can be clearly seen from outside can increase the number of drop-ins during high traffic times. Set up accounts on popular websites such as Google, TripAdvisor, Zagat, and Yelp.

Travel 146

Travel Social Media Fast Casual Fine Dining 146

Modern Restaurant Management

DECEMBER 28, 2023

Restaurants are prioritizing benefits : Job listings on restaurant websites reflected the restaurant industry’s awareness of the demands made by their workforce. Pop-Up Collaborations : Restaurants collaborating with chefs, artists, and brands for limited-time pop-up events, offering unique and experimental dining experiences.

2024 474

2024 2023 Food Order 2013 474

Sling

AUGUST 8, 2024

Want to learn how to start an event planning business? In this article, we discuss some of the basic steps that can help you bring your dream of starting an event planning business to fruition. As your business grows, you can always expand into other types of events. It’s not as difficult as it may seem.

Events 78

Events License Hiring Website Management 78

Modern Restaurant Management

JUNE 12, 2020

Modern Restaurant Management (MRM) magazine's Franchise Feed offers a glimpse at what's new in the restaurant franchise and MUFSO environment. Teriyaki Madness is expanding ts franchise opportunity to even more entrepreneurs through the launch of its new affiliate restaurant management company, Restaurant Sherpas.

Franchise 420

Franchise Franchising Food Safety Kitchen Safety 420

The Rail

JANUARY 9, 2024

By prominently advertising your senior discount on your website, tables, menu, social media, or in local promotions, you can make silver spenders aware of your special offer and draw them in. You can even go as far as to indicate the nutritional information for each dish, which may be best housed on your website.

Loyalty Program 147

Loyalty Program Social Media Website Management Back of House 147

Modern Restaurant Management

OCTOBER 16, 2019

Here are some important benefits offered by this product: Extraction of data-driven insights on performance metrics and noteworthy events, such as excessively long waits, untidy lobbies, unavailable hosts, and customer bounce rates (i.e., Ability for managers to flag and address problems immediately, if required. Pared in Philly.

Food Truck 317

Food Truck Customer Service Customer Experience Front of House 317

Indoor Media

OCTOBER 4, 2021

Simply visiting your Google My Business dashboard and setting up your profile puts you on the (Google) maps, making you more visible to local searches and boosting your local advertising strategy. You must be the business owner or an authorized manager or representative.

Advertising 78

Advertising Social Media Website Management Small Business 78