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How Fast-Casual Marketers Can Prepare for 2022 Dine-in Traffic

Modern Restaurant Management

Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? But the platform is where the real winners shook out.

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Taking the Risk Out of Restaurant Technology

Restaurant Business

A Technomic Ignite Consumer report found a significant increase in average checks at both quick service and fast casual establishments. There was a nearly 8% increase in average check at quick service and a whopping 15% increase at fast casual establishments when kiosks were used for orders rather than employees.

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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

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MRM EXCLUSIVE: Consumer Data Analytics Reveal Dining Patterns to Attract Customers 

Modern Restaurant Management

When we asked about fast food: 29 percent said they eat fast food frequently. 46 percent said they occasionally dine at a fast-food restaurant. Only five percent said they never eat fast food. 29 percent said they rarely ate at casual restaurants. 29 percent said they rarely ate at casual restaurants.

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QSR Pandemic Messaging Focused on Empathy and Convenience Wins Consumer Engagement

Modern Restaurant Management

QSR brands that quickly adapted television advertising campaigns with messaging to respond to the pandemic saw this strategy pay off with greater consumer engagement, according to EDO, an advertising insights and analytics company that specializes in search engagement.

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‘Being Adaptable and Responsive to Changes in the Industry Landscape Is Key’

Modern Restaurant Management

Joe Gale has more than 30 years of sales, operations and account management experience, including 20 years with Coca-Cola North America Foodservice where he worked closely with numerous QSR and fast casual brands. Our team also provides on-site support during the grand opening and afterwards during the first few weeks of operation.

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The Food Service Industry’s Digital Transformation Journey Heading into 2025

Modern Restaurant Management

The modern restaurant industry has always moved fast, but the pace continues to accelerate. At the same time, QSRs and fast casual establishments are turning to technology to improve operations and customer interactions as they continue to increase output. Take fast casual and drive-thru for example.

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