7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. In that sense, make sure to double-check your NAP across the web to ensure its consistency and accuracy, as this directly influences your SEO ranking and search visibility. NAP is an abbreviation for Name, Address, and Phone Number.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

SEPTEMBER 16, 2020

The marketing message has not changed drastically from food-based to safety procedures. Safety is the new variable that got added up along with the usual suspects pertaining to food. Pizza chains still getting orders via phone 70 percent of the time. Blaze Bullock, SEO Strategist, Blaze Digital Marketing.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

OCTOBER 4, 2021

Fast food chain Carl’s Jr. But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. And color choice can directly impact that appeal — and even motivate the consumer to step in and order up.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

Modern Restaurant Management

MAY 18, 2021

But as reality of the pandemic sunk in and dining rooms remained closed, it became apparent that ordering delivery and takeout was the best way to help restaurants weather the storm — and there was a significant consumer appetite to do so. By August 2020, Americans reported ordering takeout 2.4

Delivery 421

Delivery Kitchen Safety Social Media Online Ordering 421

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines. Make sure to add high-quality photos of your food, interior, and staff.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

JANUARY 31, 2025

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of dramatic Valentine's Day shift, best food scenes, and the evolution of c-store foodservice. Food-away-from-home spending is likely to see modest growth as softer consumer spending patterns prevail. ” A Year of Challenges U.S.

Marketing 221

Marketing Loyalty Program 2024 2025 221

Modern Restaurant Management

AUGUST 17, 2020

Fatigued by cooking at home, consumers are anxious to dine at their favorite restaurants according to a new Oracle Food and Beverage study. Thirty-nine percent of those in the US and 36 percent in the UK ordered more frequently from their local restaurant than before the crisis. "Throughout COVID-19 Consumer Dining Trends.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

Goliath Consulting

SEPTEMBER 7, 2023

Local SEO: Claim Your Territory When “best restaurants near me” is searched, your restaurant should be the top recommendation. Local SEO also benefits from: Regularly updating Google My Business listings. Local SEO also benefits from: Regularly updating Google My Business listings. Utilizing localized keywords.

Marketing 195

Marketing SEO Email Marketing Mobile Ordering 195

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Word of mouth is fantastic, but when scaling a restaurant or reopening after months of closure, you need to rely on more than just the possibility of a customer loving your food and telling their friends about it.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

OCTOBER 9, 2024

Business catering orders typically have a higher AOV and are often recurring. For example, restaurants like Subway see a nearly doubled average order value for business catering compared to social events. Offline, fostering relationships with local businesses and workplaces can open doors to consistent, high-value catering orders.

Catering 221

Catering Dietary Restrictions Seasonal Menu Tip Distribution 221

The Rail

AUGUST 23, 2022

The restaurant business is one of the most competitive destinations in search engine optimization (SEO). Before choosing a food delivery service, catering company, restaurant to have dinner, or venue to celebrate an event, people weigh all options. The customers' approach to food choices in this area is more traditional.

SEO 130

SEO Social Media Customer Service Customer Experience 130

Restaurant Engine

MARCH 26, 2025

Not only are you competing with chain restaurants and their massive advertising budgets, but youre also competing against local restaurants on social media platforms and with their own pay-per-click budgets. When people search for food options, they are usually planning to eat out right away. Restaurant Web Design, Made Easy.

Marketing 52

Marketing SEO Mobile Ordering Online Ordering 52

ChowNow

SEPTEMBER 9, 2024

After perfecting your menu, contracting suppliers and training staff to prepare and serve the food, how do you actually get customers in your door? Increase revenue Marketing efforts can help influence what and how much customers order. It all comes down to marketing, whether it’s a social media post or an email blast.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

7 Shifts

JUNE 16, 2024

In 2020, the number of establishments in the food and beverage industry was estimated to be 23.1 These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

AUGUST 18, 2024

You're not only competing against many other bars but establishments offering entertainment, food, and drink. Planning Your Menu Here are a few bar menu design tips : Your food should match the concept and theme. Your menu is more than just a list of food and drink. Pricing should match your target market and theme.

Bar 370

Bar License Email Marketing Customer Service 370

7 Shifts

OCTOBER 9, 2019

Capture Your Community with Local Ads Local advertisement is a powerful tool to increase both foot traffic and your online presence. Integration can come in the form of booking a table directly within the messenger tool, offering online ordering, providing custom offers based on previous orders, and more.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other food delivering business, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Do Register Locally (Basic SEO). Have an SEO Friendly Website. Have an SEO Friendly Website.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other delivering online food, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Do Register Locally (Basic SEO). Have an SEO Friendly Website . Let’s start – . More info is here.

Delivery 98

Delivery Marketing Social Media Email Marketing 98

Restaurant365

APRIL 9, 2020

Keep in mind how different groups respond to different advertising. Prioritize local SEO. Local Search Engine Optimization (SEO) is optimizing your local restaurant website to rank highly on Google pages for the keywords that local area users will search about your city or state (like “best pizza Chicago”).

Marketing 88

Marketing Social Media Email Marketing Mobile Ordering 88

Indoor Media

JULY 27, 2017

The Next Restaurants blog takes a direct approach to how food establishments should market themselves. One major restaurant marketing tip they focus on is Search Engine Optimization (SEO). A good SEO content strategy could be the difference between landing on page 1 of Google or on page 5 (where no one will ever see you).

Blog 88

Blog Marketing SEO Website Management 88

Next Restaurants

JUNE 30, 2021

Asian, Italian, Latin American, and American fast food are the most popular. Also, the chef will help you to draw up a list of equipment, calculate the food cost, choose the right suppliers and draw up a delivery schedule. The main task of commercial design is to package your concept correctly in order to increase sales.

Bar 103

Bar Seasonal Menu Advertising Restaurant Law 103

Restaurant Engine

OCTOBER 11, 2023

You give your restaurant and your food more credibility while showing people your food is worth eating because others love it. 8: Use Reviews to Improve SEO Your online reviews can improve your SEO (search engine marketing) on your website. A review in a search ad may even help people choose to dine with you. #10:

Social Media 110

Social Media Email Marketing SEO Website Management 110

The Restaurant Times

DECEMBER 21, 2021

With online food ordering proliferating and the willingness to spend long hours standing in lines plunging, dark kitchens are fast gaining popularity in the food and restaurant industry. Dark kitchens, virtual kitchens, ghost kitchens, or cloud kitchens are virtual food ordering joints that operate on a delivery-only model.

Online Ordering 98

Online Ordering Social Media Food Order Website Management 98

Next Restaurants

MAY 8, 2024

This is a struggle for about 80% of restaurateurs worldwide, as they understand customer preferences and deal with higher food costs and fierce competition. Leverage effective content marketing and local SEO by sharing informative and entertaining content about your business.

Loyalty Program 105

Loyalty Program Social Media Point of Sale Online Ordering 105

Open for Business

MAY 2, 2023

How to use social media for restaurant marketing How to use paid advertising for restaurant marketing How to use email marketing What is restaurant marketing? You’ve got the old ways: traditional advertising methods such as signs and billboards as well as print and radio ads. Why is restaurant marketing so important?

Marketing 78

Marketing Email Marketing Social Media SEO 78

Harbor Touch

JUNE 6, 2017

Do you want to specialize in any particular kinds of foods dishes like seafood, steak, hamburgers, or pizza? Or maybe you’re going to have a brewery that only serves bar food. Your restaurant name can be a description of the type of food you sell, a symbol of your location or theme, or perhaps even your name.

License 90

License POS Point of Sale Advertising 90

Touch Bistro

JULY 15, 2021

Everything you need to know about social media, digital marketing, SEO, and more! In order to make sure customers remember your restaurant long after they’ve dined with you, it’s important to define your brand identity. For example, Sweetgreen’s “mission is to inspire healthier communities by connecting people to real food.”.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Lavu

APRIL 17, 2020

With revenue and profits down for most restaurants, it’s time to get creative with content marketing campaigns, social media, and the free tools available to business owners for no-cost advertisement. – #takeouttuesday – Restaurants are banding together with this hashtag to encourage takeout orders on Tuesdays.

Marketing 97

Marketing Email Marketing Social Media Loyalty Program 97

Touch Bistro

MAY 26, 2021

With orders expected to surge on July 4th, make sure you have the right equipment and restaurant technology to safely accommodate big groups or process more online orders. A mobile POS that you can take tableside to capture customer orders. . Equipment and Technology. Delivery is big business for restaurants right now.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Indoor Media

MAY 20, 2021

Soon, customers will be sitting down and ordering your food. Of course, there’s more to running a restaurant in the 21st century than just cooking and serving food. This could include billboard advertising, it could include taking out advertisement space in a local newspaper, it could mean paying to promote your eatery on Yelp.

Dietary Restrictions 78

Dietary Restrictions Advertising Reservations Information 78

Gourmet Marketing

SEPTEMBER 10, 2021

Here are a few ideas that are important to include: A few images of mouth-watering dishes your restaurant offers and perhaps the dining atmosphere; A link to the food menu; An online ordering tab; A link for making online reservations; A link to Google maps for directions and contact information including a phone number.

Design 85

Design 2021 SEO Mobile Ordering 85

The Restaurant Times

SEPTEMBER 22, 2021

It takes more than a vibrant location, eye-catching décor, and delicious food to run a restaurant. A poorly created website can reflect poorly on your business, regardless of how good your food, service, or ambience are. Order Now Button. No business can be successful without going online these days. Source: Medium.

Social Media 59

Social Media SEO Website Management Online Ordering 59

Restaurant Clicks

NOVEMBER 5, 2017

Before we get into the questions you need to ask when hiring a marketing position, let’s talk about all the areas of expertise you’ll need to cover in order to have a solid restaurant marketing plan. SEO – Search engine optimization. PPC – Pay per click (advertising). SEO – Search Engine Optimization.

Marketing 61

Marketing Email Marketing SEO Social Media 61

Indoor Media

APRIL 5, 2018

You may need to spend time learning HTML and CSS in order to get the website you really want. In order for your business to show up on the first page of search results, you have to write content the search engines will like. And in order to make sales, you have to write content that appeals to your prospective customers.

SEO 78

SEO Mobile Ordering Social Media Small Business 78

The Restaurant Times

OCTOBER 5, 2021

As a result, today, customers are more comfortable in searching and ordering food online. Good digital marketing strategy harnessing various channels enables the customers to discover your outlet and order from it. . A good website, coupled with a great SEO strategy will help generate new leads, thus reaching a larger audience.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

Restaurant Engine

OCTOBER 28, 2020

Highlight and advertise your food truck with your website hub. Whether you’re just starting your food truck, or you’ve been around awhile a website is a pivotal piece in your marketing arsenal. Because a website is essential to your business, let’s look at the 10 benefits of having a great food truck website. #1:

Food Truck 78

Food Truck Social Media Mobile Ordering Food 78